MASS COMMUNICATION AND JOURNALISM- PAGE 10

MASS COMMUNICATION AND JOURNALISM-PAGE 10

MASS COMMUNICATION AND JOURNALISM MCQ-PAGE 10

1. Mass media, according to, Lazarsfeld and Merton, reinforce
(A) public image
(B) religious participation
(C) social norms
(D) economic ideas
Ans: C

2. The universal model of communication will have
(A) six components
(B) five components
(C) four components
(D) three components
Ans: B

3. E.M. Rogers, in his theoretical advocacy of diffusion of innovation, introduced the concept of
(A) developmental symbolism
(B) technocracy
(C) cosmopoliteness
(D) social interactionism
Ans: C

4. When media companies are owned by non-media business houses, it is called
(A) Chain ownership
(B) Joint Stock ownership
(C) Conglomerate media ownership
(D) Business ownership
Ans: C

5. George Gerbner while propounding the cultivation Theory emphasized on the concepts of : Heavy viewers, light viewers and mainstreaming, the last one being …..
(A) Resonance
(B) Cognitive association
(C) Affectivity
(D) Priming
Ans: A

6. Majid Tehranian has spoken of development becoming a/an
(A) philosophy
(B) idea
(C) ism
(D) concentric concept
Ans: C

7. For Woolfson, individual consciousness, permeated by social communication is
(A) socio-ideological
(B) politico-creative
(C) psycho-persuasive
(D) ideo-cultural
Ans: A

8. The news media’s primary responsibility to its audience is to provide truthful and accurate information in support of
(A) anti-establishment movements
(B) understanding news values that influence media decisions
(C) Advertising campaigns for establishing brand names
(D) Governmental policies of revenue generation
Ans: B

9. The Westley and McLean Model of communication identifies _______ role of the receiver.
(A) the advocacy
(B) the environmental
(C) the gatekeeper
(D) the behavioural
Ans: D

10. When media audience derive different meanings from the same text, the message is considered
(A) polysemic
(B) denotative
(C) connotative
(D) contrived
Ans: A

11. When media consumers search for knowledge as a motive, the need becomes
(A) biased (B) selective
(C) affective (D) cognitive
Ans: D

12. Stuart Hall asserted that the media created
(A) ‘Virtual imagery’
(B) ‘Societal contact’
(C) ‘Preferred readings’
(D) ‘Perception fluctuation’
Ans: C

13. In societal corporation, the Government and society collaborate through
(A) symmetrical communication
(B) asymmetrical communication
(C) individual communication
(D) corporate communication
Ans: A

14. The communication channels are kept open by
(A) removing regulations
(B) proactive access
(C) Phatic function
(D) Emotive function
Ans: C

15. Metanyms are power conveyors of
(A) Myth
(B) Morality
(C) Creativity
(D) Reality
Ans: D

16. The first International Convention related to Copyright was held at
(A) Berne (B) London
(C) Geneva (D) Rome
Ans: A

17. The Indian Constitution’s provision for the Right to Freedom of Speech and Expression is notionally drawn from
(A) Bill of Rights
(B) Soviet Constitution
(C) Magna Carta
(D) Universal Declaration of Human Rights
Ans: A

18. In the cases of defamation, the term ‘Manipulation’ means
(A) Rumour
(B) Propaganda
(C) Abuse
(D) Allegation of fact
Ans: D

19. The applicability of Article 14 of the Indian Constitution was invoked by the Supreme Court in the case involving the newspaper :
(A) Sakal
(B) Aajkal
(C) The Hindustan Times
(D) The Times of India
Ans: D

20. The Second Press Commission of India recommended the removal of Section 5 of
(A) the Press Council Act, 1978
(B) the Official Secrets Act, 1923
(C) the Contempt of Courts Act, 1971
(D) the Press and Registration of Books Act, 1867
Ans: B

21. In research, language and argumentation are expected to objective :
(A) human experiences
(B) creativity
(C) idealism
(D) institutional norms
Ans: A

22. The positivist paradigm, adopted by researchers in Mass Communication, makes a liberal use of
(A) descriptions
(B) fictional narratives
(C) aesthetics
(D) quantifications
Ans: D

23. A distinction between administrative and critical communication research was first drawn by
(A) Harold Lasswell
(B) Walter Lippmann
(C) Paul Lazarsfeld
(D) Elihu Katz
Ans: C

24. Human simulations for research are identified as
(A) role play
(B) experimentation
(C) operation
(D) games
Ans: D

25. The fitness of good test of applying chi-square to find out the association between two variables demands a minimum sample of
(A) 20 (B) 30
(C) 40 (D) 50
Ans: D

26. Fiske and Hartley have identified the concept of
(A) community radio
(B) bardic television
(C) delinquent media
(D) juvenile media
Ans: B

27. The metaphor of a wired universe interlinked by a network of computers was popularised by
(A) Al Gore
(B) Wilbur Schramm
(C) Jacobson
(D) George Gerbner
Ans: A

28. _______ can be called as presentational media.
(A) Magazines
(B) Newspapers
(C) Teletext
(D) Body language
Ans: D

29. The Arabic television channel AlJazeera has its headquarters at
(A) Cairo (B) Tunis
(C) Doha (D) Muscat
Ans: C

30. Motilal Ghosh was associated with
(A) Anand Bazaar Patrika
(B) Amrit Bazaar Patrika
(C) Jana Shakti
(D) Ganashakti
Ans: B

31. The Mail, published from the erstwhile city of Madras (now Chennai) was
(A) an eveninger
(B) a morning newspaper
(C) a weekly newspaper
(D) a bi-weekly newspaper
Ans: A

32. The Amit Mitra Committee was to prepare a report on
(A) national broadcast policy
(B) programme quality of AIR
(C) broadcast code of ethics
(D) radio recruitment policy
Ans: A

33. Narratology generally deals with two major elements; one is Suzyet, i.e. structure, the other being
(A) Character (B) Author
(C) Fabula (D) Climax
Ans: C

34. Editing in newspapers means the removal of _____ in writing.
(A) articles
(B) fog
(C) atmosphere
(D) treatment
Ans: B

35. The largest advertising agency of the world is
(A) J. Walter Thompson
(B) Saatehi and Saatehi
(C) David Ogilvy Inc.
(D) MacConn-Erikson Worldwide
Ans: D

36. According to a survey, advertisements published by women’s magazines were _______ women.
(A) conferring status to
(B) commoditizing
(C) promoting employment of
(D) ethicising
Ans: B

37. An economy dependent upon selling and purchasing goods and services besides advertising to create a climate of purchases is supposed to promote :
(A) brand names
(B) sale society
(C) consumer culture
(D) advertising environment
Ans: C

38. ________ is the basis of public relations, advocated by the English Philosopher, Jeremy Bentham.
(A) Internationalism
(B) Religious morality
(C) Utilitarianism
(D) Stakeholder benefit
Ans: C

39. The systems theory of public relations is described as a set of united
(A) pressure groups
(B) subsystems
(C) employee systems
(D) production systems
Ans: B

40. identification and analysis of situation, problem and offering solution to achieve organisational objectives will come under
(A) diplomacy
(B) Crisis management
(C) Strategic communication
(D) Community relations
Ans: C

41. Corporate public relations deals with
(A) the whole organisation
(B) goods and services
(C) profits and payments
(D) publicity and propaganda
Ans: A

42. The making of a film based on a novel is called adaptation, whereas a novel based on a film is called
(A) Adoption
(B) Novelization
(C) Spinoff
(D) Telecine
Ans: B

43. The mathematical ratio between the vertical and the horizontal measurements of a film/video is referred to as
(A) Frame ratio
(B) Format ratio
(C) Size ratio
(D) Aspect ratio
Ans: D

44. A Jump Cut is an editing technique that is employed
(A) at the end of a shot
(B) in between two scenes
(C) within a scene
(D) in between two sequences
Ans: C

45. Setting the best colour and density for the printing of each shot in film is known as
(A) colour setting
(B) colour temperature
(C) colour combination
(D) colour timing
Ans: D

46. Separation of a programme signal from the carrier wave is
(A) Modulation
(B) Demodulation
(C) Co-modulation
(D) Clear modulation
Ans: B

47. The down-the-line interview is conducted
(A) face-to-face
(B) with panellists
(C) when the interviewer is at studio and the interviewee at another centre
(D) in a large crowd
Ans: C

48. The commercial broadcasting wing of AIR, Vividh Bharati, was started as a counter to
(A) Voice of America
(B) BBC
(C) Radio Ceylon
(D) Radio Moscow
Ans: C

49. Extra programmes to make the already exiting radio programmes more attractive and interesting are wellknown as
(A) add-ons
(B) infusions
(C) go-buttons
(D) frills
Ans: D

50. What is an F-stop ?
(A) Measurement of the flow of electricity
(B) The size of the opening of a diaphragm
(C) Measurement of the light temperature
(D) The valve that stops the movement of a Camera mounted on a tripod
Ans: B

51. Assertion (A) : The social media have become a global craze in recent times.
Reason (R) : Social media cut across the barriers of age, sex, culture and status.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A

52. Assertion (A) : Corporate ownership of media is beneficial for audiences in the rural hinterland.
Reason (R) : Market-driven media will not bother much about their social responsibility as they concentrate more on returns than
anything else.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, (R) is false.
(D) (A) is false, but (R) is true.
Ans: D

53. Assertion (A) : The printing technology of massive production will soon be replaced by customised printing, possibly
at home.
Reason (R) : The new technology of communication has already affected the exiting technology through colour Xeroxing.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C

54. Assertion (A) : Educational broadcasting in India demands complete overhauling in terms of contents and presentation to reach larger audience.
Reason (R) : The private sector participation in educational broadcasting has necessitated the need for life-long learning.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C

55. Assertion (A) : It is difficult to use folk media for the development of scientific temperament among masses in rural India.
Reason (R) : Folk media depend upon religious discourses to reach out to the masses with moralistic overtones.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A

56. Assertion (A) : New media has a negative impact on the writing skills of the new generation.
Reason (R) : New media has altered the art of writing.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation for (A).
(C) (A) is true, (R) is false.
(D) (A) is false, but (R) is true.
Ans: B

57. Assertion (A) : The Public Relations exercises seldom save a company in crises.
Reason (R) : Public Relations exercises are dubious in nature.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C

58. Assertion (A) : Radio is making a comeback as people listen to radio more these days.
Reason (R) : Only those who drive cars listen to radio.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C

59. Assertion (A) : The editors have lost out to the commercial influence within the newspapers.
Reason (R) : Existence of “newswhole” is the reason for that.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A

60. Assertion (A) : There is a decline in the popularity of the old media as new media penetrates the society.
Reason (R) : Because the ownership of new media is not centered on one person or one organization.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B

61. Match List – I with List – II :
List – I (Concepts) List – II (Similar Concepts)
a. Dailies 1. T-numbers
b. F-stops 2. Clapper board
c. Cinemascope 3. Rushes
d. Slate 4. Vitascope
Codes :
a b c d
(A) 2 4 1 3
(B) 3 1 4 2
(C) 1 2 3 4
(D) 4 3 2 1
Ans: B

62. Match List – I with List – II :
List – I List – II
a. Salman Khan 1. Dus ka Dum
b. Sunidhi Chauhan 2. Bade Achhe Lagte Hain
c. Sakshi Tanwar 3. Indian Idol
d. Archana Puran Singh 4. Comedy Circus
Codes :
a b c d
(A) 4 2 3 1
(B) 1 3 2 4
(C) 3 1 4 2
(D) 2 4 1 3
Ans: B

63. Match List – I with List – II :
List – I (Films) List – II (Heroine)
a. Aradhana 1. Rekha
b. Pyasa 2. Rani Mukherjee
c. Umrao-Jan 3. Sharmila Tagore
d. Black 4. Waheeda Rehman
Codes :
a b c d
(A) 3 4 1 2
(B) 1 2 3 4
(C) 2 1 4 3
(D) 4 3 2 1
Ans: A

64. Match List – I with List – II :
List – I List – II
a. Daskathia 1. Kerala
b. Koodiyattam 2. Odisha
c. Raslila 3. Maharashtra
d. Keertana 4. Manipur
Codes :
a b c d
(A) 1 2 3 4
(B) 4 2 1 3
(C) 2 1 4 3
(D) 3 4 1 2
Ans: C

65. Match List – I with the List – II :
List – I List – II
a. Mathrubhoomi 1. Odisha
b. Dinamalar 2. Kerala
c. Sadhana 3. Tamil Nadu
d. Dharitri 4. Gujarat
Codes :
a b c d
(A) 3 2 4 1
(B) 4 1 2 3
(C) 2 3 4 1
(D) 1 4 3 2
Ans: C

66. Match List – I with the List – II :
List – I (Films) List – II (Directors)
a. The Birds 1. Robert Flaharty
b. Nanook of the North 2. Satyajit Ray
c. The Days and Nights in Forest 3. Alfred Hitchcock
d. October 4. S.M. Eisenstein
Codes :
a b c d
(A) 4 3 1 2
(B) 2 4 3 1
(C) 1 2 4 3
(D) 3 1 2 4
Ans: D

67. The correct sequence of the stages in the developmental idea campaigns is
(A) Distribution, penetration, participation, legitimacy, identification
(B) Identification, legitimacy, participation, penetration, distribution
(C) Identification, participation, penetration, legitimacy, distribution
(D) participation, penetration, legitimacy, identification, distribution
Ans: B

68. Find out the correct chronological sequence of following news agencies :
(A) Free press of India, United Press of India, Press Trust of India, Press News Bureau
(B) United Press of India, Press News Bureau, Press Trust of India, Free Press of India
(C) Press News Bureau, Free Press of India, United Press of India, Press Trust of India
(D) Free Press of India, Press News Bureau, United Press of India, Press Trust of India
Ans: C

69. Identify the correct chronological order of the following books :
(A) Mass media and National Development; The Political Economy of Growth; Communication for development : One World, Multiple Cultures; The Internet Galaxy
(B) The Internet Galaxy; Communication for Development : One World; Multiple Cultures; The Political Economy of Growth; Mass Media and National Development
(C) Communication for Development; One World, Multiple Cultures; The Internet Galaxy; Mass Media and National Development; The Political Economy of Growth
(D) The Political Economy of Growth; Communication for Development; One World; Multiple Cultures; The Internet Galaxy; The Mass Media and National Development
Ans: A

70. Which is the correct order of the following newspaper houses in India in terms of circulation and revenue ?
(A) Dainik Bhaskar, The Hindustan Times, Jagran, The Times of India
(B) The Times of India, Jagran, The Hindustan Times, Dainik Bhaskar
(C) The Hindustan Times, The Times of India, Dainik Bhaskar, Jagran
(D) Jagran, Dainik Bhaskar, The Hindustan Times, The Times of India
Ans: B

Read the following passage and answer question nos. 71 to 75 :

The Swiss Linguist Ferdinand de Saussure is the founder of semiology, and the American philosopher Charles Sanders Peirce is the founder of semiotics – both sciences are involved with how to interpret signs. In recent years, in part to make life simpler for ourselves, we have taken to using the term semiotics to stand for both methods of analysing signs. But what is a sign ? I will explain Saussure’s theories first and then deal with Peirce’s. For Saussure, the important thing to remember about signs is that they are made up of sounds and images, what he called signifiers, and the concepts these sounds and images bring to mind, what he called signifiers, and the concepts these sounds and images bring to mind, what he called signified … Words are signs, but so are many other things, such as facial expressions, body language, clothes, haircuts – you name it. To a semiotician, everything can be taken for a sign … Saussure said there was something very important to remember about signs : The relation between signifier and signified is based on CONVENTION, IS ARBITARRY. The word tree and the large stemmed plant for which the word tree stands is not natural but historical, tied to conventions and choices that people made. He distinguished symbols from signs by saying that symbols, which he saw as a subcategory of signs are not completely arbitrary …. What is important to remember is that symbols have enormous significance in our lives and play an important role in our thinking and behaviour. Peirce had a different system. He believed there were three different kinds of signs : icons, indexes, and symbols, Icons signify by resemblance, indexes signify on the basis of convention.

71. What do the semiotics and semiology mean ?
(A) Both mean analysing of signs.
(B) Semiotics is theory and semiology is the interpretation of that theory.
(C) Semiotics studies signs while semiology creates models.
(D) Semiotics studies signs while semiology studies symbols.
Ans: A

72. Signifier means :
(A) meaning
(B) concepts
(C) signs and symbols that one sees around
(D) a collection of signs and symbol
Ans: C

73. Facial expressions, hair cuts and body languages are known as
(A) Signs
(B) Meaning
(C) Semiotics
(D) Semiology
Ans: A

74. The connection between the signifiers and signified is
(A) logical
(B) arbitrary
(C) calculations
(D) theory oriented
Ans: B

75. The symbol, according to Peirce is based on
(A) Customs
(B) Deductions
(C) Formula
(D) Relativism
Ans: A

76. The term ‘broadcasting’ was borrowed from
(A) Radio
(B) Television
(C) Agriculture
(D) Banking
Ans: C

77. The perspective of pluralistic model of development is
(A) Hierarchical
(B) Bureaucratic
(C) Empowerment
(D) top-down
Ans: C

78. “Revolution of the empowerment of the media consumer” is argued by
(A) Denis Mcquail
(B) Julious Reuters
(C) Benjamin Benett
(D) Richard Rosenberg
Ans: B

79. The application of media ethics involves
(A) Finding most morally defensible answer to a problem.
(B) Maintaining the right to privacy.
(C) Rejecting government’s control over media.
(D) Maintaining the high standards of performance.
Ans: A

80. Denis Mc Quail identified the mass media function of
(A) Surveillance of environment
(B) Transmission of culture
(C) Non-formal education
(D) Promotion of democratic participation
Ans: D

81. The largest circulated English news magazine of India is
(A) Outlook
(B) The Week
(C) India Today
(D) The Frontline
Ans: C

82. Indian Express was originally published from
(A) Bombay
(B) Calcutta
(C) Madras
(D) Nagpur
Ans: C

83. Charles R. Wright was the first theorist who identified the media function of
(A) Information
(B) Education
(C) Interpretation
(D) Entertainment
Ans: D

84. ‘Marattha’ was the sister publication of
(A) Lok Satta
(B) Kesari
(C) Sakal
(D) Maharashtra Times
Ans: B

85. The British Broadcasting Corporation’s main revenue source for a long time was
(A) Government subsidy
(B) Licence fee
(C) Public donations
(D) Sale of bonds
Ans: B

86. The Yuva Vani programme of All India Radio was introduced during the tenure of ________ as the Minister for Information and Broadcasting.
(A) B. Gopala Reddy
(B) Pramod Mahajan
(C) I.K. Gujral
(D) Indira Gandhi
Ans: B

87. Indian television channels are accused of promoting the stereotype of women being
(A) Aggressive
(B) Affectionate
(C) Submissive
(D) Critical
Ans: C

88. The functional analysis approach in communication is related to
(A) Personal influence approach
(B) Mass culture approach
(C) Persuasive technology approach
(D) Social systems approach
Ans: D

89. Who first described mass media as a culture industry?
(A) Stuart Hall
(B) Theodor Adorno
(C) Stuart Mill
(D) Jean Boudrillard
Ans: B

90. _________ is considered as a mechanical medium.
(A) Book
(B) Newspaper
(C) Television
(D) Puppetry
Ans: C

91. The main purpose of asymmetric two-way model of public relations is
(A) Distortion of facts
(B) Scientific persuasion
(C) Personality promotion
(D) Discourage competition
Ans: B

92. Central to the uses and gratifications approach in communication would be
(A) Messages
(B) Channels
(C) Audiences
(D) Encoders
Ans: A

93. In communication, redundancy has
(A) Highest predictability
(B) Lowest predictability
(C) Balanced predictability
(D) Imperfect predictability
Ans: A

94:-The hypothesis which is assumed to be true is known as
A:-Level of significance        B:-Null hypothesis        C:-Alternative hypothesis        D:-None of the above
Ans: C

95:-Intervening variable is also known as ________ variable.
A:-Dependent        B:-Control        C:-Systematic        D:-Cumulative
Ans: B

96:-New media have facilitated the type of communication which is
A:-Abstract        B:-Conceptual        C:-Public        D:-Interactive
Ans: D

97:-Scientific research in mass communication demands the demonstration of
A:-Continuity        B:-Permanence        C:-Transitivity        D:-Co-variation
Ans: D

98:-_______ is the first step in the research process.
A:-Data collection        B:-Definition of the problem        C:-Analysis of data        D:-Review of literature
Ans: B

99:-A single value that represents a typical score in a distribution is known as
A:-Limited value        B:-Terminal factor        C:-Critical value        D:-Central tendency
Ans: D

100:-The first advertising agency was set up by
A:-Gutenberg        B:-Volney Palmer        C:-Kuleshov        D:-E.S. Porter
Ans: B