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MASS COMMUNICATION AND JOURNALISM-PAGE 14


MASS COMMUNICATION AND JOURNALISM MCQ-PAGE 14

1. Which is not media of mass communication among the following ? 
(a) Radio   (b) Folk dance   (c) Television    (d) None of the above
Ans: B
 
2. The audience of mass communication is
  (a) Homogeneous Audience (b) Heterogeneous Audience  (c) Capable Audience   (d) None of these
Ans: B
 
3. The process of converting the message into signs and symbols is 
(a) Gesticulation (b) Decoding (c) Encoding  (d) Convergence
Ans: C
 
4. „Jatra‟ is folk theatre of which state ?
  (a) Maharashtra (b) Bihar (c) West Bengal  (d) Odisha
 Ans: C

5. „Mohiniattam‟ dance is related to which state ? 
(a) Manipur (b) Kerala (c) Andhra Pradesh  (d) Meghalaya
 Ans: B

6. Which communication barrier is most difficult to remove ? 
(a) Technical Barrier  (b) Semantic Barrier  (c) Physical Barrier   (d) Psychological Barrier
 Ans: D

7. Non-verbal communication is known as
  (a) Prascemics (b) Kinesics (c) Symiatics  (d) Gesticulation
 Ans: B

8. Our private space in Johari Window of communication is known as 
(a) Arena (b) Blind Spot (c) Facade  (d) Real Space
 Ans: C

9. Such regions where there is not much access of media are known as 
(a) least accessed region (b) underdeveloped region  (c) backward region   (d) „Media dark‟ region
 Ans: D

10. The word „communication‟ originated from the Latin word „communis‟, which means ? 
(a) To write (b) To speech (c) To share  (d) To listen
 Ans: C

11. Attributes relating to belief, norms and values are known as 
(a) Demographics   (b) Biographics  (c) Psychographics  (d) None of these
 Ans: C

12. Which audience is most affected by media ? 
(a) Women (b) Youth (c) Children  (d) Farmers
Ans: C

13. Which one of the following theory stress that mass media in society is controlled by the state ? 
(a) Authoritarian   (b) Agenda Setting  (c) Social Responsibility  (d) Libertarian
 Ans: A

14. According to market research firm Kantar IMRB, the powerful information medium in the rural masses is : 
(a) Print (b) Radio (c) Television  (d) Social Media
 Ans: C

15. Who wrote the book „The Pedagogy of Oppressed‟ ? 
(a) P. Sainath (b) Fredrick Siebert (c) A. Giddens  (d) Paulo Freire
 Ans: D

16. Which method was used to study the impact of SITE in the experimental villages ? 
(a) Participant observation (b) Observation  (c) Survey Method   (d) Focus Group Method
 Ans: C

17. Who has given the concept of „Media Determinism‟ ? 
(a) Denis McQuail  (b) Marshal Mcluhan  (c) Wilbur Schramm   (d) Melvin De Flewr
 Ans: B

18. Which theory is also known as „Hypodermic Needle Theory‟ ? 
(a) Mass Society Theory (b) Social Learning Theory  (c) Cultivation Theory   (d) Bullet Theory
 Ans: D

19. Who has popularised „Global Village‟ ? 
(a) Wilbur Schramm  (b) Evert Rogers  (c) Clonde Shanon   (d) Marshall McLuhan
 Ans: D

20. United Nation Children‟s Fund is known as 
(a) Mission UNESCO  (b) UNESCO for children  (c) Child Welfare Fund   (d) Mission UNICEF
 Ans: D

21. Which has given social responsibility theory of the press ? 
(a) Lenin (b) John Milton (c) Beltran  (d) None of these
 Ans: D

22. What is hard news ? 
(a) News that hits any famous personality.  (b) Current and important news, which is covered by majority of media. 
(c) News without video/picture.   (d) None of these
Ans: B

23. What is Zoom out ? 
(a) A zoom effect in which the size of object decreases.  (b) To focus on an object to show it larger in size. 
(c) Showing only face of a person.   (d) None of the above
 Ans: A

24. What is meaning of „DARK RUN‟ ? 
(a) Black and white page of the Newspaper  (b) Secret News Source  (c) News published in bold type   (d) Published news without photograph
 Ans: B

25. Break over in a newspaper denotes 
(a) Sudden end of a news  (b) Part of a news from another page  (c) News to be continued in next edition   (d) Breaking News
 Ans: B

26. This symbol „¤‟ is in proof reading denotes : 
(a) End of the para  (b) Put the full stop  (c) Put the point    (d) None of the above
 Ans: B

27. This symbol „[ ‟ in proof reading denotes : 
(a) Start word with capital letter (b) Start word with small letter  (c) Start para    (d) Write the word in bold letter
 Ans: C

28. Meaning of beat in reporting is : 
(a) Much news   (b) Interview of a celebrity  (c) Rest of reporter   (d) Reporting area of a reporter
 Ans: D

29. What is the date of declaration of Universal Human Rights ?
  (a) 30th Oct., 1942 (b) 10th Dec., 1948 (c) 30th May, 1950  (d) 11th Nov., 1944
 Ans: B

30. Which is not feature of the preamble of the Indian Constitution ? 
(a) Justice (b) Liberty (c) Fraternity  (d) Globality
 Ans: D

31. Who was editor of Purusharth Weekly published in 1907 from Garhwal ? 
(a) Girija Dutta Naithani (b) Bishambhar Dutta Chandola  (c) Bhairav Dutt Dhuliya  (d) None of the above
Ans: A

32. Who was the chairman of Second Press Commission ? 
(a) P.C. Goswami   (b) P.C. Joshi  (c) K.K. Joshi    (d) None of the above
 Ans: A

33. Who was the editor of Mirat-ul-Akhabar (Persian) ? 
(a) Maulana Azad   (b) Raja Rammohan Rai  (c) Fardoji Mazaban   (d) None of the above
 Ans: B


34. Public communication tends to occur within a more
 (A) complex structure
 (B) political structure
 (C) convenient structure
 (D) formal structure
Ans: C
 
35. Transforming thoughts, ideas and messages into verbal and non-verbal signs is referred to as
 (A) channelisation
 (B) mediation
 (C) encoding
 (D) decoding
Ans: A
 
36. Effective communication needs a supportive
 (A) economic environment
 (B) political environment
 (C) social environment
 (D) multi-cultural environment
Ans: C
 
37. A major barrier in the transmission of cognitive data in the process of communication is an individual’s
 (A) personality
 (B) expectation
 (C) social status
 (D) coding ability
Ans: D
 
38. When communicated, institutionalised stereotypes become
 (A) myths
 (B) reasons
 (C) experiences
 (D) convictions
Ans: C
 
39. In mass communication, selective perception is dependent on the receiver’s
 (A) competence
 (B) pre-disposition
 (C) receptivity
 (D) ethnicity
Ans: C

40:-The editor of the newspaper 'Calcutta Chronicle' was       
A:-Robert Knight        B:-St. Francis Xavier       
C:-James Augustus Hicky        D:-James Silk Buckhingham       
Ans: D

41:-On August 1, 1920 Gandhiji wrote an obituary in the Young India, it reads, "A great among men has fallen. The voice of the lion is hushed.....His patriotism was a passion with him..... In the battle of freedom, he gave no quarter and asked for more", identify the person.        A:-Maulana Abul Kalam Azad        B:-Bal Gangadhar Tilak       
C:-Raja Ram Mohan Roy        D:-Motilal Nehru       
Ans: B

42:-The first newspaper in Malayalam to start an online edition       
A:-Kerala Kaumudi        B:-Mathrubhumi        C:-Deepika        D:-Malayala Manorama       
Ans: C

43:-'The sole aim of journalism should be service' – was the vision of       
A:-Sivaram        B:-Chalapati Rau        C:-Sadanand        D:-Gandhiji       
Ans: D

44:-The person who occupied the editorial chair of India's two leading newspapers, 'The Times of India' and 'The Indian Express'.       
A:-B.G. Verghese        B:-Frank Moraes        C:-Ramnath Goenka        D:-Arun Shourie       
Ans: B

45:-The donation of funds, products and services to various causes from the part of an organization to be socially responsible is known as       
A:-Corporate philanthrophy        B:-Corporate identity        C:-Corporate image        D:-Corporate identity       
Ans: A

46:-'Crystallizing Public Opinion' the first book on public relations was written by       
A:-Edward L. Bernays
B:-Ivy Lee       
C:-Henry Ford       
D:-P.T. Barnum       
Ans: A

47:-National Public Relations Day is celebrated on       
A:-February 18        B:-May 21        C:-April 21        D:-March 26       
Ans: C

48:-The nodal agency of the central Government to disseminate information to the print and electronic media on Government policies and programmes is       
A:-Press Council of India        B:-United News of India       
​C:-Press Trust of India        D:-Press Information Bureau       
Ans: D

49:-An interesting area of PR, or a strategy used to raise public consciousness and influence policy makers in areas like environment, human rights, education etc. is ` `       
A:-Lobbying        B:-Marketing specialists        C:-Press release        D:-Corporate communication       
Ans: A

50:-An organisation of advertising agencies to safeguard the rights of people from the field of advertising in Kerala       
A:-Kerala Advertising Agencies Association (K3A)        B:-Kerala Association of Advertisers        C:-Kerala Advertisers        D:-Mudra       
Ans: A ​
51:-The process where several media channels come together to exist and operate in synergy in a single device is       
A:-Media integration        B:-Media imperialism        C:-Media monopoly        D:-Media convergence       
Ans: D

52:-Which of the following is NOT a requirement of a good news story ?        
A:-It must be truthful        B:-It must be dramatic        C:-It must be objective        D:-It must be fair       
Ans: B

53:-What is an embargo ?       
A:-A news story which has no end        B:-A ship, which often comes late       
C:-A ban on news report before a specific date        D:-None of these       
Ans: C

54:-Using the inverted pyramid formula for news writing, you begin by       
A:-Slowly giving the facts of the story        B:-Stating who was involved       
C:-The most unimportant facts        D:-Summarizing the most important facts       
Ans: D

55:-Which of the following is NOT among the most common shapes for organizing a news story ?       
A:-The inverted pyramid        B:-The martini glass        C:-The kabob        D:-The champagne glass
Ans: D

56:-In broadcasting, how are stories measured ?       
A:-In hours and minutes        B:-By the number of words        C:-In minutes and seconds        D:-By the number of paragraphs       
Ans: C

57:-What is attribution ?       
A:-A description of what a photo is about        B:-Giving a source credit for a quote       
C:-A mistake a reporter can get sued for        D:-The best qualities of a news story       
Ans: B

58:-Identification marks written on the top of news story page is called       
A:-Credit line        B:-Embargo        C:-Slug line        D:-Tip       
Ans: C

59:-Newspaper's masthead is called       
A:-Flag        B:-Sub-heading        C:-Headline        D:-Banner       
Ans: A

60:-Press is subject to the restrictions that are provided under the Article ______ of the Indian Constitution.       
A:-19 (1)        B:-19 (2)        C:-19 (3)        D:-19 (4)       
Ans: B

61:-Indecent Representation of Women (Prohibition) Act was enacted in the year       
A:-1986        B:-1987        C:-1977        D:-1978       
Ans: A

62:-Time limit for providing information under RTI Act concerning the life and liberty of a person is       
A:-24 hours        B:-48 hours        C:-30 days        D:-7 days       
Ans: B

63:-A morgue is a       
A:-Photo Archive        B:-News Library        C:-Back volume stock        D:-Printing machine stand       
Ans: B

64:-Condensing a story is generally referred to as _________ in the newspaper offices.       
A:-Re-writing        B:-Miniaturizing        C:-Shortening        D:-Boiling down       
Ans: D

65:-Which Article of the Constitution of India provides protection against arbitrary arrest or unlawful arrest ?       
A:-Article 14       
B:-Article 32       
C:-Article 22
D:-Article 19       
Ans: C

66:-If you have decided to publish a newspaper, the first step would be to register it with the       
A:-Registrar of Newspapers        B:-Press Council of India        C:-INS        D:-Registrar General       
Ans: A

67:-_______ is the first step in the research process.       
A:-Data collection        B:-Definition of the problem        C:-Analysis of data        D:-Review of literature       
Ans: B

68:-A single value that represents a typical score in a distribution is known as       
A:-Limited value        B:-Terminal factor        C:-Critical value        D:-Central tendency       
Ans: D

69:-The hypothesis which is assumed to be true is known as       
A:-Level of significance        B:-Null hypothesis        C:-Alternative hypothesis        D:-None of the above       
Ans: B

70:-Intervening variable is also known as ________ variable.       
A:-Dependent        B:-Control        C:-Systematic        D:-Cumulative       
Ans: B

71:-New media have facilitated the type of communication which is       
A:-Abstract        B:-Conceptual        C:-Public        D:-Interactive       
Ans: D

72:-Scientific research in mass communication demands the demonstration of       
A:-Continuity        B:-Permanence        C:-Transitivity        D:-Co-variation       
Ans: D

73:-Which of the following is NOT an area of responsibility for people who work in an advertising agency ?       
A:-Printing        B:-Creativity        C:-Reasearch        D:-Buying       
Ans: A

74:-The first printed advertisements were single sheets, printed on one side that today would be called       
A:-Barrages        B:-Fliers        C:-Brochures        D:-Flights       
Ans: B

75:-The first advertising agency was set up by       
A:-Gutenberg        B:-Volney Palmer
C:-Kuleshov        D:-E.S. Porter       
Ans: B

76:-An advt. that works over time to build a company's image and increase consumer awareness is called a/an       
A:-Primary demand ad        B:-Selective demand ad        C:-Direct action ad        D:-Indirect action ad       
Ans: D

77:-The idea that the role of the media is to support national interests for economic and social development and to support national unity, stability and cultural integrity is called       
A:-Political activism        B:-Developmental journalism        C:-Social responsibility        D:-None of the above       
Ans: C

78:-An organization that specializes in the actual creation of ads is called a       
A:-Full-service agency        B:-Media buying service        C:-Creative boutique        D:-None of the above       
Ans: A

79:-The most expensive ads to produce are those for       
A:-Television        B:-Radio        C:-Magazines        D:-Direct mail       
Ans: A

80:-ISBS stands for       
A:-Indian State Broadcasting Service        B:-Indian State Broadcasting Sector       
C:-Indiana State Broadcasting Supplier        D:-Indian State Broadcasting Corporation Service       
Ans: A

81:-How many radio stations were functioning in Indian territory after bifurcation of India in 1947 ?       
A:-Nine        B:-Eight        C:-Seven        D:-Six       
Ans: D

82:-In broadcast media, personnel, budgets and equipment are the responsibility of the       
A:-Executive producer        B:-Assignment editor        C:-Managing editor        D:-News director       
Ans: C

83:-In broadcast media, a news producer       
A:-Decides which stories are covered, who covers them and how they are covered       
B:-Decides the order in which stories appear in the newscast       
C:-Determines the amount of time each story is given       
D:-All of the above       
Ans: D

84:-Political broadcasting in Public Service Broadcasting has been introduced in       
 A:-1977        B:-1967        C:-1987        D:-1997       
Ans: A

85:-Where is the Film and Television Institute of India situated ?       
A:-Chennai        B:-Delhi        C:-Mumbai        D:-Pune       
Ans: D

86:-Full name of Phalke is       
A:-Dhundiraj Govind Phalke        B:-Dada Sahib Phalke        C:-Dhanraj Govindu Phalke        D:-Dada Govind Phalke       
Ans: B

87:-A page usually inside the cover, that opens out mostly to accommodate extra advertising is called       
A:-Insert        B:-Opener        C:-Gatefold        D:-Footer       
Ans: C

88:-OTS score stands for       
A:-Opportunity To Sell        B:-Opportunity To Send        C:-Opportunity To Subscribe        D:-Opportunity To See       
Ans: D

89:-Feature articles in magzines that tells real life stories in which the subject overcomes difficult personal situations are called ________ stories.        
A:-WIN        B:-TAM        C:-TOT        D:-DART       
Ans: C

90:-LUCA is a Malayalam online magazine dedicated for       
A:-Mathematics        B:-Language        C:-Science        D:-Social Science       
Ans: C

91:-_________ is the Editor of Economic and Political Weekly.       
A:-Paranjoy Guha Thakurta        B:-Prannoy Roy        C:-Vinod Jose        D:-Gopal Guru       
Ans: D

92:-Radio Times weekly was a broadcast listing magazine associated with       
A:-CNN        B:-TIMES        C:-SUN        D:-BBC       
Ans: D

93:-________ is report to track the performance of magzine brands beyond the printed page looking at audiences for magazines across digital media.       
A:-Mag Review        B:-Mag Media Online        C:-Magazine Media 360°        D:-BBS       
Ans: C

94:-Dow Jones & Company is the publisher of       
A:-Economist        B:-Bloomberg
C:-Wall Street Journal        D:-Financial Times       
Ans: C

95:-Development as Freedom is written by       
A:-Kuldeep Nayyar        B:-Arun Shourie        C:-Shekhar Gupta        D:-Amartya Sen       
Ans: D

96:-The columnist of "Swaminomics" is       
A:-Mani Sankar Iyer        B:-M.S. Swaminathan        C:-Swaminathan Anklesaria Aiyar        D:-Subramanian Swami       
Ans: C

97:-NABARD is       
A:-National Agricultural Bank for Rural Development       
B:-National Agricultural Bank for Rural Diversity       
C:-National Bank for Agriculture and Rural Development       
D:-National Board for Agricultural and Rural Development       
Ans: C

98:-A stock market in which share price falls steep is       
A:-Bull        B:-Flat        C:-Base        D:-Bear       
Ans: D

99:-World's largest circulated financial newspaper is       
A:-Wall Street Journal        B:-Financial Times        C:-The Nikkei        D:-The Yomiuri Shimbun       
Ans: C

100:-T.N. Ninan is/ was the Chairman of       
A:-Dhanam        B:-Dhanakaryam        C:-Business Standard        D:-Business Line       
Ans: C​

Related Pages

  • Mass Communication and Journalism
  • Mass Communication and Journalism- Page 1
  • Mass Communication and Journalism- Page 2
  • Mass Communication and Journalism- Page 3
  • Mass Communication and Journalism- Page 4
  • Mass Communication and Journalism- Page 5
  • Mass Communication and Journalism- Page 6
  • Mass Communication and Journalism- Page 7
  • Mass Communication and Journalism- Page 8
  • Mass Communication and Journalism- Page 9
  • Mass Communication and Journalism- Page 10
  • Mass Communication and Journalism- Page 11​

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      • UPSC EXAM SYLLABUS- ECONOMICS
      • UPSC EXAM SYLLABUS- ELECTRICAL ENGINEERING
      • UPSC EXAM SYLLABUS- HISTORY
      • UPSC EXAM SYLLABUS- LAW
      • UPSC EXAM- FREQUENTLY ASKED QUESTIONS (FAQs)
      • UPSC EXAM SYLLABUS- MANAGEMENT
      • UPSC EXAM SYLLABUS- MATHEMATICS
      • UPSC EXAM SYLLABUS- MECHANICAL ENGINEERING
      • UPSC EXAM SYLLABUS- MEDICAL SCIENCE
      • UPSC EXAM SYLLABUS- PHILOSOPHY
      • UPSC EXAM SYLLABUS- PHYSICS
      • UPSC EXAM SYLLABUS- POLITICAL SCIENCE AND INTERNATIONAL RELATIONS
      • UPSC EXAM SYLLABUS- PSYCHOLOGY
      • UPSC EXAM SYLLABUS- PUBLIC ADMINISTRATION
      • UPSC EXAM SYLLABUS- SOCIOLOGY
      • UPSC EXAM SYLLABUS- STATISTICS
      • UPSC EXAM SYLLABUS- ZOOLOGY
    • THE COMBINED GEOSCIENTIST AND GEOLOGIST EXAMINATION SYLLABUS
    • COMBINED MEDICAL SERVICES EXAMINATION SYLLABUS
    • JOINT ENTRANCE EXAMINATION
    • OPTIONAL SUBJECTS OF UPSC EXAM TOPPERS
    • UPSC- EXAM CENTRES
    • UPSC EXAM TIMETABLE/ PATTERN
    • UPSC EXAM BEGINNERS TIPS
    • COMBINED GRADUATE LEVEL EXAMINATION- SSC
    • OVERVIEW OF GATE EXAM
    • UPSC INDIAN FOREST SERVICE >
      • UPSC INDIAN FOREST SERVICE- SYLLABUS- AGRICULTURE
      • UPSC INDIAN FOREST SERVICE- SYLLABUS- AGRICULTURAL ENGINEERING
      • UPSC INDIAN FOREST SERVICE- SYLLABUS- ANIMAL HUSBANDRY AND VETERINARY SCIENCE
      • UPSC INDIAN FOREST SERVICE- SYLLABUS- BOTANY
      • UPSC INDIAN FOREST SERVICE- SYLLABUS- CHEMISTRY
      • UPSC INDIAN FOREST SERVICE- SYLLABUS- CHEMICAL ENGINEERING
      • GEN. STUDIES- INDIA PAGE 5
      • UPSC INDIAN FOREST SERVICE- SYLLABUS- CIVIL ENGINEERING
      • UPSC INDIAN FOREST SERVICE- SYLLABUS- FORESTRY
      • UPSC INDIAN FOREST SERVICE- SYLLABUS- GEOLOGY
      • UPSC INDIAN FOREST SERVICE- SYLLABUS- MATHEMATICS
      • UPSC INDIAN FOREST SERVICE- SYLLABUS- MECHANICAL ENGINEERING
      • UPSC INDIAN FOREST SERVICE- SYLLABUS- PHYSICS
      • UPSC INDIAN FOREST SERVICE- SYLLABUS- STATISTICS
      • UPSC INDIAN FOREST SERVICE- SYLLABUS- ZOOLOGY
  • SITEMAP
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