MASS COMMUNICATION AND JOURNALISM- PAGE 14

MASS COMMUNICATION AND JOURNALISM-PAGE 14

MASS COMMUNICATION AND JOURNALISM MCQ-PAGE 14

1. Which is not media of mass communication among the following ?
(a) Radio   (b) Folk dance   (c) Television    (d) None of the above
Ans: B

2. The audience of mass communication is
(a) Homogeneous Audience (b) Heterogeneous Audience (c) Capable Audience   (d) None of these
Ans: B

3. The process of converting the message into signs and symbols is
(a) Gesticulation (b) Decoding (c) Encoding (d) Convergence
Ans: C

4. „Jatra‟ is folk theatre of which state ?
(a) Maharashtra (b) Bihar (c) West Bengal (d) Odisha
Ans: C

5. „Mohiniattam‟ dance is related to which state ?
(a) Manipur (b) Kerala (c) Andhra Pradesh (d) Meghalaya
Ans: B

6. Which communication barrier is most difficult to remove ?
(a) Technical Barrier (b) Semantic Barrier (c) Physical Barrier   (d) Psychological Barrier
Ans: D

7. Non-verbal communication is known as
(a) Prascemics (b) Kinesics (c) Symiatics (d) Gesticulation
Ans: B

8. Our private space in Johari Window of communication is known as
(a) Arena (b) Blind Spot (c) Facade (d) Real Space
Ans: C

9. Such regions where there is not much access of media are known as
(a) least accessed region (b) underdeveloped region (c) backward region   (d) „Media dark‟ region
Ans: D

10. The word „communication‟ originated from the Latin word „communis‟, which means ?
(a) To write (b) To speech (c) To share (d) To listen
Ans: C

11. Attributes relating to belief, norms and values are known as
(a) Demographics   (b) Biographics (c) Psychographics (d) None of these
Ans: C

12. Which audience is most affected by media ?
(a) Women (b) Youth (c) Children (d) Farmers
Ans: C

13. Which one of the following theory stress that mass media in society is controlled by the state ?
(a) Authoritarian   (b) Agenda Setting (c) Social Responsibility (d) Libertarian
Ans: A

14. According to market research firm Kantar IMRB, the powerful information medium in the rural masses is :
(a) Print (b) Radio (c) Television (d) Social Media
Ans: C

15. Who wrote the book „The Pedagogy of Oppressed‟ ?
(a) P. Sainath (b) Fredrick Siebert (c) A. Giddens (d) Paulo Freire
Ans: D

16. Which method was used to study the impact of SITE in the experimental villages ?
(a) Participant observation (b) Observation (c) Survey Method   (d) Focus Group Method
Ans: C

17. Who has given the concept of „Media Determinism‟ ?
(a) Denis McQuail (b) Marshal Mcluhan (c) Wilbur Schramm   (d) Melvin De Flewr
Ans: B

18. Which theory is also known as „Hypodermic Needle Theory‟ ?
(a) Mass Society Theory (b) Social Learning Theory (c) Cultivation Theory   (d) Bullet Theory
Ans: D

19. Who has popularised „Global Village‟ ?
(a) Wilbur Schramm (b) Evert Rogers (c) Clonde Shanon   (d) Marshall McLuhan
Ans: D

20. United Nation Children‟s Fund is known as
(a) Mission UNESCO (b) UNESCO for children (c) Child Welfare Fund   (d) Mission UNICEF
Ans: D

21. Which has given social responsibility theory of the press ?
(a) Lenin (b) John Milton (c) Beltran (d) None of these
Ans: D

22. What is hard news ?
(a) News that hits any famous personality. (b) Current and important news, which is covered by majority of media.
(c) News without video/picture.   (d) None of these
Ans: B

23. What is Zoom out ?
(a) A zoom effect in which the size of object decreases. (b) To focus on an object to show it larger in size.
(c) Showing only face of a person.   (d) None of the above
Ans: A

24. What is meaning of „DARK RUN‟ ?
(a) Black and white page of the Newspaper (b) Secret News Source (c) News published in bold type   (d) Published news without photograph
Ans: B

25. Break over in a newspaper denotes
(a) Sudden end of a news (b) Part of a news from another page (c) News to be continued in next edition   (d) Breaking News
Ans: B

26. This symbol „¤‟ is in proof reading denotes :
(a) End of the para (b) Put the full stop (c) Put the point    (d) None of the above
Ans: B

27. This symbol „[ ‟ in proof reading denotes :
(a) Start word with capital letter (b) Start word with small letter (c) Start para    (d) Write the word in bold letter
Ans: C

28. Meaning of beat in reporting is :
(a) Much news   (b) Interview of a celebrity (c) Rest of reporter   (d) Reporting area of a reporter
Ans: D

29. What is the date of declaration of Universal Human Rights ?
(a) 30th Oct., 1942 (b) 10th Dec., 1948 (c) 30th May, 1950 (d) 11th Nov., 1944
Ans: B

30. Which is not feature of the preamble of the Indian Constitution ?
(a) Justice (b) Liberty (c) Fraternity (d) Globality
Ans: D

31. Who was editor of Purusharth Weekly published in 1907 from Garhwal ?
(a) Girija Dutta Naithani (b) Bishambhar Dutta Chandola (c) Bhairav Dutt Dhuliya (d) None of the above
Ans: A

32. Who was the chairman of Second Press Commission ?
(a) P.C. Goswami   (b) P.C. Joshi (c) K.K. Joshi    (d) None of the above
Ans: A

33. Who was the editor of Mirat-ul-Akhabar (Persian) ?
(a) Maulana Azad   (b) Raja Rammohan Rai (c) Fardoji Mazaban   (d) None of the above
Ans: B

34. Public communication tends to occur within a more
(A) complex structure
(B) political structure
(C) convenient structure
(D) formal structure
Ans: C

35. Transforming thoughts, ideas and messages into verbal and non-verbal signs is referred to as
(A) channelisation
(B) mediation
(C) encoding
(D) decoding
Ans: A

36. Effective communication needs a supportive
(A) economic environment
(B) political environment
(C) social environment
(D) multi-cultural environment
Ans: C

37. A major barrier in the transmission of cognitive data in the process of communication is an individual’s
(A) personality
(B) expectation
(C) social status
(D) coding ability
Ans: D

38. When communicated, institutionalised stereotypes become
(A) myths
(B) reasons
(C) experiences
(D) convictions
Ans: C

39. In mass communication, selective perception is dependent on the receiver’s
(A) competence
(B) pre-disposition
(C) receptivity
(D) ethnicity
Ans: C

40:-The editor of the newspaper 'Calcutta Chronicle' was
A:-Robert Knight        B:-St. Francis Xavier
C:-James Augustus Hicky        D:-James Silk Buckhingham
Ans: D

41:-On August 1, 1920 Gandhiji wrote an obituary in the Young India, it reads, "A great among men has fallen. The voice of the lion is hushed.....His patriotism was a passion with him..... In the battle of freedom, he gave no quarter and asked for more", identify the person.        A:-Maulana Abul Kalam Azad        B:-Bal Gangadhar Tilak
C:-Raja Ram Mohan Roy        D:-Motilal Nehru
Ans: B

42:-The first newspaper in Malayalam to start an online edition
A:-Kerala Kaumudi        B:-Mathrubhumi        C:-Deepika        D:-Malayala Manorama
Ans: C

43:-'The sole aim of journalism should be service' – was the vision of
A:-Sivaram        B:-Chalapati Rau        C:-Sadanand        D:-Gandhiji
Ans: D

44:-The person who occupied the editorial chair of India's two leading newspapers, 'The Times of India' and 'The Indian Express'.
A:-B.G. Verghese        B:-Frank Moraes        C:-Ramnath Goenka        D:-Arun Shourie
Ans: B

45:-The donation of funds, products and services to various causes from the part of an organization to be socially responsible is known as
A:-Corporate philanthrophy        B:-Corporate identity        C:-Corporate image        D:-Corporate identity
Ans: A

46:-'Crystallizing Public Opinion' the first book on public relations was written by
A:-Edward L. Bernays
B:-Ivy Lee
C:-Henry Ford
D:-P.T. Barnum
Ans: A

47:-National Public Relations Day is celebrated on
A:-February 18        B:-May 21        C:-April 21        D:-March 26
Ans: C

48:-The nodal agency of the central Government to disseminate information to the print and electronic media on Government policies and programmes is
A:-Press Council of India        B:-United News of India
C:-Press Trust of India        D:-Press Information Bureau
Ans: D

49:-An interesting area of PR, or a strategy used to raise public consciousness and influence policy makers in areas like environment, human rights, education etc. is ` `
A:-Lobbying        B:-Marketing specialists        C:-Press release        D:-Corporate communication
Ans: A

50:-An organisation of advertising agencies to safeguard the rights of people from the field of advertising in Kerala
A:-Kerala Advertising Agencies Association (K3A)        B:-Kerala Association of Advertisers        C:-Kerala Advertisers        D:-Mudra
Ans: A

51:-The process where several media channels come together to exist and operate in synergy in a single device is
A:-Media integration        B:-Media imperialism        C:-Media monopoly        D:-Media convergence
Ans: D

52:-Which of the following is NOT a requirement of a good news story ?
A:-It must be truthful        B:-It must be dramatic        C:-It must be objective        D:-It must be fair
Ans: B

53:-What is an embargo ?
A:-A news story which has no end        B:-A ship, which often comes late
C:-A ban on news report before a specific date        D:-None of these
Ans: C

54:-Using the inverted pyramid formula for news writing, you begin by
A:-Slowly giving the facts of the story        B:-Stating who was involved
C:-The most unimportant facts        D:-Summarizing the most important facts
Ans: D

55:-Which of the following is NOT among the most common shapes for organizing a news story ?
A:-The inverted pyramid        B:-The martini glass        C:-The kabob        D:-The champagne glass
Ans: D

56:-In broadcasting, how are stories measured ?
A:-In hours and minutes        B:-By the number of words        C:-In minutes and seconds        D:-By the number of paragraphs
Ans: C

57:-What is attribution ?
A:-A description of what a photo is about        B:-Giving a source credit for a quote
C:-A mistake a reporter can get sued for        D:-The best qualities of a news story
Ans: B

58:-Identification marks written on the top of news story page is called
A:-Credit line        B:-Embargo        C:-Slug line        D:-Tip
Ans: C

59:-Newspaper's masthead is called
A:-Flag        B:-Sub-heading        C:-Headline        D:-Banner
Ans: A

60:-Press is subject to the restrictions that are provided under the Article ______ of the Indian Constitution.
A:-19 (1)        B:-19 (2)        C:-19 (3)        D:-19 (4)
Ans: B

61:-Indecent Representation of Women (Prohibition) Act was enacted in the year
A:-1986        B:-1987       C:-1977        D:-1978
Ans: A

62:-Time limit for providing information under RTI Act concerning the life and liberty of a person is
A:-24 hours        B:-48 hours        C:-30 days        D:-7 days
Ans: B

63:-A morgue is a
A:-Photo Archive        B:-News Library        C:-Back volume stock        D:-Printing machine stand
Ans: B

64:-Condensing a story is generally referred to as _________ in the newspaper offices.
A:-Re-writing        B:-Miniaturizing        C:-Shortening        D:-Boiling down
Ans: D

65:-Which Article of the Constitution of India provides protection against arbitrary arrest or unlawful arrest ?
A:-Article 14
B:-Article 32
C:-Article 22
D:-Article 19
Ans: C

66:-If you have decided to publish a newspaper, the first step would be to register it with the
A:-Registrar of Newspapers        B:-Press Council of India        C:-INS        D:-Registrar General
Ans: A

67:-_______ is the first step in the research process.
A:-Data collection        B:-Definition of the problem        C:-Analysis of data        D:-Review of literature
Ans: B

68:-A single value that represents a typical score in a distribution is known as
A:-Limited value        B:-Terminal factor        C:-Critical value        D:-Central tendency
Ans: D

69:-The hypothesis which is assumed to be true is known as
A:-Level of significance        B:-Null hypothesis        C:-Alternative hypothesis        D:-None of the above
Ans: B

70:-Intervening variable is also known as ________ variable.
A:-Dependent        B:-Control        C:-Systematic        D:-Cumulative
Ans: B

71:-New media have facilitated the type of communication which is
A:-Abstract        B:-Conceptual        C:-Public        D:-Interactive
Ans: D

72:-Scientific research in mass communication demands the demonstration of
A:-Continuity        B:-Permanence        C:-Transitivity        D:-Co-variation
Ans: D

73:-Which of the following is NOT an area of responsibility for people who work in an advertising agency ?
A:-Printing        B:-Creativity        C:-Reasearch        D:-Buying
Ans: A

74:-The first printed advertisements were single sheets, printed on one side that today would be called
A:-Barrages        B:-Fliers        C:-Brochures        D:-Flights
Ans: B

75:-The first advertising agency was set up by
A:-Gutenberg        B:-Volney Palmer
C:-Kuleshov        D:-E.S. Porter
Ans: B

76:-An advt. that works over time to build a company's image and increase consumer awareness is called a/an
A:-Primary demand ad        B:-Selective demand ad        C:-Direct action ad        D:-Indirect action ad
Ans: D

77:-The idea that the role of the media is to support national interests for economic and social development and to support national unity, stability and cultural integrity is called
A:-Political activism        B:-Developmental journalism        C:-Social responsibility        D:-None of the above
Ans: C

78:-An organization that specializes in the actual creation of ads is called a
A:-Full-service agency        B:-Media buying service        C:-Creative boutique        D:-None of the above
Ans: A

79:-The most expensive ads to produce are those for
A:-Television        B:-Radio        C:-Magazines        D:-Direct mail
Ans: A

80:-ISBS stands for
A:-Indian State Broadcasting Service        B:-Indian State Broadcasting Sector
C:-Indiana State Broadcasting Supplier        D:-Indian State Broadcasting Corporation Service
Ans: A

81:-How many radio stations were functioning in Indian territory after bifurcation of India in 1947 ?
A:-Nine        B:-Eight        C:-Seven        D:-Six
Ans: D

82:-In broadcast media, personnel, budgets and equipment are the responsibility of the
A:-Executive producer        B:-Assignment editor        C:-Managing editor        D:-News director
Ans: C

83:-In broadcast media, a news producer
A:-Decides which stories are covered, who covers them and how they are covered
B:-Decides the order in which stories appear in the newscast
C:-Determines the amount of time each story is given
D:-All of the above
Ans: D

84:-Political broadcasting in Public Service Broadcasting has been introduced in
A:-1977        B:-1967        C:-1987        D:-1997
Ans: A

85:-Where is the Film and Television Institute of India situated ?
A:-Chennai        B:-Delhi        C:-Mumbai        D:-Pune
Ans: D

86:-Full name of Phalke is
A:-Dhundiraj Govind Phalke        B:-Dada Sahib Phalke        C:-Dhanraj Govindu Phalke        D:-Dada Govind Phalke
Ans: B

87:-A page usually inside the cover, that opens out mostly to accommodate extra advertising is called
A:-Insert        B:-Opener        C:-Gatefold        D:-Footer
Ans: C

88:-OTS score stands for
A:-Opportunity To Sell        B:-Opportunity To Send        C:-Opportunity To Subscribe        D:-Opportunity To See
Ans: D

89:-Feature articles in magzines that tells real life stories in which the subject overcomes difficult personal situations are called ________ stories.
A:-WIN        B:-TAM        C:-TOT        D:-DART
Ans: C

90:-LUCA is a Malayalam online magazine dedicated for
A:-Mathematics        B:-Language        C:-Science        D:-Social Science
Ans: C

91:-_________ is the Editor of Economic and Political Weekly.
A:-Paranjoy Guha Thakurta        B:-Prannoy Roy        C:-Vinod Jose        D:-Gopal Guru
Ans: D

92:-Radio Times weekly was a broadcast listing magazine associated with
A:-CNN        B:-TIMES        C:-SUN        D:-BBC
Ans: D

93:-________ is report to track the performance of magzine brands beyond the printed page looking at audiences for magazines across digital media.
A:-Mag Review        B:-Mag Media Online        C:-Magazine Media 360°        D:-BBS
Ans: C

94:-Dow Jones & Company is the publisher of
A:-Economist        B:-Bloomberg
C:-Wall Street Journal        D:-Financial Times
Ans: C

95:-Development as Freedom is written by
A:-Kuldeep Nayyar        B:-Arun Shourie        C:-Shekhar Gupta        D:-Amartya Sen
Ans: D

96:-The columnist of "Swaminomics" is
A:-Mani Sankar Iyer        B:-M.S. Swaminathan        C:-Swaminathan Anklesaria Aiyar        D:-Subramanian Swami
Ans: C

97:-NABARD is
A:-National Agricultural Bank for Rural Development
B:-National Agricultural Bank for Rural Diversity
C:-National Bank for Agriculture and Rural Development
D:-National Board for Agricultural and Rural Development
Ans: C

98:-A stock market in which share price falls steep is
A:-Bull        B:-Flat        C:-Base        D:-Bear
Ans: D

99:-World's largest circulated financial newspaper is
A:-Wall Street Journal        B:-Financial Times        C:-The Nikkei        D:-The Yomiuri Shimbun
Ans: C

100:-T.N. Ninan is/ was the Chairman of
A:-Dhanam        B:-Dhanakaryam        C:-Business Standard        D:-Business Line
Ans: C