PUBLIC RELATIONS
PUBLIC RELATIONS SYLLABUS
(These syllabus may change from time to time. Please check with the relevant Public Service Commission websites for any changes in the syllabus)
Part – A
General awareness about the state
Various developmental schemes of Government
Salient features of Indian Constitution, fundamental rights and duties, parliament and state legislative assemblies and councils, rural development and panchayati raj.
Right to Education, MNREGA.
Part – B
Concept of news, news value, essential of news writing, news story structure, inverted pyramid, various types of reporting.
Feature – Concept and meaning, special article, success story, features syndicates.
Photo journalism, pictures, selection and editing, writing captions.
Part – C
Characteristics of various media – traditional, print, electronic & new media and their role in public awareness.
Historical development of journalism in Rajasthan, General principals of writing for electronic media, news portal, blogs, definition and characteristics of online media, interactivity and new media.
Important laws relating to media –Law of Defamation, Press and Registration of Books Act, Copyright Act, Press Council Act, RTI.
Part – D
Concept of Public Relations, purpose, elements, tools and functions, publicity, propaganda, advertising, structure and working of Public Relations Departments of State Government, media planning, PR in crisis management.
Organizing press conferences and tours, press briefings, VVIP visits, preparing PR campaigns.
Part – E
Proficiency in Hindi and English Language including Translation from English to Hindi & Hindi to English.
Part – A
General awareness about the state
Various developmental schemes of Government
Salient features of Indian Constitution, fundamental rights and duties, parliament and state legislative assemblies and councils, rural development and panchayati raj.
Right to Education, MNREGA.
Part – B
Concept of news, news value, essential of news writing, news story structure, inverted pyramid, various types of reporting.
Feature – Concept and meaning, special article, success story, features syndicates.
Photo journalism, pictures, selection and editing, writing captions.
Part – C
Characteristics of various media – traditional, print, electronic & new media and their role in public awareness.
Historical development of journalism in Rajasthan, General principals of writing for electronic media, news portal, blogs, definition and characteristics of online media, interactivity and new media.
Important laws relating to media –Law of Defamation, Press and Registration of Books Act, Copyright Act, Press Council Act, RTI.
Part – D
Concept of Public Relations, purpose, elements, tools and functions, publicity, propaganda, advertising, structure and working of Public Relations Departments of State Government, media planning, PR in crisis management.
Organizing press conferences and tours, press briefings, VVIP visits, preparing PR campaigns.
Part – E
Proficiency in Hindi and English Language including Translation from English to Hindi & Hindi to English.
PUBLIC RELATIONS MCQs
1. The largest Professional Public Relations Organisation is
A:-IPRA
B:-PRSA
C:-NAPRC
D:-APRA
Correct Answer:- Option-B
2. National Public Relations Day is observed on
A:-April 21
B:-April 24
C:-November 16
D:-March 8
Correct Answer:- Option-A
3. The American President while drafting his 'Seventh Address' to the congress who first included the term Public Relations is
A:-Ronald Reagan
B:-Jimmy Carter
C:-Thomas Jefferson
D:-Bill Clinton
Correct Answer:- Option-C
4. PR people who discuss ideas with the boss and put them into articles that blend with the news and features of different publications are known as
A:-Interpreters
B:-Translators
C:-Freelancers
D:-Ghost writers
Correct Answer:- Option-D
5. The informal uncontrolled word of mouth, which carries information much more exciting than simple facts or truth is known as
A:-Public opinion
B:-Grapevine
C:-Persuasion
D:-Message
Correct Answer:- Option-B
6. Creating newsworthy stories and events to attract media attention and to gain public notice is
A:-Press release
B:-Public affairs
C:-Press agentry
D:-Scoop
Correct Answer:- Option-C
7. A specialised and criticised part of public affairs attempts to influence legislative and regulatory decisions in government is
A:-Investor Relations
B:-Development Relations
C:-Lobbying
D:-Public Relations
Correct Answer:- Option-C
8. The aggregation of individual views on some issue is
A:-Public campaign
B:-Public opinion
C:-View point
D:-Angle
Correct Answer:- Option-B
9. Information placed in the media by an identified sponsor that pays for the time or space is
A:-Advertising
B:-Marketing
C:-Propaganda
D:-Publicity
Correct Answer:- Option-A
10. The social or interpersonal concept of public opinion of two or more individuals oriented to and communicating about an object of mutual interest is
A:-Orientation
B:-Persuasion
C:-Coorientation
D:-Bias
Correct Answer:- Option-C
11. The process of employing a participative approach in which employees, customers and opinion leaders help select projects to receive funds, volunteerism, gifts and services in kind for building relationships with key publics in communities is known as
A:-Public Communication
B:-Corporate Philanthropy
C:-Corporate Communication
D:-Fund raising campaign
Correct Answer:- Option-B
12. A pocket folder containing information for promotion, crisis etc. to the print and broadcast media
A:-Media kit
B:-Brochure
C:-Handout
D:-Press release
Correct Answer:- Option-A
13. The PR professionals who can whitewash even the darkest corporate sins earned the reputation as
A:-Propagandists
B:-Publicists
C:-Press agents
D:-Spin doctors
Correct Answer:- Option-D
14. CSR campaigns are great and the efforts of one of the company was noteworthy for its activities to combat Ebola
A:-Apple
B:-Samsung
C:-Google
D:-Sony
Correct Answer:- Option-C
15. An uncontrolled method of placing messages in the media and has news value and the source does not pay the media for placement is
A:-Campaign
B:-Advertising
C:-Publicity
D:-Marketing
Correct Answer:- Option-C
16. A process in which a public relations representative sends out press releases to various media outlets to promote a company change, a new product or a new service is known as
A:-Print campaigns
B:-Organisational communication
C:-Message
D:-Company release
Correct Answer:- Option-A
17. An advertisement disguised into form of a news story or feature is known as
A:-Editorial
B:-Middle piece
C:-Column
D:-Advertorial
Correct Answer:- Option-D
18. Communicating with staff at all levels and ensuring every member of staff feels part of a forward thinking team is
A:-Internal PR
B:-External PR
C:-Crisis Communication
D:-Company PR
Correct Answer:- Option-A
19. A large outdoor printed sign is a
A:-Billboard
B:-Logo
C:-Hoarding
D:-Masthead
Correct Answer:- Option-A
20. The promotion of specific ideas or views, often political in nature
A:-Ideology
B:-Propaganda
C:-Strategy
D:-Lobbying
Correct Answer:- Option-B
21. The dissemination of promotional material to draw interest or generate sales
A:-Human interest
B:-Sales promotion
C:-Publicity
D:-Promotion technique
Correct Answer:- Option-C
22. The business of generating goodwill towards an individual, cause, company or product is
A:-Public Relations
B:-Corporate Communication
C:-Balanced Communication
D:-Copywriting
Correct Answer:- Option-A
23. Persons working secretly to subvert a government or a party or an organisation from within
A:-Fourth Estate
B:-Mafia
C:-Fifth Column
D:-Ghost Writers
Correct Answer:- Option-C
24. 'Island of Blood' is a book written by
A:-Anita Pratap
B:-Arun Shoorie
C:-Chetan Bhagat
D:-Shoba De
Correct Answer:- Option-A
25. Written or printed statement about somebody that damages his reputation
A:-Slander
B:-Felony
C:-Libation
D:-Libel
Correct Answer:- Option-D
26. Person who writes or speaks several languages
A:-Linguist
B:-Polyglot
C:-Pluralist
D:-Philologist
Correct Answer:- Option-B
27. Who manufacture the Macintosh computers?
A:-IBM
B:-Microsoft
C:-Apple
D:-Samsung
Correct Answer:- Option-C
28. The Grand Old Man of Indian Journalism
A:-Tushar Gandhi
B:-James Augustus Hickey
C:-Chalapathi Rao
D:-B.G. Goenka
Correct Answer:- Option-A
29. ________ is known as the father of Indian Politics and Economics.
A:-Amartya Sen
B:-K.N. Raj
C:-Dadabhai Naoroji
D:-Prof. Mahalanobis
Correct Answer:- Option-C
30. Dadasaheb Phalke Award was instituted in
A:-1957
B:-1969
C:-1963
D:-1965
Correct Answer:- Option-B
31. When a radio station transmits radiowave, which layer in the atmosphere reflects it back to the earth?
A:-Stratosphere
B:-Troposphere
C:-Ionosphere
D:-Lithosphere
Correct Answer:- Option-C
32. The 'Hortus Malabaricus' was compiled by
A:-The English
B:-The Germans
C:-The French
D:-The Dutch
Correct Answer:- Option-D
33. The newspaper 'National Herald' was started by
A:-Gandhiji
B:-Jawaharlal Nehru
C:-Raja Ram Mohan Roy
D:-Gokhale
Correct Answer:- Option-B
34. Who was known as the 'liberator of the press'?
A:-Metcalfe
B:-Bentinck
C:-Hastings
D:-Macaulay
Correct Answer:- Option-A
35. The first Sanskrit film in India directed by G.V. Iyer
A:-Samskriti
B:-Sri Narayana Guru
C:-Adi Sankara
D:-Aparajitho
Correct Answer:- Option-C
36. 'Beyond Genocide' is a documentary based on
A:-Endosulfan Victims
B:-Chernobyl Tragedy
C:-Tsunami Victims
D:-Bhopal Gas Tragedy
Correct Answer:- Option-D
37. 'The Last Emperor' and 'Little Buddha' are films directed by
A:-Christopher Nolan
B:-Steven Speilberg
C:-Meera Nayar
D:-Bernardo Bertolucci
Correct Answer:- Option-D
38. A journalist who was Indian High Commissioner in London in 1990
A:-Arun Shourie
B:-Kuldip Nayyar
C:-Vinod Mehta
D:-Dilip Padgaunkar
Correct Answer:- Option-B
39. Who introduced transformational generative grammar?
A:-Adam Smith
B:-Tonny Bennet
C:-Noam Chomsky
D:-Edvard Munch
Correct Answer:- Option-C
40. The best American film of all time, according to the American Film Institutes contest for 100 best films
A:-First Blood
B:-Citizen Kane
C:-Jurassic Park
D:-The Godfather
Correct Answer:- Option-B
41. Name the writer who began his first novel in the channel Islands, finished it in London and saw published it in India titled 'The Room on the Roof'
A:-Ruskin Bond
B:-Vikram Seth
C:-Salman Rushdie
D:-Chetan Bhagat
Correct Answer:- Option-A
42. German actress Ursula Patzschke is the worlds first
A:-Sound recordist
B:-Television announcer
C:-Woman film director
D:-Doctor
Correct Answer:- Option-B
43. ''No drama'' is a classic Japanese theatrical form. What does 'no' mean?
A:-Ignorance
B:-Arrogance
C:-Tolerance
D:-Talent
Correct Answer:- Option-D
44. Who is sometimes referred to as the Lincoln of Literature?
A:-Mark Twain
B:-Tolstoy
C:-J.S. Mill
D:-Marquez
Correct Answer:- Option-A
45. Bob Hunter was co-founder of
A:-Amnesty International
B:-Red Cross
C:-League of Nations
D:-Green Peace
Correct Answer:- Option-D
46. Who coined the term 'around sourcing'?
A:-Marshal McLuhan
B:-Alwin Tofler
C:-Thomas L. Friedman
D:-Stephen Hawking
Correct Answer:- Option-C
47. The Act of saving a web document for future access is known as
A:-Bookmark
B:-Cache
C:-History
D:-Favorite
Correct Answer:- Option-A
48. UNESCO called this Sanskrit Drama form of Kerala as a 'masterpiece of the oral and intangible heritage of humanity'
A:-Kooth
B:-Koodiyattom
C:-Kathakali
D:-Ballet
Correct Answer:- Option-B
49. Obtaining of exclusive rights to a story by payment of large sums of money is
A:-Paid News
B:-Chequebook Journalism
C:-Sensationalism
D:-Syndicated News
Correct Answer:- Option-B
50. The oldest existing newspaper in India is _________.
A:-Deepika
B:-The Hindu
C:-Bombay Samachar
D:-Mathrubhumi
Correct Answer:- Option-C
51. Wi-Fi stand for __________.
A:-Wireless fixed
B:-Wired fidelity
C:-Wireless fidelity
D:-Wireless firm
Correct Answer:- Option-C
52. The personal journals or diaries posted online are known as
A:-Wiki
B:-Online diary
C:-Tweets
D:-Blogs
Correct Answer:- Option-D
53. A person who thinks and acts in an independent and different way is known as a _______.
A:-Maverick
B:-Veteran
C:-Genius
D:-Allrounder
Correct Answer:- Option-A
54. The words and expressions that may lead to a legal action if they are not carefully handled in news releases or other messages from an organization is known as
A:-Red flag
B:-Glossary
C:-Intro
D:-Golden words
Correct Answer:- Option-A
55. The concept that a public relations writer should be prepared to provide extensive information in new situations is
A:-Constraint recognition
B:-Problem recognition
C:-Stimulus response
D:-Referent criterion
Correct Answer:- Option-D
56. A new technology that merges people and machines into a computer-generated environment where they can interact with that environment and other people
A:-Video conferencing
B:-Virtual reality
C:-Teleconference
D:-Cyberspace
Correct Answer:- Option-B
57. TQM stands for
A:-Total Quick Management
B:-Top Quick Movement
C:-Total Quality Management
D:-Total Quantity Management
Correct Answer:- Option-C
58. The Deepa Mehta film that focuses on the plight of castigated widows of Varanasi
A:-Water
B:-Fire
C:-Bhumika
D:-Sparsh
Correct Answer:- Option-A
59. The first person ever to win a Grammy, an Emmy an Oscar and a Tony Award
A:-Julia Roberts
B:-Barbara Streisand
C:-John Travolta
D:-Harrison Ford
Correct Answer:- Option-B
60. Use of deceptive talk by government officials and others in order to influence public opinion
A:-Plainspeak
B:-Scoop
C:-Newspeak
D:-Masque
Correct Answer:- Option-C
61. A term used to denote background stories and features of a forthcoming event published in order to create enthusiasm
A:-Embedded Story
B:-Embargo
C:-Articles
D:-Curtain Raiser
Correct Answer:- Option-D
62. Symbol or pictures used in computer communication to convey emotions
A:-Cybernetics
B:-Emoticon
C:-Semiotics
D:-Cuneiform
Correct Answer:- Option-B
63. The study of the systematic collection, storage, categorisation and retrieval of data in different formats especially in digital form
A:-Information Revolution
B:-Digitalisation
C:-Information Technology
D:-Information Science
Correct Answer:- Option-D
A:-IPRA
B:-PRSA
C:-NAPRC
D:-APRA
Correct Answer:- Option-B
2. National Public Relations Day is observed on
A:-April 21
B:-April 24
C:-November 16
D:-March 8
Correct Answer:- Option-A
3. The American President while drafting his 'Seventh Address' to the congress who first included the term Public Relations is
A:-Ronald Reagan
B:-Jimmy Carter
C:-Thomas Jefferson
D:-Bill Clinton
Correct Answer:- Option-C
4. PR people who discuss ideas with the boss and put them into articles that blend with the news and features of different publications are known as
A:-Interpreters
B:-Translators
C:-Freelancers
D:-Ghost writers
Correct Answer:- Option-D
5. The informal uncontrolled word of mouth, which carries information much more exciting than simple facts or truth is known as
A:-Public opinion
B:-Grapevine
C:-Persuasion
D:-Message
Correct Answer:- Option-B
6. Creating newsworthy stories and events to attract media attention and to gain public notice is
A:-Press release
B:-Public affairs
C:-Press agentry
D:-Scoop
Correct Answer:- Option-C
7. A specialised and criticised part of public affairs attempts to influence legislative and regulatory decisions in government is
A:-Investor Relations
B:-Development Relations
C:-Lobbying
D:-Public Relations
Correct Answer:- Option-C
8. The aggregation of individual views on some issue is
A:-Public campaign
B:-Public opinion
C:-View point
D:-Angle
Correct Answer:- Option-B
9. Information placed in the media by an identified sponsor that pays for the time or space is
A:-Advertising
B:-Marketing
C:-Propaganda
D:-Publicity
Correct Answer:- Option-A
10. The social or interpersonal concept of public opinion of two or more individuals oriented to and communicating about an object of mutual interest is
A:-Orientation
B:-Persuasion
C:-Coorientation
D:-Bias
Correct Answer:- Option-C
11. The process of employing a participative approach in which employees, customers and opinion leaders help select projects to receive funds, volunteerism, gifts and services in kind for building relationships with key publics in communities is known as
A:-Public Communication
B:-Corporate Philanthropy
C:-Corporate Communication
D:-Fund raising campaign
Correct Answer:- Option-B
12. A pocket folder containing information for promotion, crisis etc. to the print and broadcast media
A:-Media kit
B:-Brochure
C:-Handout
D:-Press release
Correct Answer:- Option-A
13. The PR professionals who can whitewash even the darkest corporate sins earned the reputation as
A:-Propagandists
B:-Publicists
C:-Press agents
D:-Spin doctors
Correct Answer:- Option-D
14. CSR campaigns are great and the efforts of one of the company was noteworthy for its activities to combat Ebola
A:-Apple
B:-Samsung
C:-Google
D:-Sony
Correct Answer:- Option-C
15. An uncontrolled method of placing messages in the media and has news value and the source does not pay the media for placement is
A:-Campaign
B:-Advertising
C:-Publicity
D:-Marketing
Correct Answer:- Option-C
16. A process in which a public relations representative sends out press releases to various media outlets to promote a company change, a new product or a new service is known as
A:-Print campaigns
B:-Organisational communication
C:-Message
D:-Company release
Correct Answer:- Option-A
17. An advertisement disguised into form of a news story or feature is known as
A:-Editorial
B:-Middle piece
C:-Column
D:-Advertorial
Correct Answer:- Option-D
18. Communicating with staff at all levels and ensuring every member of staff feels part of a forward thinking team is
A:-Internal PR
B:-External PR
C:-Crisis Communication
D:-Company PR
Correct Answer:- Option-A
19. A large outdoor printed sign is a
A:-Billboard
B:-Logo
C:-Hoarding
D:-Masthead
Correct Answer:- Option-A
20. The promotion of specific ideas or views, often political in nature
A:-Ideology
B:-Propaganda
C:-Strategy
D:-Lobbying
Correct Answer:- Option-B
21. The dissemination of promotional material to draw interest or generate sales
A:-Human interest
B:-Sales promotion
C:-Publicity
D:-Promotion technique
Correct Answer:- Option-C
22. The business of generating goodwill towards an individual, cause, company or product is
A:-Public Relations
B:-Corporate Communication
C:-Balanced Communication
D:-Copywriting
Correct Answer:- Option-A
23. Persons working secretly to subvert a government or a party or an organisation from within
A:-Fourth Estate
B:-Mafia
C:-Fifth Column
D:-Ghost Writers
Correct Answer:- Option-C
24. 'Island of Blood' is a book written by
A:-Anita Pratap
B:-Arun Shoorie
C:-Chetan Bhagat
D:-Shoba De
Correct Answer:- Option-A
25. Written or printed statement about somebody that damages his reputation
A:-Slander
B:-Felony
C:-Libation
D:-Libel
Correct Answer:- Option-D
26. Person who writes or speaks several languages
A:-Linguist
B:-Polyglot
C:-Pluralist
D:-Philologist
Correct Answer:- Option-B
27. Who manufacture the Macintosh computers?
A:-IBM
B:-Microsoft
C:-Apple
D:-Samsung
Correct Answer:- Option-C
28. The Grand Old Man of Indian Journalism
A:-Tushar Gandhi
B:-James Augustus Hickey
C:-Chalapathi Rao
D:-B.G. Goenka
Correct Answer:- Option-A
29. ________ is known as the father of Indian Politics and Economics.
A:-Amartya Sen
B:-K.N. Raj
C:-Dadabhai Naoroji
D:-Prof. Mahalanobis
Correct Answer:- Option-C
30. Dadasaheb Phalke Award was instituted in
A:-1957
B:-1969
C:-1963
D:-1965
Correct Answer:- Option-B
31. When a radio station transmits radiowave, which layer in the atmosphere reflects it back to the earth?
A:-Stratosphere
B:-Troposphere
C:-Ionosphere
D:-Lithosphere
Correct Answer:- Option-C
32. The 'Hortus Malabaricus' was compiled by
A:-The English
B:-The Germans
C:-The French
D:-The Dutch
Correct Answer:- Option-D
33. The newspaper 'National Herald' was started by
A:-Gandhiji
B:-Jawaharlal Nehru
C:-Raja Ram Mohan Roy
D:-Gokhale
Correct Answer:- Option-B
34. Who was known as the 'liberator of the press'?
A:-Metcalfe
B:-Bentinck
C:-Hastings
D:-Macaulay
Correct Answer:- Option-A
35. The first Sanskrit film in India directed by G.V. Iyer
A:-Samskriti
B:-Sri Narayana Guru
C:-Adi Sankara
D:-Aparajitho
Correct Answer:- Option-C
36. 'Beyond Genocide' is a documentary based on
A:-Endosulfan Victims
B:-Chernobyl Tragedy
C:-Tsunami Victims
D:-Bhopal Gas Tragedy
Correct Answer:- Option-D
37. 'The Last Emperor' and 'Little Buddha' are films directed by
A:-Christopher Nolan
B:-Steven Speilberg
C:-Meera Nayar
D:-Bernardo Bertolucci
Correct Answer:- Option-D
38. A journalist who was Indian High Commissioner in London in 1990
A:-Arun Shourie
B:-Kuldip Nayyar
C:-Vinod Mehta
D:-Dilip Padgaunkar
Correct Answer:- Option-B
39. Who introduced transformational generative grammar?
A:-Adam Smith
B:-Tonny Bennet
C:-Noam Chomsky
D:-Edvard Munch
Correct Answer:- Option-C
40. The best American film of all time, according to the American Film Institutes contest for 100 best films
A:-First Blood
B:-Citizen Kane
C:-Jurassic Park
D:-The Godfather
Correct Answer:- Option-B
41. Name the writer who began his first novel in the channel Islands, finished it in London and saw published it in India titled 'The Room on the Roof'
A:-Ruskin Bond
B:-Vikram Seth
C:-Salman Rushdie
D:-Chetan Bhagat
Correct Answer:- Option-A
42. German actress Ursula Patzschke is the worlds first
A:-Sound recordist
B:-Television announcer
C:-Woman film director
D:-Doctor
Correct Answer:- Option-B
43. ''No drama'' is a classic Japanese theatrical form. What does 'no' mean?
A:-Ignorance
B:-Arrogance
C:-Tolerance
D:-Talent
Correct Answer:- Option-D
44. Who is sometimes referred to as the Lincoln of Literature?
A:-Mark Twain
B:-Tolstoy
C:-J.S. Mill
D:-Marquez
Correct Answer:- Option-A
45. Bob Hunter was co-founder of
A:-Amnesty International
B:-Red Cross
C:-League of Nations
D:-Green Peace
Correct Answer:- Option-D
46. Who coined the term 'around sourcing'?
A:-Marshal McLuhan
B:-Alwin Tofler
C:-Thomas L. Friedman
D:-Stephen Hawking
Correct Answer:- Option-C
47. The Act of saving a web document for future access is known as
A:-Bookmark
B:-Cache
C:-History
D:-Favorite
Correct Answer:- Option-A
48. UNESCO called this Sanskrit Drama form of Kerala as a 'masterpiece of the oral and intangible heritage of humanity'
A:-Kooth
B:-Koodiyattom
C:-Kathakali
D:-Ballet
Correct Answer:- Option-B
49. Obtaining of exclusive rights to a story by payment of large sums of money is
A:-Paid News
B:-Chequebook Journalism
C:-Sensationalism
D:-Syndicated News
Correct Answer:- Option-B
50. The oldest existing newspaper in India is _________.
A:-Deepika
B:-The Hindu
C:-Bombay Samachar
D:-Mathrubhumi
Correct Answer:- Option-C
51. Wi-Fi stand for __________.
A:-Wireless fixed
B:-Wired fidelity
C:-Wireless fidelity
D:-Wireless firm
Correct Answer:- Option-C
52. The personal journals or diaries posted online are known as
A:-Wiki
B:-Online diary
C:-Tweets
D:-Blogs
Correct Answer:- Option-D
53. A person who thinks and acts in an independent and different way is known as a _______.
A:-Maverick
B:-Veteran
C:-Genius
D:-Allrounder
Correct Answer:- Option-A
54. The words and expressions that may lead to a legal action if they are not carefully handled in news releases or other messages from an organization is known as
A:-Red flag
B:-Glossary
C:-Intro
D:-Golden words
Correct Answer:- Option-A
55. The concept that a public relations writer should be prepared to provide extensive information in new situations is
A:-Constraint recognition
B:-Problem recognition
C:-Stimulus response
D:-Referent criterion
Correct Answer:- Option-D
56. A new technology that merges people and machines into a computer-generated environment where they can interact with that environment and other people
A:-Video conferencing
B:-Virtual reality
C:-Teleconference
D:-Cyberspace
Correct Answer:- Option-B
57. TQM stands for
A:-Total Quick Management
B:-Top Quick Movement
C:-Total Quality Management
D:-Total Quantity Management
Correct Answer:- Option-C
58. The Deepa Mehta film that focuses on the plight of castigated widows of Varanasi
A:-Water
B:-Fire
C:-Bhumika
D:-Sparsh
Correct Answer:- Option-A
59. The first person ever to win a Grammy, an Emmy an Oscar and a Tony Award
A:-Julia Roberts
B:-Barbara Streisand
C:-John Travolta
D:-Harrison Ford
Correct Answer:- Option-B
60. Use of deceptive talk by government officials and others in order to influence public opinion
A:-Plainspeak
B:-Scoop
C:-Newspeak
D:-Masque
Correct Answer:- Option-C
61. A term used to denote background stories and features of a forthcoming event published in order to create enthusiasm
A:-Embedded Story
B:-Embargo
C:-Articles
D:-Curtain Raiser
Correct Answer:- Option-D
62. Symbol or pictures used in computer communication to convey emotions
A:-Cybernetics
B:-Emoticon
C:-Semiotics
D:-Cuneiform
Correct Answer:- Option-B
63. The study of the systematic collection, storage, categorisation and retrieval of data in different formats especially in digital form
A:-Information Revolution
B:-Digitalisation
C:-Information Technology
D:-Information Science
Correct Answer:- Option-D
64. S Watson Dunn considers ––––––––––––– more important in designing PR messages than the ‘enunciation of ideas, the propounding of truth, the statement of fact and the expression of emotion’.
(A) values (B) harmony (C) perception (D) co-ordination
Ans: C
65. Which are the three levels at which human communication could be analyzed?
(A) Opinion, Attitude, Response (B) Impulse, Attitude, Cognition
(C) Knowledge, Attitude, Behaviour (D) Response, Impact, Behaviour
Ans: C
66. Who proposed the three persuasive approaches in politics?
(A) Plato (B) Cicero (C) Quintilian (D) Aristotle
Ans: D
67. Earthquakes and accidents pertain to which type of crises :
(A) continuing crises (B) exploding crises (C) building crises (D) immediate crises
Ans: B
68. What is ANSHI?
(A) Initiative by Infosys to spread awareness about sexual harassment
(B) Initiative to create awareness about AIDS
(C) Initiative which gives awareness about natural disasters
(D) Initiative to prevent contagious diseases
Ans: A
69. In the early 1980s a successful multinational company became a victim of rumours that it was in ‘league with the satan’. Name the company.
(A) Tata Consultancy Services (B) McDonald’s (C) Procter and Gamble (P&G) (D) Starbucks
Ans: C
70. How many points make one pica?
(A) 36 points (B) 12 points (C) 24 points (D) 72 points
Ans: B
71. Who suggested that it’s always a good idea to anticipate the worst for one’s organization so that one is on guard?
(A) Edward Bernays and Ivy Lee (B) Cicero and Quintilian
(C) Shearlean Duke and Lynne Masland (D) Scott M Cutlip and Allan H Center
Ans: C
72. What is Silk Screen?
(A) a synonym for film (B) a synonym for mobile phone (C) a group of celebrities (D) a print making technique
Ans: D
73. Identify one of the time-tested core functions of a corporate?
(A) Produce Profit (B) Manage Reputation (C) Create Identity (D) Build the Brand
Ans: A
74. ––––––––––––– reflected the expression of character in the discourse — an appeal to credibility or authority.
(A) pathos (B) ethos (C) logos (D) omega
Ans: B
75. Grunig and Hunt have reckoned 1960s as the era of :
(A) Entertaining Employees (B) Informing Employees (C) Open Communication (D) Persuasion
Ans: D
76. According to the Oxford Dictionary, what represents a ‘turning point, especially of disease, time of danger or suspense in politics, commerce etc.’?
(A) tragedy (B) disaster (C) chaos (D) crisis
Ans: D
77. The Code of Athens was adopted by the International Public Relations Association in :
(A) 1964 (B) 1965 (C) 1963 (D) 1962
Ans: B
78. Identify the factor which is not an ingredient in the Design Principle :
(A) synergy (B) balance (C) unity (D) proportion
Ans: A
79. The first All India PR Conference was held in 1968 in :
(A) Kolkata (B) Ahmedabad (C) New Delhi (D) Mumbai
Ans: C
(A) values (B) harmony (C) perception (D) co-ordination
Ans: C
65. Which are the three levels at which human communication could be analyzed?
(A) Opinion, Attitude, Response (B) Impulse, Attitude, Cognition
(C) Knowledge, Attitude, Behaviour (D) Response, Impact, Behaviour
Ans: C
66. Who proposed the three persuasive approaches in politics?
(A) Plato (B) Cicero (C) Quintilian (D) Aristotle
Ans: D
67. Earthquakes and accidents pertain to which type of crises :
(A) continuing crises (B) exploding crises (C) building crises (D) immediate crises
Ans: B
68. What is ANSHI?
(A) Initiative by Infosys to spread awareness about sexual harassment
(B) Initiative to create awareness about AIDS
(C) Initiative which gives awareness about natural disasters
(D) Initiative to prevent contagious diseases
Ans: A
69. In the early 1980s a successful multinational company became a victim of rumours that it was in ‘league with the satan’. Name the company.
(A) Tata Consultancy Services (B) McDonald’s (C) Procter and Gamble (P&G) (D) Starbucks
Ans: C
70. How many points make one pica?
(A) 36 points (B) 12 points (C) 24 points (D) 72 points
Ans: B
71. Who suggested that it’s always a good idea to anticipate the worst for one’s organization so that one is on guard?
(A) Edward Bernays and Ivy Lee (B) Cicero and Quintilian
(C) Shearlean Duke and Lynne Masland (D) Scott M Cutlip and Allan H Center
Ans: C
72. What is Silk Screen?
(A) a synonym for film (B) a synonym for mobile phone (C) a group of celebrities (D) a print making technique
Ans: D
73. Identify one of the time-tested core functions of a corporate?
(A) Produce Profit (B) Manage Reputation (C) Create Identity (D) Build the Brand
Ans: A
74. ––––––––––––– reflected the expression of character in the discourse — an appeal to credibility or authority.
(A) pathos (B) ethos (C) logos (D) omega
Ans: B
75. Grunig and Hunt have reckoned 1960s as the era of :
(A) Entertaining Employees (B) Informing Employees (C) Open Communication (D) Persuasion
Ans: D
76. According to the Oxford Dictionary, what represents a ‘turning point, especially of disease, time of danger or suspense in politics, commerce etc.’?
(A) tragedy (B) disaster (C) chaos (D) crisis
Ans: D
77. The Code of Athens was adopted by the International Public Relations Association in :
(A) 1964 (B) 1965 (C) 1963 (D) 1962
Ans: B
78. Identify the factor which is not an ingredient in the Design Principle :
(A) synergy (B) balance (C) unity (D) proportion
Ans: A
79. The first All India PR Conference was held in 1968 in :
(A) Kolkata (B) Ahmedabad (C) New Delhi (D) Mumbai
Ans: C
80. Which is considered as the troika in PR Communication?
(A) Employees, Company, image (B) Message, Medium, Audience (C) Identity, Brand, Corporate (D) Profit, Cost, Risk
Ans: B
81. Hill and Knowlton is a leading PR consultancy in :
(A) UK (B) France (C) USA (D) Germany
Ans: C
82. Name the theory propounded by Abraham Maslow :
(A) Exchange Theory (B) Hierarchy of Needs (C) Structural Functional Theory (D) Conflict Theory
Ans: B
83. According to McLuhan television is a —————— medium.
(A) cool (B) hot (C) lukewarm (D) molten
Ans: A
84. Who authored the book ‘The Fall of Advertising and the Rise of PR’?
(A) Paul Argenti and Janis Forman (B) Al Ries and Laura Ries (C) Erik Kiirschbaum (D) Joy C Gorden
Ans: B
85. Goebbels described —————— as a “instrument of politics, a power for social control”.
(A) Public Relations (B) Branding (C) Propaganda (D) Conflict
Ans: C
86. PR gives an early warning system to help anticipate trends. Who developed this definition after collecting scores of definitions?
(A) Grunig and Hunt (B) Crable and Vibbert (C) Joy C Gorden (D) Dr Rex F Harlow
Ans: D
87. Name the factor which is not included in the Promotion Mix :
(A) Price (B) Profit (C) Product (D) Place
Ans: B
88. When did Edward L Bernays write ‘Crystallizing Public Opinion’?
(A) 1920 (B) 1922 (C) 1923 (D) 1924
Ans: C
89. American Revolution had sown the seeds of Public Relations in the US. Name the slogan of American Revolution which had spoken of the power of the people?
(A) No taxation without representation (B) Liberty, Equality and Fraternity
(C) The medium is the message (D) Vox populi vox Dei
Ans: A
90. International Public Relations Association (IPRA) was formed in the year :
(A) 1952 (B) 1953 (C) 1954 (D) 1955
Ans: D
91. Name the term used to denote the slang for the information passed among employees that has not been officially circulated by the company?
(A) grapevine (B) gossip (C) rumour (D) cock and bull story
Ans: A
92. Who had been recently conferred with the prestigious ‘ND Rajpal Memorial Award’ for ‘The Communicator of the Decade-2017?
(A) Radhika Shapoorjee (B) Suresh Vaidyanathan (C) Seema Ahuja (D) Indra Nooyi
Ans: C
93. The National Association of PR practitioners was established in :
(A) 1960 (B) 1955 (C) 1972 (D) 1958
Ans: D
94. Theme of the 38th National PR Conference held between Dec 16-18, 2016 at Kolkata?
(A) Digital India (B) Young India and Communication Revolution (C) Media Convergence (D) Youth and Culture
Ans: B
95. What does the letter A stand for in John Marston’s RACE model?
(A) Activity (B) Approach (C) Agility (D) Action
Ans: D
96. Which is the most powerful cost-effective method of publicity?
(A) Direct Mail (B) Exhibition (C) Open Day (D) Special Event
Ans: A
97. People should be either ‘caressed or annihilated’, says :
(A) Winston Churchill (B) Machiavelli (C) Margaret Thatcher (D) Hitler
Ans: B
98. Name the quarterly journal of Public Relations Society of India (PRSI)?
(A) PR News (B) PR Musings (C) PR Vartha (D) Public Relations
Ans: D
99. Which is often seen at shop floors of organizations in various formats and sizes?
(A) Bulletin Boards (B) Closed-circuit television (C) Brochure (D) Annual Report
Ans: A
100. The PR tool which is also known as a flyer or a folder?
(A) Annual Report (B) Printed Literature (C) Direct Mail (D) Brochure
Ans: D
(A) Employees, Company, image (B) Message, Medium, Audience (C) Identity, Brand, Corporate (D) Profit, Cost, Risk
Ans: B
81. Hill and Knowlton is a leading PR consultancy in :
(A) UK (B) France (C) USA (D) Germany
Ans: C
82. Name the theory propounded by Abraham Maslow :
(A) Exchange Theory (B) Hierarchy of Needs (C) Structural Functional Theory (D) Conflict Theory
Ans: B
83. According to McLuhan television is a —————— medium.
(A) cool (B) hot (C) lukewarm (D) molten
Ans: A
84. Who authored the book ‘The Fall of Advertising and the Rise of PR’?
(A) Paul Argenti and Janis Forman (B) Al Ries and Laura Ries (C) Erik Kiirschbaum (D) Joy C Gorden
Ans: B
85. Goebbels described —————— as a “instrument of politics, a power for social control”.
(A) Public Relations (B) Branding (C) Propaganda (D) Conflict
Ans: C
86. PR gives an early warning system to help anticipate trends. Who developed this definition after collecting scores of definitions?
(A) Grunig and Hunt (B) Crable and Vibbert (C) Joy C Gorden (D) Dr Rex F Harlow
Ans: D
87. Name the factor which is not included in the Promotion Mix :
(A) Price (B) Profit (C) Product (D) Place
Ans: B
88. When did Edward L Bernays write ‘Crystallizing Public Opinion’?
(A) 1920 (B) 1922 (C) 1923 (D) 1924
Ans: C
89. American Revolution had sown the seeds of Public Relations in the US. Name the slogan of American Revolution which had spoken of the power of the people?
(A) No taxation without representation (B) Liberty, Equality and Fraternity
(C) The medium is the message (D) Vox populi vox Dei
Ans: A
90. International Public Relations Association (IPRA) was formed in the year :
(A) 1952 (B) 1953 (C) 1954 (D) 1955
Ans: D
91. Name the term used to denote the slang for the information passed among employees that has not been officially circulated by the company?
(A) grapevine (B) gossip (C) rumour (D) cock and bull story
Ans: A
92. Who had been recently conferred with the prestigious ‘ND Rajpal Memorial Award’ for ‘The Communicator of the Decade-2017?
(A) Radhika Shapoorjee (B) Suresh Vaidyanathan (C) Seema Ahuja (D) Indra Nooyi
Ans: C
93. The National Association of PR practitioners was established in :
(A) 1960 (B) 1955 (C) 1972 (D) 1958
Ans: D
94. Theme of the 38th National PR Conference held between Dec 16-18, 2016 at Kolkata?
(A) Digital India (B) Young India and Communication Revolution (C) Media Convergence (D) Youth and Culture
Ans: B
95. What does the letter A stand for in John Marston’s RACE model?
(A) Activity (B) Approach (C) Agility (D) Action
Ans: D
96. Which is the most powerful cost-effective method of publicity?
(A) Direct Mail (B) Exhibition (C) Open Day (D) Special Event
Ans: A
97. People should be either ‘caressed or annihilated’, says :
(A) Winston Churchill (B) Machiavelli (C) Margaret Thatcher (D) Hitler
Ans: B
98. Name the quarterly journal of Public Relations Society of India (PRSI)?
(A) PR News (B) PR Musings (C) PR Vartha (D) Public Relations
Ans: D
99. Which is often seen at shop floors of organizations in various formats and sizes?
(A) Bulletin Boards (B) Closed-circuit television (C) Brochure (D) Annual Report
Ans: A
100. The PR tool which is also known as a flyer or a folder?
(A) Annual Report (B) Printed Literature (C) Direct Mail (D) Brochure
Ans: D