MASS COMMUNICATION AND JOURNALISM-PAGE 4
MASS COMMUNICATION AND JOURNALISM MCQ-PAGE 4
1. Mass communication gets filtered by
(A) audience
(B) media
(C) gatekeepers
(D) encoders
Ans: C
2. New India was established by
(A) S. Sadanand
(B) Mrs. Annie Besant
(C) B.G. Horniman
(D) Phiroze Shah Mehta
Ans: B
3. New media have facilitated the type of communication which is
(A) abstract
(B) conceptual
(C) public
(D) interactive
Ans: D
4. The Times of India has launched its edition in the month of February, 2012 from
(A) Gangtok
(B) Amritsar
(C) Thiruvananthapuram
(D) Panaji
Ans: C
5. For some feminist critics, mass media are used to portray women as belonging to
(A) aristocratic culture
(B) sentimental culture
(C) rustic culture
(D) middle brow culture
Ans: B
6. Which of the following is the latest development in the field of television set production ?
(A) LCD sets
(B) LED sets
(C) Smart sets
(D) HDTV sets
Ans: C
7. Searchlight was a newspaper published from
(A) Bihar
(B) Assam
(C) Punjab
(D) Uttarakhand
Ans: A
8. In Britain, the Press Council was replaced by
(A) the Royal Press Commission
(B) the Media Complaints Commission
(C) the News Council
(D) the Media Ombudsman
Ans: B
9. The National news agency of Indonesia is
(A) Kyodo
(B) Novosti
(C) Garuda
(D) Antara
Ans: D
10. The Second Press Commission of India recommended the establishment of
(A) Press Council of India
(B) National Media Training Institute
(C) Newspaper Development Corporation
(D) Media Competition Commission
Ans: C
11. The word ‘journalist’ is derived from
(A) Journalography
(B) Diurnalis
(C) Diurna
(D) Journology
Ans: B
12. Trans personal communication is
(A) conversing with relatives
(B) conversing with spirits and ancestors
(C) conversing with the divine
(D) conversing with the sages
Ans: B
13. ‘Deep throat’ was the source of information for the reporters investigating
(A) the Watergate scandal
(B) the Irangate scandal
(C) the Profumo-Christine Keeler scandal
(D) the Mundhra scandal
Ans: A
14. The first amendment to Article 19(1) (a) of the Indian Constitution was mainly aimed to include ______ as a cause for reasonable restriction.
(A) Public order
(B) Censorship
(C) Newspaper registration
(D) Licensing printing press
Ans: A
15. The post-industrial society is identified with
(A) traditional media
(B) print media
(C) visual media
(D) new media
Ans: D
16. Development, for some modernization theorists, is
(A) evolution
(B) differentiation
(C) discrimination
(D) affirmation
Ans: B
17. Modern mass media have made, by providing diverse choices, their audiences
(A) homogeneous
(B) massive
(C) fragmented
(D) integrated
Ans: C
18. A newspaper can infringe others’ copyright provided it is in
(A) business interest
(B) protection of privacy
(C) corporate domain
(D) fair dealing
Ans: D
19. In public information model of public relations, importance is given to
(A) impact
(B) reception
(C) truth
(D) fair deal
Ans: C
20. Scientific research in mass communication demands the demonstration of
(A) Continuity
(B) Permanence
(C) Transitivity
(D) Co-variation
Ans: D
21. A specific communication task to be accomplished with a specific target audience during a specific period of time is termed
(A) advertising campaign
(B) advertising objective
(C) advertising criterion
(D) advertising evaluation
Ans: B
22. Which form of advertising is heavily used to introduce a new product ?
(A) Persuasive advertising
(B) Reminder advertising
(C) Inferential advertising
(D) Informative advertising
Ans: D
23. In offset printing, the plate image is transferred to
(A) rubber blanket
(B) paper sheets
(C) paper maché plate
(D) plastic foils
Ans: A
24. Monopoly of cultural products at the global level has led to
(A) political hegemony
(B) economic colonization
(C) social domination
(D) information imperialism
Ans: D
25. The writers for media have adopted the narrative technique of
(A) convolution
(B) deconstruction
(C) story telling
(D) over-dramatization
Ans: C
26. Assertion (A) : Mass media in India now suffer from celebrity syndrome.
Reason (R) : Inter-media competition has compelled them to opt for it to survive in the field.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
27. Assertion (A) : The idea of controlling social media through legislation in India is controversial.
Reason (R) : The third sector has opposed the proposal because it has found the social media effective for reacting the educated sections of the society.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
28. Assertion (A) : Media cannot set any agenda for national debates.
Reason (R) : Media audience select contents of their choice.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
29. Assertion (A) : Media manufactured culture is transient and keep on changing.
Reason (R) : Mediated culture is vulgar and does not have any artistic value.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
30. Assertion (A) : Indian media have national development as a high priority area for coverage.
Reason (R) : India is an emerging economic power and has to compete with China in the global market.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
31. Assertion (A) : Historical research in mass communication is more than chronological.
Reason (R) : It is more event oriented including social, political and economic developments to provide a holistic interpretation than a statement of dates and facts.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
(A) audience
(B) media
(C) gatekeepers
(D) encoders
Ans: C
2. New India was established by
(A) S. Sadanand
(B) Mrs. Annie Besant
(C) B.G. Horniman
(D) Phiroze Shah Mehta
Ans: B
3. New media have facilitated the type of communication which is
(A) abstract
(B) conceptual
(C) public
(D) interactive
Ans: D
4. The Times of India has launched its edition in the month of February, 2012 from
(A) Gangtok
(B) Amritsar
(C) Thiruvananthapuram
(D) Panaji
Ans: C
5. For some feminist critics, mass media are used to portray women as belonging to
(A) aristocratic culture
(B) sentimental culture
(C) rustic culture
(D) middle brow culture
Ans: B
6. Which of the following is the latest development in the field of television set production ?
(A) LCD sets
(B) LED sets
(C) Smart sets
(D) HDTV sets
Ans: C
7. Searchlight was a newspaper published from
(A) Bihar
(B) Assam
(C) Punjab
(D) Uttarakhand
Ans: A
8. In Britain, the Press Council was replaced by
(A) the Royal Press Commission
(B) the Media Complaints Commission
(C) the News Council
(D) the Media Ombudsman
Ans: B
9. The National news agency of Indonesia is
(A) Kyodo
(B) Novosti
(C) Garuda
(D) Antara
Ans: D
10. The Second Press Commission of India recommended the establishment of
(A) Press Council of India
(B) National Media Training Institute
(C) Newspaper Development Corporation
(D) Media Competition Commission
Ans: C
11. The word ‘journalist’ is derived from
(A) Journalography
(B) Diurnalis
(C) Diurna
(D) Journology
Ans: B
12. Trans personal communication is
(A) conversing with relatives
(B) conversing with spirits and ancestors
(C) conversing with the divine
(D) conversing with the sages
Ans: B
13. ‘Deep throat’ was the source of information for the reporters investigating
(A) the Watergate scandal
(B) the Irangate scandal
(C) the Profumo-Christine Keeler scandal
(D) the Mundhra scandal
Ans: A
14. The first amendment to Article 19(1) (a) of the Indian Constitution was mainly aimed to include ______ as a cause for reasonable restriction.
(A) Public order
(B) Censorship
(C) Newspaper registration
(D) Licensing printing press
Ans: A
15. The post-industrial society is identified with
(A) traditional media
(B) print media
(C) visual media
(D) new media
Ans: D
16. Development, for some modernization theorists, is
(A) evolution
(B) differentiation
(C) discrimination
(D) affirmation
Ans: B
17. Modern mass media have made, by providing diverse choices, their audiences
(A) homogeneous
(B) massive
(C) fragmented
(D) integrated
Ans: C
18. A newspaper can infringe others’ copyright provided it is in
(A) business interest
(B) protection of privacy
(C) corporate domain
(D) fair dealing
Ans: D
19. In public information model of public relations, importance is given to
(A) impact
(B) reception
(C) truth
(D) fair deal
Ans: C
20. Scientific research in mass communication demands the demonstration of
(A) Continuity
(B) Permanence
(C) Transitivity
(D) Co-variation
Ans: D
21. A specific communication task to be accomplished with a specific target audience during a specific period of time is termed
(A) advertising campaign
(B) advertising objective
(C) advertising criterion
(D) advertising evaluation
Ans: B
22. Which form of advertising is heavily used to introduce a new product ?
(A) Persuasive advertising
(B) Reminder advertising
(C) Inferential advertising
(D) Informative advertising
Ans: D
23. In offset printing, the plate image is transferred to
(A) rubber blanket
(B) paper sheets
(C) paper maché plate
(D) plastic foils
Ans: A
24. Monopoly of cultural products at the global level has led to
(A) political hegemony
(B) economic colonization
(C) social domination
(D) information imperialism
Ans: D
25. The writers for media have adopted the narrative technique of
(A) convolution
(B) deconstruction
(C) story telling
(D) over-dramatization
Ans: C
26. Assertion (A) : Mass media in India now suffer from celebrity syndrome.
Reason (R) : Inter-media competition has compelled them to opt for it to survive in the field.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
27. Assertion (A) : The idea of controlling social media through legislation in India is controversial.
Reason (R) : The third sector has opposed the proposal because it has found the social media effective for reacting the educated sections of the society.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
28. Assertion (A) : Media cannot set any agenda for national debates.
Reason (R) : Media audience select contents of their choice.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
29. Assertion (A) : Media manufactured culture is transient and keep on changing.
Reason (R) : Mediated culture is vulgar and does not have any artistic value.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
30. Assertion (A) : Indian media have national development as a high priority area for coverage.
Reason (R) : India is an emerging economic power and has to compete with China in the global market.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
31. Assertion (A) : Historical research in mass communication is more than chronological.
Reason (R) : It is more event oriented including social, political and economic developments to provide a holistic interpretation than a statement of dates and facts.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
32. Assertion (A) : Sting journalism has infused fear among the corrupt power wielders.
Reason (R) : Sting journalism often invades the privacy of the individuals.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
33. Assertion (A) : Feminist discourse in media has lost its importance and relevance.
Reason (R) : Women celebrities have replaced the larger issues concerning women.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
34. Assertion (A) : The post modernist approach has affected both visual and textual communication in recent times.
Reason (R) : Because the architecture of media contents is technology driven.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
35. Assertion (A) : Inter-personal communication has more credibility than mediated communication in extension.
Reason (R) : Farmers do not have access to media and media contents are highly deceptive in nature.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
36. Identify the correct sequence of the following newspapers on the basis of their origin.
(A) Bombay Darpan, Bombay Samachar, Bombay Courier, Bengal Gazette.
(B) Bengal Gazette, Bombay Courier, Bombay Samachar, Bombay Darpan.
(C) Bombay Samachar, Bombay Courier, Bombay Darpan, Bengal Gazette.
(D) Bombay Courier, Bombay Samachar, Bombay Darpan, Bengal Gazette.
Ans: B
37. Identify the correct sequence of the following in term of authorship of theories.
(A) Walter Lippmann, Daniel Boorstin, Noam Chomski, Daniel Bell.
(B) Daniel Bell, Walter Lippmann, Daniel Boorstin, Noam Chomski.
(C) Noam Chomski, Daniel Bell, Walter Lippman, Daniel Boorstin.
(D) Daniel Boorstin, Noam Chomski, Daniel Bell, Walter Lippmann.
Ans: A
38. Identify the correct chronological sequence of the following theories :
(A) Information theory, Public opinion theory, Magic bullet theory, Selectivity theory.
(B) Public opinion theory, Magic bullet theory, Selectivity theory, Information theory.
(C) Magic bullet theory, Public opinion theory, Information theory, Selectivity theory.
(D) Selectivity theory, Information theory, Public opinion theory, Magic bullet theory.
Ans: B
39. Identify the correct sequence of the Ministers of Information and Broadcasting in India.
(A) Indira Gandhi, B.V. Keskar, Vallabh Bhai Patel, Nandini Satapathy.
(B) Nandini Satapathy, B.V. Keskar, Vallabh Bhai Patel, Indira Gandhi.
(C) B.V. Keskar, Vallabh Bhai Patel, Indira Gandhi, Nandini Satapathy.
(D) Vallabh Bahi Patel, B.V. Keskar, Indira Gandhi, Nandini Satapathy.
Ans: D
40. Identify the correct chronological sequence of the following editors :
(A) Robert Knight, Frank Moraes, V.K. Narasimhan, Vinod Mehta.
(B) V.K. Narasimhan, Vinod Mehta, Frank Moraes, Robert Knight.
(C) Frank Moraes, V.K. Narasimhan, Robert Knight, Vinod Mehta.
(D) Vinod Mehta, Robert Knight, Frank Moraes, V.K. Narasimhan.
Ans: A
41. Match the List-I with List-II :
List – I List – II
(Theory) (Theorists)
a. Balance Theory 1. Two-step flow of Information
b. Congruity Theory 2. Charles Osgood
c. Elihu Katz 3. Diffusion of Innovation
d. Everett Rogers 4. Fritz Heider
Codes :
a b c d
(A) 1 3 2 4
(B) 2 4 3 1
(C) 3 1 4 2
(D) 4 2 1 3
Ans: D
42. Match List-I with List-II :
List – I List – II
(Films) (Directors)
a. Fire 1. Shakti Samanta
b. Aradhana 2. Nandita Das
c. Wild Straberries 3. Deepa Mehta
d. Firaaq 4. Ingmar Bergman
Codes :
a b c d
(A) 1 2 3 4
(B) 2 4 1 3
(C) 3 1 4 2
(D) 4 3 2 1
Ans: C
43. Match List-I with List-II :
List – I List – II
(Terms) (Explanation)
a. Focus out 1. Camera cover to lessen the sound of a camera.
b. Focus 2. Tape to paste on a spliced film to reduce sound.
c. Blimp 3. Editing device
d. Bloop 4. Camera operation to sharpen the image.
Codes :
a b c d
(A) 1 2 3 4
(B) 4 3 2 1
(C) 3 4 1 2
(D) 2 1 4 3
Ans: C
Reason (R) : Sting journalism often invades the privacy of the individuals.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
33. Assertion (A) : Feminist discourse in media has lost its importance and relevance.
Reason (R) : Women celebrities have replaced the larger issues concerning women.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
34. Assertion (A) : The post modernist approach has affected both visual and textual communication in recent times.
Reason (R) : Because the architecture of media contents is technology driven.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
35. Assertion (A) : Inter-personal communication has more credibility than mediated communication in extension.
Reason (R) : Farmers do not have access to media and media contents are highly deceptive in nature.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
36. Identify the correct sequence of the following newspapers on the basis of their origin.
(A) Bombay Darpan, Bombay Samachar, Bombay Courier, Bengal Gazette.
(B) Bengal Gazette, Bombay Courier, Bombay Samachar, Bombay Darpan.
(C) Bombay Samachar, Bombay Courier, Bombay Darpan, Bengal Gazette.
(D) Bombay Courier, Bombay Samachar, Bombay Darpan, Bengal Gazette.
Ans: B
37. Identify the correct sequence of the following in term of authorship of theories.
(A) Walter Lippmann, Daniel Boorstin, Noam Chomski, Daniel Bell.
(B) Daniel Bell, Walter Lippmann, Daniel Boorstin, Noam Chomski.
(C) Noam Chomski, Daniel Bell, Walter Lippman, Daniel Boorstin.
(D) Daniel Boorstin, Noam Chomski, Daniel Bell, Walter Lippmann.
Ans: A
38. Identify the correct chronological sequence of the following theories :
(A) Information theory, Public opinion theory, Magic bullet theory, Selectivity theory.
(B) Public opinion theory, Magic bullet theory, Selectivity theory, Information theory.
(C) Magic bullet theory, Public opinion theory, Information theory, Selectivity theory.
(D) Selectivity theory, Information theory, Public opinion theory, Magic bullet theory.
Ans: B
39. Identify the correct sequence of the Ministers of Information and Broadcasting in India.
(A) Indira Gandhi, B.V. Keskar, Vallabh Bhai Patel, Nandini Satapathy.
(B) Nandini Satapathy, B.V. Keskar, Vallabh Bhai Patel, Indira Gandhi.
(C) B.V. Keskar, Vallabh Bhai Patel, Indira Gandhi, Nandini Satapathy.
(D) Vallabh Bahi Patel, B.V. Keskar, Indira Gandhi, Nandini Satapathy.
Ans: D
40. Identify the correct chronological sequence of the following editors :
(A) Robert Knight, Frank Moraes, V.K. Narasimhan, Vinod Mehta.
(B) V.K. Narasimhan, Vinod Mehta, Frank Moraes, Robert Knight.
(C) Frank Moraes, V.K. Narasimhan, Robert Knight, Vinod Mehta.
(D) Vinod Mehta, Robert Knight, Frank Moraes, V.K. Narasimhan.
Ans: A
41. Match the List-I with List-II :
List – I List – II
(Theory) (Theorists)
a. Balance Theory 1. Two-step flow of Information
b. Congruity Theory 2. Charles Osgood
c. Elihu Katz 3. Diffusion of Innovation
d. Everett Rogers 4. Fritz Heider
Codes :
a b c d
(A) 1 3 2 4
(B) 2 4 3 1
(C) 3 1 4 2
(D) 4 2 1 3
Ans: D
42. Match List-I with List-II :
List – I List – II
(Films) (Directors)
a. Fire 1. Shakti Samanta
b. Aradhana 2. Nandita Das
c. Wild Straberries 3. Deepa Mehta
d. Firaaq 4. Ingmar Bergman
Codes :
a b c d
(A) 1 2 3 4
(B) 2 4 1 3
(C) 3 1 4 2
(D) 4 3 2 1
Ans: C
43. Match List-I with List-II :
List – I List – II
(Terms) (Explanation)
a. Focus out 1. Camera cover to lessen the sound of a camera.
b. Focus 2. Tape to paste on a spliced film to reduce sound.
c. Blimp 3. Editing device
d. Bloop 4. Camera operation to sharpen the image.
Codes :
a b c d
(A) 1 2 3 4
(B) 4 3 2 1
(C) 3 4 1 2
(D) 2 1 4 3
Ans: C
44. Match List-I with List-II :
List – I List – II
(Software) (Purpose to use)
a. Director 1. To create webpage
b. Protool 2. To edit sound
c. Quark express 3. To create animation/multimedia film
d. Dreamweaver 4. To layout the page
Codes :
a b c d
(A) 1 3 2 4
(B) 3 2 4 1
(C) 4 1 3 2
(D) 2 4 1 3
Ans: B
45. Match List-I with List-II :
List – I List – II
a. Circulation war 1. Pothen Joseph
b. Check book Journalism 2. Money to journalists
c. Paid news 3. Money to source
d. Column 4. Joseph pulitzer
Codes :
a b c d
(A) 4 3 2 1
(B) 3 2 1 3
(C) 2 4 3 1
(D) 1 2 3 4
Ans: A
Read the following passage and answer question Nos. 46-50.
The matter of adaptation of literary or theatrical works to the Cinema has been taken for granted by most early filmmakers including – not the least among them – Sergei Eisenstein. The Lessons With Eisenstein, as recorded by one of his students, Vladimir Nizhny, are, in fact, lessons in film adaptation … Reading Lessons with Eisenstein gives the impression that filmmaking is adaptation. Were not some of our most memorable film experiences derived from novels, plays, Broadway shows ? So, what is the problem ? The author is dead – or nearly so. Texts are open – or can be opened. Plagiarism is an empty concept.
Adaptation has been an issue in both classic and post-classic – that is, pre-mid- 1960s and post-mid-1960s – film theory. But whereas classical theory dealt with the transfer of a work from one set of codes to another set, recent film theory of adaptation offers but variations on the theme of authorship. For, to paraphrase Robin Wood, if you have a masterpiece, sooner or later the presence of the master will be felt. This is why film adaptation remains an important issue today in as much as auteurism endures. One could, of course, allude here to the observation of McLuhan that any new medium absorbs the products of earlier media. That is what film did with regard to literary and theatrical works. And we can see the same phenomenon occurring today with television. This new comer, indeed, absorbs everything; journalism, education, religion, entertainment, sports, arts, business – all. But McLuhan has not done much more, in this respect, than to help us to take note of a rather obvious phenomenon. This phenomenon creates problems for the filmmaker. The latter shows that a screening of his or her film on the TV network has important implications regarding the very perception of the film – let alone necessary market implications. While making film, a film maker may have to keep in mind that his or her film may eventually be shown on TV and this may mean disaster to the complex sound track, to image composition where the values of colour and masses may be neutralized, and, above all, to framing. It is not a purists matter of the work being unaltered, faithfully reproduced. It is a matter of life or death : there are film segments that just won’t go on the small screen.
Similarly, the adaptation of a literary or theatrical work to film can be a matter of life or death for the work concerned. As Andrey Tarkovsky has noticed : Some works have a wholeness, and are endowed with a precise and original literary image, characters are drawn in unfathomable depths, the composition has an extraordinary capacity for enchantment, and the book is indivisible; through the pages comes the astonishing, unique personality of the author; books like that are master pieces, and only someone who is actually indifferent both to fine prose and to the Cinema can conceive the urge to screen them. It is all the more important to emphasize this point now, when the time has come for literature to be separated, once and for all, from cinema.
46. What did the Lessons with Eisenstein talk about ?
(A) Lessons of adaptation of literary works to cinema
(B) Eisenstein’s life
(C) About cinema making
(D) About what Eisenstein taught his students
Ans: A
47. What is the difference between the classical theory and recent film theory on adaptation ?
(A) The difference in authorship of the adapted film.
(B) The variations on film themes.
(C) The classical one talks about the original while the recent one talks about the new theme.
(D) Classical theories talk about changes of codes, whereas the recent theories talk of variations of authorship of themes.
Ans: D
48. What is the opinion of McLuhan on adaptation ?
(A) A new work of art is created through adaptation.
(B) the new medium takes in the past works of art and absorbs.
(C) All art works are absorbed by television.
(D) All works of art are destroyed by emerging media.
Ans: B
49. Identify the areas of negative influence that television may have on an adapted film ?
(A) The director’s business
(B) The story, character and dialogue
(C) The sound track, colour and framing
(D) The screening of a film in TV
Ans: C
50. What is the suggestion of Tarkovsky to solve the problem of ‘life and death for a film’ ?
(A) Showing a film in television to be made compulsory.
(B) Adaptation from literature is a must for films.
(C) Separate the author from the film.
(D) Separate literature from Cinema completely.
Ans: D
List – I List – II
(Software) (Purpose to use)
a. Director 1. To create webpage
b. Protool 2. To edit sound
c. Quark express 3. To create animation/multimedia film
d. Dreamweaver 4. To layout the page
Codes :
a b c d
(A) 1 3 2 4
(B) 3 2 4 1
(C) 4 1 3 2
(D) 2 4 1 3
Ans: B
45. Match List-I with List-II :
List – I List – II
a. Circulation war 1. Pothen Joseph
b. Check book Journalism 2. Money to journalists
c. Paid news 3. Money to source
d. Column 4. Joseph pulitzer
Codes :
a b c d
(A) 4 3 2 1
(B) 3 2 1 3
(C) 2 4 3 1
(D) 1 2 3 4
Ans: A
Read the following passage and answer question Nos. 46-50.
The matter of adaptation of literary or theatrical works to the Cinema has been taken for granted by most early filmmakers including – not the least among them – Sergei Eisenstein. The Lessons With Eisenstein, as recorded by one of his students, Vladimir Nizhny, are, in fact, lessons in film adaptation … Reading Lessons with Eisenstein gives the impression that filmmaking is adaptation. Were not some of our most memorable film experiences derived from novels, plays, Broadway shows ? So, what is the problem ? The author is dead – or nearly so. Texts are open – or can be opened. Plagiarism is an empty concept.
Adaptation has been an issue in both classic and post-classic – that is, pre-mid- 1960s and post-mid-1960s – film theory. But whereas classical theory dealt with the transfer of a work from one set of codes to another set, recent film theory of adaptation offers but variations on the theme of authorship. For, to paraphrase Robin Wood, if you have a masterpiece, sooner or later the presence of the master will be felt. This is why film adaptation remains an important issue today in as much as auteurism endures. One could, of course, allude here to the observation of McLuhan that any new medium absorbs the products of earlier media. That is what film did with regard to literary and theatrical works. And we can see the same phenomenon occurring today with television. This new comer, indeed, absorbs everything; journalism, education, religion, entertainment, sports, arts, business – all. But McLuhan has not done much more, in this respect, than to help us to take note of a rather obvious phenomenon. This phenomenon creates problems for the filmmaker. The latter shows that a screening of his or her film on the TV network has important implications regarding the very perception of the film – let alone necessary market implications. While making film, a film maker may have to keep in mind that his or her film may eventually be shown on TV and this may mean disaster to the complex sound track, to image composition where the values of colour and masses may be neutralized, and, above all, to framing. It is not a purists matter of the work being unaltered, faithfully reproduced. It is a matter of life or death : there are film segments that just won’t go on the small screen.
Similarly, the adaptation of a literary or theatrical work to film can be a matter of life or death for the work concerned. As Andrey Tarkovsky has noticed : Some works have a wholeness, and are endowed with a precise and original literary image, characters are drawn in unfathomable depths, the composition has an extraordinary capacity for enchantment, and the book is indivisible; through the pages comes the astonishing, unique personality of the author; books like that are master pieces, and only someone who is actually indifferent both to fine prose and to the Cinema can conceive the urge to screen them. It is all the more important to emphasize this point now, when the time has come for literature to be separated, once and for all, from cinema.
46. What did the Lessons with Eisenstein talk about ?
(A) Lessons of adaptation of literary works to cinema
(B) Eisenstein’s life
(C) About cinema making
(D) About what Eisenstein taught his students
Ans: A
47. What is the difference between the classical theory and recent film theory on adaptation ?
(A) The difference in authorship of the adapted film.
(B) The variations on film themes.
(C) The classical one talks about the original while the recent one talks about the new theme.
(D) Classical theories talk about changes of codes, whereas the recent theories talk of variations of authorship of themes.
Ans: D
48. What is the opinion of McLuhan on adaptation ?
(A) A new work of art is created through adaptation.
(B) the new medium takes in the past works of art and absorbs.
(C) All art works are absorbed by television.
(D) All works of art are destroyed by emerging media.
Ans: B
49. Identify the areas of negative influence that television may have on an adapted film ?
(A) The director’s business
(B) The story, character and dialogue
(C) The sound track, colour and framing
(D) The screening of a film in TV
Ans: C
50. What is the suggestion of Tarkovsky to solve the problem of ‘life and death for a film’ ?
(A) Showing a film in television to be made compulsory.
(B) Adaptation from literature is a must for films.
(C) Separate the author from the film.
(D) Separate literature from Cinema completely.
Ans: D
51. The area of cover provided by broadcast media is referred to as
(1) coverage map (2) market area (3) media depth (4) audience area
Ans: 1
52. In communication, syllable structure is technically called
(1) paradigmatic (2) syntagmatic (3) paraglyphic (4) ideographic
Ans: 2
53. Media of the second degree were dependent on
(1) oral distribution (2) technical reproduction (3) handwriting (4) internal distribution
Ans: 1
54. Hierarchy of effects model is a theory related to
(1) social marketing (2) international communication (3) public relations (4) political communication
Ans: 1
55. In communication, cognitive dissonance brings about psychological
(1) Adjustments (2) Dynamism (3) Conflicts (4) Passivity
Ans: 3
56. In communication, content information is
(1) meaningless (2) emotional (3) non-receptive (4) factual
Ans: 4
57. The answerability model of media accountability prefers
(1) Administrative aggression (2) Negotiation (3) Non-material penalty (4) Moral binding
Ans: 2
58. The researcher’s attempt to explain the effects at a cultural or societal level is described as
(1) Macroscopic Theory (2) Microscopic Theory (3) Media action Theory (4) Mid-level Theory
Ans: 2
59. A Normative Theory combining aspects of libertarianism and social responsibility theory is
(1) Eastern belief (2) Latin American value (3) Western concept (4) Pluralism
Ans: 3
60. The direct mechanical reproduction of behaviour is known as
(1) Imitation (2) Cognition (3) Impact (4) Stimulus
Ans: 1
(1) coverage map (2) market area (3) media depth (4) audience area
Ans: 1
52. In communication, syllable structure is technically called
(1) paradigmatic (2) syntagmatic (3) paraglyphic (4) ideographic
Ans: 2
53. Media of the second degree were dependent on
(1) oral distribution (2) technical reproduction (3) handwriting (4) internal distribution
Ans: 1
54. Hierarchy of effects model is a theory related to
(1) social marketing (2) international communication (3) public relations (4) political communication
Ans: 1
55. In communication, cognitive dissonance brings about psychological
(1) Adjustments (2) Dynamism (3) Conflicts (4) Passivity
Ans: 3
56. In communication, content information is
(1) meaningless (2) emotional (3) non-receptive (4) factual
Ans: 4
57. The answerability model of media accountability prefers
(1) Administrative aggression (2) Negotiation (3) Non-material penalty (4) Moral binding
Ans: 2
58. The researcher’s attempt to explain the effects at a cultural or societal level is described as
(1) Macroscopic Theory (2) Microscopic Theory (3) Media action Theory (4) Mid-level Theory
Ans: 2
59. A Normative Theory combining aspects of libertarianism and social responsibility theory is
(1) Eastern belief (2) Latin American value (3) Western concept (4) Pluralism
Ans: 3
60. The direct mechanical reproduction of behaviour is known as
(1) Imitation (2) Cognition (3) Impact (4) Stimulus
Ans: 1
61. Find out the correct sequence of the following theories :
(1) Dependency Theory, Cultivation Theory, Critical Theory, Uses and Gratifications Theory
(2) Uses and Gratifications Theory, Critical Theory, Dependency Theory, Cultivation Theory
(3) Critical Theory, Uses and Gratifications Theory, Dependency Theory, Cultivation Theory
(4) Cultivation Theory, Critical Theory, Dependency Theory, Uses and Gratifications Theory
Ans: 3
62. Find out the chronological sequence of following film producers of India :
(1) F.B. Thanawala, Hiralal Sen, J.F. Madan, H.S. Bhatvadekar
(2) H.S. Bhatvadekar, F.B. Thanawala, Hiralalsen, J.F. Madan
(3) Hiralal Sen, J.F. Madan, H.S. Bhatvadekar, F.B. Thanawala
(4) J.F. Madan, Hiralal Sen, F.B. Thanawala, H.S. Bhatvadekar
Ans: 2
63. Find out the correct sequence of the following organizations :
(1) NPA, IENS, AINEC, ILNA
(2) IENS, AINEC, ILNA, NPA
(3) AINEC, ILNA, NPA, IENS
(4) ILNA, IENS, AINEC, NPA
Ans: 1
64. Find out the correct sequence of following newspapers :
(1) India Gazette, Calcutta Gazette and Oriental Advertiser, Bengal Journal, Bombay Herald
(2) Calcutta Gazette and Oriental Advertiser, Bengal Journal, Bombay Herald, India Gazette
(3) India gazette, Bengal Journal, Bombay Herald, Calcutta Gazette and Oriental Advertiser
(4) Bombay Herald, Bengal Journal, Calcutta Gazette and Oriental Advertiser, India Gazette
Ans: 1
65. Find out the correct sequence of following films :
(1) The Wrestlers, Poona Races, Taboot Procession, Coconut Fair
(2) Poona Races, Taboot Procession, The Wrestlers, Coconut Fair
(3) Taboot Procession, Coconut Fair, The Wrestlers, Poona Races
(4) Coconut Fair, Poona Races, The Wrestlers, Taboot Procession
Ans: 4
(1) Dependency Theory, Cultivation Theory, Critical Theory, Uses and Gratifications Theory
(2) Uses and Gratifications Theory, Critical Theory, Dependency Theory, Cultivation Theory
(3) Critical Theory, Uses and Gratifications Theory, Dependency Theory, Cultivation Theory
(4) Cultivation Theory, Critical Theory, Dependency Theory, Uses and Gratifications Theory
Ans: 3
62. Find out the chronological sequence of following film producers of India :
(1) F.B. Thanawala, Hiralal Sen, J.F. Madan, H.S. Bhatvadekar
(2) H.S. Bhatvadekar, F.B. Thanawala, Hiralalsen, J.F. Madan
(3) Hiralal Sen, J.F. Madan, H.S. Bhatvadekar, F.B. Thanawala
(4) J.F. Madan, Hiralal Sen, F.B. Thanawala, H.S. Bhatvadekar
Ans: 2
63. Find out the correct sequence of the following organizations :
(1) NPA, IENS, AINEC, ILNA
(2) IENS, AINEC, ILNA, NPA
(3) AINEC, ILNA, NPA, IENS
(4) ILNA, IENS, AINEC, NPA
Ans: 1
64. Find out the correct sequence of following newspapers :
(1) India Gazette, Calcutta Gazette and Oriental Advertiser, Bengal Journal, Bombay Herald
(2) Calcutta Gazette and Oriental Advertiser, Bengal Journal, Bombay Herald, India Gazette
(3) India gazette, Bengal Journal, Bombay Herald, Calcutta Gazette and Oriental Advertiser
(4) Bombay Herald, Bengal Journal, Calcutta Gazette and Oriental Advertiser, India Gazette
Ans: 1
65. Find out the correct sequence of following films :
(1) The Wrestlers, Poona Races, Taboot Procession, Coconut Fair
(2) Poona Races, Taboot Procession, The Wrestlers, Coconut Fair
(3) Taboot Procession, Coconut Fair, The Wrestlers, Poona Races
(4) Coconut Fair, Poona Races, The Wrestlers, Taboot Procession
Ans: 4
66. Absolute and qualified privileges are discussed under
(1) Legislative protection (2) Criminal law of justice (3) Civil law of torts (4) Defence of India Rules
Ans: 3
67. Media institutions manufacture
(1) Marketable goods (2) Meaninglessness (3) Representations (4) Development
Ans: 3
68. The idea that “media affect others, but not me” is called as
(1) Personal effect (2) Second person effect (3) Third person effect (4) Demonstration effect
Ans: 3
69. Who is the author of the book, ‘Durbar’ ?
(1) Tavleen Singh (2) T.N. Ninan (3) Arun Shourie (4) Barkha Dutt
Ans: 1
70. A search for truth through accurate observation and interpretation of fact is described as
(1) Method of mysticism (2) Method of tenacity (3) Method of authority (4) Method of science
Ans: 4
(1) Legislative protection (2) Criminal law of justice (3) Civil law of torts (4) Defence of India Rules
Ans: 3
67. Media institutions manufacture
(1) Marketable goods (2) Meaninglessness (3) Representations (4) Development
Ans: 3
68. The idea that “media affect others, but not me” is called as
(1) Personal effect (2) Second person effect (3) Third person effect (4) Demonstration effect
Ans: 3
69. Who is the author of the book, ‘Durbar’ ?
(1) Tavleen Singh (2) T.N. Ninan (3) Arun Shourie (4) Barkha Dutt
Ans: 1
70. A search for truth through accurate observation and interpretation of fact is described as
(1) Method of mysticism (2) Method of tenacity (3) Method of authority (4) Method of science
Ans: 4
Read the following passage and answer questions from 71 to 75 :
The increasing market orientation of news media by private media forces the public service broadcasting sector to chase for audience rather than present quality news. The days when reporters got stories because they were good stories that people ought to read have now
almost completely gone and stories are now gathered because they will interest the target audience and tempt them to buy the magazine or newspaper. The marketable stories are desirable enough to tempt journalists to behave unethically more often than would be the case
were their motives for pursuing the story less trained with commercialism. Celebrity is now a major selling point for a newspaper or magazine. An interview with a major celebrity is very hard to come by and can take months to set up. Fees are sometimes paid and prior questions are given to them. This is where the star’s public-relations managers are able to select the pictures to be used with the interview and to read the interview, giving approval and, if necessary, making amendments in the questions. This means that top stars are able to determine which media carries their words and pictures, where that appears, and that the story very carefully maintains their carefully-crafted image. Stars are often heard complaining about intrusion into their privacy. Major stars are not only able to limit their appearances to key media with prior questions’ approval but they are also able to sufficiently protect their privacy to ensure that those are the only stories that get out. Less talented celebrities are obliged to seek media exposure in more salacious magazines or newspapers, but still the principles are the same. Many of the so-called snatch pictures of celebrities are carefully posed to ensure maximum publicity for the star involved. As most press relations experts will tell you, there’s no such thing as bad publicity. With celebrity ruling the news agenda, and manufactured news ruling celebrity, it can be no surprise that the temptation is there for a journalist, working for a publication that is not
on the top celebrity’s reading requirements, to bend the rules themselves to get work. It is all very well for the elite – politicians, academics, intellectuals and others – to complain about the dumbing-down of newspapers, the replacement of serious political discussion, international news and mind-broadening information with celebrity titbits, but whilst commerce is the driving force for the media, the media will continue to provide people with what they want and that often means celebrity gossip.
71. What is the impact of market orientation of news media ?
(1) Increasing the number of good reporters. (2) Lack of quality news. (3) Providing oft-beat stories. (4) Boost to ethical journalism.
Ans: 2
72. How is marketing orientation influencing the profession of journalism ?
(1) Compromising with news sources (2) Not pursuing real news stories (3) Not getting celebrity news (4) Paying fees to attract talent
Ans: 1
73. How is celebrity news changing in the face of new news outlets ?
(1) Less talented celebrities seek media exposure (2) Increase in media freedom (3) Increase in audiences’ preferences (4) Emergence of new rules for talent hunt
Ans: 1
74. Who are ruling the news agenda ?
(1) Manufacturers of news (2) Newspaper readers (3) Celebrities (4) Salacious magazines
Ans: 3
75. Identify the emerging trend in news production in the wake of media market orientation.
(1) Dumbing-down of news (2) Serious political discussion (3) Academic analysis (4) Mind-broadening information
Ans: 1
The increasing market orientation of news media by private media forces the public service broadcasting sector to chase for audience rather than present quality news. The days when reporters got stories because they were good stories that people ought to read have now
almost completely gone and stories are now gathered because they will interest the target audience and tempt them to buy the magazine or newspaper. The marketable stories are desirable enough to tempt journalists to behave unethically more often than would be the case
were their motives for pursuing the story less trained with commercialism. Celebrity is now a major selling point for a newspaper or magazine. An interview with a major celebrity is very hard to come by and can take months to set up. Fees are sometimes paid and prior questions are given to them. This is where the star’s public-relations managers are able to select the pictures to be used with the interview and to read the interview, giving approval and, if necessary, making amendments in the questions. This means that top stars are able to determine which media carries their words and pictures, where that appears, and that the story very carefully maintains their carefully-crafted image. Stars are often heard complaining about intrusion into their privacy. Major stars are not only able to limit their appearances to key media with prior questions’ approval but they are also able to sufficiently protect their privacy to ensure that those are the only stories that get out. Less talented celebrities are obliged to seek media exposure in more salacious magazines or newspapers, but still the principles are the same. Many of the so-called snatch pictures of celebrities are carefully posed to ensure maximum publicity for the star involved. As most press relations experts will tell you, there’s no such thing as bad publicity. With celebrity ruling the news agenda, and manufactured news ruling celebrity, it can be no surprise that the temptation is there for a journalist, working for a publication that is not
on the top celebrity’s reading requirements, to bend the rules themselves to get work. It is all very well for the elite – politicians, academics, intellectuals and others – to complain about the dumbing-down of newspapers, the replacement of serious political discussion, international news and mind-broadening information with celebrity titbits, but whilst commerce is the driving force for the media, the media will continue to provide people with what they want and that often means celebrity gossip.
71. What is the impact of market orientation of news media ?
(1) Increasing the number of good reporters. (2) Lack of quality news. (3) Providing oft-beat stories. (4) Boost to ethical journalism.
Ans: 2
72. How is marketing orientation influencing the profession of journalism ?
(1) Compromising with news sources (2) Not pursuing real news stories (3) Not getting celebrity news (4) Paying fees to attract talent
Ans: 1
73. How is celebrity news changing in the face of new news outlets ?
(1) Less talented celebrities seek media exposure (2) Increase in media freedom (3) Increase in audiences’ preferences (4) Emergence of new rules for talent hunt
Ans: 1
74. Who are ruling the news agenda ?
(1) Manufacturers of news (2) Newspaper readers (3) Celebrities (4) Salacious magazines
Ans: 3
75. Identify the emerging trend in news production in the wake of media market orientation.
(1) Dumbing-down of news (2) Serious political discussion (3) Academic analysis (4) Mind-broadening information
Ans: 1
76. The prevailing thought or theory of the time in a scientific discipline is identified as
(1) Dominant paradigm (2) New paradigm (3) Alternative paradigm (4) Impactless paradigm
Ans: 1
(1) Dominant paradigm (2) New paradigm (3) Alternative paradigm (4) Impactless paradigm
Ans: 1
77. A bonafide list of subscribers is necessary for a newspaper to get
(1) The postal benefit (2) The private donations
(3) The state subsidy (4) The free quota of newsprint
Ans: 1
78. When a company moves sideways buying across different media, it is called
(1) Expressive integration (2) Natural integration
(3) Lateral integration (4) Collective integration
Ans: 3
79. The civil law of defamation in India is based on
(1) American common law (2) French common law
(3) Russian common law (4) English common law
Ans: 4
80. Working journalists have the right to
(1) form trade unions (2) defame any one
(3) spread rumours against celebrities (4) support unfriendly countries
Ans: 1
81. ‘Another Development’ also means
(1) cultural subjugation (2) surplus revenue generation
(3) sustainable development (4) sidestepping cultural ecology
Ans: 3
82. The controlled embedding of journalists in the armed forces was first invented by
(1) the United States (2) the United Kingdom
(3) the United Arab Emirates (4) the Philippines
Ans: 1
83. The idea that media penetrate people’s minds and instantly create effects is named as
(1) agenda-setting (2) violence on the media
(3) magic bullet theory (4) personal effect
Ans: 3
84. Communication for sustainable development is not
(1) positive (2) motivational (3) neutral (4) accountable
Ans: 3
85. Panel studies are used to measure the same sample of subjects at different
(1) Locations (2) Situations (3) Levels (4) Points of time
Ans: 4
86. Cohort analysis is largely used in
(1) Language research (2) Symbolic research (3) Promotional research (4) Advertising research
Ans: 4
87. Political affiliation is an example for
(1) Continuous variable (2) Discreet variable (3) Anecdotal variable (4) Non-continuous variable
Ans: 2
88. In order to provide the illusion of movement, at what speed (frames per second) is a sound film usually projected ?
(1) 16 fps (2) 24 fps (3) 20 fps (4) 18 fps
Ans: 2
89. Which aspect of the movie has become virtually 100 percent digital ?
(1) Shooting (2) Projecting (3) Editing (4) Distribution
Ans: 3
90. Where can you view your editing progress in the video software ?
(1) Editing effects folder (2) File Folder (3) Video Clips (4) Timeline
Ans: 4
91. Shooting scenes and interviews with two cameras is known as
(1) Double shoot (2) Cross shoot (3) Clinical shoot (4) Combine shoot
Ans: 2
(1) The postal benefit (2) The private donations
(3) The state subsidy (4) The free quota of newsprint
Ans: 1
78. When a company moves sideways buying across different media, it is called
(1) Expressive integration (2) Natural integration
(3) Lateral integration (4) Collective integration
Ans: 3
79. The civil law of defamation in India is based on
(1) American common law (2) French common law
(3) Russian common law (4) English common law
Ans: 4
80. Working journalists have the right to
(1) form trade unions (2) defame any one
(3) spread rumours against celebrities (4) support unfriendly countries
Ans: 1
81. ‘Another Development’ also means
(1) cultural subjugation (2) surplus revenue generation
(3) sustainable development (4) sidestepping cultural ecology
Ans: 3
82. The controlled embedding of journalists in the armed forces was first invented by
(1) the United States (2) the United Kingdom
(3) the United Arab Emirates (4) the Philippines
Ans: 1
83. The idea that media penetrate people’s minds and instantly create effects is named as
(1) agenda-setting (2) violence on the media
(3) magic bullet theory (4) personal effect
Ans: 3
84. Communication for sustainable development is not
(1) positive (2) motivational (3) neutral (4) accountable
Ans: 3
85. Panel studies are used to measure the same sample of subjects at different
(1) Locations (2) Situations (3) Levels (4) Points of time
Ans: 4
86. Cohort analysis is largely used in
(1) Language research (2) Symbolic research (3) Promotional research (4) Advertising research
Ans: 4
87. Political affiliation is an example for
(1) Continuous variable (2) Discreet variable (3) Anecdotal variable (4) Non-continuous variable
Ans: 2
88. In order to provide the illusion of movement, at what speed (frames per second) is a sound film usually projected ?
(1) 16 fps (2) 24 fps (3) 20 fps (4) 18 fps
Ans: 2
89. Which aspect of the movie has become virtually 100 percent digital ?
(1) Shooting (2) Projecting (3) Editing (4) Distribution
Ans: 3
90. Where can you view your editing progress in the video software ?
(1) Editing effects folder (2) File Folder (3) Video Clips (4) Timeline
Ans: 4
91. Shooting scenes and interviews with two cameras is known as
(1) Double shoot (2) Cross shoot (3) Clinical shoot (4) Combine shoot
Ans: 2
92. Media contents’ flow is directly related to
(1) International relations (2) Media production
(3) Language superiority (4) Economic power
Ans: 4
93. Which of the following are online advertisement methods through which advertisers attempt to drive traffic to Internet sites ?
(1) Banner (2) CPM
(3) SEO (4) CPC
Ans: 3
94. All of the following are top-level domains, except
(1) .com (2) .mil
(3) .amy (4) .org
Ans: 3
95. What is the ideal angle for a table top microphone to be placed before the speaker ?
(1) 60° (2) 50° (3) 70° (4) 80°
Ans: 1
96. What should always be considered while filming a shot ?
(1) Battery power (2) Shot list
(3) Sound (4) Rule of thirds
Ans: 4
97. The present perfect tense used in a broadcast copy creates the phenomenon of
(1) Proximity (2) Fragmentation
(3) Immediacy (4) Staleness
Ans: 3
98. One of the major elements of a traditional public relations programme is
(1) Limiting expenses (2) Authoritarian observation
(3) Situation analysis (4) Income ceiling
Ans: 3
99. A good brand advertisement concentrates on
(1) Multiple selling ideas (2) Two selling ideas (3) One selling idea (4) Scattered selling ideas
Ans: 3
100. A special offer to the consumer contained in the body copy of an advertisement is identified as
(1) Extra offer (2) Extended offer (3) Buried offer (4) Creative offer
Ans: 3
(1) International relations (2) Media production
(3) Language superiority (4) Economic power
Ans: 4
93. Which of the following are online advertisement methods through which advertisers attempt to drive traffic to Internet sites ?
(1) Banner (2) CPM
(3) SEO (4) CPC
Ans: 3
94. All of the following are top-level domains, except
(1) .com (2) .mil
(3) .amy (4) .org
Ans: 3
95. What is the ideal angle for a table top microphone to be placed before the speaker ?
(1) 60° (2) 50° (3) 70° (4) 80°
Ans: 1
96. What should always be considered while filming a shot ?
(1) Battery power (2) Shot list
(3) Sound (4) Rule of thirds
Ans: 4
97. The present perfect tense used in a broadcast copy creates the phenomenon of
(1) Proximity (2) Fragmentation
(3) Immediacy (4) Staleness
Ans: 3
98. One of the major elements of a traditional public relations programme is
(1) Limiting expenses (2) Authoritarian observation
(3) Situation analysis (4) Income ceiling
Ans: 3
99. A good brand advertisement concentrates on
(1) Multiple selling ideas (2) Two selling ideas (3) One selling idea (4) Scattered selling ideas
Ans: 3
100. A special offer to the consumer contained in the body copy of an advertisement is identified as
(1) Extra offer (2) Extended offer (3) Buried offer (4) Creative offer
Ans: 3
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