MASS COMMUNICATION AND JOURNALISM-PAGE 17
MASS COMMUNICATION AND JOURNALISM MCQ-PAGE 17
1. When signs are organised into systems, they will become
(A) Codes
(B) Letters
(C) Words
(D) Attitudes
Ans: A
2. In a post-modern society, culture is
(A) Regulated
(B) Commodified
(C) Traditional
(D) Non-pluralistic
Ans: B
3. No new information is available in
(A) Dynamic communication
(B) Internal communication
(C) Phatic communication
(D) Conflict communication
Ans: C
4. Redundancy helps in solving the problems associated with
(A) The equipment
(B) The law
(C) The audience
(D) The political system
Ans: C
5. Vivendi universal is a well-known media organisation of
(A) France
(B) Australia
(C) The United States
(D) Canada
Ans: A
6. Which was the newspaper that Mahatma Gandhi edited in the year 1919?
(A) Indian Opinion
(B) National Herald
(C) Pioneer
(D) Satyagrahi
Ans: A
7. Reaching the maximum number of people at the least possible cost by media is called
(A) Media manipulation
(B) Mediated communication
(C) Media efficiency
(D) Media consistency
Ans: D
8. A variable that creates an alternative explanation of results is identified as
(A) Alternative variable
(B) Artifact
(C) Predictor variable
(D) Antecedent variable
Ans: C
9. Duplicating only the sampling and experimental procedures of a previous analysis is called
(A) Literal replication
(B) Instrumental replication
(C) Constructive replication
(D) Operational replication
Ans: B
10. Life style segmentation research investigates respondents
(A) Education
(B) Income
(C) Occupation
(D) Interests
Ans: D
11. A study of a specific population as it changes over a period of time is known as
(A) Demographic analysis
(B) Population analysis
(C) Cohort analysis
(D) Cluster analysis
Ans: C
12. In advertising, a document that describes the target market, budget, creative strategy and objective is known as
(A) Media profile
(B) Strategy document
(C) Media brief
(D) Audit plan
Ans: C
13. When a straight forward proposition is used in advertising, it is called
(A) Emotional approach
(B) Dogmatic approach
(C) Creative approach
(D) Typical approach
Ans: B
14. Specimens of advertisements are kept in
(A) The log book
(B) The sample book
(C) The copy book
(D) The guard book
Ans: D
15. Saatchi and Saatchi is an agency that specializes in
(A) Advertising
(B) Public Relations
(C) Event Management
(D) Opinion Surveys
Ans: A
16. Lobbying is an activity of
(A) Publicists
(B) Propagandists
(C) Public relationists
(D) Media Managers
Ans: C
17. When public relations personnel manage news in the media, it is termed?
(A) Spin doctoring
(B) News commitment
(C) News control
(D) Perceived necessity
Ans: A
18. The readability test, Fog Index, was developed by
(A) Rudolph Flesch
(B) Robert Gunning
(C) James Reston
(D) Walter Cronkite
Ans: B
19. When words have the emotive potential, they are categorised as
(A) Metanyms
(B) Parawords
(C) Similes
(D) Metaphors
Ans: D
20. Curtain-raiser is part of a/an
(A) Investigative journalism
(B) Interpretative journalism
(C) Advocacy journalism
(D) Counter-media
Ans: B
21. Ballooning is a cartoon contains
(A) Picture
(B) Text
(C) Guidelines
(D) No information
Ans: B
22. Journalism that depends upon computer-assisted analysis of existing information is known as
(A) Database journalism
(B) Offline journalism
(C) CAA journalism
(D) Technical journalism
Ans: A
23. When a camera pans fast to a visual’s blur and steadies into a correct focus at a particular point, it is called
(A) Hand-held camera
(B) Whip pan
(C) Tilting
(D) Panning
Ans: B
24. ‘Taxonomy of News Values’ is written by
(A) Paul Lazarsfeld
(B) David M. White
(C) Stanley Cohen
(D) Galtung and Ruge
Ans: D
25. The first committee on National Communication Policy in India was headed by
(A) R.R. Diwakar
(B) Ram Vilas Paswan
(C) Balaram Jhakhad
(D) Jyothi Basu
Ans: B
26. ‘Enlightened self-interest’ is the notion behind
(A) Risk management
(B) Event management
(C) Corporate social responsibility
(D) Publicity campaigns
Ans: C
27. The creative function of communication is important in
(A) Encoding
(B) Feedback
(C) Rituals
(D) Propaganda
Ans: D
(A) Codes
(B) Letters
(C) Words
(D) Attitudes
Ans: A
2. In a post-modern society, culture is
(A) Regulated
(B) Commodified
(C) Traditional
(D) Non-pluralistic
Ans: B
3. No new information is available in
(A) Dynamic communication
(B) Internal communication
(C) Phatic communication
(D) Conflict communication
Ans: C
4. Redundancy helps in solving the problems associated with
(A) The equipment
(B) The law
(C) The audience
(D) The political system
Ans: C
5. Vivendi universal is a well-known media organisation of
(A) France
(B) Australia
(C) The United States
(D) Canada
Ans: A
6. Which was the newspaper that Mahatma Gandhi edited in the year 1919?
(A) Indian Opinion
(B) National Herald
(C) Pioneer
(D) Satyagrahi
Ans: A
7. Reaching the maximum number of people at the least possible cost by media is called
(A) Media manipulation
(B) Mediated communication
(C) Media efficiency
(D) Media consistency
Ans: D
8. A variable that creates an alternative explanation of results is identified as
(A) Alternative variable
(B) Artifact
(C) Predictor variable
(D) Antecedent variable
Ans: C
9. Duplicating only the sampling and experimental procedures of a previous analysis is called
(A) Literal replication
(B) Instrumental replication
(C) Constructive replication
(D) Operational replication
Ans: B
10. Life style segmentation research investigates respondents
(A) Education
(B) Income
(C) Occupation
(D) Interests
Ans: D
11. A study of a specific population as it changes over a period of time is known as
(A) Demographic analysis
(B) Population analysis
(C) Cohort analysis
(D) Cluster analysis
Ans: C
12. In advertising, a document that describes the target market, budget, creative strategy and objective is known as
(A) Media profile
(B) Strategy document
(C) Media brief
(D) Audit plan
Ans: C
13. When a straight forward proposition is used in advertising, it is called
(A) Emotional approach
(B) Dogmatic approach
(C) Creative approach
(D) Typical approach
Ans: B
14. Specimens of advertisements are kept in
(A) The log book
(B) The sample book
(C) The copy book
(D) The guard book
Ans: D
15. Saatchi and Saatchi is an agency that specializes in
(A) Advertising
(B) Public Relations
(C) Event Management
(D) Opinion Surveys
Ans: A
16. Lobbying is an activity of
(A) Publicists
(B) Propagandists
(C) Public relationists
(D) Media Managers
Ans: C
17. When public relations personnel manage news in the media, it is termed?
(A) Spin doctoring
(B) News commitment
(C) News control
(D) Perceived necessity
Ans: A
18. The readability test, Fog Index, was developed by
(A) Rudolph Flesch
(B) Robert Gunning
(C) James Reston
(D) Walter Cronkite
Ans: B
19. When words have the emotive potential, they are categorised as
(A) Metanyms
(B) Parawords
(C) Similes
(D) Metaphors
Ans: D
20. Curtain-raiser is part of a/an
(A) Investigative journalism
(B) Interpretative journalism
(C) Advocacy journalism
(D) Counter-media
Ans: B
21. Ballooning is a cartoon contains
(A) Picture
(B) Text
(C) Guidelines
(D) No information
Ans: B
22. Journalism that depends upon computer-assisted analysis of existing information is known as
(A) Database journalism
(B) Offline journalism
(C) CAA journalism
(D) Technical journalism
Ans: A
23. When a camera pans fast to a visual’s blur and steadies into a correct focus at a particular point, it is called
(A) Hand-held camera
(B) Whip pan
(C) Tilting
(D) Panning
Ans: B
24. ‘Taxonomy of News Values’ is written by
(A) Paul Lazarsfeld
(B) David M. White
(C) Stanley Cohen
(D) Galtung and Ruge
Ans: D
25. The first committee on National Communication Policy in India was headed by
(A) R.R. Diwakar
(B) Ram Vilas Paswan
(C) Balaram Jhakhad
(D) Jyothi Basu
Ans: B
26. ‘Enlightened self-interest’ is the notion behind
(A) Risk management
(B) Event management
(C) Corporate social responsibility
(D) Publicity campaigns
Ans: C
27. The creative function of communication is important in
(A) Encoding
(B) Feedback
(C) Rituals
(D) Propaganda
Ans: D
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