MASS COMMUNICATION AND JOURNALISM-PAGE 6
MASS COMMUNICATION AND JOURNALISM MCQ-PAGE 6
1. The term development journalism, was coined by
(A) Alan Chalkley (B) Erskime Childers
(C) Christina Ogan (D) William Rosemarry
Ans: A
2. “A newspaper should be both a daily teacher and daily tribune” was stated by
(A) Joseph Pulitzer (B) J. L. Nehru
(C) Marshall McLuhan (D) George Gerbner
Ans: A
3. In Meletzke’s Model of mass communication process, the role of ______ is a key one along with the role of communicator.
(A) Receiver (B) Medium
(C) Feedback (D) Message
Ans: B
4. Agora is a
(A) post on a facebook (B) devil
(C) chatter box (D) market place on the internet
Ans: D
5. Manuel Castelles belongs to a school of
(A) Semiotics (B) Development media
(C) Positivism (D) Critical Theory
Ans: D
6. The other word for copywriting is
(A) Deadwood (B) Logjam
(C) Intaglio (D) Sealth
Ans: A
7. Inserting a TV programme between two popular TV programmes to boost its ratings is known as
(A) Twist (B) Blend
(C) Link (D) Hammocking
Ans: D
8. Academy ratio in a film is
(A) 1.8 to 1 (B) 1.33 to 1
(C) 2.00 to 1 (D) 1.7 to 1
Ans: B
9. ‘Dead husk’ in ads relates to limitation of
(A) social and individual fulfillment (B) cultural growth
(C) Concept of determination (D) Political accessibility
Ans: A
10. ‘Ticket on the meat’ refers to
(A) Dade Line (B) Print Line
(C) Head Line (D) By Line
Ans: C
11. Active video is
(A) violent scene (B) flashback
(C) pathos (D) picture information
Ans: D
12. Copy platform refers to
(A) Advertiser and product
(B) Collaborative effort between client and agency
(C) Client and service
(D) Ad copy and print media
Ans: B
13. Designer needs to be an expert in
(A) Big idea for promotion (B) Color to ad copy
(C) Inserting jingles in an ad (D) Written word and visual expression
Ans: D
14. The Bill of Digitalization of Television Channels in India was passed in the year
(A) 2003 (B) 2010
(C) 2007 (D) 2011
Ans: D
15. Collateral category in ads doesn’t include
(A) Product Brochures (B) Catalogues
(C) Readership profile (D) Tradeshow handouts
Ans: C
16. To identify a brand in a series of advertisements ____ are used.
(A) Preheads (B) Subheads
(C) Jumpheads (D) Label heads
Ans: A
17. If bipolar attitudes are used in a scale, it is known as
(A) Guttman scaling (B) Thurstone measuring method
(C) Semantic differential (D) Likert
Ans: C
18. Control variable is used to remove
(A) Non-spurious relationship (B) Inference
(C) Conceptual clarity (D) Unwanted influence
Ans: D
19. Androcentric view of cinema is a
(A) Male perspective (B) Female view
(C) View of the underdog (D) French genre
Ans: A
20. If qualitative and quantitative techniques are combined to understand a research problem, it is known as
(A) Sociogram (B) Binary method
(C) Evaluation (D) Triangulation
Ans: D
21. Ambush interview contains :
(A) Ambivalent questions (B) Direct questions
(C) Simple questions (D) Hidden questions
Ans: D
22. While Administrative research investigates the reactions of the readers of a newspaper’s content, the critical research usually investigates :
(A) The size of the paper (B) The layout and colour
(C) The font size (D) The ownership and control
Ans: D
23. Titus communications is a joint venfare involving
(A) Tass, Sanghai Communications, Itochu, US West
(B) Toshiba, Itochu, Time Warner, UNI
(C) Itochu, Toshiba, Time Warner, US West
(D) UNI, Itochu, Time Warner, US West
Ans: C
24. Identify the software that is not applied for the page layout of magazines or newspapers.
(A) InDesign (B) PageMaker
(C) QuarkExpress (D) Protool
Ans: D
25. Planted news is one of the techniques of
(A) Knowledge management (B) Fact finding
(C) Propaganda (D) Backgrounder
Ans: C
26. Assertion (A) : The invention of Telephone changed the world of communication and its influence could be studied as a part of media education.
Reason (R) : Telephone is a technical invention associated with communication and communication education has less research on the subject, yet communication scholars do not show interest to take it as a research topic.
Codes :
(A) Both(A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
27. Assertion (A) : Throughout the world, the governments are withdrawing from their social responsibilities and the business sector is stepping into the space created as a result of Government withdrawals.
Reason (R) : The general public is not reacting to the situation as the media is supporting such a move.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
28. Assertion (A) : Technical writing requires skillful writers and collaboration of the Subject Matter Experts (SMEs)
Reason (R) : Technical writers write for the consumers what the innovators like to tell about their innovations to the consumers.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
(A) Alan Chalkley (B) Erskime Childers
(C) Christina Ogan (D) William Rosemarry
Ans: A
2. “A newspaper should be both a daily teacher and daily tribune” was stated by
(A) Joseph Pulitzer (B) J. L. Nehru
(C) Marshall McLuhan (D) George Gerbner
Ans: A
3. In Meletzke’s Model of mass communication process, the role of ______ is a key one along with the role of communicator.
(A) Receiver (B) Medium
(C) Feedback (D) Message
Ans: B
4. Agora is a
(A) post on a facebook (B) devil
(C) chatter box (D) market place on the internet
Ans: D
5. Manuel Castelles belongs to a school of
(A) Semiotics (B) Development media
(C) Positivism (D) Critical Theory
Ans: D
6. The other word for copywriting is
(A) Deadwood (B) Logjam
(C) Intaglio (D) Sealth
Ans: A
7. Inserting a TV programme between two popular TV programmes to boost its ratings is known as
(A) Twist (B) Blend
(C) Link (D) Hammocking
Ans: D
8. Academy ratio in a film is
(A) 1.8 to 1 (B) 1.33 to 1
(C) 2.00 to 1 (D) 1.7 to 1
Ans: B
9. ‘Dead husk’ in ads relates to limitation of
(A) social and individual fulfillment (B) cultural growth
(C) Concept of determination (D) Political accessibility
Ans: A
10. ‘Ticket on the meat’ refers to
(A) Dade Line (B) Print Line
(C) Head Line (D) By Line
Ans: C
11. Active video is
(A) violent scene (B) flashback
(C) pathos (D) picture information
Ans: D
12. Copy platform refers to
(A) Advertiser and product
(B) Collaborative effort between client and agency
(C) Client and service
(D) Ad copy and print media
Ans: B
13. Designer needs to be an expert in
(A) Big idea for promotion (B) Color to ad copy
(C) Inserting jingles in an ad (D) Written word and visual expression
Ans: D
14. The Bill of Digitalization of Television Channels in India was passed in the year
(A) 2003 (B) 2010
(C) 2007 (D) 2011
Ans: D
15. Collateral category in ads doesn’t include
(A) Product Brochures (B) Catalogues
(C) Readership profile (D) Tradeshow handouts
Ans: C
16. To identify a brand in a series of advertisements ____ are used.
(A) Preheads (B) Subheads
(C) Jumpheads (D) Label heads
Ans: A
17. If bipolar attitudes are used in a scale, it is known as
(A) Guttman scaling (B) Thurstone measuring method
(C) Semantic differential (D) Likert
Ans: C
18. Control variable is used to remove
(A) Non-spurious relationship (B) Inference
(C) Conceptual clarity (D) Unwanted influence
Ans: D
19. Androcentric view of cinema is a
(A) Male perspective (B) Female view
(C) View of the underdog (D) French genre
Ans: A
20. If qualitative and quantitative techniques are combined to understand a research problem, it is known as
(A) Sociogram (B) Binary method
(C) Evaluation (D) Triangulation
Ans: D
21. Ambush interview contains :
(A) Ambivalent questions (B) Direct questions
(C) Simple questions (D) Hidden questions
Ans: D
22. While Administrative research investigates the reactions of the readers of a newspaper’s content, the critical research usually investigates :
(A) The size of the paper (B) The layout and colour
(C) The font size (D) The ownership and control
Ans: D
23. Titus communications is a joint venfare involving
(A) Tass, Sanghai Communications, Itochu, US West
(B) Toshiba, Itochu, Time Warner, UNI
(C) Itochu, Toshiba, Time Warner, US West
(D) UNI, Itochu, Time Warner, US West
Ans: C
24. Identify the software that is not applied for the page layout of magazines or newspapers.
(A) InDesign (B) PageMaker
(C) QuarkExpress (D) Protool
Ans: D
25. Planted news is one of the techniques of
(A) Knowledge management (B) Fact finding
(C) Propaganda (D) Backgrounder
Ans: C
26. Assertion (A) : The invention of Telephone changed the world of communication and its influence could be studied as a part of media education.
Reason (R) : Telephone is a technical invention associated with communication and communication education has less research on the subject, yet communication scholars do not show interest to take it as a research topic.
Codes :
(A) Both(A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
27. Assertion (A) : Throughout the world, the governments are withdrawing from their social responsibilities and the business sector is stepping into the space created as a result of Government withdrawals.
Reason (R) : The general public is not reacting to the situation as the media is supporting such a move.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
28. Assertion (A) : Technical writing requires skillful writers and collaboration of the Subject Matter Experts (SMEs)
Reason (R) : Technical writers write for the consumers what the innovators like to tell about their innovations to the consumers.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
29. Assertion (A) : India is fast moving towards becoming a Network society.
Reason (R) : India cannot become a network society soon as Internet penetration in India is very low.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
30. Assertion (A) : The duty of the press is to make fair criticism of any institution in public interest but all the same time it has to abide by the journalistic norms.
Reason (R) : The press, generally fails to meet the expected objectivity in pursuing its duty towards the society.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
31. Assertion (A) : As marginalized sections of society cannot ventilate their opinions through mainstream mass media channels, they look for alternative channels to support their cause.
Reason (R) : Since marginalized sections do not economically support mass media channels, the latter do not lend their support to these sections of population.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
32. Assertion (A) : The prices of magazines in India are beyond the reach of common man, their circulation is declining.
Reason (R) : The proliferation of television channels has resulted in fast information dissemination, the common man does not depend on magazines for information.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
33. Assertion (A) : Globalization has forced the Indian business units transform themselves from being family units to giant corporate houses.
Reason (R) : Corporate Communications being an integral part of globalization helped in this transformation.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
34. Assertion (A) : Critical research guides a communication scholar to question the system and take steps to change the system.
Reason (R) : Critical school was born to find out the shortcomings of positivism.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
35. Assertion (A) : The rigidity of folk media formats for manipulation of content is a big problem for them to be used in development communication.
Reason (R) : Since folk media formats are inherited from one generation of practitioners to the next generation, the rigidity of the formats is an advantage for them to remain insular from external influences.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
36. Match the following :
Doordarshan Services - Year of Introduction
a. Color transmission 1. 1985
b. Morning transmission 2. 1982
c. Commercial spots 3. 1976
d. INTEX services 4. 1987
Codes :
a b c d
(A) 2 4 3 1
(B) 3 2 4 1
(C) 1 3 4 2
(D) 4 1 2 3
Ans: A
37. Match List – I with List – II :
List – I (Critic) List –II (Theoretical Area)
a. Robert Merton 1. Social Conflict
b. Herbert Spencer 2. Symbolic Interactionism
c. C.H. Cooley 3. Structural Functionalism
d. Ralph Dahrendorf 4. Laissez-faire in Evolutionary Perspective
Codes :
a b c d
(A) 4 2 3 1
(B) 3 4 2 1
(C) 1 2 3 4
(D) 2 3 1 2
Ans: B
38. Match the items in List – I with List – II :
List – I (Concepts /Terms) List – II (Authors)
a. Frames of Reference 1. Donald Shaw and Maxwell McCombs
b. Coercion and Consent 2. Antonio Gramsci
c. Priming 3. Wilbur Schramm
d. Resonance 4. George Gerbner
Codes :
a b c d
(A) 3 2 1 4
(B) 2 3 4 1
(C) 4 1 3 2
(D) 1 4 2 3
Ans: A
39. Match List – I with List – II :
List – I (Concepts) List – II (Similar Concepts)
a. Personality element 1. Public stimuli
b. Attitude function 2. self esteem
c. Verbal-nonverbal cues 3. Human Communication Theory
d. Cognitive Dissonance 4. Knowledge
Codes :
a b c d
(A) 1 2 3 4
(B) 2 4 1 3
(C) 4 3 2 1
(D) 3 1 4 2
Ans: B
40. Match List – I with List – II :
List – I (Terms / Methods) List – II (Description)
a. Cross-sectional research 1. Collecting data to determine how people create meaning of their activities (culture) in a context.
b. Longitudinal 2. Collecting data from many research studies conducted on a particular topic and analysing the same.
c. Meta Analysis 3. Collecting data from a particular section of the research population (sample) regularly over a period.
d. Ethnomethodology 4. Collecting data from all section of a sample once.
Codes :
a b c d
(A) 4 3 2 1
(B) 3 4 1 2
(C) 2 1 3 4
(D) 1 2 4 3
Ans: A
41. Match the items in List – I with List – II :
List – I (Terms / Concepts) List – II (Description)
a. Outsourcing 1. Personal digital devices that provide information about goods and services.
b. Offshoring 2. Giving the responsibilities of providing goods and services to experts and inducting them in the company itself.
c. Steroids 3. Putting up factories to create goods and services in other countries other than the country of headquarts.
d. In sourcing 4. Giving the responsibilities to another agents to produce goods and services with certain specifications.
Codes :
a b c d
(A) 3 4 2 1
(B) 1 2 3 4
(C) 2 1 4 3
(D) 4 3 1 2
Ans: D
42. Identify the correct chronological sequence of the following journal of Mass Media Research :
(A) Media Asia, Newspaper Research Journal, Public-Opinion Quarterly, Journalism Quarterly
(B) Journalism Quarterly, Public-Opinion Quarterly, Newspaper Research Journal, Media Asia
(C) Public-Opinion Quarterly, Newspaper Research Journal, Media Asia, Journalism Quarterly
(D) Newspaper Research Journal, Media Asia, Public-Opinion Quarterly, Journalism Quarterly
Ans: B
43. Find out the actual process of Human Communication in sequential order :
(A) Perception, creating meaning, organisation and selection
(B) Selection, perception, organisation and creating meaning
(C) Organisation, selection, creating meaning and perception
(D) Selection, organisation, creating meaning and perception
Ans: D
44. Find out the correct sequential elements in a research proposal/report
(A) Introduction, Aim, Objectives, Methodology, Findings, Conclusions, Recommendation
(B) Introduction, Objectives, Aim, Methodology, Findings, Recommendation, Conclusions
(C) Introduction, Objectives, Aim, Methodology, Conclusions, Findings, Recommendation
(D) Introduction, Objectives, Aim, Findings, Methodology, Conclusions, Recommendation
Ans: A
Reason (R) : India cannot become a network society soon as Internet penetration in India is very low.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
30. Assertion (A) : The duty of the press is to make fair criticism of any institution in public interest but all the same time it has to abide by the journalistic norms.
Reason (R) : The press, generally fails to meet the expected objectivity in pursuing its duty towards the society.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
31. Assertion (A) : As marginalized sections of society cannot ventilate their opinions through mainstream mass media channels, they look for alternative channels to support their cause.
Reason (R) : Since marginalized sections do not economically support mass media channels, the latter do not lend their support to these sections of population.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
32. Assertion (A) : The prices of magazines in India are beyond the reach of common man, their circulation is declining.
Reason (R) : The proliferation of television channels has resulted in fast information dissemination, the common man does not depend on magazines for information.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
33. Assertion (A) : Globalization has forced the Indian business units transform themselves from being family units to giant corporate houses.
Reason (R) : Corporate Communications being an integral part of globalization helped in this transformation.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
34. Assertion (A) : Critical research guides a communication scholar to question the system and take steps to change the system.
Reason (R) : Critical school was born to find out the shortcomings of positivism.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
35. Assertion (A) : The rigidity of folk media formats for manipulation of content is a big problem for them to be used in development communication.
Reason (R) : Since folk media formats are inherited from one generation of practitioners to the next generation, the rigidity of the formats is an advantage for them to remain insular from external influences.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
36. Match the following :
Doordarshan Services - Year of Introduction
a. Color transmission 1. 1985
b. Morning transmission 2. 1982
c. Commercial spots 3. 1976
d. INTEX services 4. 1987
Codes :
a b c d
(A) 2 4 3 1
(B) 3 2 4 1
(C) 1 3 4 2
(D) 4 1 2 3
Ans: A
37. Match List – I with List – II :
List – I (Critic) List –II (Theoretical Area)
a. Robert Merton 1. Social Conflict
b. Herbert Spencer 2. Symbolic Interactionism
c. C.H. Cooley 3. Structural Functionalism
d. Ralph Dahrendorf 4. Laissez-faire in Evolutionary Perspective
Codes :
a b c d
(A) 4 2 3 1
(B) 3 4 2 1
(C) 1 2 3 4
(D) 2 3 1 2
Ans: B
38. Match the items in List – I with List – II :
List – I (Concepts /Terms) List – II (Authors)
a. Frames of Reference 1. Donald Shaw and Maxwell McCombs
b. Coercion and Consent 2. Antonio Gramsci
c. Priming 3. Wilbur Schramm
d. Resonance 4. George Gerbner
Codes :
a b c d
(A) 3 2 1 4
(B) 2 3 4 1
(C) 4 1 3 2
(D) 1 4 2 3
Ans: A
39. Match List – I with List – II :
List – I (Concepts) List – II (Similar Concepts)
a. Personality element 1. Public stimuli
b. Attitude function 2. self esteem
c. Verbal-nonverbal cues 3. Human Communication Theory
d. Cognitive Dissonance 4. Knowledge
Codes :
a b c d
(A) 1 2 3 4
(B) 2 4 1 3
(C) 4 3 2 1
(D) 3 1 4 2
Ans: B
40. Match List – I with List – II :
List – I (Terms / Methods) List – II (Description)
a. Cross-sectional research 1. Collecting data to determine how people create meaning of their activities (culture) in a context.
b. Longitudinal 2. Collecting data from many research studies conducted on a particular topic and analysing the same.
c. Meta Analysis 3. Collecting data from a particular section of the research population (sample) regularly over a period.
d. Ethnomethodology 4. Collecting data from all section of a sample once.
Codes :
a b c d
(A) 4 3 2 1
(B) 3 4 1 2
(C) 2 1 3 4
(D) 1 2 4 3
Ans: A
41. Match the items in List – I with List – II :
List – I (Terms / Concepts) List – II (Description)
a. Outsourcing 1. Personal digital devices that provide information about goods and services.
b. Offshoring 2. Giving the responsibilities of providing goods and services to experts and inducting them in the company itself.
c. Steroids 3. Putting up factories to create goods and services in other countries other than the country of headquarts.
d. In sourcing 4. Giving the responsibilities to another agents to produce goods and services with certain specifications.
Codes :
a b c d
(A) 3 4 2 1
(B) 1 2 3 4
(C) 2 1 4 3
(D) 4 3 1 2
Ans: D
42. Identify the correct chronological sequence of the following journal of Mass Media Research :
(A) Media Asia, Newspaper Research Journal, Public-Opinion Quarterly, Journalism Quarterly
(B) Journalism Quarterly, Public-Opinion Quarterly, Newspaper Research Journal, Media Asia
(C) Public-Opinion Quarterly, Newspaper Research Journal, Media Asia, Journalism Quarterly
(D) Newspaper Research Journal, Media Asia, Public-Opinion Quarterly, Journalism Quarterly
Ans: B
43. Find out the actual process of Human Communication in sequential order :
(A) Perception, creating meaning, organisation and selection
(B) Selection, perception, organisation and creating meaning
(C) Organisation, selection, creating meaning and perception
(D) Selection, organisation, creating meaning and perception
Ans: D
44. Find out the correct sequential elements in a research proposal/report
(A) Introduction, Aim, Objectives, Methodology, Findings, Conclusions, Recommendation
(B) Introduction, Objectives, Aim, Methodology, Findings, Recommendation, Conclusions
(C) Introduction, Objectives, Aim, Methodology, Conclusions, Findings, Recommendation
(D) Introduction, Objectives, Aim, Findings, Methodology, Conclusions, Recommendation
Ans: A
45. Find out the correct sequence in the process of film making
(A) Shot, sequence, scene, frame, film
(B) Shot, scene, frame, sequence, film
(C) Scene, shot, sequence, frame, film
(D) Frame, shot, scene, sequence, film
Ans: D
Read the following passage and answer the question nos. from 46 to 50 :
Radio’s development over the years has been very much a function of its potential social usage as a medium. The arrival of phonograph, film and the ‘wireless’ all offered the reporter a tool for presentation that challenged existing communication of time and space, but this was not immediately obvious at the time. In fact, their ultimate application differed from their intended purpose. Early pioneers such as Marconi saw radio not as a mass medium but as a means of one-to-one communication ! Broadcast journalism emerged only after a systematic struggle for acceptance within the media – not just by inventors and pioneers of equipment, but by reporters and broadcasters. The techniques that are used for reporting today are not automatic or set in stone. They took time to develop. Often there was opposition to many of the now accepted tasks that broadcast journalists presently undertake on a routine, daily basis. Technical breakthroughs throughout the twentieth century relentlessly increased the potential for immediacy and hence dramas through recording and reporting that have always aimed to appear as ‘live’ as possible. However, the arrival of a new means of disseminating information and entertainment tends to destabilize the existing media system, thus radio posed a challenge to the historic relationship between wire services and newspapers. The press in both Britain and the United States lobbied heavily for statutory restrictions on broadcasting, for they wanted to ensure that it was they who carried breaking news first – despite the fact that radio was, in retrospect, a more flexible and instant medium for doing this. Early radio news was a prisoner to the press. When the BBC started its General News bulletins on 23 December 1922, the organization had no in-house journalists. They were dependent on the supply of copy from Reuters, which owned the copyright, announced as a prelude to each bulletin. The BBC was obliged to transmit radio news only after the appearance of morning and evening newspapers. Text-based information had to be converted into writing for listeners’ ears, into a style suitable for radio, but there were no interviews, features or actuality. Notwithstanding this, radio’s take-off was swift and public enthusiasm for it peaked during the golden age’ of the 1930s and 1940s. Millions used radio as the main source of both information and entertainment. News was just one element of a schedule among drama, soap operas, music, comedy and talks. The thinking was that audiences should enjoy the entire range of mixed programming output, from classical music through to drama and news. Audiences were not separated or differentiated. This coexistence has involved gradual adaptations towards more entertaining styles of news presentation.
46. What were the innovations that challenged the time and space in communication ?
(A) Radio and printing press (B) Newspaper
(C) Phonograph, film and wireless (D) Wireless
Ans: C
47. What was mentioned at the beginning of news bulletins of the BBC in early days ? Why was it so ?
(A) The sources, as the sources owned the copyright
(B) The sources, as the BBC gathered news items from them
(C) The name of the news presenter as the authority
(D) The name of the news director as the authority
Ans: A
48. Why was the 1930s and 1940s considered as the golden age for the radio ?
(A) More people had radio set
(B) Radio was a credible source of information and entertainment
(C) Radio was very influential
(D) Millions used radio as the main source of information and entertainment
Ans: D
49. What made the news presentation as entertaining ?
(A) Because it was interspersed with other elements such as drama, music, comedy, and talks
(B) Because entertaining elements were included in news bulletins
(C) Because special musical tone was added to news
(D) Because the presentation style changed from reading to talking
Ans: A
50. What was the challenge that radio posed to the existing stable media ?
(A) Radio used news means to disseminate information and entertainment
(B) Radio compressed news into small bits
(C) Radio had a suitable style to grab more audience
(D) Radio used the wireless medium
Ans: D
(A) Shot, sequence, scene, frame, film
(B) Shot, scene, frame, sequence, film
(C) Scene, shot, sequence, frame, film
(D) Frame, shot, scene, sequence, film
Ans: D
Read the following passage and answer the question nos. from 46 to 50 :
Radio’s development over the years has been very much a function of its potential social usage as a medium. The arrival of phonograph, film and the ‘wireless’ all offered the reporter a tool for presentation that challenged existing communication of time and space, but this was not immediately obvious at the time. In fact, their ultimate application differed from their intended purpose. Early pioneers such as Marconi saw radio not as a mass medium but as a means of one-to-one communication ! Broadcast journalism emerged only after a systematic struggle for acceptance within the media – not just by inventors and pioneers of equipment, but by reporters and broadcasters. The techniques that are used for reporting today are not automatic or set in stone. They took time to develop. Often there was opposition to many of the now accepted tasks that broadcast journalists presently undertake on a routine, daily basis. Technical breakthroughs throughout the twentieth century relentlessly increased the potential for immediacy and hence dramas through recording and reporting that have always aimed to appear as ‘live’ as possible. However, the arrival of a new means of disseminating information and entertainment tends to destabilize the existing media system, thus radio posed a challenge to the historic relationship between wire services and newspapers. The press in both Britain and the United States lobbied heavily for statutory restrictions on broadcasting, for they wanted to ensure that it was they who carried breaking news first – despite the fact that radio was, in retrospect, a more flexible and instant medium for doing this. Early radio news was a prisoner to the press. When the BBC started its General News bulletins on 23 December 1922, the organization had no in-house journalists. They were dependent on the supply of copy from Reuters, which owned the copyright, announced as a prelude to each bulletin. The BBC was obliged to transmit radio news only after the appearance of morning and evening newspapers. Text-based information had to be converted into writing for listeners’ ears, into a style suitable for radio, but there were no interviews, features or actuality. Notwithstanding this, radio’s take-off was swift and public enthusiasm for it peaked during the golden age’ of the 1930s and 1940s. Millions used radio as the main source of both information and entertainment. News was just one element of a schedule among drama, soap operas, music, comedy and talks. The thinking was that audiences should enjoy the entire range of mixed programming output, from classical music through to drama and news. Audiences were not separated or differentiated. This coexistence has involved gradual adaptations towards more entertaining styles of news presentation.
46. What were the innovations that challenged the time and space in communication ?
(A) Radio and printing press (B) Newspaper
(C) Phonograph, film and wireless (D) Wireless
Ans: C
47. What was mentioned at the beginning of news bulletins of the BBC in early days ? Why was it so ?
(A) The sources, as the sources owned the copyright
(B) The sources, as the BBC gathered news items from them
(C) The name of the news presenter as the authority
(D) The name of the news director as the authority
Ans: A
48. Why was the 1930s and 1940s considered as the golden age for the radio ?
(A) More people had radio set
(B) Radio was a credible source of information and entertainment
(C) Radio was very influential
(D) Millions used radio as the main source of information and entertainment
Ans: D
49. What made the news presentation as entertaining ?
(A) Because it was interspersed with other elements such as drama, music, comedy, and talks
(B) Because entertaining elements were included in news bulletins
(C) Because special musical tone was added to news
(D) Because the presentation style changed from reading to talking
Ans: A
50. What was the challenge that radio posed to the existing stable media ?
(A) Radio used news means to disseminate information and entertainment
(B) Radio compressed news into small bits
(C) Radio had a suitable style to grab more audience
(D) Radio used the wireless medium
Ans: D
51. Inter-personal communication is
(1) Ritualistic (2) Focussed
(3) Unfounded (4) Business-like
Ans: 2
52. A sign is considered as part of the
(1) Philosophical world (2) Physical world
(3) Perceptible world (4) Paradoxical world
Ans: 2
53. In India, Time Magazine has distribution arrangement with
(1) The Frontline (2) The Week
(3) India Today (4) Cosmopolitan
Ans: 3
54. In communication, the tendency for elements to disperse and to not maintain their structure and order is
(1) Automated structures (2) Entropy
(3) Change and transformation (4) Tactical dimensions
Ans: 2
55. As of 2015, the State which had the largest registration of newspapers and periodicals is
(1) Madhya Pradesh (2) Maharashtra
(3) Andhra Pradesh (4) Uttar Pradesh
Ans: 4
56. Membership of media audience is
(1) Compulsory (2) Mutual
(3) Professional (4) Voluntary
Ans: 4
57. Group journalism is considered as form of
(1) advertising strategy (2) persuasive marketing
(3) access to readership (4) gate-keeping
Ans: 4
58. When the receiver feels a strong bond with certain media contents, it leads to
(1) Creativity (2) Catharsis
(3) Alienation (4) Mobility
Ans: 2
59. Discourses demonstrate
(1) Power relations (2) Speech distortions
(3) Equity in communication (4) Institutional structures
Ans: 1
60. One of the authors of media dependency theory was
(1) Melvin Defleur (2) Paul Deutchman
(3) Upton Sinclair (4) David Manning White
Ans: 1
61. Expansive groups or clusters of symbols, both related and unrelated, are labelled as
(1) Corrections (2) Motifs
(3) Icons (4) Vocabulary
Ans: 3
62. The term ‘ideological state apparatuses’ was used for mass media by
(1) James Carey (2) James Curran
(3) Louis Althusser (4) Theodor Adorno
Ans: 3
63. James Madison, well-known American political scholar, advocated the acquisition of
(1) News sources (2) Popular information
(3) Newspaper houses (4) Advertising agencies
Ans: 2
64. The Information theory is based on the assumption that transmitted message is characterised by determinable degrees of
(1) Redundancy (2) Illustrations
(3) Fantasy (4) Non-linearity
Ans: 1
65. Deontological theory deals with
(1) Field Observations (2) Content Analysis
(3) Ethics Analysis (4) Data Analysis
Ans: 3
66. Theory about the new Media’s power to structure the importance of political issues in the Public’s Mind is called
(1) Cultivation theory (2) Agenda setting theory
(3) Hypodermic needle theory (4) Social learning theory
Ans: 2
67. The Western Scholar, William Hatchen views development journalism as
(1) Pack Journalism (2) Chequebook Journalism
(3) Parachute Journalism (4) Advocacy Journalism
Ans: 4
68. Parametric tests are used with the data that is
(1) Non-categorical (2) Categorical
(3) Continuous (4) Non-descriptive
Ans: 2
69. Cronbach’s alpha shows a measuring instrument’s ______ level.
(1) Internal consistency (2) External variance
(3) Internal variance (4) Standard deviation
Ans: 1
70. Exhaustivity is a factor of
(1) Multivariate statistical procedure (2) Generalization
(3) Laboratory research (4) A state of a category system
Ans: 4
71. The model which rejected the use of folk media in development was
(1) Dominant Paradigm (2) Alternative Paradigm
(3) Participatory Paradigm (4) Sustainable Development
Ans: 1
72. Scholars view development support communication as
(1) Sectarian (2) Casteist
(3) Co-equal (4) Holistic
Ans: 4
73. The first community radio station in Asia was set up in
(1) The Philippines (2) South Korea
(3) Vietnam (4) India
Ans: 1
74. Broadcast of specialised programmes for self-selective audiences is referred to as
(1) Public casting (2) Private casting
(3) Personal casting (4) Narrow casting
Ans: 4
75. Continuity editing means ______
(1) Exaggeration of shots (2) Tightening of shots
(3) Use of peculiar angles (4) Rhythm of the events
Ans: 4
76. In public relations, _____ research is used to ascertain the impact of a campaign.
(1) Ethnographic (2) Field study
(3) Evaluation (4) Cohort
Ans: 3
77. Isolated commercial messages inserted into the programming for broadcast are called
(1) Insert ads (2) Participating spots
(3) Fragmented commercials (4) Convenient commercials
Ans: 2
78. According to Walter Lippmann, if there is no good system of recording, it will lead to the production of
(1) Subtle texts (2) Illusions
(3) Customs (4) Stereotypes
Ans: 4
79. Stub is referred to
(1) The left hand column (2) Graphs
(3) Maps (4) Foot notes
Ans: 1
80. Scamp refers to
(1) Cartoon (2) Letters to editor
(3) Advertisement (4) Newspaper news
Ans: 3
81. Write the correct chronological sequence of the “Readability index”.
(1) Fog Index, SMOG Grading, Cloze Procedure, PMOSE/IKIRSCH Readability.
(2) Cloze Procedure, Fog Index, SMOG Grading, PMOSE/IKIRSCH Readability.
(3) PMOSE/IKIRSCH Readability, Cloze Procedure, Fog Index, SMOG Grading.
(4) SMOG Grading, Cloze Procedure, PMOSE/IKIRSCH Readability, Fog Index.
Ans: 1
(1) Ritualistic (2) Focussed
(3) Unfounded (4) Business-like
Ans: 2
52. A sign is considered as part of the
(1) Philosophical world (2) Physical world
(3) Perceptible world (4) Paradoxical world
Ans: 2
53. In India, Time Magazine has distribution arrangement with
(1) The Frontline (2) The Week
(3) India Today (4) Cosmopolitan
Ans: 3
54. In communication, the tendency for elements to disperse and to not maintain their structure and order is
(1) Automated structures (2) Entropy
(3) Change and transformation (4) Tactical dimensions
Ans: 2
55. As of 2015, the State which had the largest registration of newspapers and periodicals is
(1) Madhya Pradesh (2) Maharashtra
(3) Andhra Pradesh (4) Uttar Pradesh
Ans: 4
56. Membership of media audience is
(1) Compulsory (2) Mutual
(3) Professional (4) Voluntary
Ans: 4
57. Group journalism is considered as form of
(1) advertising strategy (2) persuasive marketing
(3) access to readership (4) gate-keeping
Ans: 4
58. When the receiver feels a strong bond with certain media contents, it leads to
(1) Creativity (2) Catharsis
(3) Alienation (4) Mobility
Ans: 2
59. Discourses demonstrate
(1) Power relations (2) Speech distortions
(3) Equity in communication (4) Institutional structures
Ans: 1
60. One of the authors of media dependency theory was
(1) Melvin Defleur (2) Paul Deutchman
(3) Upton Sinclair (4) David Manning White
Ans: 1
61. Expansive groups or clusters of symbols, both related and unrelated, are labelled as
(1) Corrections (2) Motifs
(3) Icons (4) Vocabulary
Ans: 3
62. The term ‘ideological state apparatuses’ was used for mass media by
(1) James Carey (2) James Curran
(3) Louis Althusser (4) Theodor Adorno
Ans: 3
63. James Madison, well-known American political scholar, advocated the acquisition of
(1) News sources (2) Popular information
(3) Newspaper houses (4) Advertising agencies
Ans: 2
64. The Information theory is based on the assumption that transmitted message is characterised by determinable degrees of
(1) Redundancy (2) Illustrations
(3) Fantasy (4) Non-linearity
Ans: 1
65. Deontological theory deals with
(1) Field Observations (2) Content Analysis
(3) Ethics Analysis (4) Data Analysis
Ans: 3
66. Theory about the new Media’s power to structure the importance of political issues in the Public’s Mind is called
(1) Cultivation theory (2) Agenda setting theory
(3) Hypodermic needle theory (4) Social learning theory
Ans: 2
67. The Western Scholar, William Hatchen views development journalism as
(1) Pack Journalism (2) Chequebook Journalism
(3) Parachute Journalism (4) Advocacy Journalism
Ans: 4
68. Parametric tests are used with the data that is
(1) Non-categorical (2) Categorical
(3) Continuous (4) Non-descriptive
Ans: 2
69. Cronbach’s alpha shows a measuring instrument’s ______ level.
(1) Internal consistency (2) External variance
(3) Internal variance (4) Standard deviation
Ans: 1
70. Exhaustivity is a factor of
(1) Multivariate statistical procedure (2) Generalization
(3) Laboratory research (4) A state of a category system
Ans: 4
71. The model which rejected the use of folk media in development was
(1) Dominant Paradigm (2) Alternative Paradigm
(3) Participatory Paradigm (4) Sustainable Development
Ans: 1
72. Scholars view development support communication as
(1) Sectarian (2) Casteist
(3) Co-equal (4) Holistic
Ans: 4
73. The first community radio station in Asia was set up in
(1) The Philippines (2) South Korea
(3) Vietnam (4) India
Ans: 1
74. Broadcast of specialised programmes for self-selective audiences is referred to as
(1) Public casting (2) Private casting
(3) Personal casting (4) Narrow casting
Ans: 4
75. Continuity editing means ______
(1) Exaggeration of shots (2) Tightening of shots
(3) Use of peculiar angles (4) Rhythm of the events
Ans: 4
76. In public relations, _____ research is used to ascertain the impact of a campaign.
(1) Ethnographic (2) Field study
(3) Evaluation (4) Cohort
Ans: 3
77. Isolated commercial messages inserted into the programming for broadcast are called
(1) Insert ads (2) Participating spots
(3) Fragmented commercials (4) Convenient commercials
Ans: 2
78. According to Walter Lippmann, if there is no good system of recording, it will lead to the production of
(1) Subtle texts (2) Illusions
(3) Customs (4) Stereotypes
Ans: 4
79. Stub is referred to
(1) The left hand column (2) Graphs
(3) Maps (4) Foot notes
Ans: 1
80. Scamp refers to
(1) Cartoon (2) Letters to editor
(3) Advertisement (4) Newspaper news
Ans: 3
81. Write the correct chronological sequence of the “Readability index”.
(1) Fog Index, SMOG Grading, Cloze Procedure, PMOSE/IKIRSCH Readability.
(2) Cloze Procedure, Fog Index, SMOG Grading, PMOSE/IKIRSCH Readability.
(3) PMOSE/IKIRSCH Readability, Cloze Procedure, Fog Index, SMOG Grading.
(4) SMOG Grading, Cloze Procedure, PMOSE/IKIRSCH Readability, Fog Index.
Ans: 1
82. Identify the correct sequence of scholars who propagated the role of media in development.
(1) Daniel Lerner, E.M. Rogers, Wilbur Schramm, Majid Tehranian
(2) Daniel Lerner, Majid Tehranian, Wilbur Schramm, E.M. Rogers
(3) Daniel Lerner, Wilbur Schramm, E.M. Rogers, Majid Tehranian
(4) Daniel Lerner, E.M. Rogers, Wilbur Schramm, Majid Tehranian
Ans: 3
83. Write the chronological order of establishment of the following organisations :
(1) National Film Development Corporation, Children’s Film Society of India, Central Board of Film Certification, Films Division.
(2) Films Division, Central Board of Film Certification, Children’s Film Society of India, National Film Development Corporation.
(3) Central Board of Film Certification, Films Division, Children’s Film Society of India, National Film Development Corporation.
(4) Children’s Film Society of India, National Film Development Corporation, Films Division, Central Board of Film Certification.
Ans: 2
84. Find out the correct sequence of the Internet address.
(1) Top level domain, Specific file, Domain name, Protocol.
(2) Domain name, Protocol, Top level domain, Specific file.
(3) Protocol, Domain name, Top level domain, Specific file.
(4) Specific file, Domain name, Top level domain, Protocol.
Ans: 3
85. Write the sequence of steps which are followed in content analysis.
(1) Formulate the research question, Select an appropriate sample, Establish a quantification system, Define the question.
(2) Establish a quantification system, Define the question, Select an appropriate sample, Formulate the research question.
(3) Define the question, Establish a quantification system, Formulate the research question, Select an appropriate sample.
(4) Formulate the research question, Define the question, Select an appropriate sample, Establish a quantification system.
Ans: 4
(1) Daniel Lerner, E.M. Rogers, Wilbur Schramm, Majid Tehranian
(2) Daniel Lerner, Majid Tehranian, Wilbur Schramm, E.M. Rogers
(3) Daniel Lerner, Wilbur Schramm, E.M. Rogers, Majid Tehranian
(4) Daniel Lerner, E.M. Rogers, Wilbur Schramm, Majid Tehranian
Ans: 3
83. Write the chronological order of establishment of the following organisations :
(1) National Film Development Corporation, Children’s Film Society of India, Central Board of Film Certification, Films Division.
(2) Films Division, Central Board of Film Certification, Children’s Film Society of India, National Film Development Corporation.
(3) Central Board of Film Certification, Films Division, Children’s Film Society of India, National Film Development Corporation.
(4) Children’s Film Society of India, National Film Development Corporation, Films Division, Central Board of Film Certification.
Ans: 2
84. Find out the correct sequence of the Internet address.
(1) Top level domain, Specific file, Domain name, Protocol.
(2) Domain name, Protocol, Top level domain, Specific file.
(3) Protocol, Domain name, Top level domain, Specific file.
(4) Specific file, Domain name, Top level domain, Protocol.
Ans: 3
85. Write the sequence of steps which are followed in content analysis.
(1) Formulate the research question, Select an appropriate sample, Establish a quantification system, Define the question.
(2) Establish a quantification system, Define the question, Select an appropriate sample, Formulate the research question.
(3) Define the question, Establish a quantification system, Formulate the research question, Select an appropriate sample.
(4) Formulate the research question, Define the question, Select an appropriate sample, Establish a quantification system.
Ans: 4
Direction : Read the following passage and answer question Nos. Q. No.86 to 90 :
Social network sites are said to have the potential to create virtual communities. In this respect, the medium’s particular affordances and patterns of engagement have been viewed both optimistically and pessimistically. On the one hand, online social networks have been described as ‘virtual communities’ to highlight their socially beneficial qualities and as an indicator of renewed ‘community. The rise of digital media has therefore generated hope about the recovery of community in an electronic form through social network sites such as Facebook and Twitter. On the other hand, negative claims have been made that heavy social network site users are more likely to be socially isolated than occasional users and that new technology leads to a breakdown of traditional community. This negative account views online networking as a sign of a fragmentation of identities and the disintegration of community. The notion of ‘community’ as a positive form of online connectivity was evoked in the 1990s by the rise of online discussion groups and other social venues. This idea of community corresponded with growing aspirations for interpersonal democratization and the extension of friendship to include more flexible relationships. The term ‘community’ was brought into play in earlier online networks through the use of the phrase ‘virtual communities’. Even though the concept contains affective and historical deficiencies, ‘community’ continues to influence popular ideas and meanings of today’s mediated networks. Considerations about community or community-like experiences endure within academic debates about contemporary mediated networks. For example, it was found that individuals were motivated to be friend one another on networks because, among other values, Friendship stood for ‘online community’. Similarly, it is also confirmed that individuals interviewed about their online social activity generate meanings about community through social interaction. It refers to social network site participants observing one another engaging in activities of connectivity ‘in an interlocked dance of community formation’. Yet it is contended that social network sites are not ‘communities’ in any particular sense. They act as social settings through which various communities have the potential to be formed.
86. Social networks renewed the concept of _____.
(1) Pessimism (2) Respect
(3) Medium (4) Community
Ans: 4
87. What is the negative impact of digital form ?
(1) Cohesion (2) Group formation
(3) Social isolation (4) Community
Ans: 3
88. The notion of community further paved the way for _____.
(1) Rigidity of networks
(2) Flexible relationships
(3) Lack of democratic space
(4) Annihilation of friendship
Ans: 2
89. What is the reason for strengthening of friendships ?
(1) Mediated networks (2) Values
(3) Personal interest (4) Historical differences
Ans: 1
90. What is the main theme of the passage ?
(1) Face-to-face communication (2) Virtual communities
(3) Rigid networks (4) Social ignorance
Ans: 2
Social network sites are said to have the potential to create virtual communities. In this respect, the medium’s particular affordances and patterns of engagement have been viewed both optimistically and pessimistically. On the one hand, online social networks have been described as ‘virtual communities’ to highlight their socially beneficial qualities and as an indicator of renewed ‘community. The rise of digital media has therefore generated hope about the recovery of community in an electronic form through social network sites such as Facebook and Twitter. On the other hand, negative claims have been made that heavy social network site users are more likely to be socially isolated than occasional users and that new technology leads to a breakdown of traditional community. This negative account views online networking as a sign of a fragmentation of identities and the disintegration of community. The notion of ‘community’ as a positive form of online connectivity was evoked in the 1990s by the rise of online discussion groups and other social venues. This idea of community corresponded with growing aspirations for interpersonal democratization and the extension of friendship to include more flexible relationships. The term ‘community’ was brought into play in earlier online networks through the use of the phrase ‘virtual communities’. Even though the concept contains affective and historical deficiencies, ‘community’ continues to influence popular ideas and meanings of today’s mediated networks. Considerations about community or community-like experiences endure within academic debates about contemporary mediated networks. For example, it was found that individuals were motivated to be friend one another on networks because, among other values, Friendship stood for ‘online community’. Similarly, it is also confirmed that individuals interviewed about their online social activity generate meanings about community through social interaction. It refers to social network site participants observing one another engaging in activities of connectivity ‘in an interlocked dance of community formation’. Yet it is contended that social network sites are not ‘communities’ in any particular sense. They act as social settings through which various communities have the potential to be formed.
86. Social networks renewed the concept of _____.
(1) Pessimism (2) Respect
(3) Medium (4) Community
Ans: 4
87. What is the negative impact of digital form ?
(1) Cohesion (2) Group formation
(3) Social isolation (4) Community
Ans: 3
88. The notion of community further paved the way for _____.
(1) Rigidity of networks
(2) Flexible relationships
(3) Lack of democratic space
(4) Annihilation of friendship
Ans: 2
89. What is the reason for strengthening of friendships ?
(1) Mediated networks (2) Values
(3) Personal interest (4) Historical differences
Ans: 1
90. What is the main theme of the passage ?
(1) Face-to-face communication (2) Virtual communities
(3) Rigid networks (4) Social ignorance
Ans: 2
91. Embedded journalism is considered as a type of
(1) military offensive (2) advertising (3) categorisation of news (4) news management
Ans: 4
92. Inner margin of a book or document refers to
(1) foot note (2) colophon (3) gutter (4) swash
Ans: 3
93. Magazines have well-defined formats to reach out to
(1) conflicting interests (2) competing editors (3) TV news produces (4) select audiences
Ans: 4
94. Factor of _______ has contributed for the emergence of a specialized media audience.
(1) localisation (2) culture (3) personal mobility (4) work pressure
Ans: 3
95. In semiotics, smoke is considered as
(1) vertical communication (2) horizontal communication (3) circular communication (4) indexial communication
Ans: 4
96. In communication, pleasure results from a particular relationship between meanings and _____.
(1) contentions (2) power (3) manipulation (4) isolation
Ans: 2
97. ‘Another communication’ is
(1) receiver-centric (2) sender-centric (3) channel-centric (4) technology-centric
Ans: 1
98. The term ‘audiences’ recognises ________ of media consumers.
(1) the homogeneity (2) the heterogeneity (3) the passiveness (4) the resistance
Ans: 2
99. Louis Wirth and Talcott Parsons see mass communication as a tool of
(1) economic control (2) social control (3) intellectual control (4) political control
Ans: 2
100. When the consequences of exposure to a communicated message get delayed, it is known as ______
(1) exposure limit (2) deferred effect (3) restrictive limit (4) sleeper effect
Ans: 4
(1) military offensive (2) advertising (3) categorisation of news (4) news management
Ans: 4
92. Inner margin of a book or document refers to
(1) foot note (2) colophon (3) gutter (4) swash
Ans: 3
93. Magazines have well-defined formats to reach out to
(1) conflicting interests (2) competing editors (3) TV news produces (4) select audiences
Ans: 4
94. Factor of _______ has contributed for the emergence of a specialized media audience.
(1) localisation (2) culture (3) personal mobility (4) work pressure
Ans: 3
95. In semiotics, smoke is considered as
(1) vertical communication (2) horizontal communication (3) circular communication (4) indexial communication
Ans: 4
96. In communication, pleasure results from a particular relationship between meanings and _____.
(1) contentions (2) power (3) manipulation (4) isolation
Ans: 2
97. ‘Another communication’ is
(1) receiver-centric (2) sender-centric (3) channel-centric (4) technology-centric
Ans: 1
98. The term ‘audiences’ recognises ________ of media consumers.
(1) the homogeneity (2) the heterogeneity (3) the passiveness (4) the resistance
Ans: 2
99. Louis Wirth and Talcott Parsons see mass communication as a tool of
(1) economic control (2) social control (3) intellectual control (4) political control
Ans: 2
100. When the consequences of exposure to a communicated message get delayed, it is known as ______
(1) exposure limit (2) deferred effect (3) restrictive limit (4) sleeper effect
Ans: 4
Related Pages
- Mass Communication and Journalism
- Mass Communication and Journalism- Page 1
- Mass Communication and Journalism- Page 2
- Mass Communication and Journalism- Page 3
- Mass Communication and Journalism- Page 4
- Mass Communication and Journalism- Page 5
- Mass Communication and Journalism- Page 7
- Mass Communication and Journalism- Page 8
- Mass Communication and Journalism- Page 9
- Mass Communication and Journalism- Page 10
- Mass Communication and Journalism- Page 11
- Mass Communication and Journalism- Page 12