MASS COMMUNICATION AND JOURNALISM- PAGE 7

MASS COMMUNICATION AND JOURNALISM-PAGE 7

MASS COMMUNICATION AND JOURNALISM MCQ-PAGE 7

1. Denis McQuail identified the mass media function of
(A) surveillance of environment
(B) transmission of culture
(C) non-formal education
(D) promotion of democratic participation
Ans: D

2. The largest circulated English news magazine of India is
(A) Outlook
(B) The Week
(C) India Today
(D) The Frontline
Ans: C

3. Indian Express was originally published from
(A) Bombay (B) Calcutta
(C) Madras (D) Nagpur
Ans: C

4. Charles R. Wright was the first theorist who identified the media function of
(A) information
(B) education
(C) interpretation
(D) entertainment
Ans: D

5. ‘Marattha’ was the sister publication of
(A) Lok Satta
(B) Kesari
(C) Sakal
(D) Maharashtra Times
Ans: B

6. The British Broadcasting Corporation’s main revenue source for a long time was
(A) Government subsidy
(B) Licence fee
(C) Public donations
(D) Sale of bonds
Ans: B

7. The Yuva Vani programme of All India Radio was introduced during the tenure of ________ as the Minister for Information and Broadcasting.
(A) B. Gopala Reddy
(B) Pramod Mahajan
(C) I.K. Gujral
(D) Indira Gandhi
Ans: D

8. Indian television channels are accused of promoting the stereotype of women being
(A) aggressive
(B) affectionate
(C) submissive
(D) critical
Ans: C

9. The functional analysis approach in communication is related to
(A) personal influence approach
(B) mass culture approach
(C) persuasive technology approach
(D) social systems approach
Ans: D

10. Who first described mass media as a culture industry ?
(A) Stuart Hall
(B) Theodor Adorno
(C) Stuart Mill
(D) Jean Boudrillard
Ans: B

11. _________ is considered as a mechanical medium.
(A) Book
(B) Newspaper
(C) Television
(D) Puppetry
Ans: C

12. The main purpose of asymmetric two-way model of public relations is
(A) distortion of facts
(B) scientific persuasion
(C) personality promotion
(D) discourage competition
Ans: B

13. Central to the uses and gratifications approach in communication would be
(A) messages (B) channels
(C) audiences (D) encoders
Ans: C

14. In communication, redundancy has
(A) highest predictability
(B) lowest predictability
(C) balanced predictability
(D) imperfect predictability
Ans: A

15. The process school of communication leans heavily on
(A) linguistics
(B) applied arts
(C) semiotics
(D) social sciences
Ans: D

16. ‘Enlightened self-interest’ is the notion behind
(A) risk management
(B) event management
(C) corporate social responsibility
(D) publicity campaigns
Ans: C

17. The creative function of communication is important in
(A) encoding (B) feedback
(C) rituals (D) propaganda
Ans: D

18. According to Umberto Eco, aberrant decoding takes place in a
(A) tribal society
(B) farming society
(C) mass society
(D) convergent society
Ans: C

19. The deontological theory of Immanuel Kant prescribed categorical imperatives based on
(A) Public Opinion
(B) Moral Law
(C) Political Behaviour
(D) Personal Convenience
Ans: B

20. Gatefold can be mostly seen in
(A) magazines
(B) newspapers
(C) books
(D) posters
Ans: A

21. The Vidyalankar Committee was assigned to prepare a report on
(A) Press Information Bureau
(B) Functioning of AIR
(C) Central Publicity
(D) Information and Broadcasting Ministry
Ans: C

22. Section 95 of the Criminal Procedure Code permits a State Government the forfeiture of
(A) offending publication
(B) security deposit
(C) printing press
(D) journalistic accreditation
Ans: A

23. The legal doctrine of direct impact is applied in the cases involving limitation of
(A) Personal Freedom
(B) Newspaper Circulation
(C) Editorial Independence
(D) Taxation on Advertisements
Ans: B

24. The constitutional restriction on Article 19(1)(a) in the form of public order falls within the concentric circle of
(A) obscenity
(B) law and order
(C) security of State
(D) defamation
Ans: B

25. In a case of contempt of Parliament, R.K. Karanjia of the Blitz was _____ by the Speaker of Lok Sabha.
(A) admonished
(B) imprisoned
(C) excluded
(D) reprimanded
Ans: D

26. The protection of publication of proceedings of Parliament and State Legislature is guaranteed by Article ________ of the Indian Constitution.
(A) 105 (B) 194
(C) 361 A (D) 375
Ans: C

27. The multiplicity model of developmental communication was advocated by
(A) Jan Servaes
(B) Lucien Pye
(C) Shirley White
(D) Bella Mody
Ans: A

28. For Daniel Lerner, exposure to media would energise the process of ________ for development.
(A) sensitivity (B) anxiety
(C) sympathy (D) empathy
Ans: D

29. The advertising medium that has the advantage of high selectivity, immediacy and low cost is
(A) Newspaper
(B) Direct Mail
(C) Radio
(D) Online
Ans: D

30. Most correlational designs have the problem of manipulating
(A) conceptual definitions
(B) control variables
(C) independent variables
(D) dependent variables
Ans: C

31. The main problem of simulation in communication research is
(A) atmosphere (B) response
(C) validity (D) modelling
Ans: C

32. The panel study is sensitive to
(A) experimental mortality
(B) cost-effectiveness
(C) response classification
(D) instrumental criticality
Ans: A

33. The snowball sampling method is useful when the universe is small and
(A) scattered
(B) specific
(C) general
(D) concentrated
Ans: B

34. Discourse analysis considers all human communication as a
(A) content
(B) starting point
(C) narrative
(D) contemplation
Ans: C

35. The closed systems approach is reflected in ______ public relations.
(A) proactive (B) reactive
(C) reflective (D) selective
Ans: B

36. The mathematical centre is not the optic centre when we design the front page of a
(A) standard daily newspaper
(B) leaflet
(C) brochure
(D) booklet
Ans: A

37. A sentence used in communication is a _______ of words.
(A) paradigm (B) syntagm
(C) consequence (D) movement
Ans: B

38. The reference code often used for television recordings is known
(A) real time (B) clock time
(C) virtual time (D) clear time
Ans: B

39. When the frames of a TV commercial are shown to a select group of samples to get their opinion, it is called
(A) An Attitude test
(B) A Starch test
(C) A Bruzzone test
(D) A Persuasion test
Ans: C

40. What is a Spinoff ?
(A) Is the second part of a film made earlier.
(B) Is a new TV serial created by taking elements from an earlier serial.
(C) Is the depiction of a serial murder that happened earlier.
(D) Is a merger of two earlier films.
Ans: B

41. Who identified that ‘online gambling is a serious issue that has not been addressed under any law’ ?
(A) Asian Cyber Law Institute
(B) Indian Online Institute
(C) Asian Internet Association
(D) American Cyber Law Institute
Ans: A

42. Reuters has invested in the Indian news agency
(A) Press Trust of India
(B) Asia News International
(C) United News of India
(D) Indo-Asia News Agency
Ans: B

43. The news agency that has the largest number of foreign correspondents is
(A) United Press International
(B) Reuters
(C) Associated Press
(D) Agencè France Pressè
Ans: C

44. An editor, in order to maintain consistency in visual style in his newspaper, should
(A) use outlines in bold types
(B) use all cap headlines
(C) use fonts within one type family
(D) use italics for intros
Ans: C

45. A panel designed to absorb or reflect sound is identified as
(A) bouncer (B) level board
(C) battle (D) blimp
Ans: C

46. Simultaneous presentation of two contradictory visuals is called
(A) Counter point
(B) Counter angle
(C) Counter bias
(D) Counter view
Ans: A

47. Measuring the number of digital errors in a single signal is known as
(A) error rate
(B) distortion scale
(C) fader head
(D) single error code
Ans: A

48. A broadcast commercial produced for the purpose of demonstration is identified as
(A) trial commercial
(B) exhibition commercial
(C) model spot
(D) speculation spot
Ans: D

49. The Aristotalian dramatic structure that is generally adopted for feature flim has five phases. The four phases are exposition, rising action, climax and falling action. The fifth is
(A) Ending
(B) Resolution
(C) Conclusion
(D) Recommendation
Ans: B

50. In newspapers, news headlines should be written around a strong ______
(A) Adjective
(B) Adverb
(C) Verb
(D) Participle
Ans: C

51. Assertion (A) : Confidentiality of news sources is difficult to maintain these days.
Reason (R) : Media persons have become part of the system for personal gains as well as politically ambitious in democratic societies.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C

52. Assertion (A) : With exposure to global media, the organic model of development is lost sight of.
Reason (R) : Western values and consumerism have taken over the mindset of common people exposed to Western culture through media.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A

53. Assertion (A) : Self-regulation by media in India is a Myth.
Reason (R) : Media tabloidization is a reality in India and there is no statutory code of ethics to control them.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D

54. Assertion (A) : The tribe of eminent newspaper editors has vanished from India.
Reason (R) : The corporatisation of Indian press and the focus on profits have made it difficult for conscientious people to enter the profession.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B

55. Assertion (A) : Proper and effective use of ICT can change the face of rural development in India.
Reason (R) : Projects like e-seva and Bhoomi were responsible for the success of rural initiatives as they provided eliteracy kits to kids in these States of Andhra Pradesh and Karnataka.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C

56. Assertion (A) : The language newspaper in India is expanding exponentially whereas newspaper is on the decline in the Western
countries.
Reason (R) : There is a large number of neo-literates in various States of India and they buy newspaper to read.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A

57. Assertion (A) : The community radio stations are not yielding the kind of results that the protagonists had expected.
Reason (R) : No feasibility study was done before establishing the community radio stations.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B

58. Assertion (A) : The television in India does not cater to the needs of the common people.
Reason (R) : All the television channels are owned by the rich and powerful persons.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A

59. Assertion (A) : Communication Research is only confined to the elements of transmission model.
Reason (R) : No fund is available to explore the new areas of communication.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C

60. Assertion (A) : Every year a large number of new brands fail and thus die.
Reason (R) : Brands survive only when they have functional value.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A

61. Find out the correct chronological sequence of following television networks of India :
(A) Star, Zee, Sony, Doordarshan
(B) Doordarshan, Star, Zee, Sony
(C) Sony, Zee, Doordarshan, Star
(D) Zee, Star, Doordarshan, Sony
Ans: B

62. Find out the correct chronological sequence of the following news agencies :
(A) Havas, Reuters, United Press International, Bloomberg
(B) Reuters, Havas, Bloomberg, United Press International
(C) Bloomberg, Havas, Reuters, United Press International
(D) United Press International, Reuters, Bloomberg, Havas
Ans: A

63. Identify the correct sequence of the following Chairpersons of the Press Council of India :
(A) Justice T.S. Rajagopala Iyengar, Justice P.B. Sawant, Justice G.N. Ray, Justice Markandeya Katju
(B) Justice P.B. Sawant, Justice G.N. Ray, Justice Markandeya Katju, Justice T.S. Rajagopala Iyengar
(C) Justice G.N. Ray, Justice Markandeya Katju, Justice T.S. Rajagopala Iyengar, Justice P.B. Sawant
(D) Justice Markandeya Katju, Justice T.S. Rajagopala Iyengar, Justice P.B. Sawant, Justice G.N. Ray
Ans: A

64. Find out the correct sequence of the stages identified in the information processing theory.
(A) Attention, comprehension, acceptance, retention, action
(B) Comprehension, acceptance, retention, attention, action
(C) Attention, acceptance, comprehension, retention, action
(D) Attention, action, comprehension, acceptance, retention
Ans: A

65. Match List – I with List – II :
List-I List-II
(a) World this week (1) R.K. Lakshman
(b) Over a cup of tea (2) Karan Thapar
(c) Devil’s Advocate (3) Pothen Joseph
(d) You said it (4) Pranav Roy
Codes :
(a) (b) (c) (d)
(A) (1) (2) (3) (4)
(B) (4) (3) (2) (1)
(C) (3) (1) (4) (2)
(D) (2) (4) (1) (3)
Ans: B

66. Match List – I with List – II :
List-I List-II (Personality) (Associated with)
(a) Edward Muybridge (1) Cinematography
(b) Thomas Edison (2) Recording of Animal Movements
(c) Louis Lumiere (3) Cathiere Du Cinema
(d) Andre Bazin (4) Kinetoscope
Codes :
(a) (b) (c) (d)
(A) (1) (2) (3) (4)
(B) (4) (3) (2) (1)
(C) (2) (4) (1) (3)
(D) (3) (1) (4) (2)
Ans: C

67. Match List – I with List – II :
List-I List-II (Film) (Hero)
(a) Kashmir Ki Kali (1) Amitabh Bachchan
(b) Welcome to Sajjanpur (2) Shammi Kapoor
(c) Singham (3) Sreyash Talpade
(d) Aarakshan (4) Ajay Devgan
Codes :
(a) (b) (c) (d)
(A) (4) (2) (1) (3)
(B) (1) (4) (3) (2)
(C) (3) (1) (2) (4)
(D) (2) (3) (4) (1)
Ans: D

68. Match List – I with List – II :
List-I List-II (Terms) (Explanation)
(a) Pre-flash (1) Documentary film making movement in Britain
(b) Telefilm (2) Documentary film making technique
(c) Free cinema (3) Exposing of raw film to soft light before shooting
(d) Cinema Verité (4) Film made for television broadcast
Codes :
(a) (b) (c) (d)
(A) (1) (2) (3) (4)
(B) (2) (1) (4) (3)
(C) (3) (4) (1) (2)
(D) (4) (3) (2) (1)
Ans: C

69. Match List – I with List – II :
List-I List-II
(a) Sentinel (1) Punjab
(b) Udayavani (2) Andhra Pradesh
(c) Sakshi (3) Karnataka
(d) Ajit (4) Assam
Codes :
(a) (b) (c) (d)
(A) (2) (1) (4) (3)
(B) (3) (4) (1) (2)
(C) (1) (2) (3) (4)
(D) (4) (3) (2) (1)
Ans: D

70. Match List – I with List – II :
List-I List-II
(a) Tamasha (1) Kerala
(b) Bhaona (2) Tamil Nadu
(c) Therukoothu (3) Assam
(d) Theyam (4) Maharashtra
Codes :
(a) (b) (c) (d)
(A) (4) (3) (2) (1)
(B) (1) (2) (3) (4)
(C) (3) (4) (1) (2)
(D) (2) (1) (4) (3)
Ans: A

Read the following passage and answer
Question Nos. from 71 to 75 :
Psychoanalytic theory tells us that the human psyche is divided into three spheres : consciousness, preconsciousness, and the unconsciousness. Although Freud might not have discovered the unconsciousness, it is fair to say that he was aware of its significance and used it in his work to an unprecedented degree. He offers a classic description of the unconsciousness in his essay, ‘One of the difficulties of Psychoanalysis.’

It was then, and still is, difficult for many people to recognize that there can be contents of their minds of which they are unaware. The three levels of the psyche (Freud’s topographic hypothesis) can be represented by an iceberg. The top of the iceberg, which we all see, is consciousness. The part of the iceberg five or six feets below the waterline, which we can dimly make out, is the preconscious. And the part of the iceberg, below the line, which cannot be seen, is the unconscious. It makes up most of the iceberg and, it is important to recognize, the human psyche.

According to Freud, all of our experiences are stored in the unconscious and have an effect on our minds and behaviour. Psychoanalytic criticism suggests that works of art resonate with this unconscious material in our minds. It is likely, psychoanalytic critics suggest, that works of art send messages, in hidden and rather mysterious ways, from the unconscious of creative artists to the unconscious of people who are the audience for their works.

If the people found the idea of an unconscious difficult, they found Freud’s notion of the Oedipus Complex outrageous. And it still is a very controversial matter as scholars in many fields argue about whether it exists or was just a fantastic notion of Freud’s. He believed that we all experience, when we are young children (around the age of 3), oedipal strivings. That is, we all desire to have the undivided attention and love of our parent of the opposite sex. Freud called this phenomenon the Oedipus Complex because it resembled in important ways the myth of Oedipus, the Greek hero who unwittingly killed his father and married his mother.

Although this theory is very controversial, it is interesting to notice how useful it is in dealing with works of art. The Oedipus Complex has been used by critics to interpret everything from King Kong to the James Bond stories and films.

71. Which sphere of human psyche Sigmund Freud was presumed to have not discovered ?
(A) Unconscious
(B) Pre-consciousness
(C) Consciousness
(D) Post consciousness
Ans: A

72. In the example explaining the three spheres of human psyche, which part was identified with pre-conscious ?
(A) The iceberg
(B) The topic of iceberg
(C) The portion of iceberg submerged below waterline
(D) The part of iceberg we cannot see
Ans: C

73. How do the works of art send message to the audience ?
(A) Through colours
(B) Through human figures
(C) Through unconscious message inscribed in works of art to the unconscious of audience
(D) Through the writings of the critics
Ans: C

74. What did Sigmund Freud believed about Oedipus Complex ?
(A) Only female child experience Oedipus Complex
(B) The strong influence of Greek God Oedipus
(C) Young children of about 3 years of age want undivided attention of parent of opposite sex
(D) The unconsciousness in genes of brain
Ans: C

75. How did the critics use Oedipus Complex in the past ?
(A) Works of art
(B) Commentaries on Freud’s works
(C) In interpreting King Kong, James Bond stories and films
(D) Explaining fantasies in films
Ans: C

76. Find out the correct chronological sequence of the launch of following newspapers.
(1) DNA, The Telegraph, Deccan Herald, Asian Age.
(2) The Telegraph, Deccan Herald, Asian Age, DNA.
(3) Deccan Herald, The Telegraph, Asian Age, DNA.
(4) Asian Age, The Telegraph, DNA, Deccan Herald.
    Ans: 3

77. A clipsheet normally contains
(1) head-leaders (2) crosslines
(3) publicity stories (4) scoops
    Ans: 3

78. Fleishman Hillard is an agency for
(1) Advertising (2) Public Relations
(3) Book Publishing (4) Commercial feature films production
    Ans: 2

79. In a news story the relationship between pieces of information and the central theme is established with the use of ______.
(1) Tie-back (2) Lead
(3) Trial balloon (4) Transition
    Ans: 4

80. Most news sources have built-in
(1) Checks and balances (2) Supply channels
(3) Frames (4) Security systems
    Ans: 3

81. ______ footage is the practice of choosing and naming short segments of video before editing.
(1) Caputre (2) Logging
(3) Importing (4) collating
    Ans: 2

82. News is described as a historic
(1) reality (2) illusion
(3) belief (4) game
    Ans: 1

83. A sidebar, normally ruled, that goes anywhere in a story is called
(1) flimsy (2) flop
(3) flat (4) float
   Ans: 4

84. A headline across top of a page above the mast-head is known as
(1) overline (2) skyline
(3) topline (4) flagline
    Ans: 2

85. Range in printing means
(1) To align (2) To support
(3) To balance (4) To match
    Ans: 1

86. Verso refers to as
(1) First half of the page. (2) Middle of a page.
(3) A right hand side page. (4) A left hand side page.
    Ans: 4

87. Term ‘Rushes’ relates to
(1) Newspaper editing (2) Sound editing
(3) Film editing (4) News magazine editing
   Ans: 3

88:-The National Food Security Act 2013 aims to provide highly subsidized foodgrains to approximately
A:-25% of India's population        B:-50% of India's population        C:-Two thirds population of India        D:-One third population of India        Ans: C

89:-The Transplantation of Human Organs and Tissues Rules in India were enacted in
A:-2014        B:-2012        C:-2010        D:-2016
Ans: A

90:-The Rural Landless Employment Guarantee Programme was introduced during the
A:-`9^(th)` Five Year Plan        B:-`8^(th)` Five Year Plan        C:-`6^(th)` Five Year Plan        D:-`7^(th)` Five Year Plan
Ans: C

91:-The theory that contends technology drives historical change is
A:-Information Explosion        B:-Information overload        C:-Technological determinism        D:-Communication revolution
Ans: C

92:-The psychological conflict that results within a person when he/she holds clashing belief, or when his/her actions and beliefs are opposed to each other is
A:-Cognitive dissonance        B:-Archetypes        C:-Cognitive resonance        D:-Conflict theory
Ans: A

93:-In a media context the tendency of reporters or other media professionals to adopt the ideas and attitudes of the groups they cover or with which they have a great deal of contact is
A:-Mass culture        B:-Socialization        C:-Media literacy        D:-Acculturation
Ans: D

94:-The theory which argues that seeing scenes of violence will actually stimulate an individual to behave more violently afterwards        A:-Bullet theory        B:-Cultivation theory        C:-Stimulation theory        D:-Spiral of silence
Ans: B

95:-Disseminate a media text, narrowly by focussing on particular discrete groups is known as
A:-Cultural communication        B:-Narrowcast        C:-Group communication        D:-Interpersonal communication
Ans: B

96:-A communication which is intentional, purposeful and goal directed, persuading or influencing another to do something is a        A:-Rhetorical communication        B:-Persuasion        C:-Propaganda        D:-Public opinion
Ans: A

97. Match the following theories of Mass communication from List-I with their characteristic features from List-II.
List-I List-II
a. Authoritarian theory i. Media are free
b. Libertarian theory ii. Media are controlled
c. Social Responsibility theory iii. Media are responsible
d. Development Media theory iv. Media are agents of government v. Media assist in growth of society
Codes :   a b c d
(A) ii i iii iv
(B) ii i iii v
(C) v iii i ii
(D) iii ii v iv
Ans: B

98. In Mass communication, PSA stands for
(A) Public Service Assessment (B) Public Service Announcement (C) Public Service Access (D) Public Service Account
Ans: B

99. Participating Planning in community development employs
I. Participatory Learning II. Participatory Rural Appraisal   III. Participatory Action IV. Passive Participation
Codes :
(A) I, II and IV are correct.
(B) I, II and III are correct.
(C) I and III are correct.
(D) II and IV are correct.
Ans: B

100. The Communication Process is always
I. Systematic II. Intentional III. Interactional IV. Functional
Codes :
(A) I and II are correct (B) II and III are correct (C) III and IV are correct (D) I and IV are correct
Ans: D