MASS COMMUNICATION AND JOURNALISM-PAGE 16
MASS COMMUNICATION AND JOURNALISM MCQ-PAGE 16
1. According to Charles Pierce, sign stands for its
(A) Need
(B) Correction
(C) Deviation
(D) Object
Ans: D
2. When communication is studied, the number of levels of problems identified by Shannon and Weaver are
(A) two
(B) Three
(C) four
(D) five
Ans: B
3. Ferdinand de Saussure was, in his analysis, concerned only with
(A) Indices
(B) Entropy
(C) Associations
(D) Symbols
Ans: D
4. Common sense assumptions are preferred to read meanings in media messages by
(A) Environmentalists
(B) Sociologists
(C) Technologists
(D) Linguists
Ans: B
5. Which Committee was constituted in 1991 to examine and recommend ways and means to win over advertisers to Doordarshan?
(A) Rangnathan Committee
(B) Chanda Committee
(C) B.G. Verghese Committee
(D) Mahalik Committee
Ans: D
6. Narrow casting has a
(A) Mass audience
(B) Massive audience
(C) Specific audience
(D) Non-geographical audience
Ans: C
7. The title of a newspaper is notprotected by the law of
(A) Trademark
(B) Evidence
(C) Contract
(D) Copyright
Ans: D
8. Ownership of copyright cannot be claimed except as provided by
(A) Authority
(B) Popular verdicts
(C) Law
(D) Publication
Ans: C
9. Media literacy does not consist of
(A) Strategies for analysing and discussing media messages.
(B) Heightened expectations from media.
(C) Respect for the power of media messages.
(D) Knowledge of genre conventions and the recognition of their mixing.
Ans: B
10. The dominant model of development has in its focus
(A) Basic needs
(B) Elitist aims
(C) Power politics
(D) Collective inaction
Ans: B
11. The dependency theory of development is supposed to be understood in the context of
(A) The world system
(B) The continental system
(C) The regional system
(D) The local system
Ans: A
12. Focus group interviews need a
(A) moderator
(B) recordist
(C) Stenographer
(D) Projectionist
Ans: A
13. When we prefer the simplest method for research, it is called the principle of
(A) Justice
(B) limited partiality
(C) Equal representation
(D) Parsimony
Ans: D
14. When the receiver is in little need of information, it is known as
(A) Passive search
(B) Passive attention
(C) Active search
(D) Active attention
Ans: B
15. Mille rate is associated with
(A) Print media
(B) Audio media
(C) Visual media
(D) Multimedia
Ans: A
16. The method of heavy media usage for a given period of time for advertising is known as
(A) Survey method
(B) Experimental method
(C) Wave method
(D) Exploratory method
Ans: C
17. The Act that governs the rights and duties of advertising agencies is
(A) Indian Penal Code
(B) Indian Contract Act
(C) Monopolies and Restrictive Trade Practices Act
(D) Young Persons (Harmful Publication) Act
Ans: B
18. Time angle is important in
(A) Magazine copy
(B) Feature stories
(C) non-news copy
(D) Broadcast copy
Ans: D
19. Who is the pioneer of film language?
(A) E.S. Porter
(B) D.W. Shields
(C) M.P. Smith
(D) K.T. John
Ans: A
20. The label ‘Cinema Verite’ means
(A) Type of film a documentaryaims to be
(B) Quality of life
(C) Class of film
(D) Creative interpretation of reality
Ans: D
21. All non-digitised media are now-a-days identified as
(A) Non-digital media
(B) Analogue media
(C) Non-interactive media
(D) Textual media
Ans: B
22. The traditional approach of providing stability to a page while designing it was through
(A) Anchoring
(B) Small headlines
(C) Compartmentalization
(D) Use of excessive colours
Ans: A
23. More white space on a printed page can be gained by reducing the number of
(A) Stories
(B) Columns
(C) Advertisements
(D) Pictures
Ans: B
24. When computer generated pictures or images are of a mosaic of geometrical shapes, it is called
(A) Cell
(B) stop-frame animation
(C) Serrated outline
(D) Sketching
Ans: C
25. The chairman of samachar news agency when it was formed in 1976 was
(A) Kuldip Nayyar
(B) Inder Malhotra
(C) Mohammad Yunus
(D) Shamlal
Ans: C
26. Assertion (A): Individuals and organisations manufacture pseudo-events for self-satisfaction.
Reason (R): Press Conferences, protests and parades are fine examples of pseudo-events and media have become highly dependent on them these days.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
27. Assertion (A): Most television channels depend upon national advertising for their survival.
Reason(R): It is cheaper to advertise on television as it reaches specific audiences.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
28. Assertion (A): For many, corporate communication is a necessary evil in an era of globalisation.
Reason(R): Public relations, as a tool of advertising, will have to make exaggerated claims and distort facts for a favourable image creation.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
29. Assertion (A): The new technology has made the music recording industry earn huge incomes.
Reason(R): File sharing has brought in both economic and copyright issue into the domain of legal conflicts.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
30. Assertion (A): Newspapers publish more stories on development because readers prefer them.
Reason(R): Newspaper managements prefer political stories and therefore editors prefer them.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
31. Assertion (A): The new media domination over the youth has made the objective representation of events a clear possibility.
Reason(R): the news values of the traditional reporting practice have started shifting towards advocacy as the web world is a playground for individuals.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
32. Assertion (A): In the field of development communication, administrators and experts have not changed their strategies for long.
Reason(R): Because the role of communication in the existing system is negligible.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
33. Assertion (A): Adorno and Horkhiemer believed that mass media were a cultural industry.
Reason(R): Since the media were producing ‘safe, standardised’ products to suit the needs of the socialist economy.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
34. Assertion (A): Since languages and other systems are social products, every society will have a socially constructed grid of communication.
Reason(R): Because language is the primary means through which values and norms of society are framed, expressed and reinforced.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
35. Assertion (A): A group of German intellectuals belonging to the Frankfurt school believed in the elite cultural tradition of Europe, Vis-à-vis communication.
Reason(R): For them, the mediated mass culture of the us was corrupt and low.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
36. Find out the correct sequence of Maslow’s Pyramid of needs
(A) Basic psychological needs, safety and security needs, belonging and love needs, esteem needs, self-actualization needs.
(B) Belonging and love needs, basic psychological needs, esteem needs, safety and security needs, and self-actualization needs.
(C) Self-actualization needs, basic psychological needs, safety and security needs esteem needs, belonging and love needs.
(D) Safety and security needs, self-actualization needs, basic psychological needs, belonging and love needs, esteem needs.
Ans: A
37. Identify the proper sequence of development support communication by John. L. Woods:
(A) Knowledge generators, Political leaders, Intermediate groups, Knowledge users.
(B) Intermediate group, Political leaders, Knowledge generators, Knowledge users.
(C) Knowledge users, Knowledge generators, Political leaders, Intermediate group.
(D) Political leaders, Intermediate group, Knowledge generators, Knowledge users.
Ans: A
38. Identify correct sequence of advertising agencies in India.
(A)Litas, Datara Agency, Calcutta Advertising Agency, Indian Advertising Agency, Bombay.
(B) Indian Advertising Agency, Bombay, Calcutta Advertising Agency, Datara Agency, Litas.
(C) Datara Agency, Calcutta Advertising Agency, Indian Advertising Agency, Bombay, Litas.
(D) Calcutta Advertising Agency, Litas, Datara Agency, Indian Advertising Agency, Bombay.
Ans: B
39. List correct sequence of earliest newspapers published in India in English.
(A) Brahminical Magazine Hicky’s Bengal Gazette the Harijan the Young India
(B) The Harijan Brahminical Magazine the Young India Hicky’s Bengal Gazette
(C) Hicky’s Bengal Gazette Brahminical Magazine the Young India the Harijan
(D) The Young India the Harijan Brahminical Magazine Hicky’s Bengal Gazette
Ans: C
40. Identify correct sequence of Film Personalities recipients of Dadasaheb Phalke Award.
(A) Devika Rani, Ashok Kumar, Majrooh Sultanpuri, Dilip Kumar
(B) Dilip Kumar, Majrooh Sultanpuri, Ashok Kumar, Devika Rani.
(C) Ashok Kumar, Dilip Kumar, Devika Rani, Majrooh Sultanpuri.
(D) Majrooh Sultanpuri, Devika Rani, Dilip Kumar, Ashok Kumar.
Ans: A
41. Match the List-I with the List-II.
List – I List – II
(House Journal) (Company)
(a) Antarang (i) Bank of India
(b) The Teller (ii) Hindustan Lever Ltd.
(c) Hamara (iii) Air India
(d) Magic Carpet (iv) Mahanagar Telephone Nigam Ltd.
Codes:
a b c d
(A) 2 4 3 1
(B) 1 3 4 2
(C) 3 1 2 4
(D) 4 1 2 3
Ans: D
42. Match the List-I with the List-II
List – I List – II
(a) Diurna (1) Advertising
(b) Solus (2) Journalism
(c) Communis (3) Newspapers
(d) Couranto (4) Communication
Codes:
a b c d
(A) 4 1 2 3
(B) 1 4 3 2
(C) 2 1 4 3
(D) 3 4 1 2
Ans: C
43. Match the List-I with the List-II
List – I List – II
(Film) (Hero)
(a) Burfi (1) Manoj Bajpai
(b) Guzarish (2) Ranbir Kapoor
(c) Kranti (3) Hrithik Roshan
(d) Zubaida (4) Manoj Kumar
Codes:
a b c d
(A) 2 3 4 1
(B) 3 1 2 4
(C) 4 1 2 3
(D) 1 4 2 3
Ans: A
44. Match the List-I with the List-II
List – I List – II
(a) Jurgen Habermas (i) Positivism
(b) Herburt Marcuse (ii) Diffusion of innovations
(c) Emile Durkheim (iii) Public sphere
(d) E.M. Rogers (iv) Frankfurt school
Codes:
a b c d
(A) 4 3 1 2
(B) 3 2 4 1
(C) 3 4 2 1
(D) 3 4 1 2
Ans: D
45. Match the List-I with the List-II:
List – I List – II
(a) Wall Street Journal (i) Specialised journal
(b) The Sun (ii) National Newspaper
(c) USA To-day (iii) Business &Finance
(d) National Geographic (iv) Gossip &Crime
Codes:
a b c d
(A) 2 3 4 1
(B) 3 4 2 1
(C) 4 1 3 2
(D) 1 2 4 3
Ans: B
Read the following passage and answer the questions 46 to 50.
Global village proponents see the world community coming closer together as a common culture is negotiated and, not incidentally as we became more economically interconnected. “We are witnessing the revolution of the empowerment of the media consumer,” argues Reuters Television Director Enrique Jara. There should be little fear that individuals cultures and national identities will disappear, because that culture-specific, special interest fare remains in demand. Modern media technology makes the delivery of this varied content not only possible but profitable. As a result of cultural exchanges, a global culture is created, piece by piece, but it grows more variegated and complex along the way. And even as geographically based identifies blur and fade, new subcultures based on shared tastes in music or literature or obscure hobbies, grow up. The global village is here but the problem is erosion of national sovereignty. The advanced nations of the world through their multi-national corporations are expanding their control over the international flow of information. As a result, much of the world may become even more heavily dependent on the western nations and it may be predicted about the demise of native cultures. National culture is assaulted by direct satellite broadcasts and worldwide information distribution networks. There is a fear about worldwide democracy. Much of the world’s entertainment and Journalism is being provided by a handful of enormous films, with invariably pro-profit and pro-global market political positions on the central issues of our times. There is no simple answer to the debate over protecting the integrity of local cultures. There is even disagreement over the wisdom of doing so. Media literate people should at least beware of the debate and its issues andthey may also want to consider theparadox of what Josef Joffe, editor of Germany’s Weekly ‘Die Zeit’, calls the “Soft power” of America’s exported culture. It “does not bend hearts” as cultural imperialism critics contend. Rather, “it twists minds in resentment and rage”. He points to data collected by the Pew Global Attitudes Project. When asked if they “like American music, movies and television” large percentages of citizens in England (62%), France (65%) Germany (67%) and Italy (69%) said “Yes”. But when asked if “it’s good that American ideas and customs are spreading”, other large percentages of people in England (33%), France (27%), Germany (24%) and Italy (43%) said “no”. Like most debates over mass communication the simple answers aren’t always the correct answers.
46. What is the major characteristic of the global village?
(A) Community coming closer
(B) Having common culture
(C) Less geographical boundaries
(D) All of the above
Ans: A
47. What are the negative elements reflected by the global village?
(A) Threat to national sovereignty, national culture is assaulted by various elements, dominance of few media firms.
(B) Common culture is negotiated, national identities are disappearing, global culture is created, and national sovereignty is not on stake.
(C) Control on flow of information, demise of native culture, national identities are intact.
(D) Community comes closer; media consumers are powerful, content delivery is tough and runs in loss.
Ans: A
48. How does the global village impact cultures?
(A) Peoples are scattered and long, not connected to any one else and away from media.
(B) Close to each other, cultural exchange is not possible, identities are clearly identified, Multi-national Corporation areexpanding.
(C) Individual cultures will fade, scope of varied content, cultural exchange is possible in high order, tastes of people matches with each other.
(D) Western nations are dominating, media is controlled by many organisations, and local cultures are protected.
Ans: C
49. What are the research findings in regard to American cultural products?
(A) People of many countries are readily accepting American ideas and customs.
(B) People of many countries are only accepting Americans music, films and television.
(C) People of many countries are neither accepting American music, films and television nor ideas and customs.
(D) People of many countries are accepting both American music, films and television and also ideas and customs.
Ans: B
50. What is the crux of the passage in fine?
(A) Simple answers are always correct, America’s culture always bends hearts, it never twists mind in rage.
(B) People from England, France, Germany and Italy accepted in low percentage that they like American music, movies and television.
(C) Simple answers aren’t always the correct answers, American music; movies and television are liked by most of the people from England France, Germany and Italy.
(D) Media literate people should be aware of many issues, western nations do not dominate in information flow, and cultural imperialism is appreciated.
Ans: C
(A) Need
(B) Correction
(C) Deviation
(D) Object
Ans: D
2. When communication is studied, the number of levels of problems identified by Shannon and Weaver are
(A) two
(B) Three
(C) four
(D) five
Ans: B
3. Ferdinand de Saussure was, in his analysis, concerned only with
(A) Indices
(B) Entropy
(C) Associations
(D) Symbols
Ans: D
4. Common sense assumptions are preferred to read meanings in media messages by
(A) Environmentalists
(B) Sociologists
(C) Technologists
(D) Linguists
Ans: B
5. Which Committee was constituted in 1991 to examine and recommend ways and means to win over advertisers to Doordarshan?
(A) Rangnathan Committee
(B) Chanda Committee
(C) B.G. Verghese Committee
(D) Mahalik Committee
Ans: D
6. Narrow casting has a
(A) Mass audience
(B) Massive audience
(C) Specific audience
(D) Non-geographical audience
Ans: C
7. The title of a newspaper is notprotected by the law of
(A) Trademark
(B) Evidence
(C) Contract
(D) Copyright
Ans: D
8. Ownership of copyright cannot be claimed except as provided by
(A) Authority
(B) Popular verdicts
(C) Law
(D) Publication
Ans: C
9. Media literacy does not consist of
(A) Strategies for analysing and discussing media messages.
(B) Heightened expectations from media.
(C) Respect for the power of media messages.
(D) Knowledge of genre conventions and the recognition of their mixing.
Ans: B
10. The dominant model of development has in its focus
(A) Basic needs
(B) Elitist aims
(C) Power politics
(D) Collective inaction
Ans: B
11. The dependency theory of development is supposed to be understood in the context of
(A) The world system
(B) The continental system
(C) The regional system
(D) The local system
Ans: A
12. Focus group interviews need a
(A) moderator
(B) recordist
(C) Stenographer
(D) Projectionist
Ans: A
13. When we prefer the simplest method for research, it is called the principle of
(A) Justice
(B) limited partiality
(C) Equal representation
(D) Parsimony
Ans: D
14. When the receiver is in little need of information, it is known as
(A) Passive search
(B) Passive attention
(C) Active search
(D) Active attention
Ans: B
15. Mille rate is associated with
(A) Print media
(B) Audio media
(C) Visual media
(D) Multimedia
Ans: A
16. The method of heavy media usage for a given period of time for advertising is known as
(A) Survey method
(B) Experimental method
(C) Wave method
(D) Exploratory method
Ans: C
17. The Act that governs the rights and duties of advertising agencies is
(A) Indian Penal Code
(B) Indian Contract Act
(C) Monopolies and Restrictive Trade Practices Act
(D) Young Persons (Harmful Publication) Act
Ans: B
18. Time angle is important in
(A) Magazine copy
(B) Feature stories
(C) non-news copy
(D) Broadcast copy
Ans: D
19. Who is the pioneer of film language?
(A) E.S. Porter
(B) D.W. Shields
(C) M.P. Smith
(D) K.T. John
Ans: A
20. The label ‘Cinema Verite’ means
(A) Type of film a documentaryaims to be
(B) Quality of life
(C) Class of film
(D) Creative interpretation of reality
Ans: D
21. All non-digitised media are now-a-days identified as
(A) Non-digital media
(B) Analogue media
(C) Non-interactive media
(D) Textual media
Ans: B
22. The traditional approach of providing stability to a page while designing it was through
(A) Anchoring
(B) Small headlines
(C) Compartmentalization
(D) Use of excessive colours
Ans: A
23. More white space on a printed page can be gained by reducing the number of
(A) Stories
(B) Columns
(C) Advertisements
(D) Pictures
Ans: B
24. When computer generated pictures or images are of a mosaic of geometrical shapes, it is called
(A) Cell
(B) stop-frame animation
(C) Serrated outline
(D) Sketching
Ans: C
25. The chairman of samachar news agency when it was formed in 1976 was
(A) Kuldip Nayyar
(B) Inder Malhotra
(C) Mohammad Yunus
(D) Shamlal
Ans: C
26. Assertion (A): Individuals and organisations manufacture pseudo-events for self-satisfaction.
Reason (R): Press Conferences, protests and parades are fine examples of pseudo-events and media have become highly dependent on them these days.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
27. Assertion (A): Most television channels depend upon national advertising for their survival.
Reason(R): It is cheaper to advertise on television as it reaches specific audiences.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
28. Assertion (A): For many, corporate communication is a necessary evil in an era of globalisation.
Reason(R): Public relations, as a tool of advertising, will have to make exaggerated claims and distort facts for a favourable image creation.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
29. Assertion (A): The new technology has made the music recording industry earn huge incomes.
Reason(R): File sharing has brought in both economic and copyright issue into the domain of legal conflicts.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
30. Assertion (A): Newspapers publish more stories on development because readers prefer them.
Reason(R): Newspaper managements prefer political stories and therefore editors prefer them.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
31. Assertion (A): The new media domination over the youth has made the objective representation of events a clear possibility.
Reason(R): the news values of the traditional reporting practice have started shifting towards advocacy as the web world is a playground for individuals.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
32. Assertion (A): In the field of development communication, administrators and experts have not changed their strategies for long.
Reason(R): Because the role of communication in the existing system is negligible.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
33. Assertion (A): Adorno and Horkhiemer believed that mass media were a cultural industry.
Reason(R): Since the media were producing ‘safe, standardised’ products to suit the needs of the socialist economy.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
34. Assertion (A): Since languages and other systems are social products, every society will have a socially constructed grid of communication.
Reason(R): Because language is the primary means through which values and norms of society are framed, expressed and reinforced.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
35. Assertion (A): A group of German intellectuals belonging to the Frankfurt school believed in the elite cultural tradition of Europe, Vis-à-vis communication.
Reason(R): For them, the mediated mass culture of the us was corrupt and low.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
36. Find out the correct sequence of Maslow’s Pyramid of needs
(A) Basic psychological needs, safety and security needs, belonging and love needs, esteem needs, self-actualization needs.
(B) Belonging and love needs, basic psychological needs, esteem needs, safety and security needs, and self-actualization needs.
(C) Self-actualization needs, basic psychological needs, safety and security needs esteem needs, belonging and love needs.
(D) Safety and security needs, self-actualization needs, basic psychological needs, belonging and love needs, esteem needs.
Ans: A
37. Identify the proper sequence of development support communication by John. L. Woods:
(A) Knowledge generators, Political leaders, Intermediate groups, Knowledge users.
(B) Intermediate group, Political leaders, Knowledge generators, Knowledge users.
(C) Knowledge users, Knowledge generators, Political leaders, Intermediate group.
(D) Political leaders, Intermediate group, Knowledge generators, Knowledge users.
Ans: A
38. Identify correct sequence of advertising agencies in India.
(A)Litas, Datara Agency, Calcutta Advertising Agency, Indian Advertising Agency, Bombay.
(B) Indian Advertising Agency, Bombay, Calcutta Advertising Agency, Datara Agency, Litas.
(C) Datara Agency, Calcutta Advertising Agency, Indian Advertising Agency, Bombay, Litas.
(D) Calcutta Advertising Agency, Litas, Datara Agency, Indian Advertising Agency, Bombay.
Ans: B
39. List correct sequence of earliest newspapers published in India in English.
(A) Brahminical Magazine Hicky’s Bengal Gazette the Harijan the Young India
(B) The Harijan Brahminical Magazine the Young India Hicky’s Bengal Gazette
(C) Hicky’s Bengal Gazette Brahminical Magazine the Young India the Harijan
(D) The Young India the Harijan Brahminical Magazine Hicky’s Bengal Gazette
Ans: C
40. Identify correct sequence of Film Personalities recipients of Dadasaheb Phalke Award.
(A) Devika Rani, Ashok Kumar, Majrooh Sultanpuri, Dilip Kumar
(B) Dilip Kumar, Majrooh Sultanpuri, Ashok Kumar, Devika Rani.
(C) Ashok Kumar, Dilip Kumar, Devika Rani, Majrooh Sultanpuri.
(D) Majrooh Sultanpuri, Devika Rani, Dilip Kumar, Ashok Kumar.
Ans: A
41. Match the List-I with the List-II.
List – I List – II
(House Journal) (Company)
(a) Antarang (i) Bank of India
(b) The Teller (ii) Hindustan Lever Ltd.
(c) Hamara (iii) Air India
(d) Magic Carpet (iv) Mahanagar Telephone Nigam Ltd.
Codes:
a b c d
(A) 2 4 3 1
(B) 1 3 4 2
(C) 3 1 2 4
(D) 4 1 2 3
Ans: D
42. Match the List-I with the List-II
List – I List – II
(a) Diurna (1) Advertising
(b) Solus (2) Journalism
(c) Communis (3) Newspapers
(d) Couranto (4) Communication
Codes:
a b c d
(A) 4 1 2 3
(B) 1 4 3 2
(C) 2 1 4 3
(D) 3 4 1 2
Ans: C
43. Match the List-I with the List-II
List – I List – II
(Film) (Hero)
(a) Burfi (1) Manoj Bajpai
(b) Guzarish (2) Ranbir Kapoor
(c) Kranti (3) Hrithik Roshan
(d) Zubaida (4) Manoj Kumar
Codes:
a b c d
(A) 2 3 4 1
(B) 3 1 2 4
(C) 4 1 2 3
(D) 1 4 2 3
Ans: A
44. Match the List-I with the List-II
List – I List – II
(a) Jurgen Habermas (i) Positivism
(b) Herburt Marcuse (ii) Diffusion of innovations
(c) Emile Durkheim (iii) Public sphere
(d) E.M. Rogers (iv) Frankfurt school
Codes:
a b c d
(A) 4 3 1 2
(B) 3 2 4 1
(C) 3 4 2 1
(D) 3 4 1 2
Ans: D
45. Match the List-I with the List-II:
List – I List – II
(a) Wall Street Journal (i) Specialised journal
(b) The Sun (ii) National Newspaper
(c) USA To-day (iii) Business &Finance
(d) National Geographic (iv) Gossip &Crime
Codes:
a b c d
(A) 2 3 4 1
(B) 3 4 2 1
(C) 4 1 3 2
(D) 1 2 4 3
Ans: B
Read the following passage and answer the questions 46 to 50.
Global village proponents see the world community coming closer together as a common culture is negotiated and, not incidentally as we became more economically interconnected. “We are witnessing the revolution of the empowerment of the media consumer,” argues Reuters Television Director Enrique Jara. There should be little fear that individuals cultures and national identities will disappear, because that culture-specific, special interest fare remains in demand. Modern media technology makes the delivery of this varied content not only possible but profitable. As a result of cultural exchanges, a global culture is created, piece by piece, but it grows more variegated and complex along the way. And even as geographically based identifies blur and fade, new subcultures based on shared tastes in music or literature or obscure hobbies, grow up. The global village is here but the problem is erosion of national sovereignty. The advanced nations of the world through their multi-national corporations are expanding their control over the international flow of information. As a result, much of the world may become even more heavily dependent on the western nations and it may be predicted about the demise of native cultures. National culture is assaulted by direct satellite broadcasts and worldwide information distribution networks. There is a fear about worldwide democracy. Much of the world’s entertainment and Journalism is being provided by a handful of enormous films, with invariably pro-profit and pro-global market political positions on the central issues of our times. There is no simple answer to the debate over protecting the integrity of local cultures. There is even disagreement over the wisdom of doing so. Media literate people should at least beware of the debate and its issues andthey may also want to consider theparadox of what Josef Joffe, editor of Germany’s Weekly ‘Die Zeit’, calls the “Soft power” of America’s exported culture. It “does not bend hearts” as cultural imperialism critics contend. Rather, “it twists minds in resentment and rage”. He points to data collected by the Pew Global Attitudes Project. When asked if they “like American music, movies and television” large percentages of citizens in England (62%), France (65%) Germany (67%) and Italy (69%) said “Yes”. But when asked if “it’s good that American ideas and customs are spreading”, other large percentages of people in England (33%), France (27%), Germany (24%) and Italy (43%) said “no”. Like most debates over mass communication the simple answers aren’t always the correct answers.
46. What is the major characteristic of the global village?
(A) Community coming closer
(B) Having common culture
(C) Less geographical boundaries
(D) All of the above
Ans: A
47. What are the negative elements reflected by the global village?
(A) Threat to national sovereignty, national culture is assaulted by various elements, dominance of few media firms.
(B) Common culture is negotiated, national identities are disappearing, global culture is created, and national sovereignty is not on stake.
(C) Control on flow of information, demise of native culture, national identities are intact.
(D) Community comes closer; media consumers are powerful, content delivery is tough and runs in loss.
Ans: A
48. How does the global village impact cultures?
(A) Peoples are scattered and long, not connected to any one else and away from media.
(B) Close to each other, cultural exchange is not possible, identities are clearly identified, Multi-national Corporation areexpanding.
(C) Individual cultures will fade, scope of varied content, cultural exchange is possible in high order, tastes of people matches with each other.
(D) Western nations are dominating, media is controlled by many organisations, and local cultures are protected.
Ans: C
49. What are the research findings in regard to American cultural products?
(A) People of many countries are readily accepting American ideas and customs.
(B) People of many countries are only accepting Americans music, films and television.
(C) People of many countries are neither accepting American music, films and television nor ideas and customs.
(D) People of many countries are accepting both American music, films and television and also ideas and customs.
Ans: B
50. What is the crux of the passage in fine?
(A) Simple answers are always correct, America’s culture always bends hearts, it never twists mind in rage.
(B) People from England, France, Germany and Italy accepted in low percentage that they like American music, movies and television.
(C) Simple answers aren’t always the correct answers, American music; movies and television are liked by most of the people from England France, Germany and Italy.
(D) Media literate people should be aware of many issues, western nations do not dominate in information flow, and cultural imperialism is appreciated.
Ans: C
51. Assertion (A): Confidentiality of news sources is difficult to maintain these days.
Reason (R): Media persons have become part of the system for personal gains as well as politically ambitious in democratic societies.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
52. Assertion (A): With exposure to global media, the organic model of development is lost sight of.
Reason (R): Western values and consumerism have taken over the mindset of common people exposed to Western culture through media.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
53. Assertion (A): Self-regulation by media in India is a Myth.
Reason (R): Media tabloidization is a reality in India and there is no statutory code of ethics to control them.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
54. Assertion (A): The tribe of eminent newspaper editors has vanished from India.
Reason (R): The corporatisation of Indian press and the focus on profits have made it difficult for conscientious people to enter the profession.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
55. Assertion (A): Proper and effective use of ICT can change the face of rural development in India.
Reason (R): Projects like e-seva and Bhoomi were responsible for the success of rural initiatives as they provided e-literacy kits to kids in these States of Andhra Pradesh and Karnataka.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
56. Assertion (A): The language newspaper in India is expanding exponentially whereas newspaper is on the decline in the Western countries.
Reason (R): There are a large number of neo-literates in various States of India and they buy newspaper to read.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
57. Assertion (A): The community radio stations are not yielding the kind of results that the protagonists had expected.
Reason (R): No feasibility study was done before establishing the community radio stations.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
58. Assertion (A): The television in India does not cater to the needs of the common people.
Reason (R): All the television channels are owned by the rich and powerful persons.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
59. Assertion (A): Communication Research is only confined to the elements of transmission model.
Reason (R): No fund is available to explore the new areas of communication.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
60. Assertion (A): Every year a large number of new brands fail and thus die.
Reason (R): Brands survive only when they have functional value.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
61. Find out the correct chronological sequence of following television networks of India:
(A) Star, Zee, Sony, Doordarshan
(B) Doordarshan, Star, Zee, Sony
(C) Sony, Zee, Doordarshan, Star
(D) Zee, Star, Doordarshan, Sony
Ans: B
62. Find out the correct chronological sequence of the following news agencies:
(A) Havas, Reuters, United Press International, Bloomberg
(B) Reuters, Havas, Bloomberg, United Press International
(C) Bloomberg, Havas, Reuters, United Press International
(D) United Press International, Reuters, Bloomberg, Havas
Ans: A
63. Identify the correct sequence of the following Chairpersons of the Press Council of India:
(A) Justice T.S. Rajagopala Iyengar, Justice P.B. Sawant, Justice G.N. Ray, Justice Markandeya Katju
(B) Justice P.B. Sawant, Justice G.N. Ray, Justice Markandeya Katju, Justice T.S. Rajagopala Iyengar
(C) Justice G.N. Ray, Justice Markandeya Katju, Justice T.S. Rajagopala Iyengar, Justice P.B. Sawant
(D) Justice Markandeya Katju, Justice T.S. Rajagopala Iyengar, Justice P.B. Sawant, Justice G.N. Ray,
Ans: A
64. Find out the correct sequence of the stages identified in the information processing theory.
(A) Attention, comprehension, acceptance, retention, action
(B) Comprehension, acceptance, retention, attention, action
(C) Attention, acceptance, comprehension, retention, action
(D) Attention, action, comprehension, acceptance, retention
Ans: A
65. Match List – I with List – II:
List-I List-II
(a) World this week (1) R.K. Lakshman
(b) Over a cup of tea (2) Karan Thapar
(c) Devil’s Advocate (3) Pothen Joseph
(d) You said it (4) Pranav Roy
Codes:
(a) (b) (c) (d)
(A) (1) (2) (3) (4)
(B) (4) (3) (2) (1)
(C) (3) (1) (4) (2)
(D) (2) (4) (1) (3)
Ans: B
66. Match List – I with List – II:
List-I List-II
(Personality) (Associated with)
(a) Edward Muybridge (1) Cinematography
(b) Thomas Edison (2) Recording of Animal Movements
(c) Louis Lumiere (3) Cathiere Du Cinema
(d) Andre Bazin (4) Kinetoscope
Codes:
(a) (b) (c) (d)
(A) (1) (2) (3) (4)
(B) (4) (3) (2) (1)
(C) (2) (4) (1) (3)
(D) (3) (1) (4) (2)
Ans: C
67. Match List – I with List – II:
List-I List-II
(Film) (Hero)
(a) Kashmir Ki Kali (1) Amitabh Bachchan
(b) Welcome to Sajjanpur (2) Shammi Kapoor
(c) Singham (3) Sreyash Talpade
(d) Aarakshan (4) Ajay Devgan
Codes:
(a) (b) (c) (d)
(A) (4) (2) (1) (3)
(B) (1) (4) (3) (2)
(C) (3) (1) (2) (4)
(D) (2) (3) (4) (1)
Ans: D
68. Match List – I with List – II:
List-I List-II
(Terms) (Explanation)
(a) Pre-flash (1) Documentary film making movement in Britain
(b) Telefilm (2) Documentary film making technique
(c) Free cinema (3) Exposing of raw film to soft light before shooting
(d) Cinema Verité (4) Film made for television broadcast
Codes:
(a) (b) (c) (d)
(A) (1) (2) (3) (4)
(B) (2) (1) (4) (3)
(C) (3) (4) (1) (2)
(D) (4) (3) (2) (1)
Ans: C
69. Match List – I with List – II:
List-I List-II
(a) Sentinel (1) Punjab
(b) Udayavani (2) Andhra Pradesh
(c) Sakshi (3) Karnataka
(d) Ajit (4) Assam
Codes:
(a) (b) (c) (d)
(A) (2) (1) (4) (3)
(B) (3) (4) (1) (2)
(C) (1) (2) (3) (4)
(D) (4) (3) (2) (1)
Ans: D
70. Match List – I with List – II:
List-I List-II
(a) Tamasha (1) Kerala
(b) Bhaona (2) Tamil Nadu
(c) Therukoothu (3) Assam
(d) Theyam (4) Maharashtra
Codes:
(a) (b) (c) (d)
(A) (4) (3) (2) (1)
(B) (1) (2) (3) (4)
(C) (3) (4) (1) (2)
(D) (2) (1) (4) (3)
Ans: A
Read the following passage and answer Question Nos. from 71 to 75:
Psychoanalytic theory tells us that the human psyche is divided into three spheres: consciousness, precociousness, and the unconsciousness. Although Freud might not have discovered the unconsciousness, it is fair to say that he was aware of its significance and used it in his work to an unprecedented degree. He offers a classic description of the unconsciousness in his essay, ‘One of the difficulties of Psychoanalysis.’
It was then, and still is, difficult for many people to recognize that there can be contents of their minds of which they are unaware. The three levels of the psyche (Freud’s topographic hypothesis) can be represented by an iceberg. The top of the iceberg, which we all see, is consciousness. The part of the iceberg five or six feets below the waterline, which we can dimly make out, is the preconscious. And the part of the iceberg, below the line, which cannot be seen, is the unconscious. It makes up most of the iceberg and, it is important to recognize, the human psyche.
According to Freud, all of our experiences are stored in the unconscious and have an effect on our minds and behaviour. Psychoanalytic criticism suggests that works of art resonate with this unconscious material in our minds. It is likely, psychoanalytic critics suggest, that works of art send messages, in hidden and rather mysterious ways, from the unconscious of creative artists to the unconscious of people who are the audience for their works.
If the people found the idea of an unconscious difficult, they found Freud’s notion of the Oedipus complex outrageous. And it still is a very controversial matter as scholars in many fields argue about whether it exists or was just a fantastic notion of Freud’s. He believed that we all experience, when we are young children (around the age of 3), oedipal strivings. That is, we all desire to have the undivided attention and love of our parent of the opposite sex. Freud called this phenomenon the Oedipus complex because it resembled in important ways the myth of Oedipus, the Greek hero who unwittingly killed his father and married his mother.
Although this theory is very controversial, it is interesting to notice how useful it is in dealing with works of art. The Oedipus complex has been used by critics to interpret everything from King Kong to the James Bond stories and films.
71. Which sphere of human psyche Sigmund Freud was presumed to have not discovered?
(A) Unconscious
(B) Pre-consciousness
(C) Consciousness
(D) Post consciousness
Ans: A
72. In the example explaining the three spheres of human psyche, which part was identified with pre-conscious?
(A) The iceberg
(B) The topic of iceberg
(C) The portion of iceberg submerged below waterline
(D) The part of iceberg we cannot see
Ans: C
73. How do the works of art send message to the audience?
(A) Through colours
(B) Through human figures
(C) Through unconscious message inscribed in works of art to the unconscious of audience
(D) Through the writings of the critics
Ans: C
74. What did Sigmund Freud believed about Oedipus complex?
(A) Only female child experience Oedipus complex
(B) The strong influence of Greek God Oedipus
(C) Young children of about 3 years of age want undivided attention of parent of opposite sex
(D) The unconsciousness in genes of brain
Ans: C
75. How did the critics use Oedipus complex in the past?
(A) Works of art
(B) Commentaries on Freud’s works
(C) In interpreting King Kong, James Bond stories and films
(D) Explaining fantasies in films
Ans: C
76. Non-statutory news councils are popular in
(A) India
(B) China
(C) USA
(D) Malaysia
Ans: C
77. The golden triangle of Public Service Communication Comprises
(A) Accessibility, plurality &diversity.
(B) Objectivity, impartiality &balance.
(C) Balance, diversity & plurality.
(D) Participation, objectivity &diversity.
Ans: B
78. The key feature of media performance is
(A) Mobilization
(B) sensationalization
(C) Personalization
(D) Urbanization
Ans: C
79. The country in which the print medium is growing fast in the world is
(A) The United States
(B) France
(C) Canada
(D) India
Ans: D
80. A media Moghul, Ted Turner, started his career from
(A) Television anchoring
(B) Radio broadcasting
(C) Print journalism
(D) Outdoor advertising
Ans: D
81. In which type of shot the subject looks stronger, imposing, and authoritative?
(A) Overhead shot
(B) High angle shot
(C) Eye level shot
(D) Low angle shot
Ans: D
82. In television production intensity, colour, dispersion and direction are closely related to
(A) Shot
(B) Research
(C) Lighting
(D) Graphics
Ans: C
83. Composite, component, RGB are forms of
(A) Satellite signals
(B) Video signals
(C) Audio signals
(D) Studio signals
Ans: B
84. MTV was initially started as a/an
(A) Satellite Channel
(B) Cable Channel
(C) Terrestrial Channel
(D) Online Channel
Ans: B
85. The broadcast style of writing demands the use of
(A) Golden words
(B) Juicy words
(C) Nickel Words
(D) Iron words
Ans: C
86. Digital media narration is
(A) dynamic
(B) Static
(C) Separate
(D) Limited
Ans: A
87. Personal, real time and customized online media with a 3-D mode are called
(A) Multi-media
(B) Digital media
(C) Online media
(D) Immersive media
Ans: D
88. A person who does not post messages but reads what others write on an online discussion board is identified as
(A) Lurker
(B) Silent participant
(C) Jabber
(D) sleeper-chatter
Ans: A
89. The illegal radio stations that began broadcasting into Great Britain in 1960’s were called as
(A) Clandestine station
(B) Pirate broadcasters
(C) Indigenous stations
(D) Exogenous stations
Ans: B
90. What was the length of the first Indian feature film, Raja Harish chandra produced in 1913?
(A) 5014 feet
(B) 2500 feet
(C) 3700 feet
(D) 4400 feet
Ans: C
91. According to Nicholas Negroponte the World Wide Web is an engine of
(A) Power equations
(B) Political preparations
(C) Media systems
(D) Public relations
Ans: D
92. When products are sold using designs drawn from media products, it is called
(A) Promotional sales
(B) Media promotion
(C) Character merchandising
(D) Mediated selling
Ans: C
93. Product advertising over a small area without damaging national investment is known as
(A) Product test
(B) Micro advertising
(C) Pilot advertising
(D) Test marketing
Ans: D
94. Responses of readers to a published advertisement result in
(A) Purchasing power
(B) Preference power
(C) Pulling power
(D) Promotion power
Ans: C
95. Direct mail advertising is often referred to as
(A) Personal selling
(B) Mail order
(C) Junk mail
(D) Postal advertising
Ans: C
96. Which newspaper carried an advertisement in 1875 announcing presentation of a farce named “Lamentations of Bhart Mata with her children”.
(A) Kesari
(B) The Tribune
(C) Amrit Bazar Patrika
(D) The Times of India
Ans: C
97. Placing two versions of an advertisement in the same issue of a newspapers or magazine is known as
(A) Play back audit
(B) Intention scale
(C) Post-test
(D) split-run test
Ans: D
98. The book, ‘Bias of Communication’ was written by
(A) Harold Innis
(B) Herbert Gans
(C) D.R. Leduc
(D) J.H. Boyer
Ans: A
99. Who is the author of the book, ‘Define Advertising Goals for Measured Advertising Results’?
(A) David Ogilvy
(B) Green Rosenburg
(C) Philip Kotler
(D) R.H. Colley
Ans: D
100. The process school of communication leans heavily on
(A) Linguistics
(B) Applied arts
(C) Semiotics
(D) Social sciences
Ans: D
Reason (R): Media persons have become part of the system for personal gains as well as politically ambitious in democratic societies.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
52. Assertion (A): With exposure to global media, the organic model of development is lost sight of.
Reason (R): Western values and consumerism have taken over the mindset of common people exposed to Western culture through media.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
53. Assertion (A): Self-regulation by media in India is a Myth.
Reason (R): Media tabloidization is a reality in India and there is no statutory code of ethics to control them.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
54. Assertion (A): The tribe of eminent newspaper editors has vanished from India.
Reason (R): The corporatisation of Indian press and the focus on profits have made it difficult for conscientious people to enter the profession.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
55. Assertion (A): Proper and effective use of ICT can change the face of rural development in India.
Reason (R): Projects like e-seva and Bhoomi were responsible for the success of rural initiatives as they provided e-literacy kits to kids in these States of Andhra Pradesh and Karnataka.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
56. Assertion (A): The language newspaper in India is expanding exponentially whereas newspaper is on the decline in the Western countries.
Reason (R): There are a large number of neo-literates in various States of India and they buy newspaper to read.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
57. Assertion (A): The community radio stations are not yielding the kind of results that the protagonists had expected.
Reason (R): No feasibility study was done before establishing the community radio stations.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
58. Assertion (A): The television in India does not cater to the needs of the common people.
Reason (R): All the television channels are owned by the rich and powerful persons.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
59. Assertion (A): Communication Research is only confined to the elements of transmission model.
Reason (R): No fund is available to explore the new areas of communication.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
60. Assertion (A): Every year a large number of new brands fail and thus die.
Reason (R): Brands survive only when they have functional value.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
61. Find out the correct chronological sequence of following television networks of India:
(A) Star, Zee, Sony, Doordarshan
(B) Doordarshan, Star, Zee, Sony
(C) Sony, Zee, Doordarshan, Star
(D) Zee, Star, Doordarshan, Sony
Ans: B
62. Find out the correct chronological sequence of the following news agencies:
(A) Havas, Reuters, United Press International, Bloomberg
(B) Reuters, Havas, Bloomberg, United Press International
(C) Bloomberg, Havas, Reuters, United Press International
(D) United Press International, Reuters, Bloomberg, Havas
Ans: A
63. Identify the correct sequence of the following Chairpersons of the Press Council of India:
(A) Justice T.S. Rajagopala Iyengar, Justice P.B. Sawant, Justice G.N. Ray, Justice Markandeya Katju
(B) Justice P.B. Sawant, Justice G.N. Ray, Justice Markandeya Katju, Justice T.S. Rajagopala Iyengar
(C) Justice G.N. Ray, Justice Markandeya Katju, Justice T.S. Rajagopala Iyengar, Justice P.B. Sawant
(D) Justice Markandeya Katju, Justice T.S. Rajagopala Iyengar, Justice P.B. Sawant, Justice G.N. Ray,
Ans: A
64. Find out the correct sequence of the stages identified in the information processing theory.
(A) Attention, comprehension, acceptance, retention, action
(B) Comprehension, acceptance, retention, attention, action
(C) Attention, acceptance, comprehension, retention, action
(D) Attention, action, comprehension, acceptance, retention
Ans: A
65. Match List – I with List – II:
List-I List-II
(a) World this week (1) R.K. Lakshman
(b) Over a cup of tea (2) Karan Thapar
(c) Devil’s Advocate (3) Pothen Joseph
(d) You said it (4) Pranav Roy
Codes:
(a) (b) (c) (d)
(A) (1) (2) (3) (4)
(B) (4) (3) (2) (1)
(C) (3) (1) (4) (2)
(D) (2) (4) (1) (3)
Ans: B
66. Match List – I with List – II:
List-I List-II
(Personality) (Associated with)
(a) Edward Muybridge (1) Cinematography
(b) Thomas Edison (2) Recording of Animal Movements
(c) Louis Lumiere (3) Cathiere Du Cinema
(d) Andre Bazin (4) Kinetoscope
Codes:
(a) (b) (c) (d)
(A) (1) (2) (3) (4)
(B) (4) (3) (2) (1)
(C) (2) (4) (1) (3)
(D) (3) (1) (4) (2)
Ans: C
67. Match List – I with List – II:
List-I List-II
(Film) (Hero)
(a) Kashmir Ki Kali (1) Amitabh Bachchan
(b) Welcome to Sajjanpur (2) Shammi Kapoor
(c) Singham (3) Sreyash Talpade
(d) Aarakshan (4) Ajay Devgan
Codes:
(a) (b) (c) (d)
(A) (4) (2) (1) (3)
(B) (1) (4) (3) (2)
(C) (3) (1) (2) (4)
(D) (2) (3) (4) (1)
Ans: D
68. Match List – I with List – II:
List-I List-II
(Terms) (Explanation)
(a) Pre-flash (1) Documentary film making movement in Britain
(b) Telefilm (2) Documentary film making technique
(c) Free cinema (3) Exposing of raw film to soft light before shooting
(d) Cinema Verité (4) Film made for television broadcast
Codes:
(a) (b) (c) (d)
(A) (1) (2) (3) (4)
(B) (2) (1) (4) (3)
(C) (3) (4) (1) (2)
(D) (4) (3) (2) (1)
Ans: C
69. Match List – I with List – II:
List-I List-II
(a) Sentinel (1) Punjab
(b) Udayavani (2) Andhra Pradesh
(c) Sakshi (3) Karnataka
(d) Ajit (4) Assam
Codes:
(a) (b) (c) (d)
(A) (2) (1) (4) (3)
(B) (3) (4) (1) (2)
(C) (1) (2) (3) (4)
(D) (4) (3) (2) (1)
Ans: D
70. Match List – I with List – II:
List-I List-II
(a) Tamasha (1) Kerala
(b) Bhaona (2) Tamil Nadu
(c) Therukoothu (3) Assam
(d) Theyam (4) Maharashtra
Codes:
(a) (b) (c) (d)
(A) (4) (3) (2) (1)
(B) (1) (2) (3) (4)
(C) (3) (4) (1) (2)
(D) (2) (1) (4) (3)
Ans: A
Read the following passage and answer Question Nos. from 71 to 75:
Psychoanalytic theory tells us that the human psyche is divided into three spheres: consciousness, precociousness, and the unconsciousness. Although Freud might not have discovered the unconsciousness, it is fair to say that he was aware of its significance and used it in his work to an unprecedented degree. He offers a classic description of the unconsciousness in his essay, ‘One of the difficulties of Psychoanalysis.’
It was then, and still is, difficult for many people to recognize that there can be contents of their minds of which they are unaware. The three levels of the psyche (Freud’s topographic hypothesis) can be represented by an iceberg. The top of the iceberg, which we all see, is consciousness. The part of the iceberg five or six feets below the waterline, which we can dimly make out, is the preconscious. And the part of the iceberg, below the line, which cannot be seen, is the unconscious. It makes up most of the iceberg and, it is important to recognize, the human psyche.
According to Freud, all of our experiences are stored in the unconscious and have an effect on our minds and behaviour. Psychoanalytic criticism suggests that works of art resonate with this unconscious material in our minds. It is likely, psychoanalytic critics suggest, that works of art send messages, in hidden and rather mysterious ways, from the unconscious of creative artists to the unconscious of people who are the audience for their works.
If the people found the idea of an unconscious difficult, they found Freud’s notion of the Oedipus complex outrageous. And it still is a very controversial matter as scholars in many fields argue about whether it exists or was just a fantastic notion of Freud’s. He believed that we all experience, when we are young children (around the age of 3), oedipal strivings. That is, we all desire to have the undivided attention and love of our parent of the opposite sex. Freud called this phenomenon the Oedipus complex because it resembled in important ways the myth of Oedipus, the Greek hero who unwittingly killed his father and married his mother.
Although this theory is very controversial, it is interesting to notice how useful it is in dealing with works of art. The Oedipus complex has been used by critics to interpret everything from King Kong to the James Bond stories and films.
71. Which sphere of human psyche Sigmund Freud was presumed to have not discovered?
(A) Unconscious
(B) Pre-consciousness
(C) Consciousness
(D) Post consciousness
Ans: A
72. In the example explaining the three spheres of human psyche, which part was identified with pre-conscious?
(A) The iceberg
(B) The topic of iceberg
(C) The portion of iceberg submerged below waterline
(D) The part of iceberg we cannot see
Ans: C
73. How do the works of art send message to the audience?
(A) Through colours
(B) Through human figures
(C) Through unconscious message inscribed in works of art to the unconscious of audience
(D) Through the writings of the critics
Ans: C
74. What did Sigmund Freud believed about Oedipus complex?
(A) Only female child experience Oedipus complex
(B) The strong influence of Greek God Oedipus
(C) Young children of about 3 years of age want undivided attention of parent of opposite sex
(D) The unconsciousness in genes of brain
Ans: C
75. How did the critics use Oedipus complex in the past?
(A) Works of art
(B) Commentaries on Freud’s works
(C) In interpreting King Kong, James Bond stories and films
(D) Explaining fantasies in films
Ans: C
76. Non-statutory news councils are popular in
(A) India
(B) China
(C) USA
(D) Malaysia
Ans: C
77. The golden triangle of Public Service Communication Comprises
(A) Accessibility, plurality &diversity.
(B) Objectivity, impartiality &balance.
(C) Balance, diversity & plurality.
(D) Participation, objectivity &diversity.
Ans: B
78. The key feature of media performance is
(A) Mobilization
(B) sensationalization
(C) Personalization
(D) Urbanization
Ans: C
79. The country in which the print medium is growing fast in the world is
(A) The United States
(B) France
(C) Canada
(D) India
Ans: D
80. A media Moghul, Ted Turner, started his career from
(A) Television anchoring
(B) Radio broadcasting
(C) Print journalism
(D) Outdoor advertising
Ans: D
81. In which type of shot the subject looks stronger, imposing, and authoritative?
(A) Overhead shot
(B) High angle shot
(C) Eye level shot
(D) Low angle shot
Ans: D
82. In television production intensity, colour, dispersion and direction are closely related to
(A) Shot
(B) Research
(C) Lighting
(D) Graphics
Ans: C
83. Composite, component, RGB are forms of
(A) Satellite signals
(B) Video signals
(C) Audio signals
(D) Studio signals
Ans: B
84. MTV was initially started as a/an
(A) Satellite Channel
(B) Cable Channel
(C) Terrestrial Channel
(D) Online Channel
Ans: B
85. The broadcast style of writing demands the use of
(A) Golden words
(B) Juicy words
(C) Nickel Words
(D) Iron words
Ans: C
86. Digital media narration is
(A) dynamic
(B) Static
(C) Separate
(D) Limited
Ans: A
87. Personal, real time and customized online media with a 3-D mode are called
(A) Multi-media
(B) Digital media
(C) Online media
(D) Immersive media
Ans: D
88. A person who does not post messages but reads what others write on an online discussion board is identified as
(A) Lurker
(B) Silent participant
(C) Jabber
(D) sleeper-chatter
Ans: A
89. The illegal radio stations that began broadcasting into Great Britain in 1960’s were called as
(A) Clandestine station
(B) Pirate broadcasters
(C) Indigenous stations
(D) Exogenous stations
Ans: B
90. What was the length of the first Indian feature film, Raja Harish chandra produced in 1913?
(A) 5014 feet
(B) 2500 feet
(C) 3700 feet
(D) 4400 feet
Ans: C
91. According to Nicholas Negroponte the World Wide Web is an engine of
(A) Power equations
(B) Political preparations
(C) Media systems
(D) Public relations
Ans: D
92. When products are sold using designs drawn from media products, it is called
(A) Promotional sales
(B) Media promotion
(C) Character merchandising
(D) Mediated selling
Ans: C
93. Product advertising over a small area without damaging national investment is known as
(A) Product test
(B) Micro advertising
(C) Pilot advertising
(D) Test marketing
Ans: D
94. Responses of readers to a published advertisement result in
(A) Purchasing power
(B) Preference power
(C) Pulling power
(D) Promotion power
Ans: C
95. Direct mail advertising is often referred to as
(A) Personal selling
(B) Mail order
(C) Junk mail
(D) Postal advertising
Ans: C
96. Which newspaper carried an advertisement in 1875 announcing presentation of a farce named “Lamentations of Bhart Mata with her children”.
(A) Kesari
(B) The Tribune
(C) Amrit Bazar Patrika
(D) The Times of India
Ans: C
97. Placing two versions of an advertisement in the same issue of a newspapers or magazine is known as
(A) Play back audit
(B) Intention scale
(C) Post-test
(D) split-run test
Ans: D
98. The book, ‘Bias of Communication’ was written by
(A) Harold Innis
(B) Herbert Gans
(C) D.R. Leduc
(D) J.H. Boyer
Ans: A
99. Who is the author of the book, ‘Define Advertising Goals for Measured Advertising Results’?
(A) David Ogilvy
(B) Green Rosenburg
(C) Philip Kotler
(D) R.H. Colley
Ans: D
100. The process school of communication leans heavily on
(A) Linguistics
(B) Applied arts
(C) Semiotics
(D) Social sciences
Ans: D
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