MASS COMMUNICATION AND JOURNALISM- PAGE 12

MASS COMMUNICATION AND JOURNALISM-PAGE 12

MASS COMMUNICATION AND JOURNALISM MCQ-PAGE 12

1. The book, ‘Men, Media and Messages’ was written by
(A) Wilbur Schramm (B) Melvin DeFleur
(C) William Hachten (D) Everett Hagan
Ans: A

2. Public Opinion means ______
(A) Opinion held by general public (B) Media driven opinion
(C) Political decision made (D) Opinion held by foreign countries
Ans: A

3. Lack of empathy is the result of
(A) fatalism (B) cultural experience
(C) stimulated experience (D) frustrated experience
Ans: D

4. F. Rozario-Braid defined development communication as
(A) Narrative (B) Technology
(C) Positive (D) Management process
Ans: D

5. The economy that is increasingly based on knowledge and information is called as
(A) Knowledge economy (B) Information economy
(C) The Third Wave economy (D) The Electronic economy
Ans: C

6. Herbert Schiller described the information received by the poor as
(A) Entertainment (B) Anti-people
(C) Information slavery (D) Information garbage
Ans: D

7. Famous painter MF Hussain produced the movie
(A) Gaj Gamini (B) Talaash
(C) Mujhe Kuchh Kahna Hai (D) The Painting
Ans: A

8. Williams Latane’s work is associated with
(A) Social loafing experiment (B) Conformity experiment
(C) Line-judging experiment (D) Thin slices experiment
Ans: A

9. The first film production studios are known as
(A) Studio apartments (B) Factory studios
(C) In-house studios (D) Make-shift studios
Ans: B

10. Research done after the event is known as
(A) Ex Post Facto (B) Pre Test, Post Test
(C) Solomon Four Group Design (D) Focus Group
Ans: A

11. Response Rates do not relate to
(A) Censures (B) Surveys
(C) Sampling (D) References
Ans: D

12. Admass in an ad campaign is for
(A) Target audience (B) Potential retailers
(C) Laggards (D) Pedestrians
Ans: A

13. When the respondents are shown the front page or the cover page of a publication with the name blacked out and are asked whether they remember, reading that particular issue is called
(A) unaided recall (B) masked recall
(C) recognition recall (D) aided recall
Ans: B

14. Bluetooth is a
(A) Trade name (B) Cell phone
(C) Neighbourhood publication (D) Ad appeal
Ans: A

15. When studies are used to measure a company’s position, it is called
(A) Communication Audit (B) Corporate Audit
(C) Public-Relations Audit (D) Social Audit
Ans: C

16. Who said “media is used by an individuals to connect or disconnect themselves from others” ?
(A) Franklin John Henrilp (B) Franklin Hamilton
(C) Marshall McLuhan (D) Franklin Rosario Baird
Ans: A

17. Joseph Luft and Harrington Ingham deviced Johari Window of Human Communication with four chambers or windows. Which among the following is not the window suggested by them ?
(A) Open (B) Blind
(C) Hidden (D) Cover
Ans: D

18. The influential theorist of dependency ______ made a distinction between world systems and mini-systems.
(A) Immanual Wallerstein (B) Alejandro Poters
(C) Hermassi E. (D) Ernest Mandel
Ans: A

19. Audiophile means
(A) Audio recorder (B) Volume riser
(C) Music buff (D) Ear Phones
Ans: C

20. In the ‘circuit of culture’, Stuart Hall identified five component elements. Four of these component elements are : Production, consumption, regulations and signification. What is the fifth component ?
(A) Sympathy (B) Empathy
(C) Synthesis (D) Identity
Ans: D

21. The careful organization of Website’s contents into hierarchical (or sequential) order, it is described as
(A) informational line (B) information sequencing
(C) information architecture (D) information processing
Ans: C

22. Using existing structure in public spaces in advertising is known as
(A) On line Advertising (B) Bauner Advertising
(C) Transit Advertising (D) Ambient Advertising
Ans: D

23. Ambisonics is also known as
(A) Low voice (B) Microphones
(C) Surround Sound (D) Surreptitious entry
Ans: C

24. A short form of a TV programme is called as
(A) Portfolio (B) Proportion
(C) Pictograph (D) Pod buster
Ans: D

25. When company websites include a permanent display, usually a small box at the side of the screen that invites users to participate in a research project is known as
(A) a stationary display (B) an outdoor display
(C) classified (D) point-of-purchase ads
Ans: A

26. One of the important ways to ascertain the range of spread of variables in a sample is through the calculations of :
(A) Sample size (B) Mode
(C) Confidence level (D) Standard Deviation
Ans: D

27. Advertising that “ambushes” the viewer is called
(A) Classified Display Advertising (B) Institutional Advertising
(C) Online Advertising (D) Unconventional Advertising
Ans: D

28. Which of the following theories or designs eliminates the communication bias in a research project ?
(A) Experimental Group Design (B) Control Group Design
(C) Single Blind Theory (D) Double Blind Theory
Ans: D

29. Which among the following films made by Satyajit Ray, the story was not taken from Rabindranath Tagore ?
(A) Charulata (B) Ghare Baire
(C) Postmaster (D) Devi
Ans: D

30. Adjacency is a
(A) Ear Panel (B) Index
(C) Morgue (D) Commercial break
Ans: D

31. Film positive used to produce dupe negatives from
(A) Master print (B) Broad print
(C) Linear print (D) Big print
Ans: A

32. In Radio without lap or pause called
(A) sibilance (B) segue
(C) simulcart (D) slip start
Ans: B

33. Bennet, Coleman & Co Vs. Union of India case in early 1970s deals with
(A) Pre-censorship (B) Journalist wages
(C) Editorial perspective (D) Newsprint policy
Ans: D

34. “Do you have it in you ?” is an ad slogan of
(A) Indian Army (B) Censor Board
(C) Coast Guards (D) Border Security Forces
Ans: A

35. ‘Stereotyping’ is an element of investigation in Representation Studies, which generally concentrate on two aspects : one is physical, i.e. semiotic; the other is intellectual which is known as :
(A) Discourse Study (B) Content Study
(C) Deconstruction Study (D) Post-structural study
Ans: A

36. Story-telling is a part of
(A) News-bound cultures
(B) Culture-specific communication
(C) Technology-driven communication
(D) Mediated society
Ans: B

37. Communication critics while discussing the ‘Public Sphere’, propounded by Hebarmas, further grouped public sphere into three broad categories. Which among the following is not in those three categories ?
(A) Micro Public Sphere (B) Meso Public Sphere
(C) Macro Public Sphere (D) Supra Public Sphere
Ans: D

38. Three-dimensional area around a microphone from within which sound is transmitted also referred to as
(A) Polar Pattern (B) Direct pattern
(C) Indirect pattern (D) Vertical pattern
Ans: A

39. Which Committee was constituted to study the law relating to Contempt of Court ?
(A) Sarkaria Committee (B) Sawant Committee
(C) Sanyal Committee (D) Verghese Committee
Ans: C

40. Section 3 and 4 of Official Secrets Act, 1923 deal with
(A) Spying (B) Wrong communication
(C) Authorization (D) Use of material
Ans: A

41. The Second Press Commission describes ______ law as a “Tale of two interests”.
(A) Contempt of Court (B) Freedom of Press
(C) Sovereignty (D) Defamation
Ans: D

42. In Radio parlance, Payola relates to
(A) Disseminating breaking news
(B) Transmitting special-audience programmes
(C) Introduction of new broadcast format
(D) Accepting money for playing songs
Ans: D

43. Velocity microphone referred to as a
(A) Omni directional microphone (B) Uni-directional microphone
(C) Lapel microphone (D) Ribbon microphone
Ans: D

44. The Government of India through an Act, prohibits any prejudicial publication of news and comments. Identify the Act from the following ?
(A) The Defence Publication Act, 1968
(B) The Civil Defence Act of 1968
(C) The Legal Defence Act of 1968
(D) The Judicial Defence Act of 1968
Ans: B

45. Theodore Newcomb’s symmetry Model of communication emphasizes on :
(A) Cognitive consistency (B) Cognitive dissonance
(C) Cognitive inconsistency (D) Cognitive unbalance
Ans: A

46. Creative middle in a newspaper is popularly used in
(A) Front page (B) Op-ed page
(C) Edit page (D) Inside page
Ans: C

47. If two contradictory view points are written in an intro of a news report, it is known as
(A) 1-2-3 lead (B) contrast lead
(C) Question lead (D) Bullet lead
Ans: B

48. Theatre is an example of :
(A) Hybrid effect (B) Snowball effect
(C) Panopticism (D) Synopticism
Ans: D

49. The edition/uploading centre of dot com publication is ________. Hence, the focus of content shifts.
(A) static (B) non-existent
(C) mobile (D) fixed by law
Ans: C

50. In order to have credibility of a news item, reporters use sources. It is known as
(A) Attribution (B) Pyramid
(C) Subjectivity (D) News event
Ans: A

51. Assertion (A) : Conflicts arise among individuals when there is an imbalance in interpersonal communication.
Reason (R) : If people take care of communication by using good language, conflicts subside.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R), is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A

52. Assertion (A) : Different forms of writing have emerged as different channels of mass communication have different ways of expression.
Reason (R) : The purpose of writing is to explain a point of view, and different forms of writing are only used to confuse the media user.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C

53. Assertion (A) : Now-a-days format is dominating the newspapers instead of content and hence ethics are less observed by editors.
Reason (R) : Readers want good content than good lay-out, and hence newspapers must focus on content than format.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D

54. Assertion (A) : Advertisements do not yield the desired effect for many brands/products.
Reason (R) : The pre-tests and pilot tests for advertisements are done in artificial surrounding, hence, the effectiveness cannot be determined.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B

55. Assertion (A) : Some research techniques like experimental research are not popular in Indian mass communication.
Reason (R) : Most researchers are not familiar with experimental research, they avoid using the method.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A

56. Assertion (A) : Professionalism among journalism practitioners is rarely found now-adays as the profession has become a hobby for the new entrants.
Reason (R) : The new entrants do not have role models to follow, and hence their lack of professionalism cannot be faulted.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B

57. Assertion (A) : After the failure of quantitative research methods to investigate the social problems, the communication scholars are now turning to qualitative methods such as ‘participant observation’.
Reason (R) : The methods are not responsible for failure, it is the shallow knowledge of the scholars that is responsible for the dismal performance of communication research.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A

58. Assertion (A) : The Government Control of Television is justified in the age of information explosion, and the TV channels often distort news for TRP ratings.
Reason (R) : Distortion of news by TV channels cannot be an alibi for Government control of TV as it leads to suppression of news.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A

59. Assertion (A) : Theories of social change emphasize that individual must change to bring in positive change in society.
Reason (R) : In traditional societies, individual change depends on various factors and traditional values influence the individual.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A

60. Assertion (A) : Public relations campaign in India are undertaken without proper research because of ignorance of its effect.
Reason (R) : The answer to the problem lies in educating the PR campaigners and a change of their minds is possible.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A

61. Match List – I with List – II :
List – I (Tagline) List – II (TV News Channel)
a. Khabar Hamari Faisala Tumhara 1. ABP News
b. Rasthra Pratham 2. Live India
c. Aapko Rakhe Aage 3. Aaj Tak
d. Sabse Tej 4. Sudarshan News
Codes :
a b c d
(A) 4 1 3 2
(B) 3 2 4 1
(C) 1 3 2 4
(D) 2 4 1 3
Ans: D

62. Match List – I with List – II :
List – I (Book) List – II (Writer)
a. Chitra 1. Bankim Chandra Chatterjee
b. Devdas 2. Rabindra Nath Tagore
c. Durgesh Nandini 3. Sarat Chandra Chatterjee
d. Gandevata 4. Tara Shankar Bandopadhyay
Codes :
a b c d
(A) 2 3 1 4
(B) 4 3 1 2
(C) 2 3 4 1
(D) 3 1 2 4
Ans: A

63. Match List – I with List – II :
List – I (Punch Line) List – II (Product)
a. Celebrate the beauty of life 1. Amba Shakti TMC Bars
b. Future Relies on 2. Malabar-Gold
c. Apna Liye Apnoke Liye 3. Mercedes-Benz
d. The Best Knows No Alternative 4. Honda
Codes :
a b c d
(A) 2 1 4 3
(B) 4 3 2 1
(C) 1 2 4 3
(D) 3 2 4 1
Ans: A

64. Match List – I with List – II :
List – I (Terms) List – II (Description)
a. Sociometry research 1. Conduct research and collect data in slips
b. Action research 2. Measure physical distance to measure and map the social distance.
c. Grounded Theory Research 3. Conduct process research while a project to solve a problem is on.
d. Memoiring research 4. Conduct field work first without any plan /preparation and then theorise.
Codes :
a b c d
(A) 2 3 4 1
(B) 3 2 1 4
(C) 1 4 2 3
(D) 4 1 3 2
Ans: A

65. Match List – I with List – II :
List – I (Title of the articles) List – II (Authors)
a. A conceptual model of Communication Research 1. Claude Shannon and Warren Weaver
b. Mass Media Flow and differential growth in knowledge 2. Harold Lasswell
c. The Mathematical Theory of Communication 3. P.J. Tichenor, G.A. Donohue and C.N. Olieu
d. The Structure and Function of Communication in society 4. B.H. Westley and M. Maclean
Codes :
a b c d
(A) 1 2 4 3
(B) 3 4 2 1
(C) 2 1 3 4
(D) 4 3 1 2
Ans: D

66. Find out the correct sequence of the concept generation process based on the four-stagemodel.
(A) Preparation, Incubation, Illumination, Verification
(B) Verification, Illumination, Incubation, Preparation
(C) Preparation, Illumination, Incubation, Verification
(D) Incubation, Illumination, Preparation, Verification
Ans: A

67. Identify the correct sequence of the chronological development of the video format from the following :
(A) Hi 8, DVC, Betacam, Umatic (B) Umatic, Hi 8, Betacam, DVC
(C) Betacam, Umatic, Hi 8, DVC (D) Umatic, Betacam, Hi 8, DVC
Ans: D

68. Find out the correct sequence of the chairmanship of the Press Council of India -
(A) Justice A.N. Sen, Justice R.S. Sarkaria, Justice P.B. Sawant, Justice G.N. Ray
(B) Justice R.S. Sarkaria, Justice G.N. Ray, Justice A.N. Sen, Justice P.B. Sawant
(C) Justice P.B. Sawant, Justice A.N. Sen, Justice G.N. Ray, Justice R.S. Sarkaria
(D) Justice R.S. Sarkaria, Justice A.N. Sen, Justice P.B. Sawant, Justice G.N. Ray
Ans: A

69. Identify the correct chronological order of the launching of the satellite from the following :
(A) Sputnik, ARPA, Syncom I, Syncom II
(B) Sputnik, Syncom I, Syncom II, ARPA
(C) Syncom I, Syncom II, Sputnik, ARPA
(D) ARPA, Sputnik, Syncom I, Syncom II
Ans: A

70. Find out the correct sequencing of elements in the transactional perceptual pattern of Human Communication :
(A) Processual, Systemic, Perceptual and Creating Meaning
(B) Creating Meaning, Processual, Systemic, Perceptual
(C) Systemic, Processual, Creating Meaning, Perceptual
(D) Systemic, Perceptual, Creating Meaning and Processual
Ans: D

Read the following passage and answer question Nos. from 71 to 75 :

Since the Cold War was officially declared over in 1990, to be followed by the collapse of the Soviet Union and the announcement by US President Bush of the existence of a ‘New World Order’, global events now appear to be moving so rapidly and chaotically that disorder seems a more appropriate description of what is happening in the international system. It has even been suggested that an ‘unparalleled popular interest in international affairs’ has taken place as ‘a natural reaction to the spectacle of a shrinking globe, a sober reflection on the part of millions of bewildered people who have learned through bitter experience that their own lives and fortunes may be jeopardized by the turn of events in a remote part of the world’. Those who have yet to consult the note might guess that those words were written quite recently — in 1991 perhaps, possibly even as far back as 1989. In fact they were written in 1940, in one of the earliest textbooks specifically dedicated to international relations. Historians often irritate other scholars when they point out that there is rarely anything new under the sun. The phrase ‘New World Order’, after all, was used by H.G. Wells as long ago as 1944. From the establishment of the international news agencies in the mid-nineteenth century to the formation of the global digital superhighways of today, the speed at which information flows around the world has revolutionized every aspect of our daily lives in ways no less significant than the agricultural and industrial revolutions did so. This ‘communications revolution’ had no tangible beginnings, in that it can be traced back variously to the development of the printing press, of writing, even of language, and it is certainly far from finished as we approach the next millennium in anticipation of travelling through ‘cyberspace’. But the past one hundred and fifty years, and the past fifty especially, have seen it accelerate at an ever more rapid rate, to the point where it is now almost impossible to understand how our world ever functioned without telephones, television or computers. Indeed, ‘the technologies and institutions of communication that have become so central to world politics and economics over the past couple of decades have fundamentally altered the nature and sources of power and influence, both domestically and internationally’.

71. When was the phrase ‘New World Order’ used ? And who used the phrase ?
(A) In 1990, George Bush
(B) In 1944, H.G. Wells
(C) George Bush in 1990 and H.G. Wells in 1944
(D) By scholars during 1989
Ans: C

72. Why is the ‘flow of information’ significant ?
(A) Because it impacts every aspect of life
(B) Because it is as important as the agriculture and industrial revolutions.
(C) Because it teaches communication
(D) Because it is important for cyberspace
Ans: A

73. When did the ‘Communication revolution’ begin ?
(A) It cannot be ascertained
(B) It started during the time of printing press
(C) It actually started during the development of language
(D) It started when writing began
Ans: A

74. What has changed the nature and sources of power and influence ?
(A) Computers (B) Politics
(C) Economics (D) Communication
Ans: D

75. What is the overall prediction of the passage about the future direction and speed of the development of communication ?
(A) It is to develop more rapidly (B) It is to slow down
(C) It is to remain at the current rate (D) It is unpredictable
Ans: A

76:-Which theory suggests "feedback device" ?
A:-Semiotic theory        B:-Spiral of silence
C:-De fleur model of communication        D:-SMCR model
Ans: C

77:-__________ is when the media puts forward the most sensational messages to titillate consumers.
A:-Transmission        B:-Sensationalization        C:-Mobilization        D:-Teleplomacy
Ans: B

78:-De fleur combine these two models and creates new one called "De Fleur Model of Communication". The models are
A:-SMCR model and Propaganda model        B:-AIDA model and Poole's model
C:-Shannon and Weaver model and Wesley and Mclean model        D:-Constructionist model and Relational distances model
Ans: C

79:-An ad agency that earns revenues through a retainer
A:-Bills client at an agreed upon price for a production
B:-Bills clients by the hour for essential services
C:-Bills clients by the day for essential services
D:-Is compensated through a charge on the placement of ads, typically 15% of the cost of the time or space
Ans: A

80:-Authoritarian theory originated from the philosophy of
A:-Plato        B:-Socrates        C:-Aristotle        D:-Alexander the Great
Ans: A

81:-The theory De fleur model of communication is expanded version of
A:-Aristotle's model of communication        B:-Shannon and Weaver model of communication
C:-Uses and gratification approach of communication        D:-Diffusion of innovation theory
Ans: B

82:-___________ practiced Authoritarian media approach in Afghanistan.
A:-American government       B:-Taliban government        C:-Burmese government        D:-Pakistani government
Ans: B

83:-Gatekeepers exist in
A:-Only in media houses        B:-Only in business sectors        C:-Almost every industry        D:-Innovation pools
Ans: C

84:-Agenda setting theory used in
A:-Political campaigns        B:-Business news, PR        C:-Ad campaign        D:-All of the above
Ans: D

85:-Who first used the term 'gatekeeping' ?
A:-Kurt Lewin        B:-McCombs and Shaw        C:-T.J. Scheff        D:-Tim Vos
Ans: A

86:-Which is the first model to introduce targeted audience in a communication process ?
A:-Lasswell's model        B:-Schramm's model        C:-De fleur model of communication        D:-The Relational Distances Model
Ans: C

87:-Media focuses on the characters of issues how ?
A:-People should think about        B:-Government Should think about
C:-Corporate people should think about        D:-What the masses should think about
Ans: D

88:-Framing is a process of
A:-Selective control        B:-Media control
C:-Judgement    D:-Media influencing similar versions as response among masses as in their articels
Ans: D

89:-"The most important effect of mass communication is its ability to mentally order and organize our world for us. "To whose model the statement relates to ?
A:-Maxwell McCombs        B:-Donald Shaw        C:-Both        D:-None
Ans: C

90:-___________ is an unauthorized use, typically of a patent or copyright.
A:-Infringement        B:-Invasion of privacy        C:-Slander        D:-Libel        A
ns: A

91:-The year the Official Secrets Act came into effect in India
A:-1874        B:-1911        C:-1868        D:-1923
Ans: D

92:-Cross Merchandising is a form of
A:-Sales promotion        B:-Corporate merger        C:-Global competition        D:-Trading products
Ans: A

93:-The conflict of interest between media that wants to cover a trial and a defendant who wants a fair trial is an example of
A:-An impact issue        B:-An ethical issue        C:-A legal issue        D:-A moral issue
Ans: C

94:-A small group of company that dominates an industry is called
A:-An oligopoly        B:-A conglomerate        C:-A monopoly        D:-A corporation
Ans: A

95:-____________ is the person who decides what shall pass through each gate section, of which, in any process, there are several.
A:-The gatekeeper        B:-A king        C:-A leader        D:-Ombudsman
Ans: A

96:-Mediated communications is the sharing of messages
A:-With a large widespread audience        B:-On a face to face basis
C:-For the purpose of entertainment        D:-Conveyed through an interposed device
Ans: D

97:-One job of the gatekeeper is to determine
A:-The amount of feedback that returns to the source of a media message        B:-How messages to consumers are constructed
C:-How mass communication affects interpersonal communication        D:-How ratings data will be interpreted by the media
Ans: B

98:-"Telegraphic" writing style made journalism more
A:-Wordy and flowery        B:-Terse and to the point
C:-Honest and factual        D:-Business-like
Ans: B

99:-The formation of Associated Press helped establish the journalistic ideal of
A:-Getting the facts straight        B:-Writing from a political point of view
C:-Sharing local news and correspondents        D:-Separating fact from opinion
Ans: D

100:-Media literacy means the ability to
A:-Read and write        B:-Create professional media
C:-Understand and use media        D:-Prepare for career in media
Ans: C