MASS COMMUNICATION AND JOURNALISM- PAGE 15

MASS COMMUNICATION AND JOURNALISM-PAGE 15

MASS COMMUNICATION AND JOURNALISM MCQ-PAGE 15

1:-The Supreme Court held that Preamble is a part of the Indian Constitution in the
A:-Berubari Union Case        B:-Golak Nath Case
C:-Kehar Singh Case        D:-Kesavananda Bharati Case
Ans: D

2:-Match List I with List II and select the correct answer from the codes given below the lists :
List I List II
a. Protection in respect of conviction for offences    i. Article 23
b. Freedom not to pay taxes for expenses on religious promotion          ii. Article 20
c. Abolition of titles except military and academic distinctions iii. Article 27
d. Prohibition of Traffic in Human beings    iv. Article 18
Codes : a   b   c   d
A:-iii ii    i    iv
B:-i   ii   iii iv
C:-iv i ii iii
D:-ii   iii   iv   i
Ans: D

3:-The Legislative Council of a State can be created or abolished by Parliament on the recommendation of the
A:-President of India        B:-Governor
C:-State Legislative Assembly        D:-Prime Minister
Ans: C

4:-In case of a conflict between the Central and State law on a subject in the Concurrent List
A:-the Central law prevails        B:-the State law prevails
C:-both laws stand nullified        D:-the law which was passed first prevails
Ans: A

5:-The President of India can declare National Emergency due to
A:-Internal disturbances        B:-War or external aggression or armed rebellion
C:-Break down of constitutional machinery        D:-None of these
Ans: B

6:-Kerala State Information Commission was constituted on
A:-12 th June 2005        B:-19 December 2005        C:-12 October 2005        D:-19 July 2005
Ans: B

7:-As per the Protection of Woman from Domestic Violence Act 2005, a child is a person below the age of
A:-14 years        B:-16 years        C:-21 years        D:-18 years
Ans: D

8:-The National Food Security Act 2013 aims to provide highly subsidized foodgrains to approximately
A:-25% of India's population        B:-50% of India's population        C:-Two thirds population of India        D:-One third population of India        Ans: C

9:-The Transplantation of Human Organs and Tissues Rules in India were enacted in
A:-2014        B:-2012        C:-2010        D:-2016
Ans: A

10:-The Rural Landless Employment Guarantee Programme was introduced during the
A:-`9^(th)` Five Year Plan        B:-`8^(th)` Five Year Plan        C:-`6^(th)` Five Year Plan        D:-`7^(th)` Five Year Plan
Ans: C

11:-The decision to save or not to save information in long-term memory is
A:-Selective attention       B:-Selective retention        C:-Selective perception        D:-Selective recall
Ans: B

12:-The theory that contends technology drives historical change is
A:-Information Explosion        B:-Information overload        C:-Technological determinism        D:-Communication revolution
Ans: C

13:-The psychological conflict that results within a person when he/she holds clashing belief, or when his/her actions and beliefs are opposed to each other is
A:-Cognitive dissonance        B:-Archetypes        C:-Cognitive resonance        D:-Conflict theory
Ans: A

14:-In a media context the tendency of reporters or other media professionals to adopt the ideas and attitudes of the groups they cover or with which they have a great deal of contact is
A:-Mass culture        B:-Socialization        C:-Media literacy        D:-Acculturation
Ans: D

15:-The theory which argues that seeing scenes of violence will actually stimulate an individual to behave more violently afterwards        A:-Bullet theory        B:-Cultivation theory        C:-Stimulation theory        D:-Spiral of silence
Ans: C

16:-Disseminate a media text, narrowly by focussing on particular discrete groups is known as
A:-Cultural communication        B:-Narrowcast        C:-Group communication        D:-Interpersonal communication
Ans: B

17:-A communication which is intentional, purposeful and goal directed, persuading or influencing another to do something is a
A:-Rhetorical communication        B:-Persuasion        C:-Propaganda        D:-Public opinion
Ans: A

18:-The first person to write a daily political column for five decades, called "Over a cup of Tea" was
A:-Kuldip Nayyar        B:-Khuswant Singh        C:-Pothen Joseph        D:-T.J.S. George
Ans: C

19:-When freedom dawned on August 15, 1947, this newspaper wrote in its editorial column. "If is dawn, cloudy though it is, presently sunshine will break." Name the newspaper.
A:-Amrita Bazar Patrika        B:-Statesman        C:-The Hindu        D:-The Pioneer
Ans: A

20. Gatefold can be mostly seen in
(A) Magazines
(B) Newspapers
(C) Books
(D) Posters
Ans: A

21. The Vidyalankar Committee was assigned to prepare a report on
(A) Press Information Bureau
(B) Functioning of AIR
(C) Central Publicity
(D) Information and Broadcasting Ministry
Ans: C

22. Section 95 of the Criminal Procedure Code permits a State Government the forfeiture of
(A) Offending publication
(B) Security deposit
(C) Printing press
(D) Journalistic accreditation
Ans: A

23. The legal doctrine of direct impact is applied in the cases involving limitation of
(A) Personal Freedom
(B) Newspaper Circulation
(C) Editorial Independence
(D) Taxation on Advertisements
Ans: B

24. The constitutional restriction on Article 19(1) (a) in the form of public order falls within the concentric circle of
(A) Obscenity
(B) Law and order
(C) Security of State
(D) Defamation
Ans: B

25. In a case of contempt of Parliament, R.K. Karanjia of the Blitz was _____ by the Speaker of Lok Sabha.
(A) Admonished
(B) Imprisoned
(C) Excluded
(D) Reprimanded
Ans: D

26. The protection of publication of proceedings of Parliament and State Legislature is guaranteed by Article ________ of the Indian Constitution.
(A) 105
(B) 194
(C) 361 A
(D) 375
Ans: C

27. The multiplicity model of developmental communication was advocated by
(A) Jan Servaes
(B) Lucien Pye
(C) Shirley White
(D) Bella Mody
Ans: A

28. For Daniel Lerner, exposure to media would energise the process of ________ for development.
(A) Sensitivity
(B) Anxiety
(C) Sympathy
(D) Empathy
Ans: D

29. The advertising medium that has the advantage of high selectivity, immediacy and low cost is
(A) Newspaper
(B) Direct Mail
(C) Radio
(D) Online
Ans: D

30. Most correlational designs have the problem of manipulating
(A) Conceptual definitions
(B) Control variables
(C) Independent variables
(D) Dependent variables
Ans: C

31. The main problem of simulation in communication research is
(A) atmosphere
(B) Response
(C) Validity
(D) Modelling
Ans: C

32. The panel study is sensitive to
(A) Experimental mortality
(B) Cost-effectiveness
(C) Response classification
(D) Instrumental criticality
Ans: A

33. The snowball sampling method is useful when the universe is small and
(A) Scattered
(B) Specific
(C) general
(D) Concentrated
Ans: B

34. Discourse analysis considers all human communication as a
(A) Content
(B) Starting point
(C) Narrative
(D) Contemplation
Ans: C

35. The closed systems approach is reflected in ______ public relations.
(A) Proactive
(B) Reactive
(C) Reflective
(D) Selective
Ans: B

36. The mathematical centre is not the optic centre when we design the front page of a
(A) Standard daily newspaper
(B) Leaflet
(C) Brochure
(D) Booklet
Ans: A

37. A sentence used in communication is a _______ of words.
(A) paradigm
(B) syntagm
(C) Consequence
(D) Movement
Ans: B

38. The reference code often used for television recordings is known
(A) real time
(B) Clock time
(C) Virtual time
(D) Clear time
Ans: B

39. When the frames of a TV commercial are shown to a select group of samples to get their opinion, it is called
(A) An Attitude test
(B) A Starch test
(C) A Bruzzone test
(D) A Persuasion test
Ans: C

40. What is a Spinoff?
(A) Is the second part of a film made earlier?
(B) Is a new TV serial created by taking elements from an earlier serial?
(C) Is the depiction of a serial murder that happened earlier?
(D) Is a merger of two earlier films?
Ans: B

41. Who identified that ‘online gambling is a serious issue that has not been addressed under any law’?
(A) Asian Cyber Law Institute
(B) Indian Online Institute
(C) Asian Internet Association
(D) American Cyber Law Institute
Ans: A

42. Reuters has invested in the Indian news agency
(A) Press Trust of India
(B) Asia News International
(C) United News of India
(D) Indo-Asia News Agency
Ans: B

43. The news agency that has the largest number of foreign correspondents is
(A) United Press International
(B) Reuters
(C) Associated Press
(D) Agencè France Pressè
Ans: C

44. An editor, in order to maintain consistency in visual style in his newspaper, should
(A) Use outlines in bold types
(B) Use all cap headlines
(C) Use fonts within one type family
(D) Use italics for intros
Ans: C

45. A panel designed to absorb or reflect sound is identified as
(A) bouncer
(B) Level board
(C) Battle
(D) Blimp
Ans: C

46. Simultaneous presentation of two contradictory visuals is called
(A) Counter point
(B) Counter angle
(C) Counter bias
(D) Counter view
Ans: A

47. Measuring the number of digital errors in a single signal is known as
(A) Error rate
(B) Distortion scale
(C) Fader head
(D) Single error code
Ans: A

48. A broadcast commercial produced for the purpose of demonstration is identified as
(A) Trial commercial
(B) Exhibition commercial
(C) Model spot
(D) Speculation spot
Ans: D

49. The Aristotalian dramatic structure that is generally adopted for feature film has five phases. The four phases are exposition, rising action, climax and falling action. The fifth is
(A) Ending
(B) Resolution
(C) Conclusion
(D) Recommendation
Ans: B

50. In newspapers, news headlines should be written around a strong ______
(A) Adjective
(B) Adverb
(C) Verb
(D) Participle
Ans: C

51. Assertion (A): Visual narratives have made the media communication primitive and tribal.
Reason (R): New media technology has made the designer production of media contents cheap and effective involving individual idioms.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D

52. Assertion (A): Of late, the third sector in India has been making an effective use of media, including online, reaching different publics.
Reason (R): Media are basically anti-establishment and have supported the third sector campaigns always.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B

53. Assertion (A): The Western news agencies like Reuters have shifted their focus to specialized areas of news collection.
Reason (R): Since the American news agencies are dominant, they are left with very little option.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B

54. Assertion (A): The global news supply has become multiagency oriented for variety and verification.
Reason (R): The increasing cost of news collection at the global level has made the task of news collection by third world news agencies difficult.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D

55. Assertion (A): Media studies are becoming more and more multi-disciplinary these days, especially in the Indian context.
Reason (R): As more and more traditional subjects of study are not useful to the employment market, the process of transmigration in the educational field is inevitable.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B

56. Assertion (A): Despite corporatisation, media in India have strong ideological contours.
Reason (R): Because most media persons in India have a heavy dose of Marxist indoctrination.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C

57. Assertion (A): Indian media have started focusing on soft news of social and society events these days.
Reason (R): Corporatisation of media and industrialization of Indian culture are the factors influencing the trend.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B

58. Assertion (A): When the selected signs are combined into a message, it becomes a syntagm.
Reason (R): It happens as vocabularies in a language form a paradigm.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B

59. Assertion (A): Journalists are bound to assist investigations of offences by disclosing the information that they have collected.
Reason (R): It is an obligation of every citizen including media persons under the criminal procedure code of 1973.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A

60. Assertion (A): Non-verbal communication is not always through presentational codes such as gestures and eye movements.
Reason (R): Presentational codes are limited to face-to-face communication or communication when the communicator is present.
Codes:
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D

61. Identify correct sequence of events taken place.
(A) Kisan Vani Programme, Digital Radio Transmission, Bhasa Bharati Channel, Service &Home Service.
(B) Bhasa Bharati Channel, Kisan Vani Programme, Service & Home Service, Digital Radio Transmission.
(C) Digital Radio Transmission, Service & Home Service, Kisan Vani Programme, Bhasa Bharati Channel.
(D) Service & Home Service, Digital Radio Channel, Kisan Vani Programme, Bhasa Bharati Channel.
Ans: B

62. Identify correct sequence of films released having secularism as a theme.
(A) Baiju Bawara, Basant Bahar, Tansen, Sangeet Samrat Tansen.
(B) Basant Bahar, Tansen, Baiju Bawara, Sangeet Samrat Tansen.
(C) Sangeet Samrat Tansen, Basant Bahar, Baiju Bawara, Tansen.
(D) Tansen, Baiju Bawara, Basant Bahar, Sangeet Samrat Tansen.
Ans: D

63. Identify right sequencing of countries that began publication of newspapers in the early 17th century.
(A) England, France, Belgium, Germany.
(B) France, Germany, England, Belgium.
(C) Belgium, England, Germany, France.
(D) Germany, Belgium, France, England.
Ans: D

64. Identify the correct sequence of Mc Quail’s five basic functions of media.
(A) Information, Correlation, Continuity, Entertainment, Mobilization.
(B) Correlation, Continuity, Entertainment, Mobilization, Information.
(C) Continuity, Mobilization, Entertainment, Correlation, Information.
(D) Entertainment, Correlation, Mobilization, Continuity, Information.
Ans: A

65. Identify the correct sequence of the following:
(A) Scene, sequence, frame, shot, film.
(B) Film, scene, frame, shot, sequence.
(C) Frame, shot, scene, sequence, film.
(D) Shot, frame, sequence, scene, film.
Ans: C

66. Match the List-I with List-II.
List – I                        List – II
(a) Golden Mean         1. Print
(b) Spindoctoring        2. Advertising
(c) Crusade                  3. Ethics
(d) Psychographics      4. Public Relations
Codes:
       a b c d
(A) 3 1 2 4
(B) 3 4 1 2
(C) 4 2 3 1
(D) 2 1 4 3
Ans: B

67. Match the List-I with List-II.
List – I                                    List – II
(a) Mahaa TV (news)              1. Tamil
(b) Yes India Vision               2. Urdu
(c) Aditya TV                                     3. Telugu
(d) Peace TV                           4. Malayalam
Codes:
(a) (b) (c) (d)
(A) 2 1 3 4
(B) 1 3 4 2
(C) 4 2 3 1
(D) 3 4 1 2
Ans: D

68. Match the List-I with List-II.
List – I                        List – II
(a) Louis Lumiere        1. The Great Train Robbery
(b) Edison S. Porter    2. Pundalik
(c) Georges Melies      3. A Trip to the Moon
(d) R.G. Torney          4. Arrival of a Train at Ciotal
Codes:
       a b c d
(A) 4 1 3 2
(B) 2 4 3 1
(C) 1 3 4 2
(D) 3 2 1 4
Ans: A

69. Match the List-I with List-II.
List – I                                                List – II
(a) Jhanak Jhanak Payal Baaje            1. P.C. Barua
(b) Maya                                              2. Ardeshir Irani
(c) Alam Ara                                       3. Satyajit Ray
(d) Pather Panchali                              4. V. Shantaram
Codes:
     a b c d
(A) 1 3 2 4
(B) 3 2 4 1
(C) 2 4 3 1
(D) 4 1 2 3
Ans: D

70. Match the List-I with List-II.
List – I                                    List – II
(a) Dependista Theory            1. Capitalist approach
(b) Basic needs model             2. Grass-roots approach
(c) Industrialization                 3. Marxist approach
(d) Another development       4. Gandhian approach
Codes:
       a b c d
(A) 4 2 1 3
(B) 4 3 2 1
(C) 3 4 1 2
(D) 3 1 2 4
Ans: C

Read the following passage and answer Question Nos. 71 to 75.
The boundaries between publisher, producer, distributor, consumer and reviewer of content are blurring. Mass media now incorporate many interpersonal and interactive aspects such as call-in radio and TV shows, home shopping through televisions with viewer conversations and telephone or online ordering, online commentaries and information accompanying television programs, 900-number hotlines or newsgroup discussions about weekly soap opera plot lines and characters, etc. Thus new media provide many more ways to choose content, which increases the influence of structural and cultural (factors) on peoples’ notion of choice. Providing multiple forms of access to content which is freed from its linkages to particular physical distribution forms free us from constraints on allocation and transformation. Many people can use the same content at the same time. Selected aspects of content may be used in the sequence and timing preferred by the individual.
One paradox of this increased accessibility and decreased dependence on specific distribution media is that now individuals must make more choices, must have more prior knowledge, and must put forth more effort to integrate and make sense of the communication. Interactivity and choice are not universal benefits; many people do not have the energy, desire, need or training to engage in such processes. It is partially due to the idealization of the interactive nature of face to face communication that we expect everyone will desire such capabilities. Some people really do love ATMs and answering machines. Being forced to wait in line to interact with people we have no connection with, while taking time away from interacting with others with whom we really do want to share a band, and is not as attractive as proponents of interpersonal community dialogue imply.
Many prefer the one way aspect of same mass media and the ability to experience simulated or vicarious choice. Alternatively the loss of programmed scripts and producer developed plot lines in hypertext novels or interactive programms may in fact lead to more uncertainty and confusion by users, and the lost sense of shared meaning. These changes also imply alterations in asymmetries of choice: that is traditional media tended to locate the choice of initiating the communication in one place. The common example is of traditional telephone calling: a person initiates a call to another without the other having any choice in the initiation. With the traditional telephone one could choose not to answer it, but, even with answering machines, that is not a widely acceptable social choice. Because we have not, until recently assessed the social aspect of telephone choice, we remain somewhat ambivalent about the telephone because of this asymmetry of choice.
The meta-information about consumers enables telemarketers to target potential consumers much more precisely and aggressively, increasing our discomfort with this asymmetry. Thus new media like caller ID, private celler phone networks, are used primarily to offset the asymmetry of choice inherent in this familiar ‘old’ medium.

71. What is the reason for disappearing of difference between publisher and distributor?
(A) Technology
(B) Choices
(C) Interactivity
(D) Call-in radio
Ans: B

72. Why do individuals use content as per their choice?
(A) Structured content
(B) Access to content
(C) Free from physical distribution
(D) Preferences
Ans: B

73. What is the paradox of technology?
(A) More access and less dependence
(B) More dependency and less access
(C) Moderate dependency
(D) Intensive access
Ans: A

74. What is the preference of many people?
(A) Simulation
(B) Stimulation
(C) Synchronization
(D) Symmetry
Ans: A

75. What is an example of asymmetrical communication?
(A) Traditional media
(B) Telephone communication
(C) Answering machine
(D) Private networks
Ans: B

76. Assertion (A): News photographs and Magazine advertisements are mostly indexical and always iconic in nature.
Reason (R): The categorization is mostly arbitrary and insignificant in meaning production.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but(R) is not the correctexplanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C

77. Assertion (A): In India, any law of privacy should be by enacting statutes in conformity with constitutional limitations.
Reason (R): The law of torts in India is based on English law.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A

78. Assertion (A): The Union Government can exercise limited control over the volume of circulation of Indian newspapers.
Reason (R): The control over the volume of newspaper circulation is prima facie an unreasonable restriction on the press freedom.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D

79. Assertion (A): Verbal language and photography are fine examples of representational codes.
Reason (R): Both of them perform referential functions.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A

80. Assertion (A): Vladimir Propp’s Morphology of Folk Tales is a benchmark study for researchers in traditional media.
Reason (R): India is rich in traditional media, and as such does not require western inputs much for research.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B

81. Assertion (A): German influences on Bollywood movies are facilitated by technology and black money.
Reason (R): In India, movie making is a capital-intensive industry and needs strong public sector support.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D

82. Assertion (A): Traditional media in India are mostly mythological due to audience preference.
Reason (R): Modern mass media are responsible for this as they have made audience prefer traditional media.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C

83. Assertion (A): Lower-case headlines are easier to read than all caps headlines.
Reason (R): Research has shown that headlines set in all caps are read 12 percent slower than those set in caps and lower case letters.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A

84. Identify correct sequence of television communication in India:
(A) Satellite Instructional Television experiment Television Stations started in Bombay and Madras, Television Centre in Delhi, Television colour transmission.
(B) Television Stations started in Bombay and Madras, Television colour transmission, Satellite Instructional Television Experiment, Television Centre in Delhi.
(C) Television Centre in Delhi, Television Stations started in Bombay & Madras, Satellite Instructional & Television experiment television colour transmission.
(D) Satellite Instructional Television Experiment, Television Colour Transmission, Television centre in Delhi, Television Stations started in Bombay and Madras.
Ans: C

85. Identify correct sequence of government organisation established
(A) National Film Archives of India, Non-Aligned News Pool, Directorate of Field Publicity, Directorate of Film Festivals.
(B) Directorate of Field Publicity, Directorate of Film Festival, Non-Aligned News Pool, National Film Archives of India.
(C) Directorate of Field Publicity, National Film Archives of India, Directorate of Film Festivals, Non-Aligned News Pool.
(D) Directorate of Film Festivals, Non-Aligned News Pool, National Film Archives of India, Directorate of Field Publicity.
Ans: C

86. List the right sequence of the earliest known journals printed in the worldfrom
(A) Egypt, Korea, China, Italy
(B) Korea, Egypt, Italy, China
(C) Italy, Korea, Egypt, China
(D) Italy, China, Egypt, Korea
Ans: D

87. Find out the correct chronological sequence of the following advertising agencies:
(A) O & M, B.B.D.O., Mudra, Lintas
(B) Lintas, Mudra, O & M, B.B.D.O.
(C) B.B.D.O., O &M,Lintas, Mudra
(D) Mudra, B.B.D.O., Lintas, O & M
Ans: A

88. Identify the correct sequence of five functional stages of developmental model for product, person and PR campaign.
(A) Distribution, participation, legitimacy, penetration, identification
(B) Identification, legitimacy, participation, penetration, distribution
(C) Participation, identification, penetration, distribution, legitimacy
(D) Legitimacy, participation, identification, Penetration, distribution
Ans: B

89. Identify right sequence of first Indian language newspaper published
(A)Utkal Dipika, Samachar Darpan, Digdarshan, Sambad Kaumudi
(B) Sambad Kaumudi, Digdarshan, Utkal Dipika, Samachar Darpan
(C)Samachar Darpan, Utkal Dipika, Sambad Kaumudi, Digdarshan
(D) Digdarshan, Samachar Darpan, Sambad Kaumudi, Utkal Dipika
Ans: D

90. Match List – I with List – II:
List – I                                    List – II
a. Defamation                                     1. Trial by media
b. Fair dealing                         2. Possession of information against National security
c. Contempt of Court              3. Imputation of illegitimacy
d. Official secret                     4. Motive behind making comments
Codes:
       a b c d
(A) 1 4 2 3
(B) 3 4 1 2
(C) 4 1 3 2
(D) 2 3 4 1
Ans: B

91. Match List – I with List – II:
List – I                                    List – II
a. B.G. Verghese                     1. SITE
b. Rajendra Singh                   2. Micro-finance
c. Mohammed Yunus              3. Aravale
d. Indira Gandhi                     4. Project Chattera
Codes:
       a b c d
(A) 4 2 1 3
(B) 4 2 3 1
(C) 4 3 2 1
(D) 4 1 3 2
Ans: C

92. Match List – I with List – II:
List – I                                    List – II
a. Harold D. Lasswell             1. Linear model of communication
b. Shannon & Weaver             2. Two-step flow of communication
c. Ruge & Galtung                  3. Political communication
d. Elihu Katz                           4. Selective gate keeping
Codes:
       a b c d
(A) 4 2 3 1
(B) 3 1 4 2
(C) 4 3 2 1
(D) 3 2 1 4
Ans: B

93. Match List – I with List – II:
List – I                        List – II
a. Construct                 1. Scientific method
b. Positivism                2. Operational definition
c. Measurement           3. Logical reasoning
d. Empiricism              4. Intermediate level
Codes:
       a b c d
(A) 2 3 1 4
(B) 2 1 4 3
(C) 2 3 4 1
(D) 2 4 3 1
Ans: C

94. Match List – I with List – II:
List – I                        List – II
a. Age                          1. Survey
b. Co-variation            2. Independent variable
c. Coding                    3. Causation
d. Schedule                 4. Content analysis
Codes:
       a b c d
(A) 2 3 4 1
(B) 1 2 3 4
(C) 3 4 1 2
(D) 4 2 3 1
Ans: A

95. Match List – I with List – II:
List – I                        List – II
a. Sex                          1. More than one sound heard at the same time
b. Fading on                2. Sound effects
c. Segue                       3. Performer moves towards microphones
d. Blend                      4. Smooth transitions from one sound to another
Codes:
       a b c d
(A) 3 2 1 4
(B) 1 4 3 2
(C) 2 3 4 1
(D) 4 1 2 3
Ans: C

Read the following passage and answer Question Nos. 96 to 100:
Critics refer the cultural imperialism as cultural domination. John Tomlinson has emphasized that imperialism group’s specific form of domination. In case of cultural imperialism in the third world, it points out towards the links between present domination and colonial past. The term is ambiguous between a set of economic and political meanings. To maintain specificity one must choose the term cultural imperialism as a pattern of inherited colonial attitudes and practices or as the practices and effects of ongoing system of economic relations within global capitalism. There are other ways of speaking about cultural imperialism as media imperialism as a discourse of global capitalism and as a critique of modernity. With reference to media imperialism, cultural imperialism places media at the centre of things. Many a times writers consider cultural imperialism and media imperialism as synonyms. On one hand mass media are constantly and rapidly expanding in terms of technical power, penetration coverage and representation of both public and private life in the west. Here media is considered as central cultural reference point of modern western capitalism. If so is the case cultural imperialism is a dominance of one’s culture’s media over another or as global spread of “mass mediated culture”. Further cultural imperialism poses a threat to national cultural identity. In dealing with this discourse of national cultures, we must think of the various levels of locality. Cultural imperialism is also considered critique of global capitalism and capitalism is an homogenizing cultural force. The perception here is that everywhere in the world is beginning to look and feel the same. Cities in any part of the world display uniform features. Further the spread of capitalism is the spread of culture of consumerism. The discourse of cultural imperialism which takes capitalism as its target needs to be connected with that which addresses the discontent of modernity itself. Cultural imperialism is not only effecting individuals but the world itself. Modernity refers to main cultural direction of global development. Modernity and development though by no means necessarily linked as concepts, havebecome closely identified. This questionis that what is the way of responding tothe ambiguous cultural conditions of modernity.

96. What is cultural imperialism?
(A) Study of cultures
(B) Negatively marked notions of power.
(C) Inherited attitudes and practices from past
(D) Forced ways of thinking exercised by notions.
Ans: C

97. What does media imperialism refer to?
(A) Media’s role in reflecting cultures
(B) As inseparable concepts
(C) Media as a centre of reference point
(D) Media and cultural imperialism as two separate aspects
Ans: C

98. How does cultural imperialism poses a threat to nationality?
(A) By invading the foreign cultures.
(B) By dominating specific cultures.
(C) By being functional in eroding local cultures.
(D) All the three mentioned above
Ans: D

99. How does cultural imperialism act as a critique of global capitalism?
(A) Consumer culture is imposed on developing societies.
(B) Culture of capitalism is incapable of providing meaningful and satisfying cultural experiences.
(C) Process of cultural imperialism, have functional role to play in the spread of capitalism
(D) Capitalism implies a cultural totality of economic / social / political and social aspects.
Ans: C

100. How does modernity refer to the main cultural direction of global development?
(A) By projecting ‘particular ways of life’ dominatingly.
(B) By homogenization of cultural diversity
(C) By relating the idea of modernity to that of capitalist society.
(D) By the way of projecting as destination of all cultural development.
Ans: B