MASS COMMUNICATION AND JOURNALISM-PAGE 9
MASS COMMUNICATION AND JOURNALISM MCQ-PAGE 9
1. In communication, critical readings are
(A) Irrational
(B) Probabilistic
(C) Contradictory
(D) Cognitive
Ans: D
2. Semantic noise is concerned with the understandability of
(A) the medium
(B) the transmission
(C) the encoder
(D) the message
Ans: D
3. For Roland Barthes, myth is a system of
(A) Contrasts
(B) Morality
(C) Precepts
(D) Communication
Ans: D
4. ‘Rhetoric’ as the basis of better communication was emphasised by
(A) Berlo
(B) Wilbur Schramm
(C) Newcomb
(D) Aristotle
Ans: D
5. In mass communication, messages are
(A) Permanent
(B) Personal
(C) Interchangeable
(D) Fleeting
Ans: D
6. Usually a large number of people are involved in message production in
(A) Intrapersonal communication
(B) Inter-personal communication
(C) Group communication
(D) Mass communication
Ans: D
7. One of the objectives of semiotics in television is to identity and deconstruct
(A) National identity
(B) Reality
(C) Mythic structures
(D) Hype building
Ans: C
8. The arbitrary nature of the relationship between the signifier and the signified makes it
(A) Polysemic
(B) Convenient
(C) Prohibitive
(D) Purposeless
Ans: A
9. Structuralism is derived from the works of
(A) Octovia piz
(B) Jurgen Habermes
(C) David Holmes
(D) Ferdinand de Saussure
Ans: D
10. Through the correlation function, mass media help shape
(A) Traditions
(B) Environment
(C) Public Opinion
(D) Customs
Ans: C
11. One of the important components of selectivity theories is
(A) Culture
(B) Violence
(C) Source
(D) Feedback
Ans: A
12. Level C problem in Shannon and Weaver model deals with
(A) Source
(B) Message
(C) Channel
(D) Receiver
Ans: A
13. Journalism that promotes civic commitment and citizen participation in democratic processes is known as
(A) Advocacy Journalism
(B) Public Journalism
(C) Alternative Journalism
(D) Counter media
Ans: B
14. Gerbner identifies a true information point beyond the normal elements of communication process. What is the point ?
(A) Destination
(B) Event
(C) Message
(D) Context
Ans: B
15. The concept of stereotypes was advocated in mass media by
(A) Michael Foucolt
(B) Walter Lippman
(C) William Raymonds
(D) Robert Herman
Ans: B
16. Communist media philosophy believes in using the media for
(A) Entertaining the masses
(B) Planning sound objectives
(C) Elevating public tastes
(D) Counter revolutionary methods
Ans: C
17. Public access broadcasting is part of
(A) Deliberative democracy
(B) Numerical democracy
(C) Mediated democracy
(D) Fragmented democracy
Ans: A
18. A new daily newspaper in English published by an established newspaper house that has its editions from Mumbai and Bangaluru is
(A) DNA
(B) Millennium post
(C) India post
(D) National standard
Ans: D
19. Job press refers to
(A) Employment News
(B) Government Press
(C) Journalistic Writing
(D) Commercial Printing
Ans: D
20. The word ‘press’ is a _______ for all newspapers.
(A) Simile
(B) Hyperbole
(C) Metaphor
(D) Metonym
Ans: D
21. In 1875, the statesman was founded by
(A) Rudyard Kipling
(B) John Corbett
(C) Robert Knight
(D) James Silk Buckingham
Ans: C
22. Two-step flow of communication argues that
(A) People are not isolates
(B) People live without communication
(C) People-mass media nexus
(D) People are not the subjects in communication
Ans: A
23. Forfeiture of any publication, containing prohibited contents, is permitted under
(A) Finance Act, 1978
(B) Criminal Procedure Code
(C) Copyright Act
(D) Press and Registration of Books Act
Ans: B
24. The Newspaper (Price Control) Act, 1972 was in force for
(A) two years
(B) three years
(C) four years
(D) five years
Ans: A
25. The newspaper that has the largest number of ombudsmen is
(A) The New York Times
(B) The Daily Express
(C) The Times of India
(D) Youmuiri Shinbun
Ans: D
26. Pavlov and Skinner popularised the stream of
(A) Behavioural research
(B) Diagnostic research
(C) Clinical research
(D) Analytical research
Ans: A
27. Focus group interviews demand the presence of a
(A) Moderator
(B) Stenographer
(C) Commentator
(D) Listener
Ans: A
28. Hypothesis cannot be in
(A) the nullified form
(B) the declarative form
(C) the directional form
(D) the general form
Ans: D
29. The organic model of development demands the beneficiaries to be
(A) Passive participants
(B) Active participants
(C) Neutral
(D) Controversial participants
Ans: B
30. ‘Development is a cruel choice’ is the statement made by
(A) Elihu Katz
(B) Harry Truman
(C) Denis Goulet
(D) Robert McNamara
Ans: C
31. The term used for the co-existence of private sector with public sector in broadcasting is
(A) Duopoly
(B) Oligopoly
(C) Monopoly
(D) Triopoly
Ans: A
32. According to some critics, the most potent tool of media imperialism is
(A) Newspaper (B) Radio
(C) Magazine (D) Television
Ans: D
33. The first foreign news agency to start its operations in India was
(A) Associated press
(B) DPA
(C) Reuters
(D) TASS
Ans: C
34. CPM is associated with advertising in
(A) Broadcast media
(B) Print media
(C) Visual media
(D) New media
Ans: B
(A) Irrational
(B) Probabilistic
(C) Contradictory
(D) Cognitive
Ans: D
2. Semantic noise is concerned with the understandability of
(A) the medium
(B) the transmission
(C) the encoder
(D) the message
Ans: D
3. For Roland Barthes, myth is a system of
(A) Contrasts
(B) Morality
(C) Precepts
(D) Communication
Ans: D
4. ‘Rhetoric’ as the basis of better communication was emphasised by
(A) Berlo
(B) Wilbur Schramm
(C) Newcomb
(D) Aristotle
Ans: D
5. In mass communication, messages are
(A) Permanent
(B) Personal
(C) Interchangeable
(D) Fleeting
Ans: D
6. Usually a large number of people are involved in message production in
(A) Intrapersonal communication
(B) Inter-personal communication
(C) Group communication
(D) Mass communication
Ans: D
7. One of the objectives of semiotics in television is to identity and deconstruct
(A) National identity
(B) Reality
(C) Mythic structures
(D) Hype building
Ans: C
8. The arbitrary nature of the relationship between the signifier and the signified makes it
(A) Polysemic
(B) Convenient
(C) Prohibitive
(D) Purposeless
Ans: A
9. Structuralism is derived from the works of
(A) Octovia piz
(B) Jurgen Habermes
(C) David Holmes
(D) Ferdinand de Saussure
Ans: D
10. Through the correlation function, mass media help shape
(A) Traditions
(B) Environment
(C) Public Opinion
(D) Customs
Ans: C
11. One of the important components of selectivity theories is
(A) Culture
(B) Violence
(C) Source
(D) Feedback
Ans: A
12. Level C problem in Shannon and Weaver model deals with
(A) Source
(B) Message
(C) Channel
(D) Receiver
Ans: A
13. Journalism that promotes civic commitment and citizen participation in democratic processes is known as
(A) Advocacy Journalism
(B) Public Journalism
(C) Alternative Journalism
(D) Counter media
Ans: B
14. Gerbner identifies a true information point beyond the normal elements of communication process. What is the point ?
(A) Destination
(B) Event
(C) Message
(D) Context
Ans: B
15. The concept of stereotypes was advocated in mass media by
(A) Michael Foucolt
(B) Walter Lippman
(C) William Raymonds
(D) Robert Herman
Ans: B
16. Communist media philosophy believes in using the media for
(A) Entertaining the masses
(B) Planning sound objectives
(C) Elevating public tastes
(D) Counter revolutionary methods
Ans: C
17. Public access broadcasting is part of
(A) Deliberative democracy
(B) Numerical democracy
(C) Mediated democracy
(D) Fragmented democracy
Ans: A
18. A new daily newspaper in English published by an established newspaper house that has its editions from Mumbai and Bangaluru is
(A) DNA
(B) Millennium post
(C) India post
(D) National standard
Ans: D
19. Job press refers to
(A) Employment News
(B) Government Press
(C) Journalistic Writing
(D) Commercial Printing
Ans: D
20. The word ‘press’ is a _______ for all newspapers.
(A) Simile
(B) Hyperbole
(C) Metaphor
(D) Metonym
Ans: D
21. In 1875, the statesman was founded by
(A) Rudyard Kipling
(B) John Corbett
(C) Robert Knight
(D) James Silk Buckingham
Ans: C
22. Two-step flow of communication argues that
(A) People are not isolates
(B) People live without communication
(C) People-mass media nexus
(D) People are not the subjects in communication
Ans: A
23. Forfeiture of any publication, containing prohibited contents, is permitted under
(A) Finance Act, 1978
(B) Criminal Procedure Code
(C) Copyright Act
(D) Press and Registration of Books Act
Ans: B
24. The Newspaper (Price Control) Act, 1972 was in force for
(A) two years
(B) three years
(C) four years
(D) five years
Ans: A
25. The newspaper that has the largest number of ombudsmen is
(A) The New York Times
(B) The Daily Express
(C) The Times of India
(D) Youmuiri Shinbun
Ans: D
26. Pavlov and Skinner popularised the stream of
(A) Behavioural research
(B) Diagnostic research
(C) Clinical research
(D) Analytical research
Ans: A
27. Focus group interviews demand the presence of a
(A) Moderator
(B) Stenographer
(C) Commentator
(D) Listener
Ans: A
28. Hypothesis cannot be in
(A) the nullified form
(B) the declarative form
(C) the directional form
(D) the general form
Ans: D
29. The organic model of development demands the beneficiaries to be
(A) Passive participants
(B) Active participants
(C) Neutral
(D) Controversial participants
Ans: B
30. ‘Development is a cruel choice’ is the statement made by
(A) Elihu Katz
(B) Harry Truman
(C) Denis Goulet
(D) Robert McNamara
Ans: C
31. The term used for the co-existence of private sector with public sector in broadcasting is
(A) Duopoly
(B) Oligopoly
(C) Monopoly
(D) Triopoly
Ans: A
32. According to some critics, the most potent tool of media imperialism is
(A) Newspaper (B) Radio
(C) Magazine (D) Television
Ans: D
33. The first foreign news agency to start its operations in India was
(A) Associated press
(B) DPA
(C) Reuters
(D) TASS
Ans: C
34. CPM is associated with advertising in
(A) Broadcast media
(B) Print media
(C) Visual media
(D) New media
Ans: B
35. The push-button recording system of A.C. Nielsen is labelled
(A) Data recorder
(B) People’s meter
(C) Electronic diary
(D) Programme recordist
Ans: B
36. The film “Citizen Kane” was fictional representation of
(A) Joseph Julitzer
(B) William Randolph Hearst
(C) Lord Northcliffe
(D) Rupert Murdoch
Ans: B
37. Film noir means the subjects of
(A) Tragedy
(B) Anti-hero
(C) Crime and Mystery
(D) Art and Culture
Ans: C
38. When a photograph is edited to adjust the colour balance, it is called
(A) Colour separation
(B) Colour gradation
(C) Colour constancy
(D) Colour correction
Ans: D
39. PAL is telecasting format has
(A) 30 fps 525 lines per frame
(B) 30 fps 625 lines per frame
(C) 25 fps 625 lines per frame
(D) 25 fps 525 lines per frame
Ans: C
40. Which microphone should be used, if message is being recorded on footpath ?
(A) Omni-directional
(B) Hyper-cardiod
(C) Cardiod
(D) Condenser
Ans: A
41. Which atmospheric layer deflects the radio waves having the frequency greater than 50 MHz ?
(A) Stratosphere
(B) Mesosphere
(C) Ionosphere
(D) Troposphere
Ans: C
42. In camera, depth of field is independent of
(A) focal length of the lens
(B) aperture
(C) camera position
(D) shutter speed
Ans: D
43. The commercial business house, Procter and Gamble, funded the first audio-visual
(A) Documentary programmes
(B) Dramas
(C) Soap operas
(D) Musicals
Ans: C
44. The use of images that are not part of the intended narration is known as
(A) Diegetic insert
(B) Non-Diegetic insert
(C) Jump cut
(D) Montage
Ans: B
45. The audience appreciation measurement is limited to
(A) Newspapers
(B) Magazines
(C) Digital appliances
(D) Electronic media
Ans: D
46. For U.S. Journalists, the ideal basis of news reliability is
(A) Triangulation
(B) Advocacy
(C) Saleability
(D) Authority
Ans: A
47. Tie-backs in news reports are used to
(A) obtain credibility to a story
(B) find a correct attribution
(C) be truthful and objective
(D) refresh readers’ memory
Ans: D
48. Newsrooms are also subject to division of labour, a form of
(A) Cognitive assessment
(B) Non-control
(C) Generalisation
(D) Bureaucratisation
Ans: D
49. The rolling news format was popularised by
(A) Doordarshan
(B) BBC (TV)
(C) CNN
(D) ABC
Ans: C
50. According to H.J. Gans, the suitability of an event makes it
(A) Insignificant
(B) Negative
(C) Unbalancing
(D) Newsworthy
Ans: D
51. A sketch writer is different from a
(A) political columnist
(B) witty information supplier
(C) backbencher
(D) rare visitor to the press gallery
Ans: A
52. The key element of ‘minimax’ programming philosophy of electronic media is
(A) relentless search for audience
(B) relentless search for programmes
(C) relentless search for funding
(D) relentless search for multiple
partnerships
Ans: A
53. Assertion (A) : The live telecast of legislative proceedings has made the issue of contempt of legislatures irrelevant.
Reason (R) : When people ask for true democracy through pressure groups, the people’s representatives have their own selfish goals to go for such a measure.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
54. Assertion (A) : Democracy in India is in peril because of mass media.
Reason (R) : With too many regional satraps controlling regional media, naturally regional issues dominate regional media.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
55. Assertion (A) : Public opinion polls conducted by Indian media houses lack professionalism.
Reason (R) : Because Indian publics have no consistent opinions nor the media houses enough resources.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
56. Assertion (A) : News is news because it is news.
Reason (R) : No one tells the audience that news is the selective version of the event that has taken place.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
57. Assertion (A) : Educational communication in India is a sage of unlimited success.
Reason (R) : The UGC funded MMRCs are functioning in several States to popularise educational programmes through audio-visual media.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
58. Assertion (A) : The advertising industry in India has of late acquired international character.
Reason (R) : The collaborative arrangements with big multinational advertising agencies have brought them a global competitive edge.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
59. Assertion (A) : In media research, the biological and psychological characteristics of respondents change during the course of a study.
Reason (R) : The respondents may grow older or become tired and their responses change during a long research project.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
60. Assertion (A) : Cross-media ownership in India is a reflection of global trend in the media industry.
Reason (R) : The Indian government is unable to withstand the pressure from multinational companies to legislate against media monopoly.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
(A) Data recorder
(B) People’s meter
(C) Electronic diary
(D) Programme recordist
Ans: B
36. The film “Citizen Kane” was fictional representation of
(A) Joseph Julitzer
(B) William Randolph Hearst
(C) Lord Northcliffe
(D) Rupert Murdoch
Ans: B
37. Film noir means the subjects of
(A) Tragedy
(B) Anti-hero
(C) Crime and Mystery
(D) Art and Culture
Ans: C
38. When a photograph is edited to adjust the colour balance, it is called
(A) Colour separation
(B) Colour gradation
(C) Colour constancy
(D) Colour correction
Ans: D
39. PAL is telecasting format has
(A) 30 fps 525 lines per frame
(B) 30 fps 625 lines per frame
(C) 25 fps 625 lines per frame
(D) 25 fps 525 lines per frame
Ans: C
40. Which microphone should be used, if message is being recorded on footpath ?
(A) Omni-directional
(B) Hyper-cardiod
(C) Cardiod
(D) Condenser
Ans: A
41. Which atmospheric layer deflects the radio waves having the frequency greater than 50 MHz ?
(A) Stratosphere
(B) Mesosphere
(C) Ionosphere
(D) Troposphere
Ans: C
42. In camera, depth of field is independent of
(A) focal length of the lens
(B) aperture
(C) camera position
(D) shutter speed
Ans: D
43. The commercial business house, Procter and Gamble, funded the first audio-visual
(A) Documentary programmes
(B) Dramas
(C) Soap operas
(D) Musicals
Ans: C
44. The use of images that are not part of the intended narration is known as
(A) Diegetic insert
(B) Non-Diegetic insert
(C) Jump cut
(D) Montage
Ans: B
45. The audience appreciation measurement is limited to
(A) Newspapers
(B) Magazines
(C) Digital appliances
(D) Electronic media
Ans: D
46. For U.S. Journalists, the ideal basis of news reliability is
(A) Triangulation
(B) Advocacy
(C) Saleability
(D) Authority
Ans: A
47. Tie-backs in news reports are used to
(A) obtain credibility to a story
(B) find a correct attribution
(C) be truthful and objective
(D) refresh readers’ memory
Ans: D
48. Newsrooms are also subject to division of labour, a form of
(A) Cognitive assessment
(B) Non-control
(C) Generalisation
(D) Bureaucratisation
Ans: D
49. The rolling news format was popularised by
(A) Doordarshan
(B) BBC (TV)
(C) CNN
(D) ABC
Ans: C
50. According to H.J. Gans, the suitability of an event makes it
(A) Insignificant
(B) Negative
(C) Unbalancing
(D) Newsworthy
Ans: D
51. A sketch writer is different from a
(A) political columnist
(B) witty information supplier
(C) backbencher
(D) rare visitor to the press gallery
Ans: A
52. The key element of ‘minimax’ programming philosophy of electronic media is
(A) relentless search for audience
(B) relentless search for programmes
(C) relentless search for funding
(D) relentless search for multiple
partnerships
Ans: A
53. Assertion (A) : The live telecast of legislative proceedings has made the issue of contempt of legislatures irrelevant.
Reason (R) : When people ask for true democracy through pressure groups, the people’s representatives have their own selfish goals to go for such a measure.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
54. Assertion (A) : Democracy in India is in peril because of mass media.
Reason (R) : With too many regional satraps controlling regional media, naturally regional issues dominate regional media.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
55. Assertion (A) : Public opinion polls conducted by Indian media houses lack professionalism.
Reason (R) : Because Indian publics have no consistent opinions nor the media houses enough resources.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
56. Assertion (A) : News is news because it is news.
Reason (R) : No one tells the audience that news is the selective version of the event that has taken place.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
57. Assertion (A) : Educational communication in India is a sage of unlimited success.
Reason (R) : The UGC funded MMRCs are functioning in several States to popularise educational programmes through audio-visual media.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: D
58. Assertion (A) : The advertising industry in India has of late acquired international character.
Reason (R) : The collaborative arrangements with big multinational advertising agencies have brought them a global competitive edge.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: B
59. Assertion (A) : In media research, the biological and psychological characteristics of respondents change during the course of a study.
Reason (R) : The respondents may grow older or become tired and their responses change during a long research project.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: A
60. Assertion (A) : Cross-media ownership in India is a reflection of global trend in the media industry.
Reason (R) : The Indian government is unable to withstand the pressure from multinational companies to legislate against media monopoly.
Codes :
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Ans: C
61. Find out the correct sequence of the following models of communication :
(A) Linear model, circular model, two-step model, helical model
(B) Helical model, linear model, two-step model, circular model
(C) Two-step model, circular model, linear model, helical model
(D) Circular model, two-step model, helical model, linear model
Ans: A
62. Identify the correct chronological order of the following editors of India.
(A) Motilal Ghosh, Frank Moraes, Nihal Singh, Vir Singhvi
(B) Vir Singhvi, Motilal Ghosh, Nihal Singh, Frank Moraes
(C) Frank Moraes, Nihal Singh, Vir Singhvi, Motilal Ghosh
(D) Nihal Singh, Vir Singhvi, Frank Moraes, Motilal Ghosh
Ans: A
63. Identify the correct chronological sequence of the following news agencies :
(A) Associated press, Havas, Press Trust of India, Agencè France Pressè
(B) Agencè France Pressè, Havas, Associated press, Press Trust of India,
(C) Havas, Associated press, Agencè France Pressè, Press Trust of India,
(D) Press Trust of India, Havas, Agencè France Pressè Associated press
Ans: C
64. Identify the correct sequence of the following :
(A) Linotype, Monotype, Photocomposition, DTP
(B) Monotype, Linotype, DTP, Photocomposition
(C) DTP, Photocomposition, Monotype, Linotype
(D) Photocomposition, Linotype, Monotype, DTP
Ans: A
65. Identify the correct sequence of international organizations that came into existence :
(A) IPDC – NAMPOOL – IPI – ITU
(B) NAMPOOL – IPI – ITU – IPDC
(C) ITU – IPI – NAMPOOL – IPDC
(D) IPI – ITU – NAMPOOL – IPDC
Ans: C
66. Match List – I with List – II :
List – I (Concept) List – II (Theory)
a. Redundancy 1. Philosophy of Ethics
b. Binary digits 2. Normative theory
c. Authoritarianism 3. Information theory
d. Objectivism 4. Computer language
Codes :
a b c d
(A) 1 3 2 4
(B) 2 4 3 1
(C) 3 2 1 4
(D) 3 4 2 1
Ans: D
67. Match List – I with List – II :
List – I (Promoter) List – II (Newspaper)
a. Jawaharlal Nehru 1. Free Press Journal
b. C. Rajagopalachari 2. Mooka Nayak
c. B.R. Ambedkar 3. National Herald
d. S. Sadanand 4. Swarajya
Codes :
a b c d
(A) 1 2 3 4
(B) 4 3 2 1
(C) 3 2 4 1
(D) 3 4 2 1
Ans: D
68. Match List – I with List – II :
List – I (Theories) List – II (Context of Communication)
a. Mathematical theory of communication 1. Human communication
b. Game theory 2. Mass Communication
c. ‘Trans-per’ model of communication 3. Interpersonal communication
d. ‘Diffusion of Innovations model 4. Development communication
Codes :
a b c d
(A) 2 3 1 4
(B) 2 4 1 3
(C) 4 1 3 2
(D) 3 2 4 1
Ans: A
69. Match List – I with List – II :
List – I (Publication) List – II (Motto)
a. The Indian Express 1. All the news fit to print
b. Punjab Kesari 2. Journalism of Courage
c. The Week 3. Youth India, Youth Paper
d. The New York Times 4. Journalism with a Human Touch
Codes :
a b c d
(A) 1 2 3 4
(B) 2 3 4 1
(C) 3 4 1 2
(D) 4 1 2 3
Ans: B
70. Match List – I with List – II :
List – I (Film) List – II (Director)
a. Pyaasa 1. K. Asif
b. Mughal-e-Azam 2. Gurudutt
c. Umrao Jaan 3. Bimal Roy
d. Do Bigha Zamin 4. Muzaffar Ali
Codes :
a b c d
(A) 2 1 4 3
(B) 1 4 2 3
(C) 4 1 3 2
(D) 2 3 1 4
Ans: A
Read the following passage and answer question Nos. from 71 to 75 :
One of the problems in the recent years is that the concept of public diplomacy is increasingly undergoing rapid changes in view of the new changes in world politics. Hence, public diplomacy assumes new forms of its use in the world politics. The proposition is that the link between the public and the practice of diplomacy embraces distinctive elements. On the one hand, there is the thread of democratic accountability, one of the changing international environments following Great War. However, the normative belief in ‘Open democracy’ whose precise definition was generally obscure, certainly did not imply an active role on the part of the ‘public’. A century and half later, the impulse towards democratic accountability had evolved into belief in the possibility of direct public involvement in diplomacy as represented by the advocates of ‘citizen summitry. The assumption of this approach is that the governments respond to external threads, but the main source of peaceful initiatives are ordinary citizens and associations. The second assumption is that globalization arguments have brought forward that intensification of social networks beyond geographical boundaries and financial markets linked the terrorist groups will play a crucial role in local and global environments. Further, the third thread in this link is technological developments, implicit in such terms as ‘cyber diplomacy’ for the evolution of diplomacy, by linking the innovations in communication and information technology to foreign policy and diplomacy. All of these developments offer opportunity for the redefinition of public diplomacy in terms of an active role for publics rather than as passive objects of government foreign policy strategies. The growth of civil society and global social movements is changing the character of multilateral diplomacy. For example, the organization of world trade organization summit at Seattle by non-governmental organization explains the role of individuals and groups in international affairs. The impact of media has come to assume a very significant fourth thread in the public diplomacy debate that deserves separate treatment. Nevertheless, the much-debated ‘CNN effect’ in the situations of dramatic humanitarian crisis shows that the governments cannot completely, ignore the role of media in public diplomacy. A fifth thread in the public diplomacy tapestry has become the subject of increasing debate since the mid 1990s. In other words, it is the preoccupation with governments image in international politics and the possibility of states ‘rebranding’ themselves in the global market place.
71. Who could play an effective role in public diplomacy during the last one and half century ?
(A) Governments
(B) Veteran practioners
(C) Academicians
(D) Citizens
Ans: D
72. What was the second assumption in open diplomacy after globalization argument ?
(A) Social networks’ role
(B) New policy agendas
(C) Terrorist groups
(D) Financial markets
Ans: A
73. What was the argument for effective use of technological improvements for public diplomacy ?
(A) Cyber diplomacy
(B) Information technology
(C) Foreign policy
(D) Image management
Ans: A
74. What do recent events like World Trade Organization summit suggest ?
(A) NGO’s rule
(B) Multilateral diplomacy
(C) Communication technology
(D) Individual’s role in public
diplomacy
Ans: B
75. What is the last strategy in public diplomacy ?
(A) New CNN effect
(B) Media as agenda-setter
(C) Policy maker-public link
(D) States rebranding themselves
Ans: D
76:-An advt. that works over time to build a company's image and increase consumer awareness is called a/an
A:-Primary demand ad B:-Selective demand ad C:-Direct action ad D:-Indirect action ad
Ans: D
77:-The idea that the role of the media is to support national interests for economic and social development and to support national unity, stability and cultural integrity is called
A:-Political activism B:-Developmental journalism C:-Social responsibility D:-None of the above
Ans: C
78:-An organization that specializes in the actual creation of ads is called a
A:-Full-service agency B:-Media buying service C:-Creative boutique D:-None of the above
Ans: C
79:-If you have decided to publish a newspaper, the first step would be to register it with the
A:-Registrar of Newspapers B:-Press Council of India C:-INS D:-Registrar General
Ans: A
80:-ISBS stands for
A:-Indian State Broadcasting Service B:-Indian State Broadcasting Sector
C:-Indiana State Broadcasting Supplier D:-Indian State Broadcasting Corporation Service
Ans: A
81:-How many radio stations were functioning in Indian territory after bifurcation of India in 1947 ?
A:-Nine B:-Eight C:-Seven D:-Six
Ans: D
82:-A morgue is a
A:-Photo Archive B:-News Library C:-Back volume stock D:-Printing machine stand
Ans: B
83:-Condensing a story is generally referred to as _________ in the newspaper offices.
A:-Re-writing B:-Miniaturizing C:-Shortening D:-Boiling down
Ans: D
84:-Which Article of the Constitution of India provides protection against arbitrary arrest or unlawful arrest ?
A:-Article 14 B:-Article 32 C:-Article 22 D:-Article 19
Ans: C
85:-Where is the Film and Television Institute of India situated ?
A:-Chennai B:-Delhi C:-Mumbai D:-Pune
Ans: D
86:-Time limit for providing information under RTI Act concerning the life and liberty of a person is
A:-24 hours B:-48 hours C:-30 days D:-7 days
Ans: B
87:-A page usually inside the cover, that opens out mostly to accommodate extra advertising is called
A:-Insert B:-Opener C:-Gatefold D:-Footer
Ans: C
88:-OTS score stands for
A:-Opportunity To Sell B:-Opportunity To Send C:-Opportunity To Subscribe D:-Opportunity To See
Ans: D
89:-Indecent Representation of Women (Prohibition) Act was enacted in the year
A:-1986 B:-1987 C:-1977 D:-1978
Ans: A
90:-LUCA is a Malayalam online magazine dedicated for
A:-Mathematics B:-Language C:-Science D:-Social Science
Ans: C
91:-_________ is the Editor of Economic and Political Weekly.
A:-Paranjoy Guha Thakurta B:-Prannoy Roy C:-Vinod Jose D:-Gopal Guru
Ans: D
92:-Radio Times weekly was a broadcast listing magazine associated with
A:-CNN B:-TIMES C:-SUN D:-BBC
Ans: D
93:-Press is subject to the restrictions that are provided under the Article ______ of the Indian Constitution.
A:-19 (1) B:-19 (2) C:-19 (3) D:-19 (4)
Ans: B
94:-Dow Jones & Company is the publisher of
A:-Economist B:-Bloomberg C:-Wall Street Journal D:-Financial Times
Ans: C
95:-Development as Freedom is written by
A:-Kuldeep Nayyar B:-Arun Shourie C:-Shekhar Gupta D:-Amartya Sen
Ans: D
96:-The columnist of "Swaminomics" is
A:-Mani Sankar Iyer B:-M.S. Swaminathan C:-Swaminathan Anklesaria Aiyar D:-Subramanian Swami
Ans: C
97:-NABARD is
A:-National Agricultural Bank for Rural Development B:-National Agricultural Bank for Rural Diversity
C:-National Bank for Agriculture and Rural Development D:-National Board for Agricultural and Rural Development
Ans: C
98:-A stock market in which share price falls steep is
A:-Bull B:-Flat C:-Base D:-Bear
Ans: D
99:-World's largest circulated financial newspaper is
A:-Wall Street Journal B:-Financial Times C:-The Nikkei D:-The Yomiuri Shimbun
Ans: C
100:-T.N. Ninan is the Chairman of
A:-Dhanam B:-Dhanakaryam C:-Business Standard D:-Business Line
Ans: C
(A) Linear model, circular model, two-step model, helical model
(B) Helical model, linear model, two-step model, circular model
(C) Two-step model, circular model, linear model, helical model
(D) Circular model, two-step model, helical model, linear model
Ans: A
62. Identify the correct chronological order of the following editors of India.
(A) Motilal Ghosh, Frank Moraes, Nihal Singh, Vir Singhvi
(B) Vir Singhvi, Motilal Ghosh, Nihal Singh, Frank Moraes
(C) Frank Moraes, Nihal Singh, Vir Singhvi, Motilal Ghosh
(D) Nihal Singh, Vir Singhvi, Frank Moraes, Motilal Ghosh
Ans: A
63. Identify the correct chronological sequence of the following news agencies :
(A) Associated press, Havas, Press Trust of India, Agencè France Pressè
(B) Agencè France Pressè, Havas, Associated press, Press Trust of India,
(C) Havas, Associated press, Agencè France Pressè, Press Trust of India,
(D) Press Trust of India, Havas, Agencè France Pressè Associated press
Ans: C
64. Identify the correct sequence of the following :
(A) Linotype, Monotype, Photocomposition, DTP
(B) Monotype, Linotype, DTP, Photocomposition
(C) DTP, Photocomposition, Monotype, Linotype
(D) Photocomposition, Linotype, Monotype, DTP
Ans: A
65. Identify the correct sequence of international organizations that came into existence :
(A) IPDC – NAMPOOL – IPI – ITU
(B) NAMPOOL – IPI – ITU – IPDC
(C) ITU – IPI – NAMPOOL – IPDC
(D) IPI – ITU – NAMPOOL – IPDC
Ans: C
66. Match List – I with List – II :
List – I (Concept) List – II (Theory)
a. Redundancy 1. Philosophy of Ethics
b. Binary digits 2. Normative theory
c. Authoritarianism 3. Information theory
d. Objectivism 4. Computer language
Codes :
a b c d
(A) 1 3 2 4
(B) 2 4 3 1
(C) 3 2 1 4
(D) 3 4 2 1
Ans: D
67. Match List – I with List – II :
List – I (Promoter) List – II (Newspaper)
a. Jawaharlal Nehru 1. Free Press Journal
b. C. Rajagopalachari 2. Mooka Nayak
c. B.R. Ambedkar 3. National Herald
d. S. Sadanand 4. Swarajya
Codes :
a b c d
(A) 1 2 3 4
(B) 4 3 2 1
(C) 3 2 4 1
(D) 3 4 2 1
Ans: D
68. Match List – I with List – II :
List – I (Theories) List – II (Context of Communication)
a. Mathematical theory of communication 1. Human communication
b. Game theory 2. Mass Communication
c. ‘Trans-per’ model of communication 3. Interpersonal communication
d. ‘Diffusion of Innovations model 4. Development communication
Codes :
a b c d
(A) 2 3 1 4
(B) 2 4 1 3
(C) 4 1 3 2
(D) 3 2 4 1
Ans: A
69. Match List – I with List – II :
List – I (Publication) List – II (Motto)
a. The Indian Express 1. All the news fit to print
b. Punjab Kesari 2. Journalism of Courage
c. The Week 3. Youth India, Youth Paper
d. The New York Times 4. Journalism with a Human Touch
Codes :
a b c d
(A) 1 2 3 4
(B) 2 3 4 1
(C) 3 4 1 2
(D) 4 1 2 3
Ans: B
70. Match List – I with List – II :
List – I (Film) List – II (Director)
a. Pyaasa 1. K. Asif
b. Mughal-e-Azam 2. Gurudutt
c. Umrao Jaan 3. Bimal Roy
d. Do Bigha Zamin 4. Muzaffar Ali
Codes :
a b c d
(A) 2 1 4 3
(B) 1 4 2 3
(C) 4 1 3 2
(D) 2 3 1 4
Ans: A
Read the following passage and answer question Nos. from 71 to 75 :
One of the problems in the recent years is that the concept of public diplomacy is increasingly undergoing rapid changes in view of the new changes in world politics. Hence, public diplomacy assumes new forms of its use in the world politics. The proposition is that the link between the public and the practice of diplomacy embraces distinctive elements. On the one hand, there is the thread of democratic accountability, one of the changing international environments following Great War. However, the normative belief in ‘Open democracy’ whose precise definition was generally obscure, certainly did not imply an active role on the part of the ‘public’. A century and half later, the impulse towards democratic accountability had evolved into belief in the possibility of direct public involvement in diplomacy as represented by the advocates of ‘citizen summitry. The assumption of this approach is that the governments respond to external threads, but the main source of peaceful initiatives are ordinary citizens and associations. The second assumption is that globalization arguments have brought forward that intensification of social networks beyond geographical boundaries and financial markets linked the terrorist groups will play a crucial role in local and global environments. Further, the third thread in this link is technological developments, implicit in such terms as ‘cyber diplomacy’ for the evolution of diplomacy, by linking the innovations in communication and information technology to foreign policy and diplomacy. All of these developments offer opportunity for the redefinition of public diplomacy in terms of an active role for publics rather than as passive objects of government foreign policy strategies. The growth of civil society and global social movements is changing the character of multilateral diplomacy. For example, the organization of world trade organization summit at Seattle by non-governmental organization explains the role of individuals and groups in international affairs. The impact of media has come to assume a very significant fourth thread in the public diplomacy debate that deserves separate treatment. Nevertheless, the much-debated ‘CNN effect’ in the situations of dramatic humanitarian crisis shows that the governments cannot completely, ignore the role of media in public diplomacy. A fifth thread in the public diplomacy tapestry has become the subject of increasing debate since the mid 1990s. In other words, it is the preoccupation with governments image in international politics and the possibility of states ‘rebranding’ themselves in the global market place.
71. Who could play an effective role in public diplomacy during the last one and half century ?
(A) Governments
(B) Veteran practioners
(C) Academicians
(D) Citizens
Ans: D
72. What was the second assumption in open diplomacy after globalization argument ?
(A) Social networks’ role
(B) New policy agendas
(C) Terrorist groups
(D) Financial markets
Ans: A
73. What was the argument for effective use of technological improvements for public diplomacy ?
(A) Cyber diplomacy
(B) Information technology
(C) Foreign policy
(D) Image management
Ans: A
74. What do recent events like World Trade Organization summit suggest ?
(A) NGO’s rule
(B) Multilateral diplomacy
(C) Communication technology
(D) Individual’s role in public
diplomacy
Ans: B
75. What is the last strategy in public diplomacy ?
(A) New CNN effect
(B) Media as agenda-setter
(C) Policy maker-public link
(D) States rebranding themselves
Ans: D
76:-An advt. that works over time to build a company's image and increase consumer awareness is called a/an
A:-Primary demand ad B:-Selective demand ad C:-Direct action ad D:-Indirect action ad
Ans: D
77:-The idea that the role of the media is to support national interests for economic and social development and to support national unity, stability and cultural integrity is called
A:-Political activism B:-Developmental journalism C:-Social responsibility D:-None of the above
Ans: C
78:-An organization that specializes in the actual creation of ads is called a
A:-Full-service agency B:-Media buying service C:-Creative boutique D:-None of the above
Ans: C
79:-If you have decided to publish a newspaper, the first step would be to register it with the
A:-Registrar of Newspapers B:-Press Council of India C:-INS D:-Registrar General
Ans: A
80:-ISBS stands for
A:-Indian State Broadcasting Service B:-Indian State Broadcasting Sector
C:-Indiana State Broadcasting Supplier D:-Indian State Broadcasting Corporation Service
Ans: A
81:-How many radio stations were functioning in Indian territory after bifurcation of India in 1947 ?
A:-Nine B:-Eight C:-Seven D:-Six
Ans: D
82:-A morgue is a
A:-Photo Archive B:-News Library C:-Back volume stock D:-Printing machine stand
Ans: B
83:-Condensing a story is generally referred to as _________ in the newspaper offices.
A:-Re-writing B:-Miniaturizing C:-Shortening D:-Boiling down
Ans: D
84:-Which Article of the Constitution of India provides protection against arbitrary arrest or unlawful arrest ?
A:-Article 14 B:-Article 32 C:-Article 22 D:-Article 19
Ans: C
85:-Where is the Film and Television Institute of India situated ?
A:-Chennai B:-Delhi C:-Mumbai D:-Pune
Ans: D
86:-Time limit for providing information under RTI Act concerning the life and liberty of a person is
A:-24 hours B:-48 hours C:-30 days D:-7 days
Ans: B
87:-A page usually inside the cover, that opens out mostly to accommodate extra advertising is called
A:-Insert B:-Opener C:-Gatefold D:-Footer
Ans: C
88:-OTS score stands for
A:-Opportunity To Sell B:-Opportunity To Send C:-Opportunity To Subscribe D:-Opportunity To See
Ans: D
89:-Indecent Representation of Women (Prohibition) Act was enacted in the year
A:-1986 B:-1987 C:-1977 D:-1978
Ans: A
90:-LUCA is a Malayalam online magazine dedicated for
A:-Mathematics B:-Language C:-Science D:-Social Science
Ans: C
91:-_________ is the Editor of Economic and Political Weekly.
A:-Paranjoy Guha Thakurta B:-Prannoy Roy C:-Vinod Jose D:-Gopal Guru
Ans: D
92:-Radio Times weekly was a broadcast listing magazine associated with
A:-CNN B:-TIMES C:-SUN D:-BBC
Ans: D
93:-Press is subject to the restrictions that are provided under the Article ______ of the Indian Constitution.
A:-19 (1) B:-19 (2) C:-19 (3) D:-19 (4)
Ans: B
94:-Dow Jones & Company is the publisher of
A:-Economist B:-Bloomberg C:-Wall Street Journal D:-Financial Times
Ans: C
95:-Development as Freedom is written by
A:-Kuldeep Nayyar B:-Arun Shourie C:-Shekhar Gupta D:-Amartya Sen
Ans: D
96:-The columnist of "Swaminomics" is
A:-Mani Sankar Iyer B:-M.S. Swaminathan C:-Swaminathan Anklesaria Aiyar D:-Subramanian Swami
Ans: C
97:-NABARD is
A:-National Agricultural Bank for Rural Development B:-National Agricultural Bank for Rural Diversity
C:-National Bank for Agriculture and Rural Development D:-National Board for Agricultural and Rural Development
Ans: C
98:-A stock market in which share price falls steep is
A:-Bull B:-Flat C:-Base D:-Bear
Ans: D
99:-World's largest circulated financial newspaper is
A:-Wall Street Journal B:-Financial Times C:-The Nikkei D:-The Yomiuri Shimbun
Ans: C
100:-T.N. Ninan is the Chairman of
A:-Dhanam B:-Dhanakaryam C:-Business Standard D:-Business Line
Ans: C
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