MASS COMMUNICATION AND JOURNALISM-PAGE 13
MASS COMMUNICATION AND JOURNALISM MCQ-PAGE 13
1:-At present films are certified under ___________ categories.
A:-4 B:-3 C:-5 D:-6
Ans: A
2:-The freedom of expression is guaranteed under ___________ of Indian Constitution.
A:-Article 19(1) (a) B:-Article 19(2) C:-Article 19(1) (b) D:-Article 21
Ans: A
3:-Which one from the following is the threat for the journalism?
A:-Accuracy B:-Bias C:-All of these D:-None of these
Ans: B
4:-A wilful disobedience of a court order or a wilful interference with the administration of justice is
A:-Contempt of court B:-Conflict of laws C:-Compensatory damages D:-None of these
Ans: A
5:-Indecent Representation of Women (Prohibition) Act was enacted in the year
A:-1986 B:-1987 C:-1977 D:-1978
Ans: A 5
6:-______________ refers to the order a court issues so that it can review the decision and proceedings in a lower court and determine whether there were any irregularities. A:-Certiorari B:-Caveat C:-Appeal D:-None of these
Ans: A
7:-____________ refers to a party that is allowed to provide information to a court even though the party is not directly involved in the case at hand.
A:-Amicus curiae B:-Interim order C:-Attorney General D:-Advocate General
Ans: A
8:-Jurisprudence means
A:-The topical area of the science of law and societal order B:-A legal scholar C:-Judicial system D:-None of these
Ans: A
9:-Defamatory (false and injurious) written statements or materials including movies or photographs is called
A:-Libel B:-Slander C:-Lien D:-None of these
Ans: A
10:-Elements which must be present before a libel action that can be brought against a media report ?
A:-Publication B:-Harm to a person's reputation C:-Proof of all D:-None of these
Ans: C
11:-What should you keep in mind when you are handling a complaint ?
A:-Use a professional approach while listening carefully and maintaining eye contact
B:-Determine what the customer wants. Get the facts and rephrase
C:-Give choices if you have the authority
D:-All of the above
Ans: D
12:-Censorship is
A:-A process which motivates people to work for the country and its people
B:-Suppression of any communication which is much familiar in press and media against the freedom of speech and freedom of expression
C:-A gatekeeper that prevents the media that act irresponsibly
D:-All the above
Ans: B
13:-Who has approached agenda setting theory ?
A:-Maxwell McCombs B:-Donald Shaw C:-Both D:-None of the above
Ans: C
14:-The main concept associated with the agenda setting theory is
A:-Attribution theory B:-Gate keeping theory C:-Structuration theory D:-None of the above
Ans: B
15:-The most applicable model to public speaking is
A:-Two step flow B:-Lazarfeld's model of communication
C:-Aristotle's model of communication D:-Shanon-Weaver model
Ans: C
16:-The earliest model of communication is
A:-Aristotle's model of communication B:-SMCR model of communication
C:-Lasswell's model of communication D:-Wilbur Schramm's model
Ans: A
17:-A person is said to be offender of Contempt of Court under the following circumstances
A:-Charging the judge with inability B:-To threat the witnesses
C:-To attempt to obstruct in the police inquiry against the order of the judge
D:-All of these
Ans: D
18:-'TRIPS' stands for
A:-Trade Related Aspects of Intellectual Property Rights
B:-Trade Related Acts of Intellectual Property Rights
C:-Trade Relations Act of Intellectual Property Rights
D:-Trade Relations Aspect of Intellectual Property Rights
Ans: A
19:-Contempt of Court was enacted for the first time in the year
A:-1952 B:-1962 C:-1971 D:-1982
Ans: C
20:-The following is a defence against defamation
A:-If it were for the public good
B:-To publish a substantially true report of the proceedings of a court of justice
C:-To express in good faith any option watever respecting the conduct of a public servant in the discharge of his public functions
D:-All of these
Ans: D
A:-4 B:-3 C:-5 D:-6
Ans: A
2:-The freedom of expression is guaranteed under ___________ of Indian Constitution.
A:-Article 19(1) (a) B:-Article 19(2) C:-Article 19(1) (b) D:-Article 21
Ans: A
3:-Which one from the following is the threat for the journalism?
A:-Accuracy B:-Bias C:-All of these D:-None of these
Ans: B
4:-A wilful disobedience of a court order or a wilful interference with the administration of justice is
A:-Contempt of court B:-Conflict of laws C:-Compensatory damages D:-None of these
Ans: A
5:-Indecent Representation of Women (Prohibition) Act was enacted in the year
A:-1986 B:-1987 C:-1977 D:-1978
Ans: A 5
6:-______________ refers to the order a court issues so that it can review the decision and proceedings in a lower court and determine whether there were any irregularities. A:-Certiorari B:-Caveat C:-Appeal D:-None of these
Ans: A
7:-____________ refers to a party that is allowed to provide information to a court even though the party is not directly involved in the case at hand.
A:-Amicus curiae B:-Interim order C:-Attorney General D:-Advocate General
Ans: A
8:-Jurisprudence means
A:-The topical area of the science of law and societal order B:-A legal scholar C:-Judicial system D:-None of these
Ans: A
9:-Defamatory (false and injurious) written statements or materials including movies or photographs is called
A:-Libel B:-Slander C:-Lien D:-None of these
Ans: A
10:-Elements which must be present before a libel action that can be brought against a media report ?
A:-Publication B:-Harm to a person's reputation C:-Proof of all D:-None of these
Ans: C
11:-What should you keep in mind when you are handling a complaint ?
A:-Use a professional approach while listening carefully and maintaining eye contact
B:-Determine what the customer wants. Get the facts and rephrase
C:-Give choices if you have the authority
D:-All of the above
Ans: D
12:-Censorship is
A:-A process which motivates people to work for the country and its people
B:-Suppression of any communication which is much familiar in press and media against the freedom of speech and freedom of expression
C:-A gatekeeper that prevents the media that act irresponsibly
D:-All the above
Ans: B
13:-Who has approached agenda setting theory ?
A:-Maxwell McCombs B:-Donald Shaw C:-Both D:-None of the above
Ans: C
14:-The main concept associated with the agenda setting theory is
A:-Attribution theory B:-Gate keeping theory C:-Structuration theory D:-None of the above
Ans: B
15:-The most applicable model to public speaking is
A:-Two step flow B:-Lazarfeld's model of communication
C:-Aristotle's model of communication D:-Shanon-Weaver model
Ans: C
16:-The earliest model of communication is
A:-Aristotle's model of communication B:-SMCR model of communication
C:-Lasswell's model of communication D:-Wilbur Schramm's model
Ans: A
17:-A person is said to be offender of Contempt of Court under the following circumstances
A:-Charging the judge with inability B:-To threat the witnesses
C:-To attempt to obstruct in the police inquiry against the order of the judge
D:-All of these
Ans: D
18:-'TRIPS' stands for
A:-Trade Related Aspects of Intellectual Property Rights
B:-Trade Related Acts of Intellectual Property Rights
C:-Trade Relations Act of Intellectual Property Rights
D:-Trade Relations Aspect of Intellectual Property Rights
Ans: A
19:-Contempt of Court was enacted for the first time in the year
A:-1952 B:-1962 C:-1971 D:-1982
Ans: C
20:-The following is a defence against defamation
A:-If it were for the public good
B:-To publish a substantially true report of the proceedings of a court of justice
C:-To express in good faith any option watever respecting the conduct of a public servant in the discharge of his public functions
D:-All of these
Ans: D
21:-Which of the following is not a responsibility of a journalist ?
A:-Professional responsibility B:-Legal responsibility C:-Ethical responsibility D:-None
Ans: D
22:-Which among the following is related to legal responsibilities of a journalist ?
A:-Law of slander B:-Libel C:-Both 1 & 2 D:-None
Ans: B
23:-Which among the following is included in the news related to parliamentary and assemblies ?
A:-Proceedings B:-Calling attentions C:-Zero hour mentions D:-All the above
Ans: D
24:-The inverted pyramid style of news writing began because
A:-Readers were becoming less interested in the news B:-Readers like to read about the most important facts of a story first
C:-The telegraph was not always reliable D:-It helped reporter to write the more in depth stories
Ans: B
25:-A specific area assigned to a reporter for regular coverage is a (an)
A:-Beat B:-Story C:-Editorial D:-Commonality
Ans: A
26:-The portion of the layout that explains what is happening in pictures is a
A:-Dominant B:-Explanation C:-Caption D:-Reference
Ans: C
27:-The law for working journalists and other employees has been passed in the year
A:-1953 B:-1954 C:-1955 D:-1957
Ans: C
28:-To improve the standard of news agencies and Newspapers ________ was reconstituted.
A:-Press Council B:-Wage Boards C:-Press Forums D:-CBFC
Ans: A
29:-Spoken defamation is also known as
A:-Libel B:-Slander C:-Review D:-Probe
Ans: B
30:-Two facing pages are called a
A:-Spread B:-Inverted Pyramid C:-Headline D:-Caption
Ans: A
31:-The Press and Registration of Books Act enacted in the year
A:-1857 B:-1867 C:-1877 D:-1897
Ans: B
32:-What is a lead ?
A:-The main idea of a feature story B:-A piece of information that attracts and keeps the reader interested
C:-A point in the story where the reader loses interest D:-The angle of a story
Ans: B
33:-A summary lead contains
A:-A direct quote B:-Instructions on how to read the story
C:-The most important facts of the story D:-A list of all the sources quoted in the story
Ans: C
34:-What is soft news ?
A:-News that's based on opinions, not facts B:-News that's entertaining or interesting
C:-News that's circulated on the Internet, not on paper D:-Advice columns
Ans: B
35:-What do profiles stories focus on ?
A:-A group's behaviour B:-An individual
C:-Celebrity interviews only D:-Current events
Ans: B
36:-Whtat is meant by balance in a news story ?
A:-Having several authors write a story B:-Getting a lawyer's opinion before writing an article
C:-Giving the same amount of space to every paragraph D:-Covering all sides of an issue as fairly as possible
Ans: D
37:-Your choice of a source should depend on
A:-The source's expertise B:-The source's popularity
C:-The source's availability D:-The source's height and weight
Ans: A
38:-Right to Information Aact came in to force in
A:-`12^(th)` October 2005 B:-`22^(nd)` October 2005
C:-`12^(th)` June 2006 D:-`22^(nd)` October 2006
Ans: A
9:-Under RTI Act, information means
A:-Documents B:-Advices C:-Contracts D:-All of these
Ans: D
40:-Time limit for providing information uder RTI Act concerning the life and liberty of a person is
A:-24 hours B:-48 hours C:-30 days D:-7 days
Ans: B
41:-Supreme Court of India came into being in
A:-`28^(th)` Jan. 1950 B:-`26^(th)` Jan. 1950 C:-`28^(th)` Feb. 1950 D:-`26^(th)` Feb. 1950
Ans: A
42:-__________ means that a that was dealt within a certain way continues to be dealt within that way in similar later situations. A:-Precedent B:-Pre-emption C:-Presumption D:-None of these
Ans: A
A:-Professional responsibility B:-Legal responsibility C:-Ethical responsibility D:-None
Ans: D
22:-Which among the following is related to legal responsibilities of a journalist ?
A:-Law of slander B:-Libel C:-Both 1 & 2 D:-None
Ans: B
23:-Which among the following is included in the news related to parliamentary and assemblies ?
A:-Proceedings B:-Calling attentions C:-Zero hour mentions D:-All the above
Ans: D
24:-The inverted pyramid style of news writing began because
A:-Readers were becoming less interested in the news B:-Readers like to read about the most important facts of a story first
C:-The telegraph was not always reliable D:-It helped reporter to write the more in depth stories
Ans: B
25:-A specific area assigned to a reporter for regular coverage is a (an)
A:-Beat B:-Story C:-Editorial D:-Commonality
Ans: A
26:-The portion of the layout that explains what is happening in pictures is a
A:-Dominant B:-Explanation C:-Caption D:-Reference
Ans: C
27:-The law for working journalists and other employees has been passed in the year
A:-1953 B:-1954 C:-1955 D:-1957
Ans: C
28:-To improve the standard of news agencies and Newspapers ________ was reconstituted.
A:-Press Council B:-Wage Boards C:-Press Forums D:-CBFC
Ans: A
29:-Spoken defamation is also known as
A:-Libel B:-Slander C:-Review D:-Probe
Ans: B
30:-Two facing pages are called a
A:-Spread B:-Inverted Pyramid C:-Headline D:-Caption
Ans: A
31:-The Press and Registration of Books Act enacted in the year
A:-1857 B:-1867 C:-1877 D:-1897
Ans: B
32:-What is a lead ?
A:-The main idea of a feature story B:-A piece of information that attracts and keeps the reader interested
C:-A point in the story where the reader loses interest D:-The angle of a story
Ans: B
33:-A summary lead contains
A:-A direct quote B:-Instructions on how to read the story
C:-The most important facts of the story D:-A list of all the sources quoted in the story
Ans: C
34:-What is soft news ?
A:-News that's based on opinions, not facts B:-News that's entertaining or interesting
C:-News that's circulated on the Internet, not on paper D:-Advice columns
Ans: B
35:-What do profiles stories focus on ?
A:-A group's behaviour B:-An individual
C:-Celebrity interviews only D:-Current events
Ans: B
36:-Whtat is meant by balance in a news story ?
A:-Having several authors write a story B:-Getting a lawyer's opinion before writing an article
C:-Giving the same amount of space to every paragraph D:-Covering all sides of an issue as fairly as possible
Ans: D
37:-Your choice of a source should depend on
A:-The source's expertise B:-The source's popularity
C:-The source's availability D:-The source's height and weight
Ans: A
38:-Right to Information Aact came in to force in
A:-`12^(th)` October 2005 B:-`22^(nd)` October 2005
C:-`12^(th)` June 2006 D:-`22^(nd)` October 2006
Ans: A
9:-Under RTI Act, information means
A:-Documents B:-Advices C:-Contracts D:-All of these
Ans: D
40:-Time limit for providing information uder RTI Act concerning the life and liberty of a person is
A:-24 hours B:-48 hours C:-30 days D:-7 days
Ans: B
41:-Supreme Court of India came into being in
A:-`28^(th)` Jan. 1950 B:-`26^(th)` Jan. 1950 C:-`28^(th)` Feb. 1950 D:-`26^(th)` Feb. 1950
Ans: A
42:-__________ means that a that was dealt within a certain way continues to be dealt within that way in similar later situations. A:-Precedent B:-Pre-emption C:-Presumption D:-None of these
Ans: A
43. International program for development communication was launched as a result of
(a) Hutchin‟s Committee Report (b) McBride Commission Report (c) Santhanam Committee Report (d) None of the above
Ans: B
44. Who has described communication process as “Who says what, through which channel, to whom, with what effect” ?
(a) Schramm (b) Laswell (c) Berlo (d) Lazarsfeld
Ans: B
45. The two step flow theory of communication was an outcome of the study carried out by
(a) Lazarsfeld (b) Festinger (c) Zillman (d) Schramm
Ans: A
46. “The Development of Underdevelopment” was written by
(a) Franz Fanon (b) Mahatma Gandhi (c) Samir Amin (d) None of the above
Ans: D
47. Who said, “The media is the message” ?
(a) Thomas Kun (b) Heral Miller (c) Marshall Mcluhan (d) Edward Black
Ans: C
48. According to interaction theory
(a) one cannot live without communication. (b) one cannot always communicate. (c) one can always communicate. (d) None of the above
Ans: A
49. According to Social learning theory :
(a) People learn by Trail and error only (b) People learn from Mass Media only (c) People learn by Observing others (d) People never learn
Ans: C
50. The capacity to see oneself in the others fellow‟s situation is
(a) Sympathy (b) Antipathy (c) Intelligence (d) Empathy
Ans: D
(a) Hutchin‟s Committee Report (b) McBride Commission Report (c) Santhanam Committee Report (d) None of the above
Ans: B
44. Who has described communication process as “Who says what, through which channel, to whom, with what effect” ?
(a) Schramm (b) Laswell (c) Berlo (d) Lazarsfeld
Ans: B
45. The two step flow theory of communication was an outcome of the study carried out by
(a) Lazarsfeld (b) Festinger (c) Zillman (d) Schramm
Ans: A
46. “The Development of Underdevelopment” was written by
(a) Franz Fanon (b) Mahatma Gandhi (c) Samir Amin (d) None of the above
Ans: D
47. Who said, “The media is the message” ?
(a) Thomas Kun (b) Heral Miller (c) Marshall Mcluhan (d) Edward Black
Ans: C
48. According to interaction theory
(a) one cannot live without communication. (b) one cannot always communicate. (c) one can always communicate. (d) None of the above
Ans: A
49. According to Social learning theory :
(a) People learn by Trail and error only (b) People learn from Mass Media only (c) People learn by Observing others (d) People never learn
Ans: C
50. The capacity to see oneself in the others fellow‟s situation is
(a) Sympathy (b) Antipathy (c) Intelligence (d) Empathy
Ans: D
51. Where is the headquarters of RNI located ?
(a) New Delhi (b) Kolkata (c) Patna (d) None of the above
Ans: A
52. T.R.P. stands for
(a) TV Rating Points (b) Total Revenue Points (c) TV Rating Programmes (d) None of the above
Ans: A
53. Which of the media channel group is acquired by Industries ?
(a) Network-18 (b) India Today (c) The Republic (d) News Nation
Ans: A
54. DAVP stands for
(a) Directorate of Audio-Visual Publicity (b) Department of Audio-Visual Publicity (c) Directorate of Advertising and Visual Publicity (d) None of the above
Ans: C
55. Where is A.S.C.I. headquarters located ?
(a) Mumbai (b) New Delhi (c) Ahmedabad (d) Patna
Ans: A
56. B.A.R.C. stands for
(a) Broadcast Audience Research Centre (b) Broadcast Audience Research Council
(c) Broad Alliance Research Council (d) None of the above
Ans: B
57. DNA is joint venture of which ?
(a) Doordarshan and Star TV (b) Zee TV and Dainik Bhaskar (c) Zee TV and Dainik Jagaran (d) Amar Ujala and Star TV
Ans: B
58. Who certifies the circulation of newspapers ?
(a) R.N.I. (b) A.B.C. (c) A.I.N.E.C. (d) B.A.R.C.
Ans: B
59. When was the Press Council of India established ?
(a) 1955 (b) 1965 (c) 1966 (d) 1968
Ans: C
60. Which is largest publishing house of Public Sector in India ?
(a) National Book Trust (NBT) (b) Publication Division (c) Indian Newspaper Society (d) None of the above
Ans: B
61. Rajat Sharma is associated with
(a) Aap ki Kahani (b) Jai Hanuman (c) Aap ki Adalat (d) None of the above
Ans: C
62. Satellite communication works through
(a) Radar (b) Receptor (c) Transmitter (d) Transponder
Ans: D
63. Which Indian Journalist was a member of Mcbride Commission in 1978 ?
(a) Ajit Bhattacharya (b) V.G. Varghees (c) H.K. Dua (d) Kuldeep Nayar
Ans: B
64. When was News Agency UNI setup ?
(a) In 1961 (b) In 1971 (c) In 1974 (d) In 1975
Ans: A
65. „Technologies of freedom‟ was written by whom ?
(a) Richard Collins (b) Alvil Taffler (c) Sola Pool (d) Mark Yudof
Ans: C
66. When was the Non-Aligned News Pool (NANP) started ?
(a) In 1971 (b) In 1973 (c) In 1975 (d) In 1977
Ans: C
67. Which country is the only country in the world news market which have two global news agencies ?
(a) France (b) U.S.A. (c) U.K. (d) China
Ans: B
68. Who is writer of the book “Swadhinta Andolan Mein Uttarakhand Ki Patrakarita” ?
(a) Jagdish Prasad Nautial (b) Ratan Singh Rawat (c) Karuna Prakash Dobhal (d) Jay Singh Rawat
Ans: D
69. Which was the first Hindi Newspaper of Garhwal ?
(a) Garhwal Samachar (b) Almora Akhabar (c) Kumaon Kumud (d) Dainik Parvatiya
Ans: A
70. What was the name of the news agency in which Indian news agencies as – PTI, UNI, Hindustan Samachar and Samachar Bharati were merged in 1975 ?
(a) Hindi News (b) Bharat Samachar (c) Samachar (d) Indian News
Ans: C
71. In which state Gyandoot project was implemented ?
(a) Karnataka (b) Andhra Pradesh (c) Madhya Pradesh (d) Kerala
Ans: C
72. Communication Technology refers to
(a) Hardware and equipments
(b) Organizational structure
(c) Social values that govern information exchange
(d) All of the above
Ans: D
73. T.R.A.I. stands for
(a) Television Regulatory Authority of India (b) Telecom Regulatory Authority of India
(c) Telecommunication Regulatory Authority of India (d) Tariff Regulatory Authority of India
Ans: B
74. In which year All India Radio has started “Rural Forum” programme with the help of UNESCO ?
(a) In 1949 (b) In 1956 (c) In 1969 (d) In 1979
Ans: B
75. Who has said mass media as “Magic Multipliers” ?
(a) Learner (b) UNESCO (c) Rogers (d) None of the above
Ans: D
76. The instantaneous change from one camera shot to another is known as
(a) Cut (b) Wipe (c) Fade (d) Super Imposition
Ans: A
77. An extreme Wide Angle Lens is known as
(a) Telephoto Lens (b) Fish-eye Lens (c) Normal Lens (d) None of the above
Ans: B
78. In television lighting, „Key‟ light is
(a) Principal source of illumination (b) Placed in front of the subject (c) Decides camera‟s F-stop (d) All of the above
Ans: D
79. What is Run Down Sheet ?
(a) Specifies all dialogues and visual elements. (b) Used in documentary. (c) Mentions overall running time. (d) All of the above
Ans: C
80. Which of the following function is not performed by the director ?
(a) Finalize the script (b) Camera blocking (c) Supervise the editing (d) None of the above
Ans: D
81. Which of the consumer need is met by a detergent by claiming that it cleans the cloths better ?
(a) Functional (b) Symbolic (c) Utilizational (d) Experimental
Ans: A
82. Who is the known as the father of advertising ?
(a) James Write (b) David Ogilvy (c) Volney Palmar (d) Bertman Benzamin
Ans: B
83. Who has started first advertising agency of the world ?
(a) Kulsnov (b) E.M. Porter (c) Gutenberg (d) Volney Palmar
Ans: D
84. The weak theory of advertisement was developed by whom ?
(a) Ehrenberg (b) Strong (c) Lavidge and Steinger (d) McDonald
Ans: A
85. Corporate communication is a part of the process that change identity into
(a) Fame (b) Drama (c) Brand (d) Image
Ans: D
86. The organization that control to ethical issues in advertising is
(a) Advertising Board of India (b) Advertising Standard Council of India
(c) Advertising Control Board (d) Standing Committee on Advertising
Ans: B
87. Which determines the identity of a brand in a sales store by the consumer ?
(a) Colour (b) Packaging (c) Slogan (d) Logo
Ans: D
88. Social service advertising relates to
(a) Social acceptability (b) Social meet (c) Social relevant ideas (d) Social leader
Ans: C
89. The time right before and after prime time is known as :
(a) Peak time (b) Crucial time (c) Serious time (d) Fringe time
Ans: D
90. Which kind of appeal is mostly made in propaganda ?
(a) Humours (b) Familiar (c) Logical (d) Emotional
Ans: D
91. M. Chalapati Rau was associated with the newspaper as editor
(a) Hindustan Times (b) Nav Bharat Times (c) National Herald (d) The Pioneer
Ans: C
92. When was the first Newspaper started in India ?
(a) 29th January, 1780 (b) 25th March, 1750 (c) 20th July, 1725 (d) 21st April, 1775
Ans: A
93. "Calcutta General Advertisers‟ was started by whom ?
(a) William Hunter (b) Joshua Marshman (c) James Augustus Hicky (d) James Silk Buckingham
Ans: C
94. "Indian Opinion‟ was started by whom ?
(a) C.R. Das (b) Mahatma Gandhi (c) S. Sadanand (d) Subhash Chandra Bose
Ans: B
95. Who was the editor of "Mooknayak‟ ?
(a) Mahatma Gandhi (b) Neelratna Haldar (c) Baba Saheb Ambedkar (d) M.N. Roy
Ans: C
96. The name – All India Radio come to existence in the year :
(a) 1933 (b) 1934 (c) 1935 (d) 1936
Ans: D
97. The first Indian language newspaper “Digdarshan” was started in
(a) 1818 (b) 1820 (c) 1821 (d) 1819
Ans: A
98. The freedom of expression is guaranteed to the citizens of India under Indian Constitution in :
(a) Article 19(1)(a) (b) Article 19(2) (c) Article 19(1)(b) (d) None of the above
Ans: A
99. Who among the following is not associated with modernization and communication approach ?
(a) Lerner (b) Rogers (c) (a) and (b) both (d) None of the above
Ans: D
100. The final set of the report of “Many Voices, One World” is divided into how many sections ?
(a) 03 (b) 04 (c) 05 (d) 07
Ans: C
(a) New Delhi (b) Kolkata (c) Patna (d) None of the above
Ans: A
52. T.R.P. stands for
(a) TV Rating Points (b) Total Revenue Points (c) TV Rating Programmes (d) None of the above
Ans: A
53. Which of the media channel group is acquired by Industries ?
(a) Network-18 (b) India Today (c) The Republic (d) News Nation
Ans: A
54. DAVP stands for
(a) Directorate of Audio-Visual Publicity (b) Department of Audio-Visual Publicity (c) Directorate of Advertising and Visual Publicity (d) None of the above
Ans: C
55. Where is A.S.C.I. headquarters located ?
(a) Mumbai (b) New Delhi (c) Ahmedabad (d) Patna
Ans: A
56. B.A.R.C. stands for
(a) Broadcast Audience Research Centre (b) Broadcast Audience Research Council
(c) Broad Alliance Research Council (d) None of the above
Ans: B
57. DNA is joint venture of which ?
(a) Doordarshan and Star TV (b) Zee TV and Dainik Bhaskar (c) Zee TV and Dainik Jagaran (d) Amar Ujala and Star TV
Ans: B
58. Who certifies the circulation of newspapers ?
(a) R.N.I. (b) A.B.C. (c) A.I.N.E.C. (d) B.A.R.C.
Ans: B
59. When was the Press Council of India established ?
(a) 1955 (b) 1965 (c) 1966 (d) 1968
Ans: C
60. Which is largest publishing house of Public Sector in India ?
(a) National Book Trust (NBT) (b) Publication Division (c) Indian Newspaper Society (d) None of the above
Ans: B
61. Rajat Sharma is associated with
(a) Aap ki Kahani (b) Jai Hanuman (c) Aap ki Adalat (d) None of the above
Ans: C
62. Satellite communication works through
(a) Radar (b) Receptor (c) Transmitter (d) Transponder
Ans: D
63. Which Indian Journalist was a member of Mcbride Commission in 1978 ?
(a) Ajit Bhattacharya (b) V.G. Varghees (c) H.K. Dua (d) Kuldeep Nayar
Ans: B
64. When was News Agency UNI setup ?
(a) In 1961 (b) In 1971 (c) In 1974 (d) In 1975
Ans: A
65. „Technologies of freedom‟ was written by whom ?
(a) Richard Collins (b) Alvil Taffler (c) Sola Pool (d) Mark Yudof
Ans: C
66. When was the Non-Aligned News Pool (NANP) started ?
(a) In 1971 (b) In 1973 (c) In 1975 (d) In 1977
Ans: C
67. Which country is the only country in the world news market which have two global news agencies ?
(a) France (b) U.S.A. (c) U.K. (d) China
Ans: B
68. Who is writer of the book “Swadhinta Andolan Mein Uttarakhand Ki Patrakarita” ?
(a) Jagdish Prasad Nautial (b) Ratan Singh Rawat (c) Karuna Prakash Dobhal (d) Jay Singh Rawat
Ans: D
69. Which was the first Hindi Newspaper of Garhwal ?
(a) Garhwal Samachar (b) Almora Akhabar (c) Kumaon Kumud (d) Dainik Parvatiya
Ans: A
70. What was the name of the news agency in which Indian news agencies as – PTI, UNI, Hindustan Samachar and Samachar Bharati were merged in 1975 ?
(a) Hindi News (b) Bharat Samachar (c) Samachar (d) Indian News
Ans: C
71. In which state Gyandoot project was implemented ?
(a) Karnataka (b) Andhra Pradesh (c) Madhya Pradesh (d) Kerala
Ans: C
72. Communication Technology refers to
(a) Hardware and equipments
(b) Organizational structure
(c) Social values that govern information exchange
(d) All of the above
Ans: D
73. T.R.A.I. stands for
(a) Television Regulatory Authority of India (b) Telecom Regulatory Authority of India
(c) Telecommunication Regulatory Authority of India (d) Tariff Regulatory Authority of India
Ans: B
74. In which year All India Radio has started “Rural Forum” programme with the help of UNESCO ?
(a) In 1949 (b) In 1956 (c) In 1969 (d) In 1979
Ans: B
75. Who has said mass media as “Magic Multipliers” ?
(a) Learner (b) UNESCO (c) Rogers (d) None of the above
Ans: D
76. The instantaneous change from one camera shot to another is known as
(a) Cut (b) Wipe (c) Fade (d) Super Imposition
Ans: A
77. An extreme Wide Angle Lens is known as
(a) Telephoto Lens (b) Fish-eye Lens (c) Normal Lens (d) None of the above
Ans: B
78. In television lighting, „Key‟ light is
(a) Principal source of illumination (b) Placed in front of the subject (c) Decides camera‟s F-stop (d) All of the above
Ans: D
79. What is Run Down Sheet ?
(a) Specifies all dialogues and visual elements. (b) Used in documentary. (c) Mentions overall running time. (d) All of the above
Ans: C
80. Which of the following function is not performed by the director ?
(a) Finalize the script (b) Camera blocking (c) Supervise the editing (d) None of the above
Ans: D
81. Which of the consumer need is met by a detergent by claiming that it cleans the cloths better ?
(a) Functional (b) Symbolic (c) Utilizational (d) Experimental
Ans: A
82. Who is the known as the father of advertising ?
(a) James Write (b) David Ogilvy (c) Volney Palmar (d) Bertman Benzamin
Ans: B
83. Who has started first advertising agency of the world ?
(a) Kulsnov (b) E.M. Porter (c) Gutenberg (d) Volney Palmar
Ans: D
84. The weak theory of advertisement was developed by whom ?
(a) Ehrenberg (b) Strong (c) Lavidge and Steinger (d) McDonald
Ans: A
85. Corporate communication is a part of the process that change identity into
(a) Fame (b) Drama (c) Brand (d) Image
Ans: D
86. The organization that control to ethical issues in advertising is
(a) Advertising Board of India (b) Advertising Standard Council of India
(c) Advertising Control Board (d) Standing Committee on Advertising
Ans: B
87. Which determines the identity of a brand in a sales store by the consumer ?
(a) Colour (b) Packaging (c) Slogan (d) Logo
Ans: D
88. Social service advertising relates to
(a) Social acceptability (b) Social meet (c) Social relevant ideas (d) Social leader
Ans: C
89. The time right before and after prime time is known as :
(a) Peak time (b) Crucial time (c) Serious time (d) Fringe time
Ans: D
90. Which kind of appeal is mostly made in propaganda ?
(a) Humours (b) Familiar (c) Logical (d) Emotional
Ans: D
91. M. Chalapati Rau was associated with the newspaper as editor
(a) Hindustan Times (b) Nav Bharat Times (c) National Herald (d) The Pioneer
Ans: C
92. When was the first Newspaper started in India ?
(a) 29th January, 1780 (b) 25th March, 1750 (c) 20th July, 1725 (d) 21st April, 1775
Ans: A
93. "Calcutta General Advertisers‟ was started by whom ?
(a) William Hunter (b) Joshua Marshman (c) James Augustus Hicky (d) James Silk Buckingham
Ans: C
94. "Indian Opinion‟ was started by whom ?
(a) C.R. Das (b) Mahatma Gandhi (c) S. Sadanand (d) Subhash Chandra Bose
Ans: B
95. Who was the editor of "Mooknayak‟ ?
(a) Mahatma Gandhi (b) Neelratna Haldar (c) Baba Saheb Ambedkar (d) M.N. Roy
Ans: C
96. The name – All India Radio come to existence in the year :
(a) 1933 (b) 1934 (c) 1935 (d) 1936
Ans: D
97. The first Indian language newspaper “Digdarshan” was started in
(a) 1818 (b) 1820 (c) 1821 (d) 1819
Ans: A
98. The freedom of expression is guaranteed to the citizens of India under Indian Constitution in :
(a) Article 19(1)(a) (b) Article 19(2) (c) Article 19(1)(b) (d) None of the above
Ans: A
99. Who among the following is not associated with modernization and communication approach ?
(a) Lerner (b) Rogers (c) (a) and (b) both (d) None of the above
Ans: D
100. The final set of the report of “Many Voices, One World” is divided into how many sections ?
(a) 03 (b) 04 (c) 05 (d) 07
Ans: C
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