ECONOMICS- PAGE 16
. Most of the entrepreneurs found in India are _________ type of entrepreneurs.
A) Innovative B) Imitative
C) Fabian D) Drone
Ans: B
2. AMT stands for
A) Achievement Motivation Technology B) Achievement Motivation Technique
C) Achievement Marketing Technique D) Achievement Motivation Training
Ans: D
3. A unit which sells not less than 50% of its manufacture to another unit is called
A) Government Unit B) Export Unit
C) Ancillary Unit D) Private Unit
Ans: C
4. The objective of conducting Kakinada experiment is to learn about
A) Leadership B) Human relation
C) Attitude D) Achievement motivation
Ans: D
5. The lease used for financing big tickets is called __________ lease.
A) Liveraged Lease B) Operating Lease
C) Wet Lease D) Ownership Lease
Ans: A
6. Small industries development fund is an initiation of _________ institute.
A) IFCI B) IDBI
C) SBI D) ICICI
Ans: B
7. Expenditure incurred in Connection with R&D is an example of
A) Deferred Revenue B) Capital
C) Revenue D) Growth Expenditure
Ans: A
8. Which of the following is not an essential element of optimum capital structure ?
A) Minimum Risk B) Minimum Control
C) Simplicity D) Flexibility
Ans: B
9. Financial forecasting is mainly done to support
A) Organising B) Controlling
C) Planning D) All of these
Ans: C
10. Which is the most important document of a company ?
A) MOA B) AOA
C) Prospectus D) Annual Report
Ans: A
11. Prospectus is __________ to the public by the company.
A) An offer
B) An acceptance
C) An invitation
D) Letter
Ans: C
12. The approach that consider an organization to be in a dynamic relationship with its environment is called
A) Contingency approach B) Social approach
C) System approach D) Scientific approach
Ans: C
13. A collection of duties, tasks and responsibilities, assigned to a single individual is called
A) Occupation B) Job
C) Grade D) Position
Ans: B
14. The systematic and consistent reservation of authority by the top management or the management at the center is called
A) Centralisation B) Decentralisation
C) Delegation D) Parity
Ans: A
15. Division of labour encourages
A) Payment B) Centralisation
C) Equity D) Specialisation
Ans: D
16. The technique of MBO is introduced by
A) A. H. Maslow B) Henry Fayol
C) Petre F. Drucker D) Elton Mayo
Ans: C
17. __________ method is suitable for Railway.
A) Unit Costing B) Operating Costing
C) Job Costing D) Operation Costing
Ans: B
18. The study of unnecessary and inefficient movement in order to eliminate the waste is called
A) Job evaluation B) Normal time
C) Time study D) Motion study
Ans: D
19. Job costing is not used in
A) Furniture industry B) Aircraft
C) Sugar D) Manufacture of components
Ans: C
20. Rent of the building owned by the proprietor is an example of
A) Sunk cost B) Imputed cost
C) Relevant cost D) Abnormal cost
Ans: B
21. Consumer Protection Act IS passed in the year
A) 1981 B) 1980 C) 1976 D) 1986
Ans: D
22. A social force designed to protect consumer interest in the market place by organizing
consumer presence on business is called
A) consumer protection B) consumerism
C) consumer behavior D) consumer action
Ans: B
23. Which among the following is not a sales promotion action ?
A) free offer B) price off
C) advertisement D) samples
Ans: C
24. Advertisement is also called
A) impersonal salesmanship B) value addition
C) directive action D) none of these
Ans: A
25. Which concept believes that by making superior products and improve their quality,
they will be able to attract customers ?
A) customer concept B) market concept
C) product concept D) marketing concept
Ans: C
26. A set of actual and potential buyers of a product service or idea is called
A) Niche market B) Target market
C) Segmented market D) Augmented market
Ans: B
27. The gathering, recording and analyzing of market data to identify the present and
potential customers and their motives and buying habits is called
A) Marketing Research B) Market Research
C) Market Study D) Market Analysis
Ans: B
28. _________ causes a particular customer to buy product or services from a particular
manufacturer.
A) Product motive B) Customer motive
C) Patronage motive D) Primary motive
Ans: C
29. The feeling of a person living in Calcutta that he is different from a person living in
Bangalore is an example of _________ factor affecting consumer behavior.
A) Cultural Factors B) Social Factors
C) Personal Factor D) Psychological factor
Ans: A
30. AIDA means
A) Attention, Interest, Desire, Action
B) Attention, Involvement, Desire, Action
C) Action, Involvement, Desire, Affiliation
D) Attention, Interest, Decision, Action
Ans: A
31. __________ is the process of dividing the potential market into distinct sub markets of
consumers with common need and characteristics.
A) Market Division B) Market Research
C) Market Analysis D) Market Segmentation
Ans: D
32. Horizontal Marketing system is also known as
A) Three Level Channel B) Symbiotic Marketing
C) Hybrid Channel D) Contract Vertical Channel
Ans: B
33. Multi channel marketing systems are also called
A) Administered vertical B) Corporate vertical
C) Hybrid channel D) Horizontal marketing
Ans: C
34. Bata Shoe Company is following __________ distribution system.
A) Contractual vertical B) Administered vertical
C) Multi channel D) Corporate vertical
Ans: D
35. The word retailer is derived from a French word retailer which means
A) To cut out B) To collect again
C) To divide again D) To cut again
Ans: D
36. Coca Cola is considering the entire Asia as its market with submarket as South Asia,
Middle East etc. is an example of ___________ segmentation.
A) Geographic B) Demographic
C) Socio economic D) Psychographic
Ans: A
37. Consumers who show no loyalty to any brand are called
A) Soft core loyals B) Switchers
C) Shifting loyals D) None of these
Ans: B
38. When the needs of the small customers are addressed on a local basis, it is called
A) Product variety marketing B) Target marketing
C) Micro marketing D) Mass marketing
Ans: C
39. Johnson and Johnson’s strategy for infant marketing is an example for ________
marketing.
A) Individual B) Personalised
C) Target D) Concentrated
Ans: D
40. _________ is the act of designing the company’s offering and image to occupy a
distinctive place in the target market’s mind.
A) Positioning B) Segmentation
C) Branding D) Specialisation
Ans: A
41. A company’s offer has to be distinct from those of its competitors and should fulfill the
requirements of the consumer. The strategy for this requirement is
A) Product positioning B) Target marketing
C) Product differentiation D) Market specialization
Ans: C
42. _____________ increases the likelihood that a specific response will occur in the
future as the result of particular cues or stimuli.
A) Reinforcement B) Direction
C) Leadership D) Perception
Ans: A
43. _____________ research gives valuable insight, generate ideas and hypothesis rather
than measuring or testing them.
A) Exploratory Research B) Descriptive Research
C) Casual Research D) Predictive Research
Ans: A
44. Buyers who constantly demanding extra discounts are called
A) Advertising buyers B) Best deal buyers
C) Nuts and bolts D) Chisellers
Ans: D
45. Organised efforts of consumers seeking redress, restitution and remedy for
dissatisfaction they have accumulated in the acquisition of their standard of living is
called
A) Consumer movement B) Consumer education
C) Consumerism D) Consumer court
Ans: C
46. In marketing concept __________ is core of all the activity.
A) Seller B) Buyer
C) Intermediaries D) Market
Ans: B
A) Innovative B) Imitative
C) Fabian D) Drone
Ans: B
2. AMT stands for
A) Achievement Motivation Technology B) Achievement Motivation Technique
C) Achievement Marketing Technique D) Achievement Motivation Training
Ans: D
3. A unit which sells not less than 50% of its manufacture to another unit is called
A) Government Unit B) Export Unit
C) Ancillary Unit D) Private Unit
Ans: C
4. The objective of conducting Kakinada experiment is to learn about
A) Leadership B) Human relation
C) Attitude D) Achievement motivation
Ans: D
5. The lease used for financing big tickets is called __________ lease.
A) Liveraged Lease B) Operating Lease
C) Wet Lease D) Ownership Lease
Ans: A
6. Small industries development fund is an initiation of _________ institute.
A) IFCI B) IDBI
C) SBI D) ICICI
Ans: B
7. Expenditure incurred in Connection with R&D is an example of
A) Deferred Revenue B) Capital
C) Revenue D) Growth Expenditure
Ans: A
8. Which of the following is not an essential element of optimum capital structure ?
A) Minimum Risk B) Minimum Control
C) Simplicity D) Flexibility
Ans: B
9. Financial forecasting is mainly done to support
A) Organising B) Controlling
C) Planning D) All of these
Ans: C
10. Which is the most important document of a company ?
A) MOA B) AOA
C) Prospectus D) Annual Report
Ans: A
11. Prospectus is __________ to the public by the company.
A) An offer
B) An acceptance
C) An invitation
D) Letter
Ans: C
12. The approach that consider an organization to be in a dynamic relationship with its environment is called
A) Contingency approach B) Social approach
C) System approach D) Scientific approach
Ans: C
13. A collection of duties, tasks and responsibilities, assigned to a single individual is called
A) Occupation B) Job
C) Grade D) Position
Ans: B
14. The systematic and consistent reservation of authority by the top management or the management at the center is called
A) Centralisation B) Decentralisation
C) Delegation D) Parity
Ans: A
15. Division of labour encourages
A) Payment B) Centralisation
C) Equity D) Specialisation
Ans: D
16. The technique of MBO is introduced by
A) A. H. Maslow B) Henry Fayol
C) Petre F. Drucker D) Elton Mayo
Ans: C
17. __________ method is suitable for Railway.
A) Unit Costing B) Operating Costing
C) Job Costing D) Operation Costing
Ans: B
18. The study of unnecessary and inefficient movement in order to eliminate the waste is called
A) Job evaluation B) Normal time
C) Time study D) Motion study
Ans: D
19. Job costing is not used in
A) Furniture industry B) Aircraft
C) Sugar D) Manufacture of components
Ans: C
20. Rent of the building owned by the proprietor is an example of
A) Sunk cost B) Imputed cost
C) Relevant cost D) Abnormal cost
Ans: B
21. Consumer Protection Act IS passed in the year
A) 1981 B) 1980 C) 1976 D) 1986
Ans: D
22. A social force designed to protect consumer interest in the market place by organizing
consumer presence on business is called
A) consumer protection B) consumerism
C) consumer behavior D) consumer action
Ans: B
23. Which among the following is not a sales promotion action ?
A) free offer B) price off
C) advertisement D) samples
Ans: C
24. Advertisement is also called
A) impersonal salesmanship B) value addition
C) directive action D) none of these
Ans: A
25. Which concept believes that by making superior products and improve their quality,
they will be able to attract customers ?
A) customer concept B) market concept
C) product concept D) marketing concept
Ans: C
26. A set of actual and potential buyers of a product service or idea is called
A) Niche market B) Target market
C) Segmented market D) Augmented market
Ans: B
27. The gathering, recording and analyzing of market data to identify the present and
potential customers and their motives and buying habits is called
A) Marketing Research B) Market Research
C) Market Study D) Market Analysis
Ans: B
28. _________ causes a particular customer to buy product or services from a particular
manufacturer.
A) Product motive B) Customer motive
C) Patronage motive D) Primary motive
Ans: C
29. The feeling of a person living in Calcutta that he is different from a person living in
Bangalore is an example of _________ factor affecting consumer behavior.
A) Cultural Factors B) Social Factors
C) Personal Factor D) Psychological factor
Ans: A
30. AIDA means
A) Attention, Interest, Desire, Action
B) Attention, Involvement, Desire, Action
C) Action, Involvement, Desire, Affiliation
D) Attention, Interest, Decision, Action
Ans: A
31. __________ is the process of dividing the potential market into distinct sub markets of
consumers with common need and characteristics.
A) Market Division B) Market Research
C) Market Analysis D) Market Segmentation
Ans: D
32. Horizontal Marketing system is also known as
A) Three Level Channel B) Symbiotic Marketing
C) Hybrid Channel D) Contract Vertical Channel
Ans: B
33. Multi channel marketing systems are also called
A) Administered vertical B) Corporate vertical
C) Hybrid channel D) Horizontal marketing
Ans: C
34. Bata Shoe Company is following __________ distribution system.
A) Contractual vertical B) Administered vertical
C) Multi channel D) Corporate vertical
Ans: D
35. The word retailer is derived from a French word retailer which means
A) To cut out B) To collect again
C) To divide again D) To cut again
Ans: D
36. Coca Cola is considering the entire Asia as its market with submarket as South Asia,
Middle East etc. is an example of ___________ segmentation.
A) Geographic B) Demographic
C) Socio economic D) Psychographic
Ans: A
37. Consumers who show no loyalty to any brand are called
A) Soft core loyals B) Switchers
C) Shifting loyals D) None of these
Ans: B
38. When the needs of the small customers are addressed on a local basis, it is called
A) Product variety marketing B) Target marketing
C) Micro marketing D) Mass marketing
Ans: C
39. Johnson and Johnson’s strategy for infant marketing is an example for ________
marketing.
A) Individual B) Personalised
C) Target D) Concentrated
Ans: D
40. _________ is the act of designing the company’s offering and image to occupy a
distinctive place in the target market’s mind.
A) Positioning B) Segmentation
C) Branding D) Specialisation
Ans: A
41. A company’s offer has to be distinct from those of its competitors and should fulfill the
requirements of the consumer. The strategy for this requirement is
A) Product positioning B) Target marketing
C) Product differentiation D) Market specialization
Ans: C
42. _____________ increases the likelihood that a specific response will occur in the
future as the result of particular cues or stimuli.
A) Reinforcement B) Direction
C) Leadership D) Perception
Ans: A
43. _____________ research gives valuable insight, generate ideas and hypothesis rather
than measuring or testing them.
A) Exploratory Research B) Descriptive Research
C) Casual Research D) Predictive Research
Ans: A
44. Buyers who constantly demanding extra discounts are called
A) Advertising buyers B) Best deal buyers
C) Nuts and bolts D) Chisellers
Ans: D
45. Organised efforts of consumers seeking redress, restitution and remedy for
dissatisfaction they have accumulated in the acquisition of their standard of living is
called
A) Consumer movement B) Consumer education
C) Consumerism D) Consumer court
Ans: C
46. In marketing concept __________ is core of all the activity.
A) Seller B) Buyer
C) Intermediaries D) Market
Ans: B