MASS COMMUNICATION AND JOURNALISM
MASS COMMUNICATION AND JOURNALISM MCQ-PAGE 1
1. The Shannon and Weaver model of communication is :
(A) Modular
(B) Circular
(C) Linear
(D) Non-linear
Ans: C
2. The medium that has the widest reach in India is :
(A) Print
(B) Radio
(C) Television
(D) Internet
Ans: B
3. The Surgeon-General’s report focussed on the impact of television violence on
(A) youth
(B) women
(C) children
(D) ethnic minorities
Ans: C
4. The ‘Limited effects’ model of mass communication was a counter to
(A) ABX model
(B) Circular model
(C) Diffusion model
(D) Hypodermic needle model
Ans: D
5. The issue of monopoly press was debated extensively during the Prime Ministership of
(A) Jawaharlal Nehru
(B) Indira Gandhi
(C) I. K. Gujral
(D) H. D. Deve Gowda
Ans: B
6. The code of ethics drawn in 1978 was a form of self-censorship by
(A) the Indian Languages Newspaper Association
(B) the Advertising Standards Council of India.
(C) The All-India Newspaper Editors’ Conference
(D) The Editors’ Guild
Ans: C
7. A licence in copyright matters creates in the license
(A) public right
(B) personal right
(C) proprietory right
(D) statutory right
Ans: B
8. The distinction of being the editor of two major English newspapers, The Times of India and the Statesman was held by
(A) Robert Knight
(B) James Bryce
(C) Peter Reed
(D) Rudyard Kipling
Ans: A
9. The community radio concept is identified with
(A) broadcasting
(B) narrowcasting
(C) personal casting
(D) podcasting
Ans: B
10. One of the major recommendations of the First Press Commission of India was I introduction of
(A) Price-page schedule
(B) Right to Information Act
(C) Press freedom as a constitutional guarantee
(D) Codification of journalistic privileges
Ans: A
11. The communication theory of developmental communication emphasized
(A) top-down communication
(B) mechanistic communication
(C) epistemological approach
(D) extensive demonstrations
Ans: C
12. A strategy that is integrated into communication for development is
(A) religious lecture
(B) social marketing
(C) propaganda
(D) rural publicity
Ans: B
13. The middle range theory of communication was advocated by
(A) John Fiske
(B) Robert Merton
(C) Karl Marx
(D) M. S. Archer
Ans: B
14. F. R. Leavis stressed on ________ of media text.
(A) practical criticism
(B) inter-relatedness
(C) transience
(D) commercial elements
Ans: A
15. A universal generalisation is the main feature of ________ explanation.
(A) purposive
(B) accidental
(C) inductive
(D) deductive
Ans: D
16. The Likert scale is used to find out ________ of items selected.
(A) the argumentative structure
(B) the meaning
(C) the objectives
(D) the discriminative power
Ans: D
17. In the two-way symmetric model of public relations, the model of communication used is
(A) person-to-person
(B) group-to-group
(C) person-to-group
(D) group-to-person
Ans: B
18. The single – sheet advertisements printed on one-side are known as
(A) brochures
(B) fliers
(C) leaflets
(D) posters
Ans: B
19. Multi-tasking in journalism is due to
(A) media globalisation
(B) economic liberalisation
(C) social integration
(D) technology convergence
Ans: D
20. After determining its advertising objectives, a company has to set ___ for each product.
(A) advertising strategies
(B) advertising budget
(C) advertising format
(D) advertisement positioning
Ans: B
21. Which of the following is the combination of sound bite and stand up ?
(A) Package
(B) Talking heads
(C) Voice-over
(D) Supers
Ans: A
22. The social network medium that has gone for global IPO recently is
(A) Facebook (B) Twitter
(C) Orkut (D) Youtube
Ans: A
23. The soviet media theory had its roots in
(A) Italian Fascist philosophy
(B) Free enterprise approach of the west
(C) German ideology
(D) Japanese imperialist edicts
Ans: C
24. The readability tests, Fog Index and Reading. Ease score, were first employed by
(A) newspapers
(B) syndicates
(C) television networks
(D) news agencies
Ans: D
25. The television news writing these days includes
(A) hyperboles
(B) non-sequiturs
(C) gender-neutral words
(D) uncommon abbreviations
Ans: C
26. Assertion (A) : Small and Medium newspapers in India will have bleak future with the corporatisation of mass media.
Reason (R) : The Union Government has not declared media business as an industry and it is responsible for their bleak future.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
(A) Modular
(B) Circular
(C) Linear
(D) Non-linear
Ans: C
2. The medium that has the widest reach in India is :
(A) Print
(B) Radio
(C) Television
(D) Internet
Ans: B
3. The Surgeon-General’s report focussed on the impact of television violence on
(A) youth
(B) women
(C) children
(D) ethnic minorities
Ans: C
4. The ‘Limited effects’ model of mass communication was a counter to
(A) ABX model
(B) Circular model
(C) Diffusion model
(D) Hypodermic needle model
Ans: D
5. The issue of monopoly press was debated extensively during the Prime Ministership of
(A) Jawaharlal Nehru
(B) Indira Gandhi
(C) I. K. Gujral
(D) H. D. Deve Gowda
Ans: B
6. The code of ethics drawn in 1978 was a form of self-censorship by
(A) the Indian Languages Newspaper Association
(B) the Advertising Standards Council of India.
(C) The All-India Newspaper Editors’ Conference
(D) The Editors’ Guild
Ans: C
7. A licence in copyright matters creates in the license
(A) public right
(B) personal right
(C) proprietory right
(D) statutory right
Ans: B
8. The distinction of being the editor of two major English newspapers, The Times of India and the Statesman was held by
(A) Robert Knight
(B) James Bryce
(C) Peter Reed
(D) Rudyard Kipling
Ans: A
9. The community radio concept is identified with
(A) broadcasting
(B) narrowcasting
(C) personal casting
(D) podcasting
Ans: B
10. One of the major recommendations of the First Press Commission of India was I introduction of
(A) Price-page schedule
(B) Right to Information Act
(C) Press freedom as a constitutional guarantee
(D) Codification of journalistic privileges
Ans: A
11. The communication theory of developmental communication emphasized
(A) top-down communication
(B) mechanistic communication
(C) epistemological approach
(D) extensive demonstrations
Ans: C
12. A strategy that is integrated into communication for development is
(A) religious lecture
(B) social marketing
(C) propaganda
(D) rural publicity
Ans: B
13. The middle range theory of communication was advocated by
(A) John Fiske
(B) Robert Merton
(C) Karl Marx
(D) M. S. Archer
Ans: B
14. F. R. Leavis stressed on ________ of media text.
(A) practical criticism
(B) inter-relatedness
(C) transience
(D) commercial elements
Ans: A
15. A universal generalisation is the main feature of ________ explanation.
(A) purposive
(B) accidental
(C) inductive
(D) deductive
Ans: D
16. The Likert scale is used to find out ________ of items selected.
(A) the argumentative structure
(B) the meaning
(C) the objectives
(D) the discriminative power
Ans: D
17. In the two-way symmetric model of public relations, the model of communication used is
(A) person-to-person
(B) group-to-group
(C) person-to-group
(D) group-to-person
Ans: B
18. The single – sheet advertisements printed on one-side are known as
(A) brochures
(B) fliers
(C) leaflets
(D) posters
Ans: B
19. Multi-tasking in journalism is due to
(A) media globalisation
(B) economic liberalisation
(C) social integration
(D) technology convergence
Ans: D
20. After determining its advertising objectives, a company has to set ___ for each product.
(A) advertising strategies
(B) advertising budget
(C) advertising format
(D) advertisement positioning
Ans: B
21. Which of the following is the combination of sound bite and stand up ?
(A) Package
(B) Talking heads
(C) Voice-over
(D) Supers
Ans: A
22. The social network medium that has gone for global IPO recently is
(A) Facebook (B) Twitter
(C) Orkut (D) Youtube
Ans: A
23. The soviet media theory had its roots in
(A) Italian Fascist philosophy
(B) Free enterprise approach of the west
(C) German ideology
(D) Japanese imperialist edicts
Ans: C
24. The readability tests, Fog Index and Reading. Ease score, were first employed by
(A) newspapers
(B) syndicates
(C) television networks
(D) news agencies
Ans: D
25. The television news writing these days includes
(A) hyperboles
(B) non-sequiturs
(C) gender-neutral words
(D) uncommon abbreviations
Ans: C
26. Assertion (A) : Small and Medium newspapers in India will have bleak future with the corporatisation of mass media.
Reason (R) : The Union Government has not declared media business as an industry and it is responsible for their bleak future.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
27. Assertion (A) : The print media in India are registering increase in circulation unlike the developed countries.
Reason (R) : Increased literacy and expanding market have contributed for consolidation of print media.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
28. Assertion (A) : The Right to Information has created hurdles for good governance in India.
Reason (R) : The Right to Information has become a credible source of news for mass media for investigative journalism.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
29. Assertion (A) : Social networking can make the Indian political class watchful and refrain from getting involved in misdeeds.
Reason (R) : Social media have made the Arab spring possible and hence, the Indian political class is cautious.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
30. Assertion (A) : The Government has made legislations on corporate social responsibility for effective community relations.
Reason (R) : The corporate giants must do their bit for national development.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
31. Assertion (A) : The Press Council of India must be converted into a media council is a matter of opinion.
Reason (R) : Since the reach and access of electronic media have increased tremendously, there are issues to be considered involving all of
them.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
32. Assertion (A) : The obsession of Indian print media with politics is a historical legacy.
Reason (R) : Because many political leaders were associated with newspapers to advocate the cause of freedom before 1947.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
Reason (R) : Increased literacy and expanding market have contributed for consolidation of print media.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
28. Assertion (A) : The Right to Information has created hurdles for good governance in India.
Reason (R) : The Right to Information has become a credible source of news for mass media for investigative journalism.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
29. Assertion (A) : Social networking can make the Indian political class watchful and refrain from getting involved in misdeeds.
Reason (R) : Social media have made the Arab spring possible and hence, the Indian political class is cautious.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
30. Assertion (A) : The Government has made legislations on corporate social responsibility for effective community relations.
Reason (R) : The corporate giants must do their bit for national development.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
31. Assertion (A) : The Press Council of India must be converted into a media council is a matter of opinion.
Reason (R) : Since the reach and access of electronic media have increased tremendously, there are issues to be considered involving all of
them.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
32. Assertion (A) : The obsession of Indian print media with politics is a historical legacy.
Reason (R) : Because many political leaders were associated with newspapers to advocate the cause of freedom before 1947.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
33. Assertion (A) : In times of global recession, paid news is a supplementary source of revenue for media houses in India.
Reason (R) : Media houses in India have been experiencing increased production cost and staff wages in the last few years.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
34. Assertion (A) : Editing is a lost art in print journalism.
Reason (R) : These days, language precision is not a qualification for recruitment by newspapers.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
35. Assertion (A) : The new international information and communication order is a dead horse in a unipolar world.
Reason (R) : The developing countries do not opt for policy initiatives to strengthen the global efforts for a new international and communication order.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
36. Identify the chronological sequence of the following communication theorists.
(A) Harold Lasswell, Shannon and Weaver, Theodore Newcomb, Elisabeth Noelle Neuman.
(B) Shannon and Weaver, Theodore Newcomb, Elisabeth Noelle Newman, Harold Lasswell.
(C) Theodore Newcomb, Elisabeth Noelle Newman, Harold Lasswell, Shannon and Weaver.
(D) Shannon and weaver, Theodore Newcomb, Elisabeth Noelle Newman, Harold Lasswell.
Ans: A
37. Identify the proper sequence of the films given below in terms of their historicity.
(A) Swayamvaram, Coolie, Slumdog Millionaire, Pather Panchali
(B) Pather Panchali, Swayamvaram, Coolie, Slumdog Millionaire
(C) Coolie, Slumdog Millionaire, Swayamvaram, Pather Panchali
(D) Slumdog Millionaire, Coolie, Swayamvaram, Pather Panchali
Ans: B
38. Identify the sequence of the following developmental models chronologically :
(A) Diffusion of innovation, dependency, multiplicity, modernization
(B) Modernization, diffusion of innovation, dependency, multiplicity
(C) Multiplicity, modernization, diffusion of innovation, dependency
(D) Dependency, multiplicity, diffusion of innovation, modernization
Ans: B
39. Identify the correct sequence of following magazines in terms of their circulation.
(A) India Today, Sarita, Kangumum, Kumudam
(B) Sarita, Kumudum, Kungumum, India Today
(C) Kumudum, Kungumum, India Today, Sarita
(D) India Today, Kungumum, Kumudum, Sarita
Ans: D
Reason (R) : Media houses in India have been experiencing increased production cost and staff wages in the last few years.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
34. Assertion (A) : Editing is a lost art in print journalism.
Reason (R) : These days, language precision is not a qualification for recruitment by newspapers.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
35. Assertion (A) : The new international information and communication order is a dead horse in a unipolar world.
Reason (R) : The developing countries do not opt for policy initiatives to strengthen the global efforts for a new international and communication order.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
36. Identify the chronological sequence of the following communication theorists.
(A) Harold Lasswell, Shannon and Weaver, Theodore Newcomb, Elisabeth Noelle Neuman.
(B) Shannon and Weaver, Theodore Newcomb, Elisabeth Noelle Newman, Harold Lasswell.
(C) Theodore Newcomb, Elisabeth Noelle Newman, Harold Lasswell, Shannon and Weaver.
(D) Shannon and weaver, Theodore Newcomb, Elisabeth Noelle Newman, Harold Lasswell.
Ans: A
37. Identify the proper sequence of the films given below in terms of their historicity.
(A) Swayamvaram, Coolie, Slumdog Millionaire, Pather Panchali
(B) Pather Panchali, Swayamvaram, Coolie, Slumdog Millionaire
(C) Coolie, Slumdog Millionaire, Swayamvaram, Pather Panchali
(D) Slumdog Millionaire, Coolie, Swayamvaram, Pather Panchali
Ans: B
38. Identify the sequence of the following developmental models chronologically :
(A) Diffusion of innovation, dependency, multiplicity, modernization
(B) Modernization, diffusion of innovation, dependency, multiplicity
(C) Multiplicity, modernization, diffusion of innovation, dependency
(D) Dependency, multiplicity, diffusion of innovation, modernization
Ans: B
39. Identify the correct sequence of following magazines in terms of their circulation.
(A) India Today, Sarita, Kangumum, Kumudam
(B) Sarita, Kumudum, Kungumum, India Today
(C) Kumudum, Kungumum, India Today, Sarita
(D) India Today, Kungumum, Kumudum, Sarita
Ans: D
40. Identify the correct sequence of the following laws of the press.
(A) Right to Information Act, Copyright Act, Official Secrets Act, Contempt of Courts Act
(B) Copyright Act, Official Secrets Act, Contempt of Courts Act, Right to Information Act
(C) Official Secrets Act, Copyright Act, Contempt of Courts Act, Right to Information Act
(D) Contempt of Courts Act, Copyright Act, Right to Information Act, Official Secrets Act
Ans: C
41. Match the List – I with List – II
List – I List – II
(a) Bob Wood word (1) With malice to one and all
(b) Kuldeep Nayyar (2) Editor of Indian Express
(c) Khuswant Singh (3) Investigative Reporting
(d) Arun Shourie (4) Between the Lines
Codes :
(a) (b) (c) (d)
(A) (3) (4) (1) (2)
(B) (2) (1) (4) (3)
(C) (1) (2) (4) (3)
(D) (4) (1) (3) (2)
Ans: A
42. Match the List – I with List – II.
List – I List – II
(a) Banner (1) Emergency
(b) Sedition (2) Headlines
(c) Berliner (3) Independence
(d) Swadesh mitran (4) Newspaper format
Codes :
(a) (b) (c) (d)
(A) (2) (1) (4) (3)
(B) (3) (4) (1) (2)
(C) (1) (2) (4) (3)
(D) (4) (1) (3) (2)
Ans: A
43. Match the List – I with List – II.
List – I List – II
(a) Shobha De (1) Antagonist of Censorship
(b) Barkha Dutt (2) Columnist
(c) Aswini Sarin (3) T.V. Anchor
(d) K. A. Abbas (4) Investigative reporting
Codes :
(a) (b) (c) (d)
(A) (1) (4) (3) (2)
(B) (2) (3) (4) (1)
(C) (3) (2) (1) (4)
(D) (4) (1) (2) (3)
Ans: B
44. Match the List – I with List – II.
List – I List – II
(a) Coffingate (1) B. G. Verghese
(b) 2G Spectrum expose (2) Gopikrishnan
(c) Television (3) Tarun Tejpal
(d) MacBride Commission (4) Pranav Roy
Codes :
(a) (b) (c) (d)
(A) (3) (4) (1) (2)
(B) (3) (2) (4) (1)
(C) (1) (2) (3) (4)
(D) (4) (3) (2) (1)
Ans: B
45. Match the List – I with List – II :
List – I List – II
(a) DAVP (1) International news flow
(b) ABC (2) Association
(c) INS (3) Certification
(d) NWICO (4) Publicity
Codes :
(a) (b) (c) (d)
(A) (2) (3) (4) (3)
(B) (1) (2) (3) (4)
(C) (4) (3) (2) (1)
(D) (3) (4) (1) (2)
Ans: C
(A) Right to Information Act, Copyright Act, Official Secrets Act, Contempt of Courts Act
(B) Copyright Act, Official Secrets Act, Contempt of Courts Act, Right to Information Act
(C) Official Secrets Act, Copyright Act, Contempt of Courts Act, Right to Information Act
(D) Contempt of Courts Act, Copyright Act, Right to Information Act, Official Secrets Act
Ans: C
41. Match the List – I with List – II
List – I List – II
(a) Bob Wood word (1) With malice to one and all
(b) Kuldeep Nayyar (2) Editor of Indian Express
(c) Khuswant Singh (3) Investigative Reporting
(d) Arun Shourie (4) Between the Lines
Codes :
(a) (b) (c) (d)
(A) (3) (4) (1) (2)
(B) (2) (1) (4) (3)
(C) (1) (2) (4) (3)
(D) (4) (1) (3) (2)
Ans: A
42. Match the List – I with List – II.
List – I List – II
(a) Banner (1) Emergency
(b) Sedition (2) Headlines
(c) Berliner (3) Independence
(d) Swadesh mitran (4) Newspaper format
Codes :
(a) (b) (c) (d)
(A) (2) (1) (4) (3)
(B) (3) (4) (1) (2)
(C) (1) (2) (4) (3)
(D) (4) (1) (3) (2)
Ans: A
43. Match the List – I with List – II.
List – I List – II
(a) Shobha De (1) Antagonist of Censorship
(b) Barkha Dutt (2) Columnist
(c) Aswini Sarin (3) T.V. Anchor
(d) K. A. Abbas (4) Investigative reporting
Codes :
(a) (b) (c) (d)
(A) (1) (4) (3) (2)
(B) (2) (3) (4) (1)
(C) (3) (2) (1) (4)
(D) (4) (1) (2) (3)
Ans: B
44. Match the List – I with List – II.
List – I List – II
(a) Coffingate (1) B. G. Verghese
(b) 2G Spectrum expose (2) Gopikrishnan
(c) Television (3) Tarun Tejpal
(d) MacBride Commission (4) Pranav Roy
Codes :
(a) (b) (c) (d)
(A) (3) (4) (1) (2)
(B) (3) (2) (4) (1)
(C) (1) (2) (3) (4)
(D) (4) (3) (2) (1)
Ans: B
45. Match the List – I with List – II :
List – I List – II
(a) DAVP (1) International news flow
(b) ABC (2) Association
(c) INS (3) Certification
(d) NWICO (4) Publicity
Codes :
(a) (b) (c) (d)
(A) (2) (3) (4) (3)
(B) (1) (2) (3) (4)
(C) (4) (3) (2) (1)
(D) (3) (4) (1) (2)
Ans: C
Read the following passage and answer question no. 46 to 50.
The term “ethnomethodology” was thought up by a distinguished sociologist, Harold Garfinkel. In an article titled “ The origins of the term ‘Ethnomethodology’, Garfinkel explains how he thought up the name : “Ethno” seemed to refer, somehow or other, to the availability to a member of commonsense knowledge of his society as commonsense knowledge of the ‘whatever’. If it were ethno-botany, then it had to do somehow or other with his knowledge of and his grasp of what were for members adequate methods of dealing with botanical matters. Someone from another society, like an anthropologist in this case, world recognize the matters as botanical matters. The member would employ ethnobotany as adequate grounds of inference and action in the conduct of his own affairs in the company of others
like him. It was that plain, and the notion of “ethnomethodology” or the term “ethnomethodology” was taken in this sense……
Thus ethnomethodology is interested in how people think and act in everyday life situations, in contrast to, for example, laboratory experiments or focus groups or other situations in which people recognize that they are, one way or another, being studied. ‘Common sense’ becomes a subject of inquiry, not just a ‘given’ that is neglected for other concerns. These interests of ethnomethodologists have implications for advertising, in that advertisers want to know how people make sense of the world and how they react to ‘Commonsense’ appeals.
Advertisers want to be able to ‘reach’ targeted segments of the population and to influence them, which means advertisers want to understand people’s ‘grounds for inference’. Thus, ethnomethodology has important implications when it comes to making commercials and print advertisements.
Ethnomethodologists assume that people have common understandings – which they don’t always articulate – and this leads ethnomethodologists to examine how people reason and what’s behind their everyday activities. It isn’t easy to find these common understandings or to determine how people reason ….. The question arises now. How can we use ethnomethodology in our research in communication and media analysis ? Let me suggest a few answers to this question.
What ethnomethodology provides us, we must remember, is a way of studying the codes and unconscious belief systems that lie behind our utterances and everyday actions. We can adopt Ethnomethodological approaches to the media by asking the same questions. Ethnomethodologists ask – not about conversation ê but about dialogue in films and television shows, lyrics in songs, and similar phenomena.
There are differences between the analysis of dialogue in media and the analyses that ethnomethodologists make of real-world conversations in that dialogue in massmediated texts is created by writers. In a sense, therefore, when we do research on dialogue in a film or other mass-mediated text, we are dealing with a writer’s perception of the world, but because writers create texts for large numbers of people, who presumably share their perceptions, we can assume that analyzing dialogue in mediated texts is not that different from analyzing dialogue in every day situations.
The term “ethnomethodology” was thought up by a distinguished sociologist, Harold Garfinkel. In an article titled “ The origins of the term ‘Ethnomethodology’, Garfinkel explains how he thought up the name : “Ethno” seemed to refer, somehow or other, to the availability to a member of commonsense knowledge of his society as commonsense knowledge of the ‘whatever’. If it were ethno-botany, then it had to do somehow or other with his knowledge of and his grasp of what were for members adequate methods of dealing with botanical matters. Someone from another society, like an anthropologist in this case, world recognize the matters as botanical matters. The member would employ ethnobotany as adequate grounds of inference and action in the conduct of his own affairs in the company of others
like him. It was that plain, and the notion of “ethnomethodology” or the term “ethnomethodology” was taken in this sense……
Thus ethnomethodology is interested in how people think and act in everyday life situations, in contrast to, for example, laboratory experiments or focus groups or other situations in which people recognize that they are, one way or another, being studied. ‘Common sense’ becomes a subject of inquiry, not just a ‘given’ that is neglected for other concerns. These interests of ethnomethodologists have implications for advertising, in that advertisers want to know how people make sense of the world and how they react to ‘Commonsense’ appeals.
Advertisers want to be able to ‘reach’ targeted segments of the population and to influence them, which means advertisers want to understand people’s ‘grounds for inference’. Thus, ethnomethodology has important implications when it comes to making commercials and print advertisements.
Ethnomethodologists assume that people have common understandings – which they don’t always articulate – and this leads ethnomethodologists to examine how people reason and what’s behind their everyday activities. It isn’t easy to find these common understandings or to determine how people reason ….. The question arises now. How can we use ethnomethodology in our research in communication and media analysis ? Let me suggest a few answers to this question.
What ethnomethodology provides us, we must remember, is a way of studying the codes and unconscious belief systems that lie behind our utterances and everyday actions. We can adopt Ethnomethodological approaches to the media by asking the same questions. Ethnomethodologists ask – not about conversation ê but about dialogue in films and television shows, lyrics in songs, and similar phenomena.
There are differences between the analysis of dialogue in media and the analyses that ethnomethodologists make of real-world conversations in that dialogue in massmediated texts is created by writers. In a sense, therefore, when we do research on dialogue in a film or other mass-mediated text, we are dealing with a writer’s perception of the world, but because writers create texts for large numbers of people, who presumably share their perceptions, we can assume that analyzing dialogue in mediated texts is not that different from analyzing dialogue in every day situations.
46. What is meant by ethnomethodology ?
(A) Special sociological research method.
(B) Study of a particular group
(C) Ways and methods applied to study the common-sense knowledge of a person about the society
(D) Study of tribal culture
Ans: C
47. Why do the advertisers show interest in ethnomethodology ?
(A) To have good understanding about ethnic goups.
(B) To know how people make sense of their surrounding and what influences their decision making.
(C) To create a market
(D) To make an ad copy
Ans: B
48. What do ethnomethodologists examine ?
(A) The activities of people
(B) The articulations of people
(C) The cultural rules of the society
(D) The reasoning process of people and their activities
Ans: D
49. What are the units the ethnomethodologists study in films and TV shows ?
(A) Dialogues and lyrics
(B) All sounds and music
(C) The main conversations
(D) The themes and sub-themes
Ans: A
50. Why do mediated text and everyday conversation are assumed to be the same ?
(A) There is no difference between the real life and television drama.
(B) Mass media and reality shown in TV emanate from the same society
(C) The perception of the writer about the world and the real life is considered to be the same
(D) The perception of the people as assumed and shared by the writer and the reality are the same.
Ans: D
(A) Special sociological research method.
(B) Study of a particular group
(C) Ways and methods applied to study the common-sense knowledge of a person about the society
(D) Study of tribal culture
Ans: C
47. Why do the advertisers show interest in ethnomethodology ?
(A) To have good understanding about ethnic goups.
(B) To know how people make sense of their surrounding and what influences their decision making.
(C) To create a market
(D) To make an ad copy
Ans: B
48. What do ethnomethodologists examine ?
(A) The activities of people
(B) The articulations of people
(C) The cultural rules of the society
(D) The reasoning process of people and their activities
Ans: D
49. What are the units the ethnomethodologists study in films and TV shows ?
(A) Dialogues and lyrics
(B) All sounds and music
(C) The main conversations
(D) The themes and sub-themes
Ans: A
50. Why do mediated text and everyday conversation are assumed to be the same ?
(A) There is no difference between the real life and television drama.
(B) Mass media and reality shown in TV emanate from the same society
(C) The perception of the writer about the world and the real life is considered to be the same
(D) The perception of the people as assumed and shared by the writer and the reality are the same.
Ans: D
51. Assertion (A) : The do-it-yourself digital tools offer an audience public control over media environment.
Reason (R) : The dominant media models are resorting to unbridled supply of frivolous entertainment to survive.
Code :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
Ans: 1
52. Assertion (A) : Editorial neutrality and political detachment are a great journalistic tradition.
Reason (R) : Partisan media systems result in an alliance between a section of the media and government, which is a positive result.
Code :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
Ans: 3
53. Assertion (A) : There have been fast paced shifts in media management paradigms all over the world.
Reason (R) : The emergence of new semiotic socio-political order has affected the media economics to a large extent.
Code : (1) Both (A) and (R) are true. (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (3) (A) is true, but (R) is false. (4) (A) is false, but (R) is true.
Ans: 1
54. Assertion (A) : The mainstream media managers have now lost the way to hold their audiences intact.
Reason (R) : For, in the new socio-technical world, audiences produce their own contents and meanings.
Code : (1) Both (A) and (R) are true. (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (3) (A) is true, but (R) is false. (4) (A) is false, but (R) is true.
Ans: 2
55. Assertion (A) : The convergent technology is transforming the socio-cultural orders all over the world.
Reason (R) : The new media have offered expanded options for the users to experiment with.
Code : (1) Both (A) and (R) are true. (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (3) (A) is true, but (R) is false. (4) (A) is false, but (R) is true.
Ans: 1
56. Assertion (A) : The distinctions among different media are getting erased fast.
Reason (R) : The convergent digital technology has made the hybrid media possible.
Code : (1) Both (A) and (R) are true. (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (3) (A) is true, but (R) is false. (4) (A) is false, but (R) is true.
Ans: 1
Reason (R) : The dominant media models are resorting to unbridled supply of frivolous entertainment to survive.
Code :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
Ans: 1
52. Assertion (A) : Editorial neutrality and political detachment are a great journalistic tradition.
Reason (R) : Partisan media systems result in an alliance between a section of the media and government, which is a positive result.
Code :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
Ans: 3
53. Assertion (A) : There have been fast paced shifts in media management paradigms all over the world.
Reason (R) : The emergence of new semiotic socio-political order has affected the media economics to a large extent.
Code : (1) Both (A) and (R) are true. (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (3) (A) is true, but (R) is false. (4) (A) is false, but (R) is true.
Ans: 1
54. Assertion (A) : The mainstream media managers have now lost the way to hold their audiences intact.
Reason (R) : For, in the new socio-technical world, audiences produce their own contents and meanings.
Code : (1) Both (A) and (R) are true. (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (3) (A) is true, but (R) is false. (4) (A) is false, but (R) is true.
Ans: 2
55. Assertion (A) : The convergent technology is transforming the socio-cultural orders all over the world.
Reason (R) : The new media have offered expanded options for the users to experiment with.
Code : (1) Both (A) and (R) are true. (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (3) (A) is true, but (R) is false. (4) (A) is false, but (R) is true.
Ans: 1
56. Assertion (A) : The distinctions among different media are getting erased fast.
Reason (R) : The convergent digital technology has made the hybrid media possible.
Code : (1) Both (A) and (R) are true. (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (3) (A) is true, but (R) is false. (4) (A) is false, but (R) is true.
Ans: 1
57. Assertion (A) : The counter-hegemonic media practices will be marginalised in due course.
Reason (R) : It is to neutralise the threat they pose to the established media order.
Code : (1) Both (A) and (R) are true. (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (3) (A) is true, but (R) is false. (4) (A) is false, but (R) is true.
Ans: 1
58. Assertion (A) : The Indian film industry represents a splintered semiotics of inter-cultural integration.
Reason (R) : Films in India frequently project sub-cultural themes to exhibit identity integration.
Code : (1) Both (A) and (R) are true. (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (3) (A) is true, but (R) is false. (4) (A) is false, but (R) is true.
Ans: 2
59. Assertion (A) : The issue of hyphenated identities dot the discourse of new international information and communication order.
Reason (R) : The issues of identity and culture often work against cultural homogenisation prompted by Western media.
Code : (1) Both (A) and (R) are correct. (2) Both (A) and (R) are correct, but (R) is not the correct explanation of (A). (3) (A) is true, but (R) is false. (4) (A) is false, but (R) is true.
Ans: 2
60. Assertion (A) : Mutual understanding forms the basis of an open, two-way communication in Public Relations.
Reason (R) : For, it enables an organisation to influence public opinion, public judgement and public behaviour.
Code : (1) Both (A) and (R) are true. (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (3) (A) is true, but (R) is false. (4) (A) is false, but (R) is true.
Ans: 1
61. Find out the correct chronological sequence of the following Newspapers.
(1) Forward, Bombay Chronicle, Swarajya, National Herald
(2) National Herald, Bombay Chronicle, Swarajya, Forward
(3) Bombay Chronicle, Swarajya, Forward , National Herald
(4) Swarajya, National Herald, Forward, Bombay Chronicle
Ans: 3
Reason (R) : It is to neutralise the threat they pose to the established media order.
Code : (1) Both (A) and (R) are true. (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (3) (A) is true, but (R) is false. (4) (A) is false, but (R) is true.
Ans: 1
58. Assertion (A) : The Indian film industry represents a splintered semiotics of inter-cultural integration.
Reason (R) : Films in India frequently project sub-cultural themes to exhibit identity integration.
Code : (1) Both (A) and (R) are true. (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (3) (A) is true, but (R) is false. (4) (A) is false, but (R) is true.
Ans: 2
59. Assertion (A) : The issue of hyphenated identities dot the discourse of new international information and communication order.
Reason (R) : The issues of identity and culture often work against cultural homogenisation prompted by Western media.
Code : (1) Both (A) and (R) are correct. (2) Both (A) and (R) are correct, but (R) is not the correct explanation of (A). (3) (A) is true, but (R) is false. (4) (A) is false, but (R) is true.
Ans: 2
60. Assertion (A) : Mutual understanding forms the basis of an open, two-way communication in Public Relations.
Reason (R) : For, it enables an organisation to influence public opinion, public judgement and public behaviour.
Code : (1) Both (A) and (R) are true. (2) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (3) (A) is true, but (R) is false. (4) (A) is false, but (R) is true.
Ans: 1
61. Find out the correct chronological sequence of the following Newspapers.
(1) Forward, Bombay Chronicle, Swarajya, National Herald
(2) National Herald, Bombay Chronicle, Swarajya, Forward
(3) Bombay Chronicle, Swarajya, Forward , National Herald
(4) Swarajya, National Herald, Forward, Bombay Chronicle
Ans: 3
62. Identify the correct Chronological sequence of the following television networks.
(1) Rupavahini, STAR, Zee TV, Al Jazeera
(2) STAR, Zee TV, Al Jazeera, Rupavahini
(3) Zee TV, Al Jazeera , Rupavahini, STAR
(4) Al Jazeera, Rupavahini, STAR, Zee TV
Ans: 1
63. Match the following tag line :
List-I List-II
(Brand) (Tag Line)
(a) Microtek (i) Go beyond
(b) Nasaka RO (ii) Easy clean
(c) Olive Active Oil (iii) Be health sure
(d) Berger Paints (iv) Technology we live
Code :
(a) (b) (c) (d)
(1) (ii) (iv) (i) (iii)
(2) (i) (ii) (iii) (iv)
(3) (iv) (iii) (i) (ii)
(4) (iii) (i) (iv) (ii)
Ans: 3
64. Find out the correct chronological sequence of the following films.
(1) Sita Bibaha, Joymati, Kalidas, Ayodyacha Raja
(2) Kalidas, Ayodyacha Raja, Joymati, Sita Bibaha
(3) Ayodyacha Raja, Joymati, Sita Bibaha, Kalidas
(4) Joymati, Sita Bibaha, Ayodyacha Raja, Kalidas
Ans: 2
65. Identify the sequence of the following research studies.
(1) Communication and perception, War propaganda, experiments in mass communication, voter studies
(2) War propaganda, experiments in mass communication, voter studies, communication and perception
(3) Voter studies, War propaganda, experiments in mass communication, communication and perception
(4) Experiments in mass communication, communication and perception, voter studies, War propaganda
Ans: 3
66. Match the following :
List - I List - II (Author) (Book)
(a) Veer Sanghvi (i) Emergency Retold
(b) M J Akbar (ii) Mandate
(c) Kuldip Nayyar (iii) Emergency
(d) Coomi Kapoor (iv) A Mirror to power
Code : (a) (b) (c) (d)
(1) (ii) (iv) (i) (iii)
(2) (iv) (i) (iii) (ii)
(3) (i) (ii) (iii) (iv)
(4) (ii) (iii) (iv) (I)
Ans: 1
(1) Rupavahini, STAR, Zee TV, Al Jazeera
(2) STAR, Zee TV, Al Jazeera, Rupavahini
(3) Zee TV, Al Jazeera , Rupavahini, STAR
(4) Al Jazeera, Rupavahini, STAR, Zee TV
Ans: 1
63. Match the following tag line :
List-I List-II
(Brand) (Tag Line)
(a) Microtek (i) Go beyond
(b) Nasaka RO (ii) Easy clean
(c) Olive Active Oil (iii) Be health sure
(d) Berger Paints (iv) Technology we live
Code :
(a) (b) (c) (d)
(1) (ii) (iv) (i) (iii)
(2) (i) (ii) (iii) (iv)
(3) (iv) (iii) (i) (ii)
(4) (iii) (i) (iv) (ii)
Ans: 3
64. Find out the correct chronological sequence of the following films.
(1) Sita Bibaha, Joymati, Kalidas, Ayodyacha Raja
(2) Kalidas, Ayodyacha Raja, Joymati, Sita Bibaha
(3) Ayodyacha Raja, Joymati, Sita Bibaha, Kalidas
(4) Joymati, Sita Bibaha, Ayodyacha Raja, Kalidas
Ans: 2
65. Identify the sequence of the following research studies.
(1) Communication and perception, War propaganda, experiments in mass communication, voter studies
(2) War propaganda, experiments in mass communication, voter studies, communication and perception
(3) Voter studies, War propaganda, experiments in mass communication, communication and perception
(4) Experiments in mass communication, communication and perception, voter studies, War propaganda
Ans: 3
66. Match the following :
List - I List - II (Author) (Book)
(a) Veer Sanghvi (i) Emergency Retold
(b) M J Akbar (ii) Mandate
(c) Kuldip Nayyar (iii) Emergency
(d) Coomi Kapoor (iv) A Mirror to power
Code : (a) (b) (c) (d)
(1) (ii) (iv) (i) (iii)
(2) (iv) (i) (iii) (ii)
(3) (i) (ii) (iii) (iv)
(4) (ii) (iii) (iv) (I)
Ans: 1
67. Match the following :
List-I List-II
(Brand) (Tag Line)
(a) Beardo (i) The real scent of success
(b) Panasonic LED Light (ii) Future connected for a smarter India
(c) Denever (iii) Perfectly built
(d) Boch India (iv) Be a man
Code :
(a) (b) (c) (d)
(1) (iv) (iii) (i) (ii)
(2) (iii) (iv) (ii) (i)
(3) (i) (ii) (iv) (iii)
(4) (ii) (i) (iii) (iv)
Ans: 1
68. Match List-I with List-II :
List-I List-II
(Brand) (Tag Line)
(a) BMW (i) Simply clever
(b) Scoda Octiva (ii) Sheer Driving pleasure
(c) Datsun (iii) World’s Ahead
(d) Honda City (iv) Break Through
Code :
(a) (b) (c) (d)
(1) (ii) (i) (iv) (iii)
(2) (i) (ii) (iii) (iv)
(3) (iv) (iii) (i) (ii)
(4) (iii) (iv) (ii) (I)
Ans: 1
69. Match List-I with List-II :
List-I List-II
(a) Trade books (i) Educational in character
(b) Paperbacks (ii) For general consumer
(c) Textbooks (iii) For Specialists
(d) Professional books (iv) All things to all people
Code :
(a) (b) (c) (d)
(1) (ii) (iv) (i) (iii)
(2) (iii) (ii) (iv) (i)
(3) (ii) (i) (iv) (iii)
(4) (iv) (iii) (ii) (I)
Ans: 1
Read the passage carefully and answer questions from No. 70 to No. 74
With the proliferation of printed and especially broadcast media in the late nineteenth and early-twentieth century serious concerns about the social impact of the mass media emerged. There was considerable excitement about the positive and constructive contribution of the media to peaceful international relations. Such positive expectations were expressed in the 1933 Convention for Facilitating the International Circulation of Films of an Educational Character. This Convention was signed at Geneva on October 11, 1933. The Contracting parties to the Convention, which was registered with the secretariat of the League of Nations, considered the international circulation of educational films which contribute “towards the mutual understanding of peoples, in conformity with the aims of the League of Nations and consequently encourage moral disarmament” highly desirable. In order to facilitate the circulation of such films the signatories agreed to exempt their importation, transit, and exportation from all Customs duties and accessory charges of any kind. There was however also a serious concern about the negative social impact of the mass media. A moral, educational concern was expressed regarding the spread across borders of obscene publications. This concern resulted in the adoption of the 1910 and 1924 treaties on traffic in obscene publications. The 1924 International Convention for the Suppression of the Circulation of and Traffic in Obscene Publications declared it a punishable offence “to make or produce or have in possession (for trade or public exhibition) obscene writings, drawings, prints, paintings, printed matter, pictures, posters, emblems, photographs, cinematograph films or any other obscene objects.” It was also punishable to import or export said obscene matters for trade or public exhibition and persons committing the offence “shall be amenable to the Courts of the Contracting Party in whose territories the offence... was committed.” Concern about the negative impact of the mass media also arose from the increasing use of the mass media (in the course of the nineteenth century) as instruments of foreign diplomacy. Although this was particularly the case with the newspapers, the development of wireless radio did significantly increase the potential for this new form of diplomacy. Increasingly diplomats shifted from traditional forms of silent diplomacy to a public diplomacy in which the constituencies of other states were directly addressed. In most cases this in fact amounted to the propagandistic abuse of the radio. During World War I an extensive use was made of the means of propaganda. This psychological warfare continued after the war had ended and International short wave radio began its proliferation.
70. What was the issue related to the proliferation of media in the early twentieth century ?
(1) Media reach (2) Social impact
(3) Passive excitement (4) Competition among media
Ans: 2
71. The Geneva Convention wanted the promotion of educational films to :
(1) Export them (2) Import them
(3) Encourage their circulation (4) Support moral disarmament
Ans: 4
72. The 1924 International Convention made the declaration that the trade and public exhibition of obscene matters are :
(1) A punishable offence
(2) A transient phenomenon
(3) To be exempted from customs duty
(4) Artistic representations
Ans: 1
73. What was the other concern of the Convention ?
(1) Emphasis on traditional forms of silent diplomacy
(2) Use of newspapers for communication
(3) Use of media as instruments of diplomacy
(4) Understanding the new forms of media
Ans: 3
74. The passage has an over-all description of mass media’s :
(1) Role for peaceful purposes
(2) Adoption of important treaties
(3) Use for educational communication
(4) Positive as well as negative use
Ans: 4
List-I List-II
(Brand) (Tag Line)
(a) Beardo (i) The real scent of success
(b) Panasonic LED Light (ii) Future connected for a smarter India
(c) Denever (iii) Perfectly built
(d) Boch India (iv) Be a man
Code :
(a) (b) (c) (d)
(1) (iv) (iii) (i) (ii)
(2) (iii) (iv) (ii) (i)
(3) (i) (ii) (iv) (iii)
(4) (ii) (i) (iii) (iv)
Ans: 1
68. Match List-I with List-II :
List-I List-II
(Brand) (Tag Line)
(a) BMW (i) Simply clever
(b) Scoda Octiva (ii) Sheer Driving pleasure
(c) Datsun (iii) World’s Ahead
(d) Honda City (iv) Break Through
Code :
(a) (b) (c) (d)
(1) (ii) (i) (iv) (iii)
(2) (i) (ii) (iii) (iv)
(3) (iv) (iii) (i) (ii)
(4) (iii) (iv) (ii) (I)
Ans: 1
69. Match List-I with List-II :
List-I List-II
(a) Trade books (i) Educational in character
(b) Paperbacks (ii) For general consumer
(c) Textbooks (iii) For Specialists
(d) Professional books (iv) All things to all people
Code :
(a) (b) (c) (d)
(1) (ii) (iv) (i) (iii)
(2) (iii) (ii) (iv) (i)
(3) (ii) (i) (iv) (iii)
(4) (iv) (iii) (ii) (I)
Ans: 1
Read the passage carefully and answer questions from No. 70 to No. 74
With the proliferation of printed and especially broadcast media in the late nineteenth and early-twentieth century serious concerns about the social impact of the mass media emerged. There was considerable excitement about the positive and constructive contribution of the media to peaceful international relations. Such positive expectations were expressed in the 1933 Convention for Facilitating the International Circulation of Films of an Educational Character. This Convention was signed at Geneva on October 11, 1933. The Contracting parties to the Convention, which was registered with the secretariat of the League of Nations, considered the international circulation of educational films which contribute “towards the mutual understanding of peoples, in conformity with the aims of the League of Nations and consequently encourage moral disarmament” highly desirable. In order to facilitate the circulation of such films the signatories agreed to exempt their importation, transit, and exportation from all Customs duties and accessory charges of any kind. There was however also a serious concern about the negative social impact of the mass media. A moral, educational concern was expressed regarding the spread across borders of obscene publications. This concern resulted in the adoption of the 1910 and 1924 treaties on traffic in obscene publications. The 1924 International Convention for the Suppression of the Circulation of and Traffic in Obscene Publications declared it a punishable offence “to make or produce or have in possession (for trade or public exhibition) obscene writings, drawings, prints, paintings, printed matter, pictures, posters, emblems, photographs, cinematograph films or any other obscene objects.” It was also punishable to import or export said obscene matters for trade or public exhibition and persons committing the offence “shall be amenable to the Courts of the Contracting Party in whose territories the offence... was committed.” Concern about the negative impact of the mass media also arose from the increasing use of the mass media (in the course of the nineteenth century) as instruments of foreign diplomacy. Although this was particularly the case with the newspapers, the development of wireless radio did significantly increase the potential for this new form of diplomacy. Increasingly diplomats shifted from traditional forms of silent diplomacy to a public diplomacy in which the constituencies of other states were directly addressed. In most cases this in fact amounted to the propagandistic abuse of the radio. During World War I an extensive use was made of the means of propaganda. This psychological warfare continued after the war had ended and International short wave radio began its proliferation.
70. What was the issue related to the proliferation of media in the early twentieth century ?
(1) Media reach (2) Social impact
(3) Passive excitement (4) Competition among media
Ans: 2
71. The Geneva Convention wanted the promotion of educational films to :
(1) Export them (2) Import them
(3) Encourage their circulation (4) Support moral disarmament
Ans: 4
72. The 1924 International Convention made the declaration that the trade and public exhibition of obscene matters are :
(1) A punishable offence
(2) A transient phenomenon
(3) To be exempted from customs duty
(4) Artistic representations
Ans: 1
73. What was the other concern of the Convention ?
(1) Emphasis on traditional forms of silent diplomacy
(2) Use of newspapers for communication
(3) Use of media as instruments of diplomacy
(4) Understanding the new forms of media
Ans: 3
74. The passage has an over-all description of mass media’s :
(1) Role for peaceful purposes
(2) Adoption of important treaties
(3) Use for educational communication
(4) Positive as well as negative use
Ans: 4
75. According to critics, effects models are problematic as they are
(1) Real (2) Hypothetical (3) Traditional (4) Normative
Ans: 2
76. In communication, relational information is
(1) non-interpretative (2) uncritical (3) non-transferable (4) emotional
Ans: 4
77. Media of the third degree contain _______ processed forms of representation .
(1) personally (2) impersonally (3) digitally (4) conventionally
Ans: 3
78. Media texts are considered as
(1) passive (2) static (3) dynamic (4) negative
Ans: 3
79. The theory of frame analysis was developed by
(1) Erving Goffman (2) Samuel Huntington (3) F. Inglis (4) Carl Hovland
Ans: 1
80. Identify the researcher who distinguished the functions of mass media as manifest and latent.
(1) Robert Merton (2) Charles W. Wright (3) P.J. Tichenor (4) G. Tuchman
Ans: 1
81. One of the barriers to persuasive communication is
(1) Income (2) Level of education (3) Age (4) Religion
Ans: 2
82. The most important limitation of information-flow theory is
(1) Message-centric (2) Source-dominance (3) Channel problem (4) Receiver-specific
Ans: 2
83. The organization, International Freedom of Expression Exchange, is located in
(1) the USA (2) the UK (3) Australia (4) Canada
Ans: 4
84. Section 499 of Indian Penal Code (IPC) contains the criminal liability of
(1) copyright (2) contempt of court (3) defamation (4) sedition
Ans: 3
85. In cases of copyright violation, the interlocutory injunction is considered as a ______ remedy.
(1) Final (2) Constitutional (3) Non-conforming (4) Discretionary
Ans: 4
86. The object of the Press and Registration of Books Act, 1867, is merely to regulate ______ for preservation of copies of books and newspapers. (1) Printing presses (2) Publishers (3) Printers (4) Authors
Ans: 1
87. The memorandum to control the selection of newspapers for ______ by the Indian government was challenged in the Calcutta High Court by print media during the period of internal emergency (1975-76).
(1) Public advertisements (2) Newsprint quota (3) Accreditation (4) Government benefits
Ans: 1
88. The major strategy of participatory communication is
(1) Government scheme (2) Top-down approach (3) Information dissemination (4) Dialogue
Ans: 4
89. Los Banos School is associated with
(1) Cultural communication (2) Development communication (3) Risk communication (4) International communication
Ans: 2
90. A quantitative aggregation of findings of many research efforts will result in
(1) Meta analysis (2) Gatekeeping and unit analysis (3) Output analysis (4) Input analysis
Ans: 1
91. A construct is
(1) Incomplete in presentation (2) A false statement (3) A personal statement (4) An abstract statement
Ans: 4
92. A discreet variable cannot be divided into
(1) values (2) phenomena (3) groups (4) sub-parts
Ans: 4
93. The difference between sample and population values will show
(1) the range (2) the statistical significance (3) the sampling error (4) the stratified deviation
Ans: 3
94. Which document describes your needed camera set-ups ?
(1) Shot list (2) Rule of Thirds (3) Script (4) Synopsis
Ans: 1
95. The button at the top of the camera used to take the picture is called
(1) Shutter Speed (2) Shutter Release (3) Camera Body (4) Lens
Ans: 2
96. A text matter that accompanies a photograph is ______ :
(1) Headline (2) By-line (3) Date-line (4) Cut-line
Ans: 4
97. A premium rate for a special position to advertise is known as
(1) Make-good rate (2) Impact rate (3) Mandatory rate (4) Loading rate
Ans: 4
98. Communication audit is commonly employed in the field of
(1) Advertising (2) Public relations (3) Newspaper publishing (4) Broadcasting
Ans: 2
99. Gravure printing method is
(1) Black and white only (2) Intaglio printing (3) Thermal printing (4) Flexographic printing
Ans: 2
100. RGB colour model is known as ______ colour model.
(1) Additive (2) Subtractive (3) Restrictive (4) Non-active
Ans: 1
(1) Real (2) Hypothetical (3) Traditional (4) Normative
Ans: 2
76. In communication, relational information is
(1) non-interpretative (2) uncritical (3) non-transferable (4) emotional
Ans: 4
77. Media of the third degree contain _______ processed forms of representation .
(1) personally (2) impersonally (3) digitally (4) conventionally
Ans: 3
78. Media texts are considered as
(1) passive (2) static (3) dynamic (4) negative
Ans: 3
79. The theory of frame analysis was developed by
(1) Erving Goffman (2) Samuel Huntington (3) F. Inglis (4) Carl Hovland
Ans: 1
80. Identify the researcher who distinguished the functions of mass media as manifest and latent.
(1) Robert Merton (2) Charles W. Wright (3) P.J. Tichenor (4) G. Tuchman
Ans: 1
81. One of the barriers to persuasive communication is
(1) Income (2) Level of education (3) Age (4) Religion
Ans: 2
82. The most important limitation of information-flow theory is
(1) Message-centric (2) Source-dominance (3) Channel problem (4) Receiver-specific
Ans: 2
83. The organization, International Freedom of Expression Exchange, is located in
(1) the USA (2) the UK (3) Australia (4) Canada
Ans: 4
84. Section 499 of Indian Penal Code (IPC) contains the criminal liability of
(1) copyright (2) contempt of court (3) defamation (4) sedition
Ans: 3
85. In cases of copyright violation, the interlocutory injunction is considered as a ______ remedy.
(1) Final (2) Constitutional (3) Non-conforming (4) Discretionary
Ans: 4
86. The object of the Press and Registration of Books Act, 1867, is merely to regulate ______ for preservation of copies of books and newspapers. (1) Printing presses (2) Publishers (3) Printers (4) Authors
Ans: 1
87. The memorandum to control the selection of newspapers for ______ by the Indian government was challenged in the Calcutta High Court by print media during the period of internal emergency (1975-76).
(1) Public advertisements (2) Newsprint quota (3) Accreditation (4) Government benefits
Ans: 1
88. The major strategy of participatory communication is
(1) Government scheme (2) Top-down approach (3) Information dissemination (4) Dialogue
Ans: 4
89. Los Banos School is associated with
(1) Cultural communication (2) Development communication (3) Risk communication (4) International communication
Ans: 2
90. A quantitative aggregation of findings of many research efforts will result in
(1) Meta analysis (2) Gatekeeping and unit analysis (3) Output analysis (4) Input analysis
Ans: 1
91. A construct is
(1) Incomplete in presentation (2) A false statement (3) A personal statement (4) An abstract statement
Ans: 4
92. A discreet variable cannot be divided into
(1) values (2) phenomena (3) groups (4) sub-parts
Ans: 4
93. The difference between sample and population values will show
(1) the range (2) the statistical significance (3) the sampling error (4) the stratified deviation
Ans: 3
94. Which document describes your needed camera set-ups ?
(1) Shot list (2) Rule of Thirds (3) Script (4) Synopsis
Ans: 1
95. The button at the top of the camera used to take the picture is called
(1) Shutter Speed (2) Shutter Release (3) Camera Body (4) Lens
Ans: 2
96. A text matter that accompanies a photograph is ______ :
(1) Headline (2) By-line (3) Date-line (4) Cut-line
Ans: 4
97. A premium rate for a special position to advertise is known as
(1) Make-good rate (2) Impact rate (3) Mandatory rate (4) Loading rate
Ans: 4
98. Communication audit is commonly employed in the field of
(1) Advertising (2) Public relations (3) Newspaper publishing (4) Broadcasting
Ans: 2
99. Gravure printing method is
(1) Black and white only (2) Intaglio printing (3) Thermal printing (4) Flexographic printing
Ans: 2
100. RGB colour model is known as ______ colour model.
(1) Additive (2) Subtractive (3) Restrictive (4) Non-active
Ans: 1
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